Casey & Co

What Casey & Co does

Casey & Co (legally Casey Stillman, LLC) is a privately held sales and marketing consulting practice founded by Casey Stillman, operating from Ocean City, New Jersey. The firm operates as a fractional Chief Revenue Officer (CRO) consultancy targeting B2B service businesses, marketing agencies, and small business owners over 40 across the continental United States. Its core methodology is the Growth Engine Framework, a four-step Diagnose-Design-Deploy-Drive process for building predictable revenue engines, supplemented by Automation Coaching and Inbound Coaching programs. The firm holds long-standing certifications as a HubSpot Certified Agency Partner (since 2009) and a Duct Tape Marketing Certified Consultant (since 2011).

The company's service portfolio centers on fractional executive engagements where Casey Stillman serves as the client's revenue leader, providing strategy, execution oversight, CRM implementation (primarily HubSpot), pipeline generation systems, and accountability. The offering has expanded from à la carte coaching (Automation Coaching launched 2008, Inbound Coaching created 2013) to a unified fractional CRO model packaged with a profit-doubling guarantee. Pricing is not publicly disclosed and is structured as custom multi-year engagements. The firm markets primarily through content (blog.caseystillman.com), LinkedIn thought leadership, and the HubSpot ecosystem, with a sales cycle of 30-90 days and engagement delivery via direct and online consultation.

Commercially, Casey & Co is a bootstrapped, sole-founder-led boutique with no external capital, no parent company, and 1-10 employees. Operations are highly dependent on Casey Stillman's personal brand, network, and execution capacity, creating key-person concentration risk. Geographic reach is limited to the continental United States, and there are no disclosed customer logos, ARR figures, or institutional clients. The firm shows continuity (active website, 2025-2026 dated content) but limited scale, positioning it as a lifestyle consulting practice rather than a venture-scale business.

Name

Casey & Co

Legal name

Casey Stillman, LLC

Website

https://caseystillman.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Casey & Co is a privately held, founder-led sales and marketing consulting practice offering fractional CRO services and a four-step Growth Engine Framework to B2B service businesses, marketing agencies, and SMB owners in the United States.

Ownership category

akta.pro rank

Product category

Sales and Marketing Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Managed Services & Support (BPAEAGAD)

Keywords

• Sales consulting services
• Fractional CRO services
• Revenue growth consulting
• Marketing automation consulting
• Inbound marketing coaching

Headquarters

HQ city

Linwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fractional CRO Services: Ongoing revenue leadership and consulting engagements where Casey serves as the client's fractional Chief Revenue Officer, providing strategic guidance, execution oversight, and accountability for building predictable revenue engines across marketing, sales, and operations.
2. Consulting & Coaching Engagements: Automation Coaching and Inbound Coaching programs offering hands-on consultation to help small business owners and marketing professionals implement systems, processes, and strategies for growth.
3. Growth Infrastructure Implementation: Building and implementing systems, processes, and infrastructure including CRM alignment (HubSpot), pipeline generation systems, and sales workflow refinement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Casey & Co provides fractional Chief Revenue Officer (CRO) services and sales and marketing consulting for B2B service businesses and marketing agencies. The firm delivers its engagements through the proprietary Growth Engine Framework, a four-step methodology (Diagnose, Design, Deploy, Drive) that builds predictable, scalable revenue machines covering strategy, CRM implementation (HubSpot), pipeline generation systems, sales workflow refinement, and ongoing performance accountability, supported by Automation Coaching™ and Inbound Coaching Programs.

Product overview

Casey & Co is a sales and marketing consulting firm founded by Casey Stillman that operates as a unified offering centered on the Fractional CRO Model. The core offering is the Growth Engine Framework, a four-step methodology (Diagnose, Design, Deploy, Drive) that provides end-to-end revenue engine transformation. Supporting this core framework are specialized coaching services including Automation Coaching™ for marketing automation and follow-up systems, and Inbound Coaching Programs for inbound methodology implementation. The firm also delivers Sales & Marketing Infrastructure Services for agencies. All services are delivered with a hands-on, practical approach focused on measurable results rather than theory.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional Chief Revenue Officer (CRO) Services A fractional executive model providing ongoing revenue leadership, execution optimization, and accountability for B2B service businesses. The consultant serves as the client's revenue leader to drive outcomes, remove bottlenecks, and ensure predictable, scalable growth across marketing, sales, and operations.
• Automation Coaching A coaching service focused on developing automated marketing techniques and follow-up systems to help small business owners achieve growth with minimal investment and without requiring additional staff, including lead organization by levels of interest and automated marketing sequences.
• Inbound Coaching Programs Coaching programs designed to teach clients how to utilize inbound methodology to attract qualified prospects rather than chasing them, including training for marketing agencies on selling and delivering inbound retainer services.
• Sales & Marketing Infrastructure Services Building and training sales and marketing teams within marketing agencies to sell and implement the inbound methodology, including documentation of sales processes, CRM setup (HubSpot), and scalable pipeline generation systems.

Quantifiable outcome

• Double your profits in 2026 (or work for free until achieved)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Duct Tape Marketing Consultant NetworkcoreStrategic or Co-development Partner · 1 September 2011Partnered with acclaimed author and speaker John Jantsch (creator of Duct Tape Marketing System) when Casey joined the Duct Tape Marketing Consultant Network as a Certified Duct Tape Marketing Consultant in September 2011. The partnership provides access to proven products, programs, and methodology built around core principles of the Duct Tape Marketing philosophy.
• HubSpotcoreTechnology or Integration · 1 September 2009Became a HubSpot Certified Agency Partner in September 2009. The partnership enables Casey & Co to implement HubSpot CRM systems, marketing automation, and inbound methodology for clients. The firm leverages HubSpot's ecosystem including HubSpot Academy, community resources, and state of marketing reports.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Predictable Revenue: Sales consulting and fractional sales leadership firm focused on building repeatable revenue engines for B2B service businesses. Directly comparable fractional CRO-style model and target customer base.
• Operations Lab: HubSpot solutions partner providing marketing operations, CRM, and RevOps consulting for marketing agencies and B2B service firms. Overlaps with Casey & Co's HubSpot-centric implementation practice.
• Square 2 Marketing: HubSpot partner agency providing inbound marketing, sales enablement, and growth strategy services for B2B service businesses. Direct overlap with Casey & Co on fractional and consulting engagements.
• ENGAGE Digital (Duct Tape Marketing Consultant Network): Other Certified Duct Tape Marketing Consultants offering marketing consulting and systems implementation to small businesses. Functionally similar consulting model, sharing the same Duct Tape methodology backbone.
• Sales for Good: Fractional sales leadership consultancy that helps SMB and mid-market companies install sales processes and infrastructure. Direct peer in the fractional CRO / outsourced sales leadership category.

Broad incumbents

• Sales Gravy: Sales training and consulting firm serving SMBs with sales process and hiring services. Adjacent peer in sales consulting category with broader training and recruiting offering.
• Heinz Marketing: B2B marketing and sales consultancy helping mid-market companies build predictable pipeline. Overlaps with Casey & Co on B2B revenue engine services but operates as a larger established firm.

Emerging players

• SmartBug Media: HubSpot Elite Solutions Partner offering inbound marketing, sales enablement, and CRM implementation services. Comparable in technology stack and inbound methodology focus, but operates at larger agency scale.
• New Breed Marketing: HubSpot Elite Partner agency specializing in revenue operations and marketing/sales alignment for B2B companies. Directly comparable in CRM and inbound methodology focus, with broader service breadth.

Others

• Revenue Geeks: Sales consulting and fractional revenue operations firm serving B2B service businesses. Comparable fractional-revenue-ops positioning but typically operates at smaller scale through distributed consultants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casey-stillman-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casey & Co