Fishbulb

What Fishbulb does

Fishbulb Solutions Pty Ltd is a privately-held Australian software agency founded in 2009, headquartered in North Sydney with an engineering and delivery office in Cebu, Philippines. The company designs, builds, and deploys custom web and mobile applications, websites, and AI-powered business process automations for Australian businesses ranging from family firms and SMBs to large enterprises such as Vodafone, WSP Group, and C3 Global. Its service portfolio spans AI Automations (autonomous agents for invoice chasing, quote follow-up, win-back campaigns, buying-signal detection, inbox triage, and cross-system data movement), Custom Software Development, Web Design & Development, Rapid Integrations, and FileMaker Development. Fishbulb also markets a suite of seven pre-configured solution applications covering contact management, quoting and invoicing, project management, logistics and inventory, user management, membership, and e-commerce.

The company operates an AI-native delivery model, embedding AI agents across the internal build pipeline — scoping, code generation, automated testing, and peer-level code review — to compress custom build cycles from years to weeks. This methodology is being productised through Mailed It, a voice-first AI-native business operating system in early-access development that integrates email, tasks, and autonomous agent execution. The underlying technology integrates with third-party systems including CRM platforms, Xero, and Shopify.

Fishbulb runs a consultative, sales-led GTM anchored on inbound enquiries via the website and a free 30-minute consultation. Revenue is generated through subscription retainers with included hours and transparent time-and-materials billing, with no publicly disclosed pricing or revenue figures. The firm is privately owned with no disclosed external investors, no funding rounds, no patents, and no public management team roster — all material gaps for due diligence.

Name

Fishbulb

Legal name

Fishbulb Solutions Pty Ltd

Website

https://fishbulbsolutions.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Fishbulb Solutions is a privately-held Australian AI-native software agency, founded 2009, that builds custom software, AI business-process agents, and websites for Australian SMBs and enterprises including Vodafone and WSP.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAEANAJ

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYHDAEAHAG

iBPMS (Intelligent BPM Suites) & Process Automation Suites

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

SECONDARYBPAHAEAF

Data, Analytics & AI Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Custom software development
• AI agent development
• Business process automation
• FileMaker development
• System integration services

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Bespoke web and mobile application development delivered by a single accountable team from scoping through to testing and support. Clients are engaged via subscription retainers with included hours or transparent time-and-materials billing. No surprises at invoice time.
2. AI Agent & Automation Services: Design, build, and deploy AI agents and automations for business process tasks such as invoice chasing, quote follow-up, inbox triage, and cross-system data movement. Revenue recognized through the same retainer and T&M engagement structures as custom software.
3. Web Design & Development: Brand-aligned website design and development targeting conversion of visitors into enquiries and sales. Delivered as part of the same integrated engagement model, with ongoing support available via retainer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fishbulb designs, develops, and deploys custom software, AI agents, websites, and systems integrations for Australian businesses, with a focus on automating repetitive workflows such as invoice chasing, quote follow-up, and inbox triage. The firm builds bespoke web and mobile applications on the FileMaker/Claris platform, deploys pre-built business solution templates (covering quoting, project management, asset tracking, and similar operational functions), and is developing Mailed It, a voice-first AI operating system.

Product overview

Fishbulb is an AI-native software agency offering both professional services and a product portfolio. The service offerings include AI Automations (AI agents for business process automation), Custom Software Development, Web Design & Development, Rapid Integrations, and FileMaker Development. The company also offers a suite of seven pre-built solution applications covering Contact Management, Quoting & Invoicing, Project Management, Logistics & Inventory, User Management, Membership Management, and E-Commerce & Delivery. Additionally, Fishbulb is developing 'Mailed It,' a voice-first AI-native operating system for business that integrates email, tasks, and agent execution in one platform. The company operates an AI-native delivery approach using agents and automation throughout their build pipeline.

Differentiator

Problem solved

Functional benefit

Brands

• Mailed It: An AI-native operating system for business being developed by Fishbulb. Voice-first, with email, tasks and context in one place, and agents that execute.

Products and services

• AI Automations Design and deployment of AI agents that automate repetitive business workflows such as invoice chasing, quote follow-up, and inbox triage for Australian businesses.
• Custom Software Development End-to-end design, build, and deployment of bespoke software — including web and mobile applications — tailored to client workflows, with a focus on FileMaker/Claris-based systems.
• Rapid Integrations Integration services that connect a client's existing business tools, systems, and data sources so they work together without manual re-entry.
• Web Design & Development Design and build of bespoke websites for Australian businesses, scoped as part of the firm's broader software delivery offering.
• Contact Management Solution Pre-built FileMaker-based template for managing customer and prospect contacts as part of Fishbulb's reusable solution library.
• Quoting & Invoicing Solution Pre-built FileMaker-based template for producing quotes and invoices, automating document handling for SMB clients.
• Project Management Solution Pre-built FileMaker-based template for tracking projects, tasks, and milestones across an organization's operations.
• Asset Management Solution Pre-built FileMaker-based template for tracking physical and operational assets across their lifecycle.
• Property Management Solution Pre-built FileMaker-based template for managing properties, tenancies, and related operational data.
• Service Management Solution Pre-built FileMaker-based template for scheduling, dispatching, and tracking service jobs.
• Suppliers Solution Pre-built FileMaker-based template for managing supplier relationships, orders, and related records.
• KPIs Solution Pre-built FileMaker-based template surfacing operational KPIs and dashboards for management reporting.
• Interactive Maps Solution Pre-built FileMaker-based template providing interactive map views of operational data, often used for fleet, dispatch, or location-based workflows.
• Membership Management Solution Pre-built FileMaker-based template for managing memberships, renewals, and member records.

Quantifiable outcome

• Scaled a client's business threefold through custom software deployment while maintaining efficiency and cost-effectiveness.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Accenture: World's largest IT services and consulting firm with extensive AI, automation and custom software capabilities, including a substantial Australian presence. Overlaps with Fishbulb on custom software delivery, AI integration, and workflow/process automation for mid-market and enterprise clients.
• Zapier: Largest no-code workflow automation platform connecting thousands of SaaS apps with triggers and actions. Overlaps with Fishbulb's automation and integration offerings (data movement between CRM, Xero, Shopify), positioning itself as a self-serve alternative to the agency's custom integration services.
• Appian: Enterprise low-code and intelligent business process automation suite used for workflow automation and process orchestration. Comparable to Fishbulb's process automation and custom-built business apps, though sold as an enterprise platform rather than bespoke builds.
• Slalom: Technology and business consulting firm with strong AI/automation practices helping organisations implement intelligent workflows and custom solutions. Comparable to Fishbulb's AI agents and process automation offerings but operating at national/international scale.
• Thoughtworks: Global technology consultancy delivering custom software, digital strategy and AI services across industries. Comparable to Fishbulb as a custom software/AI services provider, though at vastly larger scale and with global reach rather than Australian SMB focus.
• ServiceNow: Enterprise workflow and automation platform used to digitise business processes across HR, CRM, IT and operations. Adjacent to Fishbulb's AI-automated business process offerings (invoice chase, quote follow-up, inbox triage) but at massive enterprise scale with a platform business model.
• Deloitte Digital: Digital transformation arm of Deloitte delivering custom software, AI and enterprise consulting including a large Australian practice. Comparable to Fishbulb on enterprise custom software and AI consulting services but with global Big Four scale and broader service portfolio.

Emerging players

• Relevance AI: Australia-headquartered AI agent platform enabling businesses to build and deploy AI workers/agents for sales, research and operations workflows. Closely overlaps with Fishbulb's AI agent thesis (invoice chasing, outreach, data movement) but delivered as a productised SaaS platform rather than bespoke services.

Regional players

• Bilue: Australian digital product agency building custom mobile, web and cloud applications for enterprises. Directly comparable as an Australian-headquartered custom software agency targeting similar enterprise and mid-market clients with bespoke digital solutions.

Others

• Make: Visual workflow automation platform (formerly Integromat) enabling no-code integrations and process automation across SaaS apps. Comparable to Fishbulb's 'Rapid Integrations' service and broader automation message, though offered as a self-serve platform rather than custom-built service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fishbulb-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishbulb