BMW Motorcycle Owners of America

Name

BMW Motorcycle Owners of America

Legal name

BMW Motorcycle Owners of America, Inc.

Website

https://bmwmoa.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Greer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership fees ranging from $49 (digital) to $139 (primary with platinum towing protection). Primary membership at $59 annually is the most popular tier. Additional revenue from towing/tire protection add-ons.
2. MOA Gear Store: Sale of branded merchandise including shirts, hats, water bottles, umbrellas, and co-branded Klim lifestyle apparel and Furchtlos luggage.
3. Member Marketplace: Free marketplace for members to buy/sell motorcycles, parts, gear, and accessories. No transaction fees currently.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

BMW Motorcycle Owners of America sells tiered annual membership subscriptions to BMW motorcycle enthusiasts, including Primary Membership ($59/year with print magazine) and Digital Membership ($49/year). Standalone offerings include the BMW Owners News magazine, the BMW Owners Anonymous Book member directory available in print and mobile app, towing and tire protection plans, the MOA Gear Store of branded merchandise, a free Member Marketplace, and the annual National Rally event. The organization also facilitates member discounts through partnerships with BMW Motorrad, Continental Tires, Cardo, Klim, and others.

Product overview

BMW Motorcycle Owners of America (BMW MOA) is a membership-based organization serving approximately 25,000 BMW motorcycle enthusiasts. The organization operates a tiered membership structure offering Primary (print) and Digital membership options, both providing access to the BMW Owners News magazine, the Anonymous Book member directory, member discounts, forums, and the marketplace. Towing and Tire Protection plans are available as add-ons offering reimbursement for roadside assistance and tire replacement. The organization also provides co-branded merchandise through the MOA Gear Store including Klim lifestyle apparel and Furchtlos luggage. Content offerings include multiple podcasts (200 Miles Before Breakfast, Airheads 247, Riding Into the Sunset, The Ride Inside), rider training grants (Paul B. and Clark Luster programs), ChampU online learning, and annual awards including Mileage Awards and Ambassador recognition. The National Rally represents the organization's flagship annual event.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Membership Full annual membership at $59/year including BMW Owners News print magazine, BMW Owners Anonymous Book, full website and forum access, member discounts, and all member benefits. Target audience: BMW motorcycle owners and enthusiasts seeking community and full benefits.
• Digital Membership Annual membership at $49/year offering digital access to BMW Owners News and the BMW Owners Anonymous Book, excluding physical mail delivery. Target audience: BMW motorcycle owners seeking full digital benefits at a lower price point.
• Tire Hazard Protection Standalone or add-on coverage providing up to $400 tire replacement protection for two tires annually (road hazard damage including potholes, nails, glass, or debris). $60/year for MOA members, $79 without membership. No towing benefits included.
• Enhanced Towing Protection Standalone or add-on coverage for two towing events per year with up to $500 in reimbursement per event for towing-related expenses. $60/year for MOA members, $79 without membership.
• Platinum Towing and Tire Protection Comprehensive coverage offering up to $500 reimbursement for two towing events per year plus $400 tire replacement protection for two tires annually. $80/year for MOA members, $99 without membership.
• Basic Towing Protection Entry-level coverage providing up to $200 in reimbursement per incident for two towing events annually. Available as add-on to Primary Membership.
• BMW Owners News Magazine Monthly magazine featuring stories of BMW motorcyclists, adventure trips, product reviews, industry news, and member-focused content. Published since 1972 and distributed to Primary members in print and Digital members electronically.
• BMW Owners Anonymous Book Annual directory listing MOA members by city and state who are willing to offer roadside assistance and hospitality to fellow members. Available in print, PDF, and mobile app formats; updated quarterly in the app.
• BMW MOA Anonymous App Mobile application for iOS and Android providing access to the Anonymous Book member directory, BMW Motorrad dealer listings, and Chartered Club information. Updated quarterly with member listings offering services like camping space, mechanical help, and towing assistance.
• Member Marketplace Online forum-based marketplace for MOA members to buy, sell, or trade motorcycles, sidecars, trikes, parts, gear, and accessories. Listings are free for members and run for 90 days. No transaction fees currently.
• MOA Gear Store Online merchandise store offering branded apparel including shirts, hats, water bottles, and umbrellas featuring MOA logos. Available to MOA members.
• National Rally Annual flagship event featuring rallies, seminars, vendors, bike shows, and networking opportunities for BMW MOA members nationwide. Held annually with rotational chartered-club and member-led chairing.
• Mileage Awards Program Recognition program awarding certificates, pins, and patches to members who reach 100,000+ mile milestones on BMW motorcycles, with an honor roll of high-mileage riders recognized in 100,000-mile increments up to two million miles.
• MOA Ambassadors Program Recognition program honoring MOA members for outstanding service to the organization, chartered clubs, and fellow members. Ambassadors are appointed by the Board of Directors from nominations.
• Paul B. Rider Safety Training Rebate $200 grant program for individual MOA members to offset costs of professional rider education and training courses. Administered through the MOA Foundation.
• Clark Luster Group Training Grant Funding program for groups and Chartered Clubs to supplement costs of approved motorcycle training programs. Administered through the MOA Foundation.

Quantifiable outcome

• $108,000+ returned to members in 2025 through BMW parts rebate program
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• BMW Motorrad / BMW of North AmericacoreGTM or Marketing Partner · 1 January 2025MOA members receive 10% rebate on Original BMW Apparel, Accessories, Parts, Classic Parts, Service Parts, and Replacement OEM Parts purchased at authorized BMW Motorrad dealers or online at shopbmwmotorcycles.com. In 2025, over $108,000 was returned to members through this program.
• Continental TiresminorGTM or Marketing PartnerMOA members can earn a free year of MOA membership with the purchase of a set of Continental tires through the MOA shop.
• Cardo SystemsminorGTM or Marketing Partner20% discount on all Cardo products including Packtalk communication devices. MOA members use code at checkout to activate savings.
• Wunderlich AmericaminorGTM or Marketing Partner10% discount on all Wunderlich products for motorcycle accessories, maintenance parts, and LIQUI MOLY lubricants. North Carolina warehouse has largest inventory outside Germany.
• BMW Performance CentercoreGTM or Marketing Partner15% discount on one-day on-road and off-road classes and two-day off-road class. 15% discount also applies to motorcycle rentals at the Greer, SC facility.
• Rawhyde Moto AdventuresminorGTM or Marketing Partner10% discount on training camps, tours, rentals, and all offerings. Exclusive BMW MOA member code MOA10 required at checkout.
• California Superbike SchoolminorGTM or Marketing Partner10% discount on all CSS courses at any level, any location, any date. Single-day schools start at $645; discount ($64.50) covers annual MOA membership cost.
• KlimminorGTM or Marketing PartnerCo-branded Klim Lifestyle Gear collection available exclusively to MOA members. Klim is the global leader in technical riding gear and motorsports apparel.
• Furchtlos LuggageminorGTM or Marketing PartnerExclusive partnership for MOA members featuring rugged and stylish motorcycle luggage with iconic BMW MOA logo. Available through Furchtlos NA.
• American Motorcyclist Association (AMA)minorGTM or Marketing Partner$5 off one-year or three-year AMA membership for first-time AMA members joining through BMW MOA. Code BMWMOA at checkout.
• KOA (Kampground of America)minorGTM or Marketing PartnerFree one-year trial membership in KOA Value Kard Rewards program. Members receive 10% off daily registration at nearly 500 KOA campgrounds plus Value Kard points.
• MedjetminorGTM or Marketing Partner$60 discount on Medjet memberships for BMW MOA members under age 75. Medjet provides air medical transfer to home hospital of choice.
• REVERminorGTM or Marketing PartnerOfficial partner of BMW Motorrad. 33% discount on annual REVER subscription for ride tracking and discovery. Discount code S19DHH3z.
• Motorcycle ShippersminorGTM or Marketing Partner$50 off motorcycle shipping. Largest motorcycle-equipped fleet in the US with safe, quick, affordable service.
• Champions Riding School / ChampUcoreGTM or Marketing PartnerMOA Foundation partnership provides online training at $39.95 (normally $99.95) plus $50 rebate upon completion, making it free for members. Includes Paul B. Grant eligibility.
• Street SkillsminorGTM or Marketing PartnerFree access to Cornering Confidence online course for MOA members courtesy of MOA Foundation. $50 minimum rebate available upon completion.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Triumph Owners Motor Cycle Club (TOMCC): TOMCC is a heritage-brand enthusiast club for Triumph owners offering membership, rallies, and magazine content — comparable in structure and target demographic to BMW MOA's classic-airhead segment.
• Iron Butt Association: The Iron Butt Association is a long-distance motorcycling enthusiast community with membership, certification rides, and magazine content — overlapping heavily with MOA's touring and mileage-awards constituency.
• Kawasaki Owners Connection (K.O.C.): Kawasaki's enthusiast membership program provides similar owner-community benefits, magazine content, and event programming for Kawasaki riders, competing head-to-head for brand-loyal dues-paying members.
• Ducati Owners Club (D.O.C.): Ducati's official owner community offers premium enthusiast membership, dealer-channel discounts, and event programming for Ducati owners — a comparable brand-aligned owner-club model targeting premium sport-touring riders.
• Honda Riders Club of America: Honda's brand-aligned owner community offers comparable enthusiast membership, magazine content, and dealer-channel engagement for Honda motorcycle owners, making it a direct competitor for the multi-brand enthusiast's wallet.
• Yamaha Motor Touring: Yamaha's touring and enthusiast community serves Yamaha motorcycle owners with comparable membership, rallies, and digital content, structurally parallel to BMW MOA's offering for a competing OEM.
• Harley Owners Group (H.O.G.): H.O.G. is the official enthusiast membership club for Harley-Davidson owners, mirroring MOA's brand-aligned subscription, magazine, roadside assistance, events, and dealer-channel rebate model — making it the closest structural analogue.
• Moto Guzzi Club: Moto Guzzi's brand-aligned owner community offers membership, events, and magazine content for Guzzi owners, structurally parallel to BMW MOA but at smaller scale and with heritage-rider emphasis.

Emerging players

• RevZilla: RevZilla is a digital-first motorcycle gear, parts, and content retailer with strong enthusiast community features; it competes with MOA for rider mindshare and for the co-branded gear retail layer that MOA's Gear Store addresses.

Broad incumbents

• American Motorcyclist Association (AMA): AMA is the broader US motorcycle industry association offering membership, advocacy, events, and insurance products to riders across all brands; MOA is even a partner, and AMA competes for the same dues-paying enthusiast wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bmwmoa
• YouTubeyoutube.com/@BMWMOAorg
• Facebookfacebook.com/BMWMOA
• Instagraminstagram.com/bmwmoa
• LinkedInlinkedin.com/company/bmw-motorcycle-owners-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW Motorcycle Owners of America