What Aprima does

Aprima Eye Consultants is a privately-owned optometry practice founded in 2014 by Dr. Brad Altman, O.D., operating from a single office at 5003 Crossings Circle, Suite 100A in Mount Juliet, Tennessee. The practice provides comprehensive eye care services including routine wellness exams, contact lens evaluations, fellowship-trained ocular disease management (glaucoma, keratoconus, diabetic eye disease, dry eye, macular degeneration), and an in-office optical dispensary selling designer frames, sunwear, and protective eyewear. The company serves individual patients across Mount Juliet, Nashville, and the greater Middle Tennessee area, positioning itself explicitly as one of the last independently-owned eye care practices in the region and differentiating against corporate eye care chains.

The practice's core technical differentiation is in specialty contact lens fitting for complex corneal conditions. Capabilities include custom scleral devices for keratoconus and irregular astigmatism, customized corneal rigid gas-permeable lenses, soft prosthetic lenses for ocular trauma, and orthokeratology/myopia control. Dr. Altman's fellowship training in ocular disease at the VitreoRetinal Foundation, his Fellow status with the Scleral Lens Education Society, and the practice's role as a beta site for new contact lens designs (including being the first Tennessee optometrist to offer the Onefit Scleral design) constitute the principal technical and reputational assets. The practice does not employ proprietary software platforms or AI systems; its 'technology' is clinical expertise, specialty lens manufacturing partnerships, and credential-driven access to manufacturer-developed innovations.

The business operates on a professional services revenue model combining insurance billing for medical eye care, direct patient payments for vision services and specialty lens fittings, and retail hardware sales through the optical dispensary. Customer acquisition relies on Dr. Altman's individual reputation, peer referrals from other eye doctors for complex cases, word-of-mouth, the practice website, and community recognition including six 'Best of Mount Juliet' awards and state-level Tennessee Association of Optometric Physicians accolades. The practice has no external investors, no parent company, no funding rounds, and no subsidiaries; ownership and operating decisions are concentrated in the founder-doctor.

Name

Aprima

Legal name

Aprima Eye Consultants

Website

https://aprimaeye.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Aprima Eye Consultants is a privately-owned optometry practice in Mount Juliet, Tennessee, founded in 2014 by Dr. Brad Altman. It delivers comprehensive eye care, specialty contact lens fitting for complex corneal conditions, and optical retail services to Middle Tennessee patients.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (621320), Optical Goods Retailers (456130)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

Keywords

• Optometry services
• Specialty contact lenses
• Eye examinations
• Myopia management
• Optical services

Headquarters

HQ city

Mount Juliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Eye Care Services: Fellowship-trained ocular disease treatment including management of glaucoma, keratoconus, diabetic eye disease, dry eye, cataracts, macular degeneration, and emergency eye care. Revenue generated through insurance billing and patient payments.
2. Vision Care and Wellness Exams: Primary eye care services including routine wellness exams and contact lens evaluations, utilizing up-to-date lens design and technology for astigmatism, hyperopia, myopia, and presbyopia management.
3. Specialty Contact Lens Services: Custom specialty contact lens fitting including scleral devices, multifocal lenses, custom soft toric lenses, gas-permeable lenses, and prosthetic lenses for complex corneal conditions and disfigured eyes.
4. Optical/Eyewear Retail: Sale of eyeglasses, sunwear, designer eyewear, protective eyewear, and computer lenses. Revenue from direct patient purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Aprima Eye Consultants is a privately owned optometry practice that delivers medical eye care, routine vision services, specialty contact lens fittings (including for keratoconus and ocular trauma), myopia management through orthokeratology, and on-site optical product sales. The practice serves individual patients in Mount Juliet, Tennessee and also participates as a beta test site for new contact lens technologies developed by manufacturers such as Art Optical.

Product overview

Aprima Eye Consultants is a privately-owned eye care practice offering a unified suite of clinical and retail services. The practice is organized into four interconnected service areas: Medical Services for fellowship-trained ocular disease treatment; Vision Services for primary eye care and contact lens evaluations; Specialty Contact Lenses for complex conditions including keratoconus, scleral devices, and myopia control; and Optical Services for retail eyewear. The practice serves Mount Juliet, Nashville, and greater Middle Tennessee, emphasizing personalized care without corporate influence.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Eye Care Services

Quantifiable outcome

• Dr. Altman was the first optometrist in Tennessee to offer the Onefit Scleral design
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Tennessee Special Olympics Opening Eyes ProgramminorStrategic or Co-development Partner · 1 January 2001Dr. Altman served as Clinical Director for the Tennessee Special Olympics Opening Eyes Program from 2001-2015, providing eye care and evaluations, and safety eyewear for Tennessee athletes with intellectual disabilities.
• Scleral Lens Education SocietyminorOthersDr. Altman is a Fellow of the Scleral Lens Education Society, an organization that teaches contact lens practitioners the science and art of prescribing scleral contact lenses.
• International Keratoconus AcademyminorOthersDr. Altman is a member of the International Keratoconus Academy, providing access to current research and development information in the keratoconus field.
• University Missouri-St.Louis College of OptometryminorOthersDr. Altman serves as adjunct faculty, training 4th year optometry students and facilitating advancement in the field.
• University of Pikeville-Kentucky College of OptometryminorOthersDr. Altman serves as adjunct faculty, training 4th year optometry students and facilitating advancement in the field.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Warby Parker: Direct-to-consumer optical retailer offering eyewear and basic eye exams. Competes with Aprima's optical retail segment though not its specialty lens or ocular disease services.
• Bausch + Lomb: Global ophthalmic pharmaceutical and lens manufacturer with broad product portfolio including contact lenses and ocular therapeutics. Comparable to Aprima through lens products dispensed and dry eye/disease treatments offered.
• LensCrafters (EssilorLuxottica): Largest U.S. optical retail chain offering comprehensive eye exams, contact lenses, and eyewear through corporate-owned locations. Represents the 'big corporate chain' model Aprima explicitly differentiates against.
• EyeCare Partners: PE-backed platform aggregating optometry and ophthalmology practices across the U.S. Represents the consolidation pressure facing independent practices like Aprima, offering similar eye care services but with corporate infrastructure and scale.
• AEG Vision: Private equity-backed optometry platform operating regional optical practices across the U.S. Directly comparable to the consolidation model Aprima is positioned against as an independent practice.
• MyEyeDr: Multi-state optical retail and optometry chain offering comprehensive eye exams, contact lenses, and eyewear. Competes with Aprima's primary care and optical retail services in the broader U.S. market.

Direct peers

• BostonSight: Specialty organization focused on scleral lens fitting and PROSE treatment for complex corneal conditions. Highly comparable to Aprima's scleral lens and keratoconus management services, though operating at a larger clinical and research scale.
• Visionary Optics: Specialty manufacturer and clinical educator focused on scleral lens technology (including the Europa and Jupiter designs). Closely tied to Aprima's scleral lens practice through shared specialty lens ecosystem.

Emerging players

• SynergEyes: Specialty contact lens manufacturer focused on hybrid and scleral lenses for keratoconus and irregular corneas. Adjacent supplier in the specialty lens ecosystem that Aprima's scleral practice depends on.

Others

• Blanchard Contact Lenses (CooperVision): Specialty contact lens manufacturer (now part of CooperVision) for which Dr. Altman has served as past speaker and consultant. Provides scleral and custom GP lenses used in Aprima's specialty lens practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aprima