What Hemel Hempstead Town Football Club does

Hemel Hempstead Town Football Club ("The Tudors") is a semi-professional football club competing in the National League South, the sixth tier of English football, where it has maintained status for 10 consecutive seasons as of 2024. Founded in 1885 as Apsley End FC and rebranded following the 1972 merger with Hemel Hempstead United, the club plays home matches at The Focus Community Arena (capacity 3,375, 645 seated) in Hemel Hempstead, Hertfordshire. The club is operated through HHTFC Management Services Ltd, a private limited company controlled by long-tenured Chairman Dave Boggins, with no external institutional investment or public listing.

The club's commercial offering is structured around seven revenue streams: matchday ticket sales (£5–£20 per ticket by age category), annual season tickets (£75–£350), replica kit and casual merchandise sales via an online club shop, multi-tier sponsorship (front-of-shirt with LLYNCH, naming rights with Focus Rigging & Scaffolding, goal stand and club partner tiers), venue hire for events with capacity of 250 guests, player sponsorship packages sold to fans, and digital match programmes at £1.20. Additional community products include an academy scholarship programme (NCFE Level 3 Extended Diploma for players aged 16–19), walking football teams competing in 50+ and 65+ national cups, ladies football, and the HHTYFC youth club. Ticketing is processed through TicketCo on a global online platform, with merchandise distributed via the club's own e-commerce storefront.

The club serves a primarily local Hertfordshire supporter base and is reaching into adjacent verticals through venue hire, broadcast distribution via DAZN, and multi-generational community programming. On-field performance has been mid-table (12th in 2024/25), with managerial change mid-season. The club has reached the FA Cup First Round Proper, generating commemorative merchandise activity. No proprietary technology platforms, AI capabilities, or external funding rounds are disclosed, and revenue is not publicly reported.

Name

Hemel Hempstead Town Football Club

Legal name

HHTFC Management Services Ltd Trading As Hemel Hempstead Town FC

Website

https://hemelfc.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Short description

Hemel Hempstead Town Football Club is a semi-professional English football club competing in the National League South, serving local supporters in Hertfordshire with matchday tickets, season tickets, merchandise, sponsorships, and community programmes including an academy and walking football.

Ownership category

akta.pro rank

Product category

Semi-Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Semi-professional football
• Football matchday tickets
• Football merchandise sales
• Football club sponsorship
• Community football programmes

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Matchday Ticket Sales: Revenue from individual match tickets at gate prices ranging from £5-£20 depending on age category. Direct stadium entry sales.
2. Season Ticket Memberships: Annual subscriptions for home National League South fixtures. Tiers include Adult (£350), Concessions (£280), Youth 16-18 (£150), and U16s (£75). Includes priority access to cup competitions.
3. Merchandise Sales: Club shop selling replica shirts (adult and junior home/away kits £40-£45), casual wear, accessories and memorabilia. Also limited edition FA Cup memorabilia items.
4. Sponsorship: Multiple sponsorship tiers including main club sponsor (AVCO Motors), front of shirt sponsor (LLYNCH), stadium naming rights (Focus Rigging & Scaffolding), goal stand sponsors, and family stand/club partner sponsors.
5. Venue Hire and Events: Function room and facilities available for hire including weddings, parties, social events, conferences and corporate events. Two rooms with up to 250 guest capacity. Catering and bar facilities on site.
6. Player Sponsorship: Individual player sponsorship opportunities allowing fans to back specific players with fan sponsorship packages.
7. Digital Programmes: Online digital match programmes available for purchase at £1.20 each for fans unable to attend games.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Hemel Hempstead Town FC operates as a semi-professional football club competing in the National League South. The club generates revenue through matchday ticket sales, season ticket subscriptions, official merchandise, multi-tier sponsorship packages, venue hire of its stadium facilities, and community programmes including an academy scholarship and walking football for seniors.

Product overview

Hemel Hempstead Town Football Club operates as a traditional football club with a unified offering centered on its first team competing in the National League South. The club's product portfolio spans matchday experiences (matchday tickets, season tickets), official merchandise (replica shirts in adult and junior sizes for home and away kits, casual wear, accessories), digital content (online match programmes), community programmes (academy scholarship for ages 16-19, walking football for seniors), and ancillary services (player sponsorship, venue hire, media access). The club recently expanded its merchandise line with FA Cup commemorative memorabilia following their achievement of reaching the First Round Proper. Key revenue streams include ticket sales, merchandise, sponsorship packages, and venue hire facilities at The Focus Community Arena.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets Individual match tickets for home games at The Focus Community Arena, priced by age category: Adult £20, Concessions £15, Youth 16-18 £10, Under 16s (11-15) £5, Under 10s free with paying adult. Sold via stadium turnstiles and TicketCo online platform.
• Season Tickets 2026/27 Season tickets granting access to all home National League South fixtures for the 2026/27 season, valid for 10 months. Categories: Adult £350, Concessions £280 (over 65s, students, military, emergency services), Youth 16-18 £150, and U16s £75. Includes free U18s entry and priority access to cup competitions.
• Replica Shirts 25/26 Official replica home and away shirts for the 2025/26 season in adult (£45 each) and junior (£40 each) sizes, featuring club colours and branding.
• HHTFC Casual Wear Casual clothing range including HHTFC branded polo shirts (£19.95) and hooded sweatshirts (£27.50) for supporters.
• HHTFC Accessories Supporter accessories including HHTFC branded baseball caps (£14.50), beanie hats (£12), bobble hats (£14.50), and team scarves (£15).
• FA Cup First Round Proper Memorabilia Limited edition commemorative merchandise released following the club's achievement of reaching the FA Cup First Round Proper, including a special edition away shirt at £50 and official fan shirt at £15.
• Player Sponsorship Fan sponsorship programme allowing supporters to back specific first team players with sponsorship packages for the 2025/26 season.
• Digital Match Programmes Digital match programmes sold online at £1.20 each, providing full matchday content for supporters unable to attend games.
• Venue Hire Function room and facilities available for hire at The Focus Community Arena, suitable for weddings, parties, social events, conferences, presentations, seminars, and corporate events. Two rooms available with maximum 250 guest capacity and on-site catering and bar.
• Academy Scholarship Programme Full academy scholarship programme for boys aged 16-19 combining football development with the NCFE Level 3 Extended Diploma in Sport and Physical Education (equivalent to three A levels) and coaching qualifications. Coaching delivered by UEFA-qualified coaches including former Wales international George Williams.
• Walking Football Walking football programme for seniors with teams competing in National Cup competitions in 50+ and 65+ categories. Includes training sessions at Vauxhall Road and participation in national cups and competitive action.
• Media Access Services Press and media accreditation services including press passes, photography licensing, gantry access, and pitch-side interview facilities for accredited media personnel at matchdays.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• AVCO MotorscoreGTM or Marketing PartnerMain Club Sponsor. Auto repair and maintenance services company based in the local area. Provides financial support and sponsorship to the club. Owners Alan and Bob have been long-standing supporters of the club.
• LLYNCH (Lynch Plant Hire & Haulage)coreGTM or Marketing PartnerFront of Shirt Sponsor. Construction plant hire company providing operated, self-drive and contract hire plant to civil engineering, rail engineering, ground works, and highways sectors. Sponsors the front of match shirts.
• Focus Rigging and ScaffoldingcoreGTM or Marketing PartnerStadium Naming Rights Sponsor. Media industry temporary structures provider servicing prestigious live sporting events for Sky Sports, BBC, TNT and international broadcasters. Acquired stadium naming rights in 2023, renaming Vauxhall Road to The Focus Community Arena.
• CRK Windows LtdminorGTM or Marketing PartnerGoal Stand Sponsor. Family-run window and door company since 1977. Specialises in PVCu, UPVC, and Aluminium home improvement products. Based in Hemel Hempstead serving surrounding areas.
• Duck TapeminorGTM or Marketing PartnerGoal Stand Sponsor. The original Duck Tape brand is a leading tool for temporary repairs and quick fixes. Provides sponsorship support.
• Kip TapeminorGTM or Marketing PartnerGoal Stand Sponsor. Leading adhesive tape supplier in Europe for almost 50 years. Offers specially selected range of tapes and maskers for UK trade professionals.
• FrogTapeminorGTM or Marketing PartnerGoal Stand Sponsor. Painters masking tape treated with unique Paintblock Technology for sharp, clean paint lines.
• McDonald's (Multiple Locations)minorGTM or Marketing PartnerClub Partner. Multiple McDonald's locations in Hemel Hempstead area (Jarman Fields, Apsley, Maylands, Bourne End) partner with the club for community initiatives.
• Underwoods SolicitorsminorGTM or Marketing PartnerClub Partner. Independent law firm from Hemel Hempstead proudly operating in the town for over 30 years. Long-standing supporter of the club.
• The National LeaguecoreOthersLeague sponsor and governing body for National League South where the club competes. Provides fixture scheduling, league regulations, and platform services including calendar sync functionality.
• erreacoreGTM or Marketing PartnerKit supplier. Official technical partner providing match shirts, training wear, and club merchandise. Italian sportswear brand.
• MitrecoreGTM or Marketing PartnerBall supplier. Official match ball provider for the club. Long-standing sports equipment manufacturer.
• DAZNminorOthersStreaming partner broadcasting National League matches. League-level partnership providing match coverage.
• TIC HealthminorGTM or Marketing PartnerHealthcare partner. Health services provider sponsoring the club.
• EnterpriseminorGTM or Marketing PartnerVehicle rental sponsor. Enterprise Rent-A-Car is a league-level sponsor of the National League.
• TicketCocoreTechnology or IntegrationTicketing platform provider. Online ticketing system for match tickets and event purchases. Provides the technology infrastructure for ticket sales.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hampton & Richmond Borough FC: National League South peer operating from a small London borough ground. Highly comparable operating model — semi-professional squad, sponsorship-driven economics, community programmes.
• Dartford FC: Direct tier-6 competitor with a comparable stadium footprint and operational scale. Mirrors Hemel's semi-professional revenue mix across matchday, sponsorship, and merchandise.
• Eastbourne Borough FC: National League South competitor with similar stadium capacity (~3,000+) and semi-professional structure. Comparable in matchday economics, community-anchored sponsorship model, and revenue diversification.
• Chelmsford City FC: National League South peer with comparable attendance scale, sponsorship-driven revenue model, and community-focused youth/academy programmes. Direct competitor in the same division.
• St Albans City FC: Another National League South club based in Hertfordshire, directly competing in the same tier and overlapping catchment area. Closest comparable in scale, league level, and semi-professional operating model.
• Maidstone United FC: Direct National League South rival with similar revenue mix (tickets, sponsorship, venue hire, merchandise) and recent promotion/relegation trajectory. Operates a comparable small-stadium semi-professional model.

Regional players

• Barnet FC: North London club that recently hosted Hemel for a pre-season fixture. Operates a tier higher (National League) but with similar matchday and sponsorship economics; useful regional benchmark for tier-5 aspirations.

Broad incumbents

• Luton Town FC: Bedfordshire/Hertfordshire border club with recent promotion from non-league through the EFL to the Premier League. Demonstrates the realistic promotion trajectory from a comparable regional base.
• Wycombe Wanderers FC: Bucks-based club now in League One with historical roots in lower non-league football. Illustrative of the upper-tier aspiration pathway from a similar regional/lower-league starting point.
• Watford FC: Local Hertfordshire EFL Championship/EPL club. Provides a geographic incumbent benchmark for regional sponsorship pricing, fan demographics, and stadium economics in the same catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hemelfc
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/hemelfc
• LinkedInlinkedin.com/company/hemel-hempstead-town-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hemel Hempstead Town Football Club