Fassina Group
Fassina Group is a privately held Italian multi-brand automotive dealership founded in 1982, operating showrooms in Milan and Padova. It sells new, used, and km0 vehicles from 14+ brands including FIAT, Bentley, and McLaren, and offers financing, insurance, rental, and maintenance services to individual and fleet customers.
- Company typePrivate
- Founded1982
- HeadquartersMilan, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Fassina Group does
Fassina Group (Fassina S.p.A., also doing business as Gruppo Fassina) is a privately held Italian multi-brand automotive dealership founded by Tony Fassina in 1982 in Vittorio Veneto and headquartered in Milan at Via Giovanni Battista Grassi, 98. The group operates as an authorized dealer for fourteen or more brands spanning mass-market through luxury, including FIAT, Lancia, Alfa Romeo, Jeep, Abarth, Fiat Professional, MG, Volvo, DR Automobiles, EVO, DESNER, Maxus, and the exclusive Italian concessions for McLaren and Bentley. Operations span Milan and Padova with dedicated brand showrooms (MG Store Milano, McLaren Milano, Bentley Milano, Volvo Svezia Car, Bentley Padova) co-located alongside a multi-brand facility and service center.
The business runs five revenue streams: new and used/km0 vehicle sales, financing (transaction-fee on partner financial institution products), insurance (registrato presso IVASS con RUI E000086579), vehicle service and maintenance, and short-term and long-term rental. Customer mix is overwhelmingly individual retail buyers with a secondary business fleet segment; the 2017 reported 25% showroom-to-sale conversion rate suggests tight sales execution. The underlying operations platform is a standard dealer-management website (Dealerk-hosted) supporting online inventory browsing, vehicle configuration, quote requests, and test-drive bookings, with no proprietary AI components evidenced.
Go-to-market is regional and direct-to-consumer through physical showrooms and authorized dealer relationships, supplemented by content marketing, email, and organic social. The pricing model is unit-based, ranging from approximately €15,950 for entry-level mass-market vehicles to over €200,000 for luxury models like Ferrari, McLaren, and Bentley. The group is family-controlled, with no disclosed external institutional investors, and operates as a regional player in Lombardy and Veneto without a stated global footprint.
Fassina Group firmographics
Firmographics- Name
- Fassina Group
- Legal name
- Fassina S.p.A.
- Website
- https://fassina.it
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fassina Group is a privately held Italian multi-brand automotive dealership founded in 1982, operating showrooms in Milan and Padova. It sells new, used, and km0 vehicles from 14+ brands including FIAT, Bentley, and McLaren, and offers financing, insurance, rental, and maintenance services to individual and fleet customers.
- Ownership category
- akta.pro rank
Where Fassina Group is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices7 records
Markets served
Fassina Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Vehicle Sales: Sale of new vehicles, used vehicles, and km0 (near-new demonstration) vehicles across multiple brands including FIAT, Alfa Romeo, Lancia, Jeep, Abarth, MG, Volvo, DR, EVO, McLaren, Bentley, and commercial vehicles from Fiat Professional and Maxus.
- Financial Services: Vehicle financing solutions through partnerships with financial institutions, enabling customers to purchase vehicles through installment plans.
- Insurance Services: Insurance products for vehicles, registered with IVASS under RUI number E000086579.
- Vehicle Service and Maintenance: Workshop services including regular maintenance (tagliando), repairs, and spare parts sales.
- Vehicle Rental: Long-term and short-term vehicle rental services for both personal and business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New vehicles from mass-market to luxury brands |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Fassina Group product offering
Product offeringCore offering
Gruppo Fassina is a multi-brand automotive dealership group selling new, used, and km0 vehicles across 14+ brands (FIAT, Lancia, Alfa Romeo, Jeep, Abarth, MG, Volvo, DR, EVO, DESNER, McLaren, Bentley, plus commercial vehicles from Fiat Professional and Maxus) through physical showrooms in Milan and Padova. The company also offers vehicle financing, insurance brokerage (RUI E000086579), car valuation/trade-in, long-term and short-term rental, and aftersales maintenance and spare parts services.
Product overview
Gruppo Fassina is a multi-brand car dealership operating in the Milan province area of Italy. The company offers a comprehensive automotive portfolio comprising new vehicles, used cars, and zero-kilometer demonstration models from 14+ brands including FIAT, Lancia, Alfa Romeo, Jeep, Abarth, MG, Volvo, EVO, DESNER, DR Automobiles, McLaren, and Bentley. The company also sells commercial vehicles through Fiat Professional and Maxus brands. Beyond vehicle sales, Fassina Group provides complementary services including vehicle financing, insurance products (as a registered insurance intermediary), car valuation for trade-ins, long-term and short-term vehicle rental, and maintenance/service operations. The company operates multiple specialized showrooms including dedicated McLaren Milano and Bentley Milano locations, plus an MG Store Milano.
Differentiator
Problem solved
Functional benefit
Products and services
- New Cars (Auto Nuove) Sale of brand-new passenger vehicles from 14+ brands including FIAT, Lancia, Alfa Romeo, Jeep, Abarth, MG, Volvo, EVO, DESNER, DR Automobiles, McLaren, and Bentley for individual and business buyers.
- Used Cars and KM0 (Auto Usate e Km Zero) Sale of pre-owned vehicles and zero-kilometer demo cars from various brands, with approximately 319 vehicles in inventory available to individual buyers.
- Commercial Vehicles (Veicoli Commerciali) Sale of light commercial vehicles from Fiat Professional and Maxus brands, including vans and trucks for business and fleet use.
- Vehicle Financing (Finanziamenti) Vehicle financing solutions through partnerships with financial institutions, enabling customers to purchase vehicles via installment payment plans.
- Vehicle Insurance (Assicurazioni) Insurance products and services for vehicles, offered as a registered insurance intermediary (RUI E000086579) through partnerships with insurance companies.
- Car Valuation (Valutazione Auto) Assessment services to determine the trade-in value of a customer's current vehicle, used to support new or used vehicle purchases.
- Long-term Rental (Noleggio a Lungo Termine) Vehicle leasing services with extended rental periods for individual consumers and business customers.
- Short-term Rental (Noleggio a Breve Termine) Short-duration vehicle rental services for temporary transportation needs.
- Maintenance and Service (Service) Authorized vehicle maintenance, repairs, and regular servicing including oil changes, inspections, and spare parts replacement.
Companies that use Fassina Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Fassina Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fassina Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Quintegia S.p.A.coreFassina renews its membership in the Top Dealer Network by Quintegia S.p.A. for 2025. Quintegia, founded in 2005, operates an exclusive strategic network of Italy's leading automotive dealerships. The partnership focuses on knowledge sharing, continuous updates on industry evolution, business relationships, and professional development to facilitate shared growth.
- Stellantis (formerly FCA)coreOfficial authorized dealer for multiple Stellantis brands including FIAT, Lancia, Alfa Romeo, Jeep, Abarth, and Fiat Professional. Historical partnership dating back to 1997 when Fassina was called to relaunch Fiat's presence in Milan.
- MG Motor ItalycoreOfficial dealer for MG brand vehicles, operating the MG Store Milano showroom.
- Volvo (Svezia Car)coreOfficial Volvo dealer operating under the Svezia Car brand in Milan.
- McLaren AutomotivecoreExclusive Italian concession holder for McLaren brand, operating McLaren Milano showroom. This is considered a landmark achievement of the Fassina Group.
- Bentley MotorscoreExclusive Italian concession holder for Bentley brand, operating Bentley Milano and Bentley Padova showrooms. This is considered a landmark achievement of the Fassina Group.
- Financial InstitutionsminorPartnership with financial institutions for vehicle financing services, enabling installment payment options for customers.
- Insurance CompaniesminorRegistered insurance intermediary (RUI E000086579) offering vehicle insurance products through partnerships with insurance companies.
- MaxusminorCommercial vehicle dealer for Maxus brand, added in 2025.
- DR AutomobilesminorOfficial dealer for DR Automobiles brand.
- EVO (Automotive)minorOfficial dealer for EVO brand vehicles.
- DESNERminorOfficial dealer for DESNER brand vehicles, brand added in 2026.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Fassina Group competitors and assessment
Company assessmentDirect peers
- Gruppo Bossoni: Italian automotive dealership group with multi-brand representation in northern Italy, including luxury and mass-market OEMs. Operates a similar integrated sales-service-rental model to Fassina.
- Gruppo Bonaldi: Italian multi-brand automotive dealership group operating across northern Italy with both mass-market and premium franchises. Highly comparable to Fassina in operating model, geographic focus, and brand portfolio breadth.
- Intergea: One of Italy's largest automotive retail groups, operating multi-brand dealerships with premium and volume OEMs nationwide. Directly comparable as a scaled Italian multi-brand competitor with similar franchise breadth.
- Fimauto: Italian multi-brand dealer representing premium and luxury brands including Ferrari and Maserati. Comparable to Fassina for its combination of luxury franchises and integrated automotive services.
- Gruppo Emiliana Auto: Italian multi-brand dealer group based in Emilia-Romagna with premium and mass-market franchises. Comparable in operating model though concentrated in a different regional market.
- De Bona Automobili: Italian multi-brand automotive retailer with a strong northern Italy footprint and representation across mass-market and premium brands. Closely aligned with Fassina in scale, geography, and brand portfolio.
- Auto Brennero: Italian automotive dealership group representing multiple brands across northern and central Italy. Comparable multi-brand retail footprint and integrated service offering.
Others
- DealerK: Italian automotive digital retail platform provider used by Fassina (as evidenced by the cdnwp.dealerk.com asset URLs on fassina.it). Comparable as an enabling technology partner rather than a direct competitor.
Broad incumbents
- Penske Automotive Group: International multi-brand automotive and commercial vehicle retailer with operations in the US, UK, and continental Europe. Comparable as a publicly listed, scaled multi-brand dealer group though operating at significantly larger scale and geographic breadth than Fassina.
Regional players
- Car Clinic: Italian automotive group combining dealership operations with multi-brand service centers. Comparable service-oriented and multi-brand model though with stronger emphasis on aftermarket services than Fassina.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fassina Group social profiles
Digital presenceFassina Group compliance and trust
Trust signalCompliance3 records
Fassina Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fassina Group leadership team
Management profileNumber of profiles
Profiles2 records
Fassina Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fassina Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fassina Group
What does Fassina Group do?
Gruppo Fassina is a multi-brand automotive dealership group selling new, used, and km0 vehicles across 14+ brands (FIAT, Lancia, Alfa Romeo, Jeep, Abarth, MG, Volvo, DR, EVO, DESNER, McLaren, Bentley, plus commercial vehicles from Fiat Professional and Maxus) through physical showrooms in Milan and Padova. The company also offers vehicle financing, insurance brokerage (RUI E000086579), car valuation/trade-in, long-term and short-term rental, and aftersales maintenance and spare parts services.
Is Fassina Group a public or private company?
Fassina Group is a private company. It is classified as family owned and is currently operating.
When was Fassina Group founded?
Fassina Group was founded in 1982. It employs 101 to 250 people.
Where is Fassina Group based?
Fassina Group is headquartered in Milan, Italy, in the Europe region.
How does Fassina Group make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are financial Services, insurance Services, vehicle Service and Maintenance and vehicle Rental.
Who are Fassina Group's main competitors?
Direct peers on record are Gruppo Bossoni, Gruppo Bonaldi, Intergea, Fimauto, Gruppo Emiliana Auto, De Bona Automobili and Auto Brennero. DealerK is listed as an others. Penske Automotive Group is listed as a broad incumbent. Car Clinic is listed as a regional player.
Does Fassina Group have an API?
No public API is recorded for Fassina Group.