VisionLab
VisionLab (Ópticas Visionlab S.L.U.) is a Spanish optical retailer operating 108+ stores and an e-commerce platform across Spain, offering prescription glasses, sunglasses, contact lenses, hearing aids, and AI-integrated smart eyewear to consumer and specialty segments.
- Company typePrivate
- Founded1985
- HeadquartersMadrid, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What VisionLab does
VisionLab (legal name Ópticas Visionlab S.L.U.) is a Spanish optical retail chain founded in 1985 and headquartered in Madrid. The company operates over 108 physical optical stores across Spain (Peninsula) complemented by a direct-to-consumer e-commerce platform (visionlab.es), serving general vision correction consumers, presbyopia patients, children and parents, contact lens wearers, sunglasses buyers, hearing health customers, and tech-forward early adopters across Spain.
The product platform spans prescription eyeglasses, sunglasses (including designer brands such as Ray-Ban, Oakley, Tom Ford, Versace, Gucci), reading glasses, contact lenses (daily, weekly, biweekly, monthly, and specialty formats), hearing aids and audiology services, and accessories. VisionLab has developed proprietary house brands including Kümer (with AI-branded lenses, 8K resolution lenses, and Miniopía myopia control), Custom Lab! (custom lens manufacturing), V!Clip (clip-on solar lenses), Sensia (accessories), Vision Mood (colored lenses), and Nuance Audio (audio-integrated eyewear). The technology backbone is built on Salesforce Commerce Cloud (SFRA architecture) with Einstein AI powering product recommendations and personalization, supported by integrations with Google Analytics, Google AdWords, Facebook Pixel, Cloudflare CDN, and Sequra installment payments.
Revenue is generated through a hybrid model combining one-time retail sales of frames, lenses, sunglasses, and accessories; a recurring contact lens subscription service (up to 50% discount); custom prescription lens manufacturing; hearing aid and audiology sales; and emerging smart eyewear revenue through the Meta partnership (Ray-Ban Meta, Oakley Meta). Promotional mechanisms include the ReLabs discount program (up to 70% off), the PlanVEO children's subsidy program (up to €100 via Community of Madrid agreement), and installment payment options. The company employs 501-1,000 people and operates exclusively within the Spanish Peninsula market.
VisionLab firmographics
Firmographics- Name
- VisionLab
- Legal name
- Ópticas Visionlab S.L.U.
- Website
- https://visionlab.es
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- VisionLab (Ópticas Visionlab S.L.U.) is a Spanish optical retailer operating 108+ stores and an e-commerce platform across Spain, offering prescription glasses, sunglasses, contact lenses, hearing aids, and AI-integrated smart eyewear to consumer and specialty segments.
- Ownership category
- akta.pro rank
VisionLab industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Reading Glasses (OTC) (CRAAAKAG), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Luxury & Designer Eyewear (CRAAAKAD), Sport & Performance Eyewear (CRAAAKAC)
Keywords
Where VisionLab is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
VisionLab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Prescription Glasses Sales: One-time sale of prescription eyeglass frames (frames priced from €19 reading glasses to €200+ designer brands). Lenses must be purchased separately in-store.
- Sunglasses Sales: One-time sale of non-prescription and prescription sunglasses, including designer brands (Ray-Ban, Oakley, Emporio Armani, etc.) and exclusive VisionLab collections.
- Contact Lens Sales and Subscription: Sale of contact lenses (daily, monthly, bi-weekly, weekly) plus a subscription service offering 50% discounts on regular replenishments. Includes Kümer, Acuvue, Dailies Total1, Biofinity, and other brands.
- Custom Lab Lens Manufacturing: Premium custom lens manufacturing service with specialized treatments (anti-reflective, scratch resistance, blue light protection).
- AI Smart Glasses: Sales of AI-powered smart glasses including Ray-Ban Meta and Oakley Meta with integrated cameras and audio.
- Audiology Services and Hearing Aids: Hearing health services and hearing aid sales through select stores with audiology services.
- Accessories: Sales of optical accessories including glasses cases, cleaners, cords/chains, contact lens cases, and Sensia by VisionLab products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Reading glasses starting at €1 |
| Unit Pricing | One time | Sunglasses starting at €19 |
| Unit Pricing | One time | Designer prescription frames (Zadig & Voltaire, Emporio Armani, Scalpers) |
| Subscription | Monthly | Contact lens subscription with 50% discount |
| Unit Pricing | One time | Custom Lab prescription lenses |
| Subscription | Multi-year contract | PlanVEO children's glasses subsidy up to €100 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
VisionLab product offering
Product offeringCore offering
VisionLab operates a national optical retail chain in Spain selling prescription eyeglasses, sunglasses, reading glasses, contact lenses (including daily, monthly, bi-weekly, weekly, scleral, ortho-K and colored varieties), hearing aids and audiology services, and optical accessories through more than 108 physical stores and a visionlab.es e-commerce platform. The company also retails AI-powered smart eyewear (Ray-Ban Meta and Oakley Meta variants) and exclusive private-label brands such as Kümer (with AI-driven Kümer IA, Kümer 8K, and Kümer Miniopía lenses), Custom Lab! custom lens manufacturing, V!Clip clip-on solar lenses, Vision Mood, Nuance Audio and Sensia accessories.
Product overview
VisionLab is a Spanish optical retail chain operating over 108 stores across Spain, offering a comprehensive eyewear and hearing health platform. The core offering encompasses prescription eyeglasses (gafas graduadas), sunglasses (gafas de sol), reading glasses (gafas de lectura), and contact lenses (lentillas) across multiple replacement schedules and types. The company differentiates through proprietary brands including Kümer (AI-powered lens technology), Custom Lab! (custom lens fitting), and V!Clip (clip-on solar lenses), alongside a flagship AI-enabled smart eyewear line (Gafas IA with Meta technology). Audiology services round out the offering through hearing aids and audio-integrated eyewear (Nuance Audio). The business model combines physical retail with an e-commerce platform powered by Salesforce Commerce Cloud Einstein for personalized recommendations, supplemented by subscription services for contact lenses and promotional programs like ReLabs (up to 70% discounts).
Differentiator
Problem solved
Functional benefit
Brands
- ReLabs: Rebates and discount promotion program for eyewear products including sunglasses, prescription glasses, contact lenses, and hearing aids.
- PlanVeo
- Custom Lab!
- Kümer
- Vision Mood
- Nuance Audio
- Sensia by VisionLab!
Products and services
- Prescription Eyeglasses (Gafas graduadas) Prescription eyeglasses for correcting myopia, hyperopia, astigmatism and presbyopia, available with progressive lenses, blue light filtering, photochromic options, and frames priced from entry-level to premium designer (€19 to €200+). Sold to individual consumers across Spain with in-store fitting and prescription management.
- Sunglasses (Gafas de sol) Non-prescription and prescription sunglasses including polarized, mirrored, sport-specific and photochromic options from brands such as Ray-Ban, Oakley, Arnette, Carrera, Polaroid, Tom Ford, Versace, and exclusive VisionLab collections, priced from €19 for basic models up to €200+ for premium designers.
- Reading Glasses (Gafas de lectura) Non-prescription reading glasses designed for presbyopia and close-up vision tasks at typical reading distances of 40-50cm, available in various styles and magnification levels, with entry-level pricing starting at €1 and premium models reaching €19.
- Contact Lenses (Lentillas) Contact lenses across daily, bi-weekly, monthly and weekly replacement schedules, including spherical, toric (astigmatism), multifocal/progressive, colored/fantasy, scleral and ortho-K types, from brands such as Acuvue, Dailies Total1, Total 30, Biofinity, AirOptix, Precision 7, Ultra and Kümer. Specialty variants include MiSight myopia-control lenses.
- Contact Lens Subscription Service (Suscripción lentillas) Recurring subscription service delivering contact lenses and maintenance solutions with automatic reordering, flexible scheduling and discounts of up to 50% off regular pricing (monthly replacements from €17.75, was €35.50; dailies from €23.40, was €39.00).
- Custom Lab! Prescription Lens Manufacturing VisionLab's in-house custom lens laboratory service that manufactures personalized prescription lenses fitted to its frames, with treatment options including anti-reflective coating, scratch resistance, blue-light protection and progressive designs.
- Kümer Proprietary Lens Brand (Kümer IA, Kümer 8K, Kümer Miniopía, Kümer LED Protection, Kümer S. Unica) VisionLab's proprietary house lens brand combining AI lens technology (Kümer IA), high-definition 8K resolution lens enhancement (Kümer 8K), pediatric myopia-control lenses (Kümer Miniopía), blue/LED light protection (Kümer LED Protection) and eye drops (Kümer S. Unica). Sold as prescription lens upgrades across VisionLab stores.
- Gafas IA by VisionLab (AI Smart Eyewear) AI-powered smart eyewear combining fashion frames with Meta AI technology, including integrated cameras, audio, and hands-free voice assistance. Available in Ray-Ban Meta and Oakley Meta variants sold via visionlab.es and authorized VisionLab stores.
- Audiology Services and Hearing Aids (Audio) Audiology services including online hearing screening, in-store hearing tests, hearing aid fitting, hearing aid accessories and swim plugs (tapones de baño), delivered at VisionLab stores designated for audiology across Spain.
- Nuance Audio Eyewear Eyewear combining prescription vision correction with integrated hearing assistance technology, positioned at the intersection of optical and audiological products. Sold at VisionLab audiology-designated locations in Spain.
- V!Clip Clip-On Solar Lenses Clip-on solar lenses designed to attach to VisionLab prescription frames to add UV/sun protection, combining vision correction with sunglass functionality in a single wearable.
- PlanVEO Children's Eyewear Subsidy Program Government-vision-health program offering up to €100 subsidy on children's prescription glasses plus a free second pair of lenses, delivered through participating VisionLab stores under the Convenio Salud Visual CAM agreement with the Community of Madrid.
- Optical Accessories (Sensia by VisionLab!) Optical accessories including eyeglass cases, lens cleaners, cords/chains and contact lens storage solutions, sold across VisionLab stores and online under the Sensia by VisionLab brand.
Quantifiable outcome
- Children's glasses subsidy up to €100 plus free second pair of lenses through PlanVEO program
- +2 more outcomes
Companies that use VisionLab
Customer profileSegments7 records
Ideal customer profiles4 records
VisionLab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature4 records
VisionLab partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Ray-BancoreAuthorized Ray-Ban retailer and certified Ray-Ban Legends Program member. Offers full Ray-Ban portfolio including prescription glasses, sunglasses, and Ray-Ban Meta smart glasses.
- OakleycoreAuthorized Oakley retailer offering prescription glasses, sports sunglasses, and Oakley Meta smart glasses.
- Meta (Ray-Ban Meta, Oakley Meta)coreIntegration partner for AI-powered smart glasses (Ray-Ban Meta and Oakley Meta) featuring cameras, audio, and AI capabilities. VisionLab is an authorized retailer for these smart eyewear products.
- PlasticBankminorEnvironmental partnership for sustainability. VisionLab participates in PlasticBank initiatives as part of corporate social responsibility program.
- Community of Madrid (PlanVEO)coreConvenio Salud Visual CAM agreement providing up to €100 subsidy on children's prescription glasses plus free second pair of lenses. VisionLab is an authorized provider under this government vision health program.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
VisionLab competitors and assessment
Company assessmentBroad incumbents
- EssilorLuxottica: Global eyewear conglomerate and supplier of most premium brands VisionLab retails (Ray-Ban, Oakley, designer labels). Broad incumbent shaping the wholesale supply, retail (LensCrafters, Sunglass Hut), and technology (smart eyewear) side of the same industry.
- Specsavers: Large European optical and hearing care retailer with established Spanish operations. Comparable hybrid retail model (stores + professional services) and broader geographic reach; operates as a scaled incumbent in the same product categories.
Regional players
- Optical Center: French-headquartered optical retailer expanding across southern Europe including Spain. Offers similar prescription eyewear and contact lens assortment; competes on price-led positioning in Spanish geographies.
- Prismablock / Cottet: Heritage Spanish optical retailer (Cottet) with premium positioning in Barcelona and broader Spain. Competes with VisionLab in higher-end prescription eyewear and designer frames; comparable professional-service optical retail model.
Direct peers
- General Óptica: One of Spain's largest optical retail chains with hundreds of stores. Direct competitor in Spanish optical retail with comparable product range (prescription glasses, sunglasses, contact lenses) and similar full-service optical model.
- GAES (Sonova): Spain's leading hearing health retailer (now part of Sonova). Comparable to VisionLab's audiology expansion given overlapping retail model, similar Spanish customer base, and parallel hearing-care service offering.
- Federópticos: Spanish cooperative of independent opticians operating under a unified brand. Competes with VisionLab in the Spanish optical retail market with a similar product mix and consumer positioning.
- Alain Afflelou: French-headquartered optical retailer with significant Spanish presence. Operates franchise-heavy store network selling prescription eyewear, sunglasses, and hearing aids — directly comparable business model and customer base.
- MultiÓpticas: Spanish optical chain with national footprint offering prescription eyewear, contact lenses, and audiology services. Competes head-to-head with VisionLab in the same Spanish market and similar mid-market positioning.
Emerging players
- Warby Parker: DTC eyewear brand with vertically integrated retail and e-commerce. Comparable digital-first, brand-led optical model; though geographically limited relevance as primarily US-focused, it represents the disruptive model VisionLab's e-commerce competes against.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VisionLab social profiles
Digital presenceVisionLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisionLab leadership team
Management profileNumber of profiles
VisionLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisionLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisionLab
What does VisionLab do?
VisionLab operates a national optical retail chain in Spain selling prescription eyeglasses, sunglasses, reading glasses, contact lenses (including daily, monthly, bi-weekly, weekly, scleral, ortho-K and colored varieties), hearing aids and audiology services, and optical accessories through more than 108 physical stores and a visionlab.es e-commerce platform. The company also retails AI-powered smart eyewear (Ray-Ban Meta and Oakley Meta variants) and exclusive private-label brands such as Kümer (with AI-driven Kümer IA, Kümer 8K, and Kümer Miniopía lenses), Custom Lab! custom lens manufacturing, V!Clip clip-on solar lenses, Vision Mood, Nuance Audio and Sensia accessories.
Is VisionLab a public or private company?
VisionLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VisionLab founded?
VisionLab was founded in 1985. It employs 501 to 1,000 people.
Where is VisionLab based?
VisionLab is headquartered in Madrid, Spain, in the Europe region.
How does VisionLab make money?
Seven revenue lines are on record. Prescription Glasses Sales are the primary driver. The others are sunglasses Sales, contact Lens Sales and Subscription, custom Lab Lens Manufacturing, AI Smart Glasses, audiology Services and Hearing Aids and accessories.
Who are VisionLab's main competitors?
Broad incumbents on record are EssilorLuxottica and Specsavers. Regional players are Optical Center and Prismablock / Cottet. Direct peers are General Óptica, GAES (Sonova), Federópticos, Alain Afflelou and MultiÓpticas. Warby Parker is listed as an emerging player.
Does VisionLab have an API?
No public API is recorded for VisionLab.
What industry is VisionLab in?
VisionLab's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.