Greeson

What Greeson does

Greeson, Inc., operating as Greeson's, is a family-owned powersports dealership headquartered at 2219 Albert Pike Rd in Hot Springs, Arkansas, founded in 1983 and continuously operated by the Greeson family for 43 years. The company is an authorized dealer for six major manufacturer lines: Kawasaki (motorcycles, ATVs, Mule UTVs), Polaris (Ranger, RZR, Sportsman UTVs/ATVs and Slingshot three-wheel roadsters), Veranda (luxury pontoon boats), Xpress Boats (fishing and bay boats), Grasshopper (commercial and zero-turn lawn mowers), and Yamaha Marine (outboard motors). Its core offering centers on new and pre-owned powersports vehicles spanning approximately $7,000 to $76,700 in price points, complemented by a parts and accessories department and a full-service repair facility.

The business model is a traditional brick-and-mortar dealership with a sales-led go-to-market motion. Revenue streams include new vehicle sales, pre-owned vehicle sales, service and parts, trade-in valuations, and financing services arranged through national and local lenders — most notably a core partnership with Synchrony Financial offering tiered APRs from 2.95% to 22.95% and 0% introductory offers on approved Kawasaki purchases. Manufacturer promotions (up to $4,000 off select Polaris units, up to $3,500 on Kawasaki side-by-sides) are passed through to customers, alongside a $129 dealer service fee and 2% credit card surcharge. Customer acquisition combines a physical showroom with digital channels (Facebook, YouTube, Twitter, Instagram, email newsletter, online inventory browsing) and serves a regional customer base spanning Hot Springs, Norman, Malvern, Little Rock, and Arkadelphia.

Greeson serves three primary customer segments: individual recreational users (trail riding, hunting, fishing, family outdoor activities), farm and ranch owners requiring utility UTVs and ATVs, and boat enthusiasts. Operational hours are Tuesday–Friday 8:30–5:30 and Saturday 8:30–3:00. The dealership has been locally recognized as the "Best ATV and Boat Dealer" and maintains stable inventory of 145+ units. No external investors, parent company, subsidiaries, or public listing are identified; ownership remains entirely within the Greeson family, with staff including Greg, Matt, Joe, and Finance Director Matt Snodgrass.

Name

Greeson

Legal name

Greeson, Inc.

Website

https://gogreeson.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Greeson, Inc. is a family-owned powersports dealership in Hot Springs, Arkansas, founded in 1983 and authorized to sell new and pre-owned ATVs, UTVs, motorcycles, boats, and mowers from Kawasaki, Polaris, Veranda, Xpress, Grasshopper, and Yamaha Marine, serving recreational, farm/ranch, and marine customers across central Arkansas.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Boat Dealers (441222)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Powersports dealership
• ATV UTV sales
• Motorcycle dealer
• Boat sales
• Vehicle financing services

Headquarters

HQ city

Hot Springs Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sales of new ATVs, UTVs, motorcycles, boats, and lawn equipment from manufacturer brands including Kawasaki, Polaris, Veranda, Xpress Boats, Grasshopper, and Yamaha Marine.
2. Pre-Owned Vehicle Sales: Sales of used powersports vehicles including ATVs, UTVs, and motorcycles.
3. Financing Services: Finance department that arranges customer vehicle financing through national and local lenders, negotiating rates and terms on behalf of customers.
4. Service and Parts: Service department repairs and maintains vehicles; parts department sells accessories and gear.
5. Trade-In Program: Accepts trade-in vehicles including ATVs, boats, motorcycles, and UTVs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Greeson's is a multi-brand powersports and outdoor recreation dealership that sells new and pre-owned ATVs, UTVs, motorcycles, boats, pontoons, three-wheel roadsters, and lawn mowers from manufacturers including Kawasaki, Polaris, Polaris Slingshot, Veranda, Xpress Boats, Grasshopper, and Yamaha Marine. The dealership bundles these vehicle sales with in-house financing arrangements through partners such as Synchrony Financial, service and repair, parts and accessories, and trade-in valuation at a single Hot Springs, Arkansas showroom.

Product overview

Greeson's is a multi-brand powersports dealership offering a portfolio of complementary products and services. The core offering centers on new and pre-owned powersports vehicles across six major brand lines: Kawasaki (motorcycles, ATVs, Mule UTVs), Polaris (Ranger and Sportsman UTVs/ATVs), Polaris Slingshot (three-wheel roadsters), Veranda pontoon boats, Xpress fishing boats, and Grasshopper commercial mowers. Yamaha Marine outboard engines are also sold. Services include sales, in-house financing (via Synchrony Financial and other lenders), full-service maintenance/repair, parts and accessories, and trade-in valuation. The business operates as a traditional dealership model rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kawasaki Powersports Vehicles New and pre-owned Kawasaki motorcycles, ATVs, and UTVs including KLR650 Adventure bikes, Brute Force ATVs, and Mule Pro side-by-side utility vehicles, sold to individual consumers in central Arkansas.
• Polaris Powersports Vehicles New and pre-owned Polaris ATVs, UTVs, and utility vehicles including the Ranger, RZR, and Sportsman lines, sold to individual consumers.
• Polaris Slingshot Three-Wheel Roadsters Polaris Slingshot three-wheeled roadsters, new and pre-owned, sold through the Hot Springs dealership.
• Veranda Luxury Pontoon Boats Veranda luxury pontoon boats including the VR22RC and VR25VLC tri-toon models, sold new to individual boat buyers.
• Xpress Fishing and Bay Boats Xpress fishing and bay boats including the H17, H18C Crappie, H190, and H190 Bay models, sold new to boat enthusiasts.
• Grasshopper Lawn Mowers Grasshopper commercial and residential zero-turn lawn mowers sold to residential and commercial customers.
• Yamaha Marine Outboard Motors Yamaha outboard motors and marine engines sold to boat buyers through the dealership.
• Dealership Financing Services In-house financing department offering credit applications, loan approvals, and financing arrangements through national and local lenders including Synchrony Financial, with APRs ranging from 2.95% to 22.95% depending on creditworthiness.
• Service and Parts Department Full-service repair, maintenance, and parts for ATVs, UTVs, motorcycles, boats, and mowers, plus a parts and accessories department offering gear.
• Trade-In Valuation Service Trade-in evaluation service for ATVs, boats, motorcycles, and UTVs, applied against new or pre-owned purchases.

Quantifiable outcome

• 43 years in business since 1983
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered primary and secondary.

• KawasakiprimaryChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealer offering new Kawasaki ATVs, UTVs (Mule series), and motorcycles including the KLR650 Adventure. Available promotions include up to $3,500 savings on select side x side models and financing as low as 2.95% for 36 months.
• PolarisprimaryChannel Partner/ Reseller/ DistributorAuthorized Polaris dealer for ATVs, UTVs (Ranger series), and Polaris Slingshot vehicles. Current promotions include up to $4,000 off select 2026 Off-Road vehicles and $4,000 customer cash or financing on 2025 Slingshot R models.
• GrasshoppersecondaryChannel Partner/ Reseller/ DistributorAuthorized Grasshopper dealer for commercial and residential lawn mowers including zero-turn models.
• VerandasecondaryChannel Partner/ Reseller/ DistributorAuthorized Veranda dealer for luxury pontoon boats including VR25VLC and VR22RC tri-toon models.
• Xpress BoatssecondaryChannel Partner/ Reseller/ DistributorAuthorized Xpress Boats dealer for fishing boats and bay boats including H17, H18C Crappie, H190, and H190 Bay models.
• Yamaha MarinesecondaryChannel Partner/ Reseller/ DistributorAuthorized Yamaha Marine dealer for outboard motors and marine engines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RideNow Powersports: One of the largest multi-brand powersports dealer groups in the United States, retailing ATVs, UTVs, motorcycles, and personal watercraft across multiple states. Highly comparable to Greeson's in business model (multi-OEM authorized dealer with sales, service, parts, and financing), but at much greater scale and geographic reach.
• Fun Bike Center: Southern California multi-line powersports dealership selling motorcycles, ATVs, UTVs, scooters, and personal watercraft from major OEM brands. Directly comparable to Greeson's in authorized-dealer breadth and the mix of on-road and off-road vehicles with in-house service and financing.
• Bert's Mega Mall: Texas-based multi-OEM powersports dealer group retailing motorcycles, ATVs, UTVs, side-by-sides, and personal watercraft with in-house service and parts. Comparable to Greeson's dealer-format, OEM breadth, and powersports-heavy product mix; larger footprint but same core model.
• Power Lodge: Minnesota-based multi-brand powersports dealership group carrying major OEM lines including Polaris, Yamaha, Honda, and Can-Am alongside marine and snowmobile inventory. Closely mirrors Greeson's combination of powersports vehicles, boats, financing, service, and trade-in services under one retail roof.
• Gables Motorsports: South Florida authorized dealer for major powersports OEMs (including Polaris, Yamaha, Sea-Doo, and Can-Am), offering sales, service, parts, and financing. Mirrors Greeson's combination of multi-brand vehicle sales and full back-office dealership services, but in a denser, higher-traffic metro market.

Broad incumbents

• MarineMax: The largest recreational boat dealer in the United States, operating more than 130 locations. Comparable to Greeson's boat business (Veranda pontoons, Xpress fishing/bay boats, Yamaha Marine outboards) but at vastly greater scale and with a more specialized marine focus; overlaps Greeson's boat-dealer footprint but is not a powersports competitor.
• Camping World Holdings: National retailer of RVs, outdoor recreation products, and services with hundreds of locations across the U.S. Adjacent to Greeson's outdoor-recreation focus (boats, ATVs/UTVs) and similar dealership-style service/support offering, but its core category is towable and motorhome RVs rather than powersports vehicles.

Others

• BRP (Bombardier Recreational Products): Manufacturer of Can-Am ATVs/UTVs, Sea-Doo watercraft, Ski-Doo snowmobiles, and Lynx/Rotax products. Not a dealer, but a relevant upstream counterpart: Greeson's competes for the same recreational buyer, and BRP's dealer network economics directly shape the addressable market and authorized-territory landscape Greeson's operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GreesonInc
• YouTubeyoutube.com/user/gogreeson
• Facebookfacebook.com/GreesonInc
• Instagraminstagram.com/greesoninc
• LinkedInlinkedin.com/company/greeson-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greeson