What Rumble Coffee Roasters does

Rumble Coffee Roasters is a Melbourne-based specialty coffee roastery founded in 2014 by Matt Hampton and Joe Molloy. The company operates a small-batch roastery and head office at 10 Thompson Street, Kensington, and a retail espresso bar at 348 Macaulay Road, Kensington, serving as both a consumer-facing venue and a wholesale training site. Its product portfolio spans four signature espresso blends (Shadow Boxer, Midnight Marauder, Haymaker, Street Fighter), a filter blend (Sweet Science), rotating single origins, Nespresso-compatible aluminum pods, nitrogen-flushed single-serve drip bags, plus ancillary lines including chai, matcha, drinking chocolate, brew gear, and branded merchandise. The underlying technology stack is conventional Shopify e-commerce with a broad payment-processor integration set; differentiated operational features are the Transparency Project (publishing farmgate pricing for every coffee), annual Impact Reports, B Corp certification achieved in September 2023 with a B Impact Score of 85.7, and nitrogen-flushing for drip bag freshness.

The business monetizes through five distinct streams: direct-to-consumer retail (whole bean and ground coffee at roughly A$15–A$49 per SKU), flexible subscription deliveries (2–8 week cadence, no lock-in), wholesale supply to Australian cafes with barista training and weekly hand-delivered orders, a contract/private label roasting service for brands (10 kg minimum, custom packaging, volume discounts from 30 kg), and dedicated office coffee supply with tiered bulk discounts. Distribution runs through the company's own Shopify store, a subscription portal, the Kensington espresso bar, a dropshipping offering for third-party e-commerce sellers, and a wholesale field-sales motion targeting cafes and hospitality venues across Australia. Primary customer segments are retail home brewers, cafes and hospitality businesses, private-label brands, and office workplaces; named wholesale partners include Cobbs Coffee, First Press Merchants, and Double Dutch Bakery. The company is bootstrapped, privately held, and operates with 1–10 employees.

Name

Rumble Coffee Roasters

Legal name

Rumble Coffee Roasters

Website

https://rumblecoffee.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Rumble Coffee Roasters is a Melbourne-based, B Corp-certified specialty coffee roastery founded in 2014 that sells wholesale to Australian cafes, direct-to-consumer via subscriptions and retail, and offers private-label roasting and office coffee supply nationwide.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Coffee subscription services
• Private label roasting
• B Corp coffee roastery

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Coffee Sales: E-commerce sales of roasted coffee beans, blends, and single origins directly to consumers. Products available in 250g, 500g, and 1kg sizes with various grind options.
2. Coffee Subscriptions: Recurring subscription model with flexible delivery frequencies (2-8 weeks). Includes espresso blend subscriptions, filter roast subscriptions, and single origin subscriptions. No lock-in contracts, free shipping on 1kg subscriptions.
3. Wholesale Coffee Supply: B2B wholesale supply of bulk coffee beans to cafes across Australia. Includes ongoing support, training, equipment advice, and hand-delivered weekly orders.
4. Private Label/Contract Roasting: White label coffee roasting service where businesses can launch their own branded coffee. Minimum 10kg orders, branded packaging available, fast turnaround.
5. Office Coffee Supply: Bulk coffee supply to workplaces with volume discounts (17% off for 3kg orders, 25% off for 6kg+ orders using promotional codes).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Rumble Coffee Roasters is a Melbourne-based specialty coffee roastery that roasts and distributes specialty-grade coffee through direct-to-consumer retail, recurring subscriptions, wholesale supply to cafes across Australia, and private label/contract roasting for branded coffee products. The company operates a Kensington roastery, an espresso bar in Melbourne, and ships nationally. Founded in 2014, it supports a portfolio of espresso blends, filter roasts, single origins, pods, drip bags, and ancillary products such as brew gear and non-coffee beverages.

Product overview

Rumble Coffee Roasters is a Melbourne-based specialty coffee company founded in 2014, operating as a B Corp certified roastery with a vertically integrated product portfolio. The core offering centers on premium espresso blends (Shadow Boxer, Midnight Marauder, Haymaker, Street Fighter) and rotating single origins, available through multiple channels: direct-to-consumer retail (whole bean and ground), subscription services, wholesale supply to cafes, and private label/contract roasting. Supporting product lines include Nespresso-compatible coffee pods, portable drip bags, brew gear equipment, office coffee supply, and branded merchandise. The company operates its own espresso bar in Kensington and partners with Double Dutch Bakery, positioning itself as a comprehensive specialty coffee solution provider from farm to cup.

Differentiator

Problem solved

Functional benefit

Products and services

• Shadow Boxer Espresso Blend Rumble's #1 bestseller, a medium-dark roast espresso blend with rich dark chocolate, hazelnut, and toffee/raspberry flavors, designed for milk-based drinks and everyday drinking. Available in 250g, 500g, 1kg, and 3x1kg with multiple grind options.
• Midnight Marauder Espresso Blend Rumble's darkest and strongest blend, featuring bold chocolate brownie, hazelnut, and fudge flavors, designed specifically for milk-based coffees. Available in 250g, 500g, and 1kg with various grind options.
• Haymaker Espresso Blend Rumble's original blend, a smooth medium roast with caramel, orange, and green apple flavors, versatile for both black and milk coffees. Available in 250g, 500g, and 1kg with multiple grind options.
• Street Fighter Espresso Blend Rumble's fruitiest blend with cocoa, blackberry, and mandarin notes, medium-dark roast suitable for espresso and filter brewing. Available in multiple grind options.
• Sweet Science Filter Blend Everyday filter coffee with milk chocolate, plum, and sweet lime notes, roasted lighter for manual brewing methods.
• Coffee Subscriptions Flexible coffee delivery subscriptions with no lock-in contracts, allowing customers to set delivery frequency (every 2-8 weeks) and grind preferences for espresso blends, filter roasts, or single origins. Free shipping on 1kg subscriptions.
• Coffee Pods (Nespresso Compatible) Specialty-grade aluminum coffee capsules compatible with Nespresso machines, available in Shadow Boxer and Street Fighter blends. Single-serve pods and a 60-pack subscription also offered.
• Coffee Drip Bags Single-serve portable filter coffee bags using nitrogen-flushing technology to remove oxygen before sealing, maintaining freshness for months. Available in Shadow Boxer, Sweet Science, and Kenya Kabumbu variants. Allows brewing anywhere with just hot water.
• Wholesale Coffee Supply Wholesale coffee bean supply for cafes and hospitality businesses across Australia, including barista training, equipment advice, ongoing support, and weekly hand-delivered orders. No drop shipping offered.
• Contract & Private Label Roasting White label and contract coffee roasting service allowing businesses to launch branded coffee products with 10kg minimum orders, 1kg or 250g bags with custom branding, volume discounts from 30kg, and fast turnaround (roasted Monday-Thursday and dispatched next day).
• Rumble Espresso Bar (Kensington) Retail espresso bar located in Kensington, Melbourne serving espresso drinks, batch brew, pour-overs, and retail coffee beans and brewing equipment.
• Office Coffee Supply Coffee supply service for workplaces of any size with bulk order discounts (17% off RRP for 3kg orders with code OFFICE3, 25% off RRP for 6kg+ orders with code OFFICE6). Flexible delivery options with no minimum commitment.
• Brew Gear & Equipment Curated selection of brewing equipment including Aeropress, Hario V60, Moccamaster, Fellow Ode grinders, scales, and other coffee accessories.
• Chai, Hot Chocolate and Matcha Non-coffee beverage products including Grounded Pleasures Seven Spice Chai, Koko Deluxe/Konomi drinking chocolates, and Konomi Matcha.
• Merch & Gifts Branded merchandise including coffee mugs (dog-themed designs), reusable cups (Fressko collaboration), tote bags, and socks.
• Dropshipping Coffee Supplier Australian B Corp certified dropshipping coffee supplier enabling e-commerce entrepreneurs to sell specialty coffee online without managing inventory or shipping.

Quantifiable outcome

• 1200+ 5-star reviews with products averaging 4.8-4.95 stars
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Double Dutch BakerycoreStrategic or Co-development PartnerCommunity bakery partnership located across from Rumble HQ. Serves sandwiches, baked goods, and Rumble specialty coffee. Represents shared commitment to quality food and ethical sourcing. Bakery open weekdays 6:30-2 and Saturdays 8:30-2 at 61 Stubbs Street, Kensington.
• Cobbs CoffeecoreChannel Partner/ Reseller/ DistributorWholesale partner cafe in Ballarat, Victoria. Located at historic Cobbs Corner. Represents Rumble's national wholesale reach extending beyond Melbourne. Owner Brendan Wrigley: 'The quality and consistency of the coffee has been outstanding.'
• First Press MerchantscoreChannel Partner/ Reseller/ DistributorWholesale partner known for dedication to transparency. Co-founder Jimmy Elias: 'Rumble's dedication to transparency and quality is an absolute blessing to the coffee industry.'
• World Coffee ResearchminorOthersNon-profit collaborative research and development program of the global coffee industry. Rumble donates financially to support growing, protecting, and enhancing quality coffee supply and improving livelihoods of coffee-producing families.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Padre Coffee: Melbourne specialty coffee roaster with strong wholesale cafe presence and direct-to-consumer subscriptions. Comparable product range (espresso blends, single origins, pods, drip bags), B2B training programs, and transparent sourcing ethos.
• Code Black Coffee: Melbourne specialty roaster combining wholesale cafe supply, a flagship roastery cafe, and online retail. Directly comparable business model spanning B2B and DTC with a Melbourne hospitality focus.
• Market Lane Coffee: Melbourne-based specialty coffee roaster and cafe operator founded in 2009. Directly comparable as a Victorian specialty roaster serving cafes, home brewers, and offices with ethically sourced beans and a similar multi-channel wholesale/retail model.
• Seven Seeds Coffee Roasters: Melbourne specialty coffee roaster with wholesale, retail cafe, and online store. Comparable sourcing transparency practices, training programs for cafe partners, and breadth of espresso/filter offerings.
• Single O: Sydney/Melbourne specialty roaster with wholesale, cafe, subscription, and private label services. Directly comparable in product breadth, sustainability positioning, and B2B support model.
• Proud Mary Coffee Roasters: Melbourne and Portland specialty roaster with a strong focus on direct trade and transparent sourcing. Comparable cafe, wholesale, and ecommerce model with similar specialty positioning and origin-story branding.
• St Ali Coffee Roasters: Iconic Melbourne specialty roastery since 2002 with wholesale cafe supply, retail cafe, online store, and subscription offerings. Competes for the same Melbourne wholesale accounts and home-brewer customers as Rumble.
• Campos Coffee: Australian specialty roaster with cafe, wholesale, and subscription channels plus international presence. Comparable product breadth and cafe-partner support model, though at meaningfully larger scale than Rumble.
• Ona Coffee: Canberra-origin specialty roaster with wholesale accounts across Australia, flagship cafes, and a focus on roasting quality. Comparable premium positioning and cafe training/equipment support offerings.

Broad incumbents

• Toby's Estate: Established Australian specialty roaster with broader scale across wholesale, cafes, and grocery retail. Comparable wholesale and DTC channels; functions as a broader incumbent competitor rather than a niche boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RumblecoffeeAu/videos
• Facebookfacebook.com/Rumblecoffeeroasters
• LinkedInlinkedin.com/company/rumble-coffee-roasters
• Instagraminstagram.com/rumblecoffee
• TikToktiktok.com/@rumblecoffee
• Xx.com/rumbleroasters

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rumble Coffee Roasters