Mediavision
Mediavision is France's leading cinema advertising sales house, commercializing ad inventory across 3,630 screens and 534 cinema complexes for national brands, film distributors, and local advertisers, and operating as the sole cinema ad agent in the Netherlands.
- Company typePrivate
- Founded1971
- HeadquartersIssy-les-moulineaux, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mediavision does
Mediavision is the leading cinema advertising sales house (régie publicitaire) in France, operating as an intermediary that aggregates and commercializes advertising inventory across a national network of 3,630 screens in 534 cinema complexes supplied by more than 150 exhibitors, including Pathé, Gaumont, CGR, MK2, Megarama, Cinéville, and Kinepolis. The company monetizes this inventory through a tiered product portfolio spanning traditional pre-show advertising (Vision Initiale, Vision Capitale, Cine Élite, Cine Trend, Cine Mall, Cine City, Cinessentiel, Vision Film) and the CINESCREEN digital lobby-screen network (FULL VIEW plus IDF, 15–24, and CSP+ demographic variants), supplemented by event/special-operations services and local advertising through the Cinemap partnership on Pathé and Megarama screens. Underlying technology consists of digital projection infrastructure enabling HD content delivery and 3D projection, triptych digital displays positioned at cinema lobby touchpoints, and an operational product calculator for tariff computation, with all content distribution completed within ten working days.
The business is structured as a Société Anonyme headquartered in Issy-les-Moulineaux, France, with a secondary office in Amsterdam operating as Jean Mineur Mediavision, the unique cinema advertising sales agent in the Netherlands. Revenue mechanics are advertising-based, with multi-year national contracts sold through an enterprise field-sales motion to large brands and agencies, alongside a separate channel for film-distributor promotional advertising managed with Talent Group, and a local-advertising channel via Cinemap. Ownership is held by BDC (52%, represented by CEO Benjamin Badinter), the Jean Mineur group (38%), and Publicis Groupe (10%). The company holds an 83% share of French cinema advertising entries as of January 2025 and reports 2.6 million guaranteed weekly admissions across its network, in a French cinema market that reached 181 million admissions in 2024 — the strongest post-COVID recovery among comparable countries.
Mediavision firmographics
Firmographics- Name
- Mediavision
- Legal name
- MEDIAVISION ET JEAN MINEUR
- Website
- https://mediavision.fr
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediavision is France's leading cinema advertising sales house, commercializing ad inventory across 3,630 screens and 534 cinema complexes for national brands, film distributors, and local advertisers, and operating as the sole cinema ad agent in the Netherlands.
- Ownership category
- akta.pro rank
Mediavision industry classification
Industry- Product category
- Cinema Advertising
- NAICS
- Media Representatives (541840), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Cinema Advertising & On-screen Media Networks (MPADAKAO)
- akta.pro secondary industries
- Cinema Media Buying (BPAFABAG), Cinema Media Planning & Buying (MPAAABAJ)
Keywords
Where Mediavision is headquartered
LocationHeadquarters
- HQ city
- Issy-les-moulineaux
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Mediavision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- National Cinema Advertising: Commercializing advertising spaces for national advertisers who want to communicate across all or part of the French territory with homogeneous coverage. Advertisers can purchase formatted modules or custom packages based on programming, geographic coverage, or sociodemographic targeting criteria.
- Film Distributor Promotional Advertising: Commercialization of advertising spaces dedicated to film distributors for the promotion of cinematographic works. This activity is managed in partnership with Talent Group.
- Event and Special Operations: Advertising opportunities outside the main screen through event supports and special operations in cinemas, including interactive operations, event retransmissions, partnerships, and sponsoring.
- Digital Screens (CINESCREEN): Digital advertising in cinema lobbies through the CINESCREEN network including triptych screens, with targeted offerings for IDF, 15-24 demographic, and CSP+ audiences.
- Local Advertising (Cinemap): Local advertising for regional actors through partnership with Cinemap, enabling communication on Pathé and Megarama screens with flexible duration and period selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Cinessentiel - Restricted selection for basic cinema communication |
| Unit Pricing | Multi-year contract | Vision Initiale - National presence with Paris and wide provincial coverage |
| Unit Pricing | Multi-year contract | Vision Capitale - Ile-de-France focus |
| Unit Pricing | Multi-year contract | Cine Elite - CSP+ targeting |
| Unit Pricing | Multi-year contract | Cine Trend - Box Office focused |
| Unit Pricing | Multi-year contract | Cine Mall - Shopping center proximity |
| Unit Pricing | Multi-year contract | Cine City - City center proximity |
| Unit Pricing | Multi-year contract | Vision Film - Specific film targeting |
| Unit Pricing | Multi-year contract | FULL VIEW Digital - Digital screens national |
| Unit Pricing | Multi-year contract | CINESCREEN IDF - Digital screens Ile-de-France |
| Unit Pricing | Multi-year contract | CINESCREEN 15-24 - Youth targeting digital |
| Unit Pricing | Multi-year contract | CINESCREEN CSP+ - Affluent digital targeting |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Mediavision product offering
Product offeringCore offering
Mediavision is France's leading cinema advertising sales house (régie), commercializing advertising space on cinema screens and digital lobby displays on behalf of cinema exhibition chains. The company sells national, regional, and locally targeted advertising inventory across approximately 3,630 screens in 534 cinema complexes, and operates the CINESCREEN digital lobby network (981 screens across 198 complexes). It also runs event marketing services, film distributor promotional advertising (via Talent Group), and local advertising partnerships (via Cinemap), serving as the exclusive cinema advertising representative in both France (83% market share) and the Netherlands.
Product overview
Mediavision is France's leading cinema advertising sales house (régie), operating as a unified platform offering cinema screen advertising across multiple tiers and digital lobby screens (CINESCREEN), supplemented by event marketing services. The core product portfolio includes Vision Initiale (national coverage), Vision Capitale (Ile-de-France), Vision Film (film-specific targeting), and targeted audience segments such as Cine Élite (CSP+), Cine Trend (box office), Cine Mall (shopping center proximity), and Cine City (urban centers). The CINESCREEN digital offering provides lobby screen advertising through demographic-targeted packages (FULL VIEW, IDF, 15-24, CSP+). Event services encompass interactive operations, event retransmissions, partnerships, and sponsoring. The company operates exclusively in cinema advertising across approximately 3,630 screens in 534 cinema complexes throughout France and is the sole cinema advertising regie in the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- Le Petit Mineur: Iconic mascot character of Mediavision, a cartoon miner figure used in cinema advertising
Products and services
- Vision Initiale National cinema advertising coverage encompassing all cinemas managed by Mediavision in Paris and throughout the provinces, offering approximately 2.57 million guaranteed weekly admissions across 544 cinemas in 410 cities. Targeted at national advertisers seeking homogeneous French-territory coverage.
- Vision Capitale Ile-de-France cinema advertising coverage targeting Paris and surrounding regions, with approximately 124 cinemas delivering 550,000 weekly guaranteed admissions.
- Cine Élite Premium cinema advertising targeting high-income professional (CSP+) audiences across approximately 409 cinemas with 1.9 million weekly guaranteed admissions.
- Cine Trend Diversified cinema programming selection attracting a broad audience with essential box office content, covering approximately 329 cinemas with 2.1 million weekly admissions.
- Cine Mall Cinema advertising network targeting audiences near shopping centers, with approximately 131 cinemas delivering 1.05 million weekly guaranteed admissions.
- Cine City City center cinema advertising selection targeting urban audiences in downtown locations, with approximately 203 cinemas offering 930,000 weekly admissions.
- Cinessentiel Essential cinema advertising selection covering key markets with approximately 305 cinemas in 274 cities, offering 1.19 million weekly guaranteed admissions.
- Vision Film Film-specific cinema advertising targeting viewers of a specific movie title for affinity-based brand communication, available in approximately 525 cinemas.
- CINESCREEN FULL VIEW Digital screen advertising in cinema lobbies featuring triptych displays at strategic locations (ticket counters, entrances, auditorium access) across 327 triptyques with 981 total screens generating 8.6 million weekly viewing opportunities.
- CINESCREEN IDF Digital screen advertising tailored for Ile-de-France cinema presence with 60 triptyques across 180 screens delivering 1.9 million weekly viewing opportunities.
- CINESCREEN 15-24 Digital screen advertising targeting 15-24 year old demographic with 199 triptyques across 597 screens generating 5 million weekly viewing opportunities.
- CINESCREEN CSP+
Quantifiable outcome
- 75% memorization rate for cinema advertising vs 18% for TV and 11% for internet
- +5 more outcomes
Companies that use Mediavision
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Mediavision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mediavision partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Talent GroupcoreStrategic partnership for commercialization of advertising spaces dedicated to film distributors for promotion of cinematographic works. Talent Group manages film distributor advertising relationships.
- CinemapcoreLocal advertising partner enabling regional actors to advertise on Pathé and Megarama cinema screens. Advertisers choose campaign duration and periods, with film shown before every screening in semi-lit auditorium.
- Pathé (cinema chain)coreMajor cinema exhibition partner. Mediavision sells advertising inventory for Pathé cinemas across France. Pathé is a key component of the advertising network.
- Gaumont (cinema chain)coreMajor cinema exhibition partner. Mediavision sells advertising inventory for Gaumont cinemas. One of the historic cinema brands in France.
- CGR CinemascoreCinema exhibition partner with significant screen count in the network. CGR cinemas included in digital CINESCREEN network expansion.
- MegaramacoreCinema exhibition partner. Megarama network recently added to CINESCREEN digital offering. Local advertising available via Cinemap partnership.
- MK2coreCinema exhibition partner known for art-house and auteur cinema programming. Provides diversity in cinema network audience demographics.
- KinepoliscoreEuropean cinema exhibition group partner operating multiplex cinemas in France. Part of the diversified exhibitor network.
- CinévillecoreFrench cinema chain partner in the exhibitor network, contributing to the broad geographic coverage across all territories.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Mediavision competitors and assessment
Company assessmentBroad incumbents
- Carat: Carat is a major global media agency within the Dentsu network, buying cinema and out-of-home inventory on behalf of advertisers. As one of the agency counterparts that ultimately purchases Mediavision's inventory, it represents the demand-side comparable and is relevant for understanding advertiser budget flows into the cinema channel.
- Clear Channel Outdoor: Clear Channel Outdoor is one of the world's largest outdoor advertising companies operating across multiple geographies. While broader in scope than cinema, it operates the same inventory-monetization model on physical media assets, making it relevant for benchmarking sales house revenue per location and advertiser relationships.
- Havas Media Network: Havas Media is a major French-headquartered global media agency network that buys advertising inventory on behalf of advertisers across channels including cinema. It is a relevant comparable for media sales economics and advertiser relationships, and historically was a co-shareholder in Mediavision's founding structure.
- JCDecaux: JCDecaux is the global leader in out-of-home (OOH) advertising, headquartered in France. While not cinema-focused, it shares the same underlying business model of monetizing physical media inventory (street furniture, transit) for advertisers — making it a broad incumbent comparable for revenue mix, sales structure, and inventory monetization.
- Ströer: Ströer is a leading German digital out-of-home advertising operator with significant presence across European markets. Like Mediavision, it sells attention-based advertising inventory in physical locations to national advertisers, providing a European comparable for digital screen monetization and sales house economics.
Regional players
- Ocean Outdoor: Ocean Outdoor is a UK and European-focused premium digital out-of-home advertising operator. While operating in different geographies than Mediavision, it shares the model of selling premium attention-based digital screen advertising to brand advertisers, with similar demographic targeting and sales approaches.
Direct peers
- National CineMedia (NCM): National CineMedia is the dominant cinema advertising sales house in the United States, operating the Noovie pre-show network across major exhibitors (AMC, Regal, Cinemark). It is the most direct global comparable to Mediavision given its identical business model of consolidating cinema advertising inventory for sale to national advertisers.
- Screenvision Media: Screenvision Media is a major US cinema advertising sales house competing with NCM. It sells pre-show and lobby advertising across cinema exhibitor networks, mirroring Mediavision's CINESCREEN digital lobby and on-screen product portfolio. Direct comparison relevant for US cinema ad market dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Mediavision social profiles
Digital presenceMediavision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediavision leadership team
Management profileNumber of profiles
Profiles1 record
Mediavision subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mediavision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediavision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediavision
What does Mediavision do?
Mediavision is France's leading cinema advertising sales house (régie), commercializing advertising space on cinema screens and digital lobby displays on behalf of cinema exhibition chains. The company sells national, regional, and locally targeted advertising inventory across approximately 3,630 screens in 534 cinema complexes, and operates the CINESCREEN digital lobby network (981 screens across 198 complexes). It also runs event marketing services, film distributor promotional advertising (via Talent Group), and local advertising partnerships (via Cinemap), serving as the exclusive cinema advertising representative in both France (83% market share) and the Netherlands.
Is Mediavision a public or private company?
Mediavision is a private company. It is classified as private equity controlled and is currently operating.
When was Mediavision founded?
Mediavision was founded in 1971. It employs 11 to 50 people.
Where is Mediavision based?
Mediavision is headquartered in Issy-les-moulineaux, France, in the Europe region.
How does Mediavision make money?
Five revenue lines are on record. National Cinema Advertising is the primary driver. The others are film Distributor Promotional Advertising, event and Special Operations, digital Screens (CINESCREEN) and local Advertising (Cinemap).
Who are Mediavision's main competitors?
Broad incumbents on record are Carat, Clear Channel Outdoor, Havas Media Network, JCDecaux and Ströer. Ocean Outdoor is listed as a regional player. Direct peers are National CineMedia (NCM) and Screenvision Media.
Does Mediavision have an API?
No public API is recorded for Mediavision.
What industry is Mediavision in?
Mediavision's product category is Cinema Advertising. Its primary akta.pro industry code is MPADAKAO, Cinema Advertising & On-screen Media Networks, with a secondary code of BPAFABAG, Cinema Media Buying. Its NAICS code is 541840 and its SIC code is 7311.