Jelly London

What Jelly London does

Jelly London (legal entity Three Blind Mice Ltd) is a UK-headquartered global creative studio and artist representation agency founded in 2006. The company operates from three offices — London (headquarters), New York (regional HQ), and Barcelona — with an additional channel partnership covering the US West Coast and Texas via Katie&Co. Jelly is part of TBM Group, a global collective of creative businesses.

The studio's core offering is project-based visual content production across 3D/CGI animation, 2D animation, illustration, live action (including puppetry and hybrid productions), mixed media, character design, and brand storytelling. It functions dually as a production house and as a global talent agency representing a curated roster of animators, illustrators, and directors. Notable client engagements span Apple (Silver Clio Award 2024), IKEA, KFC, Nike, Microsoft, Louis Vuitton, Hermès, Selfridges, L'Oreal-owned Kiehl's (across 20 markets), Garnier, Snapple, O.P.I., Rimowa, Coca-Cola, The New Yorker, Cartoon Network, and Paramount/MTV/Comedy Central.

The business operates a sales-led, inquiry-based GTM model with no public pricing; revenue derives from professional-services fees for project-based creative production. Customer acquisition is driven by portfolio-driven inbound, direct outreach, industry event participation (e.g., shots Americas jury, Under Consideration's IHIFIP conference), and an artist submissions pipeline via Google Forms. No venture funding rounds are disclosed, and the company remains privately held within TBM Group.

Name

Jelly London

Legal name

Three Blind Mice Ltd T/As Jelly London

Website

https://thisisjelly.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Jelly London is a London-headquartered global creative studio and artist representation agency producing animation, illustration, 3D/CGI, and live action visual content for enterprise brands across tech, luxury, retail, F&B, beauty, and media sectors.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Character & Creature Animation (MPADACAE)

Keywords

• Animation production services
• Illustration agency
• Creative production studio
• Artist representation
• Brand visual content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative production services: Project-based production fees for animation, illustration, CGI, and visual content creation services. The studio represents artists globally and facilitates brand storytelling through bold visual content.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Jelly London is a global creative production studio and artist representation agency that produces visual content including animation (2D and 3D/CGI), illustration, live action, puppetry, and mixed-media campaigns for major brands. The studio curates and represents a global roster of artists and directors, matching them to commercial brand projects and managing end-to-end production from concept to delivery.

Product overview

Jelly London operates as a global creative studio offering a unified portfolio of visual content creation services. The core offering centers on animation (3D/CGI, 2D, and mixed media), illustration, and live action production, supported by character design and brand storytelling capabilities. The studio functions both as a production house delivering finished content and as an artist/director representation agency managing global creative talent. Notable brand collaborations include KFC, IKEA, Apple, Nike, Selfridges, Louis Vuitton, Microsoft, Kiehl's, Snapple, Garnier, O.P.I, and Rimowa.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D / CGI Animation Three-dimensional computer-generated imagery and animation services for commercial campaigns, featuring photorealistic rendering, character animation, and mixed-media integration for global brands.
• 2D Animation Two-dimensional animation services including hand-drawn, digital, and mixed-media techniques for brand storytelling and commercial applications.
• Illustration Artistic illustration services across various styles including character design, editorial illustration, packaging illustration, and brand-specific visual identities for commercial clients.
• Live Action Production Live action video production services including puppetry, director services, and hybrid productions combining live footage with animation elements for brand campaigns.
• Brand Storytelling Strategic visual content creation and brand narrative development for marketing campaigns, product launches, and corporate communications for global brands.
• Artist & Director Representation Management and representation of global creative talent including animators, illustrators, and directors, matching them to commercial brand project collaborations.
• Production Services End-to-end production management including creative development, project coordination, and technical execution for animated and illustrated content projects.

Quantifiable outcome

• Garnier 'Meet the Micelles' campaign achieved 30 million views on TikTok
• +1 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TBM GroupcoreOthersJelly London is part of TBM Group, a global collective of creative businesses built around craft, curiosity, and creativity. The group is united by the mission to create positive change.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ueno: San Francisco and New York creative studio offering branding, design, animation, and product creative. Competes with Jelly for brand storytelling and illustration-led campaigns on the US West Coast.
• B-Reel: Stockholm- and LA-based creative agency producing digital experiences, film, animation, and brand content for global brands. Comparable service mix and enterprise client focus to Jelly London.
• Psyop: New York and Los Angeles creative production studio specializing in animation, VFX, and design for advertising and entertainment. Directly competes with Jelly for premium brand animation briefs in the US market.
• Giant Ant: Toronto-based animation and design studio producing commercial animation, illustration, and character-driven brand content. Comparable in scale, service mix, and brand-client focus to Jelly.
• Buck: Los Angeles-based creative studio producing animation, design, and brand content for enterprise clients. Highly comparable in service mix (animation, illustration, mixed media, brand storytelling) and target client profile to Jelly London.
• Nexus Studios: London-based creative animation and production studio working with global brands on short films, commercials, and interactive content. Directly competes with Jelly for premium animation and brand storytelling briefs in EMEA.

Broad incumbents

• The Mill: Global creative production and VFX studio offering a much wider portfolio (post, VFX, AR/VR, content). Overlaps with Jelly on animation and brand production but operates at significantly greater scale as part of the Technicolor group.
• RSA Films: Ridley Scott-associated global commercial production company. Overlaps with Jelly on live-action and mixed-media brand production but operates at much larger scale and broader service scope.

Regional players

• Hype: Brazil-based animation studio with international brand clients. Comparable craft-led animation and illustration offering to Jelly but primarily serving a different geographic market.

Emerging players

• Dazzle Ship: UK-based animation and design studio producing commercial animation and motion graphics for brands. Smaller in scale than Jelly but directly comparable in craft-led animation offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jelly

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jelly London