Turf Paradise

What Turf Paradise does

Turf Paradise is Arizona's historic thoroughbred and Quarter Horse racetrack, founded circa 1955 and located at 1501 W Bell Rd in Phoenix, Arizona. The facility is currently a subsidiary of Skyfall 7 LLC, which acquired and relaunched the track on December 26, 2025, marking what the company describes as a new era for the 70-year-old venue. The racetrack offers live horse racing events during the race meet and year-round simulcast wagering from over 60 major racetracks including Santa Anita, Belmont Park, Churchill Downs, Gulfstream Park, Del Mar, and Saratoga. The 1,000-seat air-conditioned Clubhouse is equipped with 80 private betting carrels and large-screen TV banks, and simulcasting operates seven days per week from 9:00 a.m. to 7:00 p.m. with commingled wagering pools of up to 28 tracks presented daily.

The business operates three primary revenue channels: (1) one-time admission and on-track wagering at the Phoenix facility during the live race meet, (2) transaction-fee wagering revenue from simulcast pools distributed through the main facility and a statewide network of more than 40 Off-Track Betting partner locations including bars, restaurants, and entertainment venues in Phoenix, Scottsdale, Tucson, Mesa, Glendale, Prescott, and Cave Creek, and (3) ancillary revenue from Clubhouse dining, ticketed special events such as Derby Day, private group bookings, and promotional cash drawings. Customer segments include horse racing enthusiasts and casual entertainment-seeking consumers (B2C), SMB OTB partners such as sports bars and restaurants (B2B), and corporate or group event organizers. Pricing is fragmented across one-time admission tickets, free Summer Simulcasting and Dark Days entry, wagering commissions on handle, and event-based ticketing.

The go-to-market motion is event-driven, with marketing executed through Instagram, X, YouTube, and TikTok channels, email newsletter subscriptions, and partner co-marketing at OTB venues. Technology infrastructure consists of a simulcast wagering system with commingled pools, Equibase integration for race data and programming, and a Squarespace-based ticketing layer for special events. The company employs 51-100 staff and holds Arizona-regulated horse racing and off-track betting licenses that constitute a material regulatory barrier to entry. Racing veteran Tom Ludt serves as General Manager under the new ownership, overseeing the venue's repositioning and the start of its 70th consecutive racing season.

Name

Turf Paradise

Legal name

Turf Paradise

Website

https://turfparadise.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Turf Paradise is Arizona's historic thoroughbred and Quarter Horse racetrack in Phoenix, offering live racing, simulcast wagering from 60+ major tracks, and a statewide network of 40+ off-track betting partners under Skyfall 7 LLC management since December 2025.

Ownership category

akta.pro rank

Product category

Horse Racing and Wagering Venue

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

Keywords

• Live horse racing
• Off-track betting
• Simulcast wagering
• Thoroughbred racing venue
• Arizona racetrack

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Live Racing Admission: Revenue from admission tickets for live horse racing events at the Phoenix facility. Ticket grants one-time admission, 18+ required.
2. Off-Track Betting Wagering: Wagering revenue from simulcast races at the main track and 40+ OTB partner locations across Arizona. Commingled pools from 60+ tracks.
3. Food and Beverage: Dining services including clubhouse restaurant, concessions, and luncheon selections available during racing events and simulcasting.
4. Special Events: Ticketed special events including Derby Day celebrations and private group events.
5. Promotional Drawings: Daily admission giveaway promotions where winners receive cash or check prizes upon valid ID presentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Turf Paradise operates a live horse racing venue in Phoenix, Arizona, offering thoroughbred and Quarter Horse racing events along with year-round simulcast wagering from 60+ major racetracks nationwide. The company extends wagering access through a network of 40+ Off-Track Betting partner locations across Arizona and complements its core wagering services with on-site Clubhouse dining, special event hosting, and race replay/video streaming.

Product overview

Turf Paradise is a historic Arizona horse racing facility offering a unified entertainment platform combining live horse racing (thoroughbred and Quarter Horse), off-track betting (OTB), and simulcast wagering. The core offering centers on live racing events at its Phoenix location supplemented by a statewide network of 40+ OTB partner locations and year-round simulcast betting from over 60 major tracks. Additional services include event hosting (Derby Day), on-site Clubhouse dining, and race replay/video access. The platform operates as a single integrated racing and wagering service under new management (Skyfall 7 LLC) as of December 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Horse Racing Live thoroughbred and Quarter Horse racing events held at the Phoenix, Arizona facility, featuring daily race schedules and competitive racing throughout the racing season. Targeted at 18+ attendees.
• Off-Track Betting (OTB) Statewide off-track betting network offering wagering at 40+ partner locations across Arizona, including sports bars, restaurants, and entertainment venues, with simulcast racing access.
• Simulcast Wagering Year-round simulcast betting on races from over 60 tracks nationwide (including Santa Anita, Belmont Park, Churchill Downs, Gulfstream Park, Del Mar, and Saratoga), presented daily in the 1,000-seat air-conditioned Clubhouse with 80 betting carrels and large-screen TVs.
• Events and Hospitality Special event hosting including Derby Day celebrations and venue rental for group events and corporate outings at the racetrack venue.
• Clubhouse Dining On-site dining service at the 1,000-seat Clubhouse offering concessions and luncheon selections during racing events and simulcast sessions.
• Race Replays and Live Video Online archive of race replays and live video streaming for viewing past performances and replays of Turf Paradise races.

Quantifiable outcome

• 70th consecutive racing season demonstrating long-term market presence and community commitment

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• EquibasecoreTechnology or IntegrationEquibase provides racing data including overnight race information, workout schedules, and scratches/changes. The track uses Equibase systems for program distribution and race information.
• Major Racetrack Networks (Santa Anita, Belmont, Churchill Downs, etc.)coreTechnology or IntegrationOver 60 major racetracks provide simulcast feeds to Turf Paradise, including Santa Anita, Belmont Park, Churchill Downs, Gulfstream Park, Del Mar, and Saratoga. All pools are commingled.
• OTB Partner LocationscoreChannel Partner/ Reseller/ Distributor40+ bars, restaurants, and entertainment venues across Arizona host Turf Paradise simulcasting and off-track betting services. Partners include Harold's Corral, Red Zone Sports Grill, Matt's Saloon, and many others in cities including Phoenix, Scottsdale, Tucson, Mesa, Glendale, and Prescott.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Canterbury Park: Minnesota-based horse racing track and simulcast wagering center running a seasonal live meet plus year-round simulcast, and event hosting. Comparable mid-size regional racing and OTB operator.
• Santa Anita Park: Major California thoroughbred track operated by the Stronach Group with year-round simulcast, on-site Clubhouse wagering, and event hosting. Turf Paradise integrates Santa Anita's simulcast feed, making the business models directly comparable.
• Gulfstream Park: Stronach-owned Florida racetrack and casino complex offering year-round live racing, simulcast wagering, and extensive F&B and event amenities. Highly comparable as a flagship regional hub for both live and simulcast wagering.
• Remington Park: Oklahoma City thoroughbred and quarter horse racetrack with year-round simulcast, on-site Clubhouse, and event hosting. Comparable regional racing venue serving a similar southwestern U.S. customer base.
• Prairie Meadows Casino Racetrack Hotel: Iowa-based racetrack combining live thoroughbred/quarter horse racing, simulcast wagering, on-site casino, and hotel/dining offerings. Closely mirrors Turf Paradise's mix of racing, wagering, hospitality, and event hosting.
• Del Mar Thoroughbred Club: Operates the iconic Del Mar racetrack in California with seasonal live meet, simulcast wagering, and hospitality programming. Highly comparable as a regionally anchored racing venue monetizing both live racing and simulcast content.

Broad incumbents

• The Stronach Group (1st Racing): Owner-operator of premier thoroughbred tracks including Santa Anita, Gulfstream Park, and Del Mar. Directly comparable given shared simulcast feed relationships (Santa Anita, Gulfstream Park, Del Mar all flow into Turf Paradise) and parimutuel wagering model.
• Churchill Downs Incorporated: The largest publicly traded horse racing and pari-mutuel wagering operator in the U.S., owning flagship venues such as Churchill Downs, Kentucky Derby, and a portfolio of regional racing properties. Highly comparable as a multi-track racing, simulcast, and OTB operator.
• Penn Entertainment (Horse Racing Division): Penn Entertainment operates several regional racetracks (e.g., Hollywood Casino at The Meadows, Rosecroft) with simulcast wagering, OTB-style partner distribution, and integrated casino gaming. Comparable as a multi-vertical racing and wagering operator with parimutuel licensing.
• NYRA (New York Racing Association): Operator of Aqueduct, Belmont Park, and Saratoga — three premier New York tracks with simulcast distribution and a strong hospitality/event business. Comparable on simulcast feed integration (Belmont, Saratoga flow into Turf Paradise) and premium Clubhouse wagering experience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/turf_paradise
• YouTubeyoutube.com/@TurfParadiseArizona
• Instagraminstagram.com/turfparadise
• TikToktiktok.com/@turfparadise
• Facebookfacebook.com/turfparadise
• LinkedInlinkedin.com/company/turf-paradise-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turf Paradise