Candor Realty
Candor Realty is a privately held commercial real estate brokerage and property management firm in Lafayette, Indiana, serving the Greater Lafayette market with commercial brokerage, residential rentals, and full-service property management for owners and tenants.
- Company typePrivate
- Founded2010
- HeadquartersLafayette, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Candor Realty does
Candor Realty is a privately held commercial real estate brokerage and property management firm headquartered at 120 North 3rd Street, Suite 100, in Lafayette, Indiana. Founded in 2010 and operating with 1-10 employees, the firm serves the Greater Lafayette, Indiana market (Lafayette, West Lafayette, and surrounding Tippecanoe County), targeting commercial property owners, commercial buyers and tenants, and residential renters. It is led by Principal Broker Doug Anderson (commercial real estate career since 2000), with Property Manager Nisha Pierce (10+ years tenure) and an in-house maintenance department led by Keith Green that includes plumbers, electricians, and a grounds crew.
The company's core offerings span three service lines: commercial real estate brokerage (buy, sell, and lease across office, retail, industrial, multi-family, land, and mixed-use properties), full-service property management (tenant screening, lease management, maintenance coordination, rent collection, and accounting for owners), and residential rentals (apartments, houses, duplexes, condos, and townhouses). Operational assets are minimal from a technology standpoint: a company website serves as the primary listing and discovery platform, a Facebook page supports community marketing, and PDF-based maintenance request and rental application forms handle intake. There is no proprietary technology platform, mobile app, API, or disclosed AI capability.
The business model is dual-pronged. Commercial brokerage generates transaction fees on deals across asset types, with disclosed reference points including land at $100,000/acre and an office building listed at $1,375,000, plus commercial leases quoted at $10.50-$29.00/SF/YR. Property management generates recurring managed-services revenue (industry-standard percentage of collected rent) anchored by an in-house maintenance capability, which the firm positions as a cost advantage for property owners. Residential rentals provide a long-tail transaction stream, with units priced between roughly $1,025 and $1,800 per month. The go-to-market is direct-to-consumer via the Lafayette office, the website, phone/text, and local event marketing, with no channel partners, institutional investors, or parent company disclosed.
Candor Realty firmographics
Firmographics- Name
- Candor Realty
- Legal name
- Candor Realty
- Website
- https://candorrealty.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Candor Realty is a privately held commercial real estate brokerage and property management firm in Lafayette, Indiana, serving the Greater Lafayette market with commercial brokerage, residential rentals, and full-service property management for owners and tenants.
- Ownership category
- akta.pro rank
Candor Realty industry classification
Industry- Product category
- Commercial Real Estate Brokerage and Property Management
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Candor Realty is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Candor Realty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Commercial Brokerage: Full-service commercial real estate brokerage helping clients buy, sell, and lease commercial properties including office, retail, industrial, multi-family, land, and mixed-use properties.
- Property Management: Property management services for residential and commercial tenants including tenant screening, lease management, maintenance coordination, rent collection, and accounting services for property owners.
- Residential Rentals: Manages and leases residential properties including apartments, houses, duplexes, condos, and townhouses to tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Residential apartment rentals ranging from $1,025 to $1,800/month |
| Transaction based/ take rate | Pay-as-you-go | Commercial brokerage and property management services |
| Other | Pay-as-you-go | Maintenance and rental application services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Candor Realty product offering
Product offeringCore offering
Candor Realty is a commercial real estate brokerage and property management firm serving the Greater Lafayette, Indiana market. The company provides full-service commercial brokerage (buy, sell, lease) for office, retail, industrial, multi-family, land, and mixed-use properties, and operates a property management division that handles tenant screening, lease management, maintenance coordination, rent collection, and accounting for both commercial and residential properties.
Product overview
Candor Realty is a commercial real estate brokerage and property management firm serving Greater Lafayette, Indiana. The company operates as a single integrated platform offering two core services: commercial real estate brokerage (including office, retail, industrial, multi-family, and land transactions) and full-service property management for both commercial and residential tenants. The product portfolio includes commercial listings, residential rental listings, property owner services, and downloadable tenant forms (maintenance requests and rental applications). The firm differentiates through relationship-based service and local market expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Real Estate Brokerage Full-service commercial real estate brokerage helping clients buy, sell, and lease commercial properties including office, retail, industrial, multi-family, and land transactions in the Greater Lafayette, Indiana market.
- Property Management Comprehensive property management services for residential and commercial properties, including tenant screening, lease management, maintenance coordination, rent collection, and accounting services for property owners.
- Residential Rentals Management and leasing of residential rental properties including apartments, houses, duplexes, condos, and townhouses for tenants in the Lafayette and West Lafayette area.
- Property Owner Services Investment property services for owners including brokerage to maximize property value, tenant finding for commercial properties, and property management to optimize return on investment.
Companies that use Candor Realty
Customer profileSegments3 records
Ideal customer profiles3 records
Candor Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Candor Realty partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Candor Realty competitors and assessment
Company assessmentDirect peers
- NAI Global: Global CRE services network with local affiliate offices offering brokerage and property management for office, retail, industrial, and multi-family assets. Directly comparable to Candor as a commercial brokerage + property manager model, just operating at a national scale.
- SVN International (Sperry Van Ness): Commercial real estate franchise providing brokerage, property management, and investment sales across office, retail, industrial, and multi-family. Closely mirrors Candor's full-service CRE platform via a local-franchise model serving mid-sized markets.
- RE/MAX Commercial: Commercial real estate division of RE/MAX, providing brokerage and property management across office, retail, industrial, and multi-family. A franchise-based direct peer to Candor's local full-service CRE offering.
- Keller Williams Commercial: Commercial arm of the Keller Williams network, providing local commercial brokerage and property management services to small/mid-sized businesses and investors. Direct franchise competitor to Candor's model.
Broad incumbents
- CBRE Group: World's largest commercial real estate services firm offering brokerage, property management, valuation, and advisory across all major property types. Represents the upper-end incumbent against which small local firms like Candor compete for larger mandates.
- Cushman & Wakefield: Global commercial real estate services firm offering brokerage, property management, and advisory across office, retail, industrial, and multi-family. Overlaps with Candor's full-service CRE offering as a large incumbent.
- Colliers International: Global commercial real estate services and investment management company with brokerage and property management operations. Competes with Candor for commercial mandates in secondary markets.
- JLL (Jones Lang LaSalle): Global professional services firm specializing in real estate and investment management, with full-service commercial brokerage and property management capabilities. Comparable to Candor in service mix, at vastly greater scale.
- Coldwell Banker Commercial: National commercial real estate brand affiliated with Coldwell Banker, offering brokerage and related services for office, retail, industrial, and investment properties. A broader incumbent competitor to Candor in commercial brokerage.
- Marcus & Millichap: Specialized commercial real estate investment sales firm with a strong focus on multi-family, retail, office, and industrial properties. Overlaps with Candor's multi-family and investment-property brokerage focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Candor Realty social profiles
Digital presenceCandor Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Candor Realty leadership team
Management profileNumber of profiles
Profiles3 records
Candor Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Candor Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Candor Realty
What does Candor Realty do?
Candor Realty is a commercial real estate brokerage and property management firm serving the Greater Lafayette, Indiana market. The company provides full-service commercial brokerage (buy, sell, lease) for office, retail, industrial, multi-family, land, and mixed-use properties, and operates a property management division that handles tenant screening, lease management, maintenance coordination, rent collection, and accounting for both commercial and residential properties.
Is Candor Realty a public or private company?
Candor Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Candor Realty founded?
Candor Realty was founded in 2010. It employs 1 to 10 people.
Where is Candor Realty based?
Candor Realty is headquartered in Lafayette, United States, in the North America region.
How does Candor Realty make money?
Three revenue lines are on record. Commercial Brokerage is the primary driver. The others are property Management and residential Rentals.
Who are Candor Realty's main competitors?
Direct peers on record are NAI Global, SVN International (Sperry Van Ness), RE/MAX Commercial and Keller Williams Commercial. Broad incumbents are CBRE Group, Cushman & Wakefield, Colliers International, JLL (Jones Lang LaSalle), Coldwell Banker Commercial and Marcus & Millichap.
Does Candor Realty have an API?
No public API is recorded for Candor Realty.
What industry is Candor Realty in?
Candor Realty's product category is Commercial Real Estate Brokerage and Property Management. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.