Devine Agency

What Devine Agency does

Devine Insurance is a privately held independent insurance agency founded in 1978 by George Devine in New Paltz, New York, and currently owned by Dee Jaye Kurta following her 2015 purchase of the agency from the founder. The firm operates from a single office at 58 North Chestnut Street and serves individuals, families, and small businesses across the Hudson Valley region of New York. As an independent agent, Devine represents twelve or more A+ rated insurance carriers — including Progressive, MetLife, ERIE, Hagerty, NYCM, Foremost, Encompass, American Collectors, MSA, National General, Preferred Mutual, and Statewide — enabling licensed agents to compare policies and rates across multiple underwriters on behalf of each client.

The agency offers a broad portfolio of personal insurance products (auto, homeowners, renters, landlord, motorcycle, antique/classic cars, boat, RV, life, and personal umbrella) and commercial insurance products (general liability, property, workers compensation, professional liability, commercial auto, and specialized coverage for auto repair shops, car dealers, contractors, and restaurants). There is no proprietary technology platform; the operating model is conventional comparison-and-advisory brokerage executed by licensed human agents, with no API, no proprietary underwriting models, and no disclosed AI/ML capabilities.

The business model is commission-based, earning standard producer commissions on new policy sales and trailing commissions on renewals from carrier partners. Go-to-market is sales-led and relationship-driven: customers are acquired via walk-in office visits, inbound phone calls, an online quote-request form, and organic presence on Facebook, Instagram, Google Reviews, and an educational blog. The agency has a stated headcount of 4-5 employees, no external investors or parent company, and no disclosed revenue or funding history.

Name

Devine Agency

Legal name

Devine Insurance

Website

https://devineinsurance.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Devine Insurance is a privately held independent insurance agency founded in 1978 in New Paltz, NY, representing twelve or more A+ rated carriers. It provides personal and commercial insurance products to individuals and small businesses across the Hudson Valley region.

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Public Liability (Premises/Operations) (FSAJADAD), Professional Liability (Errors & Omissions) (FSAJADAB), Commercial Auto & Fleet Liability Insurance (Primary) (TLABANAA)

Keywords

• Independent insurance agency
• Personal insurance
• Commercial insurance
• Insurance brokerage
• Multi-carrier insurance

Headquarters

HQ city

New Paltz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Devine Insurance earns commissions from multiple insurance carriers (American Collectors, ERIE, Encompass, Hagerty, Foremost, MSA, MetLife, National General, NYCM, Progressive, Preferred Mutual, Statewide) for policies placed. Commissions are earned on new policy sales and renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Devine Insurance is an independent insurance agency that places personal and commercial insurance policies for Hudson Valley, NY clients by comparing coverage and rates across 12+ A+ rated insurance carriers. Licensed agents deliver tailored policies spanning personal lines (auto, home, life, umbrella, specialty vehicles) and commercial lines (general liability, commercial auto, workers compensation, property, professional liability) for individuals and small businesses. Revenue is generated through carrier commissions on new policy sales and renewals.

Product overview

Devine Insurance is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. Their personal insurance offerings include auto, homeowners, umbrella, renters, landlord, motorcycle, antique cars, boat, RV, and life insurance. For business clients, they provide specialized commercial coverage including auto repair shop, car dealers, commercial auto, small business, contractors, and restaurant insurance, as well as foundational coverages like general liability, property, workers compensation, and professional liability. As an independent agency representing multiple A+ rated insurance carriers, they compare prices and policies to find optimal coverage for each client's specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• American CollectorsminorOthersInsurance carrier represented by Devine Insurance agency
• ERIETwoColorminorOthersInsurance carrier represented by Devine Insurance agency
• EncompassminorOthersInsurance carrier represented by Devine Insurance agency
• HagertyminorOthersInsurance carrier represented by Devine Insurance agency, specializing in classic car insurance
• ForemostminorOthersInsurance carrier represented by Devine Insurance agency
• MSAminorOthersInsurance carrier represented by Devine Insurance agency
• MetLifeminorOthersInsurance carrier represented by Devine Insurance agency
• National GeneralminorOthersInsurance carrier represented by Devine Insurance agency
• NYCMminorOthersInsurance carrier represented by Devine Insurance agency
• ProgressiveminorOthersInsurance carrier represented by Devine Insurance agency
• Preferred MutualminorOthersInsurance carrier represented by Devine Insurance agency
• StatewideminorOthersInsurance carrier represented by Devine Insurance agency

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• HUB International: Large North American insurance brokerage representing multiple carriers across personal and commercial lines. Like Devine, HUB operates as an independent agent placing business with various carriers, but at vastly greater scale and geographic reach.
• Brown & Brown: National insurance brokerage and risk management firm that, like Devine, places coverage from multiple carriers. Operates across personal and commercial lines at scale that Devine does not approach, but with the same independent-agency economic model and commission-based revenue.
• Erie Insurance: Regional P&C carrier that Devine represents as one of its 12+ carriers. Erie itself operates primarily through a captive-style network of independent agents in the Northeast and Midwest, sharing Devine's regional agency-distribution model.
• Leavitt Group: National network of independent insurance agencies operating on the same multi-carrier representation model as Devine. Provides a useful comparison point for what scaled-up, multi-office agency networks look like relative to a single-office operator.
• Progressive: Direct-to-consumer-leaning auto insurer that Devine represents as one of its carrier partners. Progressive's growing direct channel competes directly with the agency model for personal auto clients in Devine's Hudson Valley territory.
• GEICO: Direct-to-consumer auto and homeowners insurer owned by Berkshire Hathaway. Operates primarily outside the independent agency channel, posing sustained competitive pressure on Devine's personal auto and home book of business in Hudson Valley.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm. Comparable to Devine in business model (independent brokerage placing with multiple carriers) but with enterprise-scale operations, broad specialty expertise, and deep commercial-lines focus.

Emerging players

• Lemonade: AI-native, direct-to-consumer insurance company offering renters, homeowners, auto, and life insurance with no agent involvement. Represents the digital disruption thesis threatening traditional agencies like Devine, particularly across personal lines.

Regional players

• Frankenmuth Insurance: Regional mutual insurance carrier operating primarily in the Midwest through independent agency distribution. Comparable to Devine's regional carrier partnership model, illustrating similar agency-distribution patterns in a different U.S. geography.

Direct peers

• Hiscox: Specialist insurer focused on small business insurance (professional liability, general liability, BOP, cyber). Comparable to Devine's commercial lines strategy of serving small businesses with tailored, specialized coverage rather than commoditized personal lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/devineinsurance
• Instagraminstagram.com/devineinsurance
• LinkedInlinkedin.com/company/devine-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devine Agency