Emerald Home

What Emerald Home does

Emerald Home is a Mexican real estate brokerage operating primarily in the greater Mexico City metropolitan area, including Estado de México, Ciudad de México, Morelos, and Quintana Roo. The company facilitates residential and commercial property sales, rentals, and related advisory services, targeting individual buyers, sellers, renters, and real estate investors in premium sub-markets such as Satélite, San Mateo, Boulevares, Lomas Verdes, and Zona Esmeralda. The firm is privately held, operates under the umbrella of INC Group, and is staffed by a small team of real estate advisors (Itzia Ruenes, Hilda Ruenes, and Edna Jacome) delivering personalized, relationship-driven service.

The company's core technology infrastructure is built on the EasyBroker real estate platform, which powers its website, property search portal, listing management, and contact forms. The platform supports filtering by property type, location, price range, bedrooms, bathrooms, and construction size, with active listings spanning houses, apartments, condominiums, offices, and commercial land. Sale prices on listed properties range from approximately $2.7M to $35M MXN, and monthly rentals start at $5,500 MXN. Beyond transaction brokerage, Emerald Home bundles mortgage credit assistance, legal documentation guidance, and property owner services (valuation and marketing) into its offering, which is positioned as a higher-touch, full-service alternative to self-serve portals.

Emerald Home generates revenue through transaction-based commissions on property sales and rentals, supplemented by professional advisory fees on bundled services. The business operates on a sales-led, direct-to-consumer go-to-market motion: leads are captured through the EasyBroker-powered website and converted via WhatsApp, phone, email, and in-person consultations. There are no disclosed funding rounds, no enterprise customers, no AI/ML capabilities, and no public revenue figures. Distribution is single-country (Mexico), with properties also surfaced on the broader EasyBroker network, providing a low-cost distribution channel that is rented rather than owned.

Name

Emerald Home

Legal name

Emerald Home

Website

https://emeraldhome.mx

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Emerald Home is a Mexican real estate brokerage serving the Mexico City metropolitan area, Estado de México, Morelos, and Quintana Roo, providing residential and commercial property sales, rentals, and advisory services to individual buyers, sellers, renters, and investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Atizapán

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real estate sales commissions: Commission-based revenue from facilitating property sales transactions
2. Real estate rental commissions: Commission-based revenue from rental transactions
3. Professional real estate services: Advisory services including mortgage credit assistance and legal guidance for property transactions

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Emerald Home is a Mexican real estate brokerage that facilitates the buying, selling, and renting of residential and commercial properties, including houses, condominiums, apartments, offices, and commercial land. The firm provides personalized advisory services covering mortgage credit assistance and legal documentation guidance for transactions. Properties are listed and managed through the EasyBroker-powered website, with primary focus on premium areas of Estado de México, Ciudad de México, Morelos, and Quintana Roo.

Product overview

Emerald Home is a real estate brokerage company operating primarily in the State of Mexico and surrounding regions of Mexico. The company offers a unified real estate service platform combining property sales, property rentals, real estate advisory, and property owner services. The core offering consists of residential and commercial property transactions (houses, apartments, condominiums, offices, and commercial lots) with personalized advisory services including mortgage assistance and legal guidance. The company operates through a web-based property search portal and maintains properties across key areas including Satélite, San Mateo, Boulevares, Lomas Verdes, and Zona Esmeralda. The platform is powered by EasyBroker property management technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services Real estate sales brokerage services for residential and commercial properties including houses, condominiums, apartments, and commercial lots across the State of Mexico and surrounding areas.
• Property Rental Services Rental brokerage services for residential and commercial properties including apartments, offices, and other property types, with rental listings starting from $5,500 MXN per month.
• Real Estate Advisory Personalized advisory services including commercialization guidance, mortgage credit assistance, and legal advisory for real estate transactions to protect client interests throughout the closing process.
• Property Owner Services Services for property owners seeking to sell or rent their properties, including assistance in property valuation and marketing to qualified buyer and tenant contacts.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• INC GroupminorOthers · 1 January 2020Parent company referenced in footer: Emerald Home® | 2020 | INC Group
• EasyBrokercoreTechnology or IntegrationEmerald Home uses EasyBroker's real estate platform for their website, property listings, and property management. The website URL and property images are hosted on EasyBroker's infrastructure. Powered by EasyBroker messaging appears on the website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RE/MAX Mexico: Global real estate franchise with a large Mexican agent network selling and renting residential and commercial properties nationwide — the same core brokerage model as Emerald Home, but at materially larger scale.
• Century 21 Mexico: International real estate franchise serving Mexican residential and commercial buyers and sellers; competes for the same middle-market and premium suburban listings as Emerald Home.
• Engel & Völkers Mexico: International luxury-focused brokerage active in Mexico's premium neighborhoods — directly comparable to Emerald Home's positioning in Lomas Verdes, Tecamachalco, and similar upscale Estado de México suburbs.
• Keller Williams Mexico: Large global real estate franchise with a growing Mexican presence; serves the same residential buy/sell/rent use cases as Emerald Home with a more developed agent-training model.
• Coldwell Banker Mexico: Global real estate franchise operating across Mexico, focused on residential sales and rentals in major metros including Mexico City — a direct head-to-head brokerage competitor with a recognized brand.

Others

• EasyBroker: Mexican real estate platform that powers Emerald Home's website, listings, and lead routing; an infrastructure and ecosystem participant rather than a direct brokerage competitor, but also a potential disintermediator.

Broad incumbents

• Vivanuncios: Major Mexican classifieds portal with a large real estate vertical; competes for rental and sales leads and exerts pricing pressure on listing visibility for smaller brokerages like Emerald Home.
• Inmuebles24: Leading Mexican online real estate portal that aggregates listings from thousands of agencies; competes for buyer attention rather than agent commissions, but shapes how Emerald Home's listings are discovered.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emerald Home