Sandhurst Club

What Sandhurst Club does

Sandhurst Club is a private members golf and lifestyle club located in Sandhurst, approximately 35 minutes southeast of Melbourne's CBD. Founded in 2000 and operating under Sandhurst Club Limited (with Sandhurst Holdings (Australia) Limited as parent), the club operates two championship golf courses (North Course and Champions Course) and serves as the Official Home of the PGA of Australia. It is positioned as Melbourne's premier golf and residential estate, encompassing over 1,300 homes within an integrated live-play community.

The business spans multiple revenue streams with recurring subscription and transactional components. Core offerings include tiered golf memberships (Adult, Intermediate, Young, Junior, Women's, Summer Golf Pass), health club memberships (full facility at $117/month or pool-only at $78/month), and ancillary paid services (personal training in 30/45/60-minute sessions and packs, swimming lessons at $25/30 minutes with member discounts). Events and functions — weddings, conferences up to 350 guests, celebrations, and Christmas parties — are sold through a dedicated enquiry team across four unique function spaces. Dining is delivered via three venues: Heydays Pizzeria (walk-in casual), Members' Dining Room (overlooking the North Course), and Members' Bar. The technical stack is limited to standard club management software (miclub booking system) and industry-standard fitness equipment; no proprietary technology platform is disclosed.

The go-to-market is primarily direct-to-consumer through membership sales, on-site bookings, and a public online tee-time calendar. GTM is event-driven for corporate functions and weddings, supported by sponsorships with Frankston Ford, OBrien Real Estate, and Wedge Rd Skye, plus affiliate partnerships with Tennis Australia and Austswim for coaching and swim school programs. Customer segments are split across golf members/visitors, health and fitness members, event planners and couples, and residential community residents — none of which represent a single large-anchor enterprise customer.

Name

Sandhurst Club

Legal name

Sandhurst Club Limited

Website

https://sandhurst.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Sandhurst Club is a private members golf and lifestyle club in southeast Melbourne operating two championship golf courses, health club, function venues, and dining, serving golf members, event clients, fitness members, and a 1,300+ home residential community.

Ownership category

akta.pro rank

Product category

Private Golf & Lifestyle Club

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury MICE & Conference Resorts (THAGACAN)

Keywords

• Golf club memberships
• Championship golf courses
• Event venue hospitality
• Health club facilities
• Residential lifestyle community

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Golf Membership: Annual and multi-year golf memberships at various tiers including Adult, Intermediate, Young Golfer, Junior, and Women's categories. Fees are paid upfront or via direct debit.
2. Health Club Membership: Monthly direct debit and upfront health club memberships including gym, pool, tennis courts access. Swimming pool-only memberships available at lower price points.
3. Events and Functions: Revenue from hosting weddings, conferences, celebrations, and Christmas parties. Packages include room hire, catering, and beverage services.
4. Food and Beverage: Heydays Pizzeria casual dining, Members' Dining Room, and Members' Bar generate food and beverage revenue from members and visitors.
5. Swimming Lessons: Individual swimming lessons at $25 per 30-minute session, with 10% discount for members. Junior and adult swimming programs.
6. Personal Training: Individual personal training sessions and pack purchases (3-pack, 10-pack, 20-pack) at various durations (30, 45, 60 minutes).
7. Residential Community: Sandhurst encompasses over 1300 homes, positioning the club as the centre of a residential lifestyle estate. Real estate value appreciation generates indirect revenue through property desirability.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sandhurst Club is a private members golf and lifestyle club operating two championship golf courses (North Course and Champions Course), tiered golf memberships, visitor play, a Health Club with gym, heated pool, tennis and basketball courts, and three dining venues. It also hosts weddings, corporate conferences, and celebrations across four function spaces with panoramic golf-course views.

Product overview

Sandhurst Club is a premier lifestyle and residential community in Melbourne featuring a platform of interconnected facilities and services. The core offering comprises two championship golf courses (North Course and Champions Course) along with comprehensive golf membership programs. Events and hospitality services form a major pillar, including Functions and Events venues for conferences (up to 350+ guests), weddings, celebrations of life, and Christmas parties across 4 unique spaces. The Health Club and Sports Programs provide fitness facilities including a gym, heated 25-meter swimming pool, steam room, tennis and basketball courts, plus ancillary memberships (Health Club Membership, Swimming Pool Membership) and add-on services (Personal Training, Swimming Lessons, Aqua Classes). Dining is delivered through three distinct venues: the Members' Dining Room (fine dining), Members' Bar (casual drinks), and Heydays Pizzeria (family casual dining). The residential community encompasses over 1300 homes with lifestyle amenities, creating an integrated live-work-play environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Courses Two championship golf courses (North Course and Champions Course) offering visitor play from Sunday through Friday, corporate golf days, social golf groups, and women's golf clinics for members and the public.
• Golf Membership Recurring golf membership program with tiered categories including Adult (30+), Intermediate (25–29), Young (18–24), Junior (17 and under), Women's Golf, and Summer Golf Pass, providing access to club facilities and courses.
• Functions and Events Venue Event venue hosting up to 350+ guests across four unique function spaces with panoramic golf course views, full audio-visual setup, catering services, and dedicated event coordinators for conferences, weddings, Christmas parties, and celebrations.
• Weddings Wedding venue service offering indoor and outdoor ceremony locations, cocktail or seated dining options, beverage packages, and full planning support for ceremonies and receptions at the golf club setting.
• Conferences and Corporate Events Corporate event venue for meetings and conferences up to 250 guests with modern function rooms, AV equipment, team-building activities including golf and wellness sessions, and flexible catering packages.
• Celebrations of Life Memorial and wake event hosting service for intimate farewells of 40 up to 450 guests with dedicated event specialists, room hire, finger food, bar tab, and serene golf course views.
• Health Club Membership Recurring membership tier providing unlimited access to the gym, heated swimming pool, steam room, tennis and basketball courts at $117/month (monthly direct debit) or discounted upfront rates.
• Swimming Pool Membership Standalone membership providing access to the heated swimming pool and steam room at $78/month (monthly direct debit) with guest pass options.
• Swimming Lessons and Aqua Classes Learn-to-swim program for all ages (6 months and older) delivered by Austswim-qualified instructors, plus adult swimming lessons and aqua fitness classes including Aqua Aerobics and HydroFunctional at $25 per 30-minute session.
• Personal Training One-on-one training sessions with qualified personal trainers available in 30, 45, and 60-minute durations, offered as single sessions or discounted packs of 10 or 20 sessions.
• Members' Dining Room Restaurant dining venue overlooking the North Course and practice facilities, offering an all-day menu, wine list, and theme nights including Parma Night (Wednesdays) and Steak Night (Thursdays) for members and guests.
• Members' Bar Exclusive members-only bar overlooking the North Course, offering drinks and relaxed meals with a smart casual dress code.
• Heydays Pizzeria Family-friendly casual dining restaurant serving gourmet pizzas, burgers, fresh salads, and drinks with indoor and outdoor seating year-round; operates on a walk-in basis with no reservations.
• Tennis and Basketball Court Hire and Coaching Three plexi-cushion tennis courts and one basketball court with full lighting, available for free member hire, plus coaching programs run by Tennis Australia-affiliated coaches including junior development pathways.

Quantifiable outcome

• Event capacity up to 350 guests across 4 unique spaces
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• PGA of AustraliaflagshipStrategic or Co-development PartnerSandhurst Club is the Official Home of the PGA of Australia. This prestigious designation provides access to professional golf expertise, coaching standards, tournament events, and association with professional golf at the highest level in Australia. PGA Academy operates on-site for member golf instruction.
• Frankston FordcoreGTM or Marketing PartnerFrankston Ford has been an integral part of the Frankston and Mornington Peninsula community for over 40 years, proudly supporting various local community groups. Major sponsorship of Sandhurst Club continuing commitment to enriching the community.
• OBrien Real Estate Carrum DownscoreGTM or Marketing PartnerMichelle Stephens and the team at O'Brien Real Estate have partnered with Sandhurst Club's golf and lifestyle package. Described as having a 'hole-in-one track record' and reputation as one of Australia's top-ranked agents.
• Wedge Rd SkyeminorGTM or Marketing PartnerCommunity sponsor of Sandhurst Club. Listed among valued sponsors alongside Frankston Ford and O'Brien Real Estate.
• Tennis AustraliacoreStrategic or Co-development PartnerTennis programs run by Tennis Australia-affiliated coaches to facilitate player development. Includes Tennis Australia-affiliated coaching programs, junior development pathways, and certification standards.
• AustswimcoreStrategic or Co-development PartnerSandhurst Swim School is run by qualified and registered Austswim instructors. Swimming lessons follow Austswim curriculum and certification standards for learn-to-swim programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RACV Club: Major Melbourne member organisation operating city and resort clubs (including RACV Cape Schanck Resort) with golf, dining, events, and accommodation. Broader incumbent competing for similar corporate event and member leisure spend.
• Gleneagles: International luxury golf and leisure resort in Scotland with championship courses, hotel, dining, and major events. Comparable on the integrated golf + events + hospitality offering and premium positioning; included as a broad incumbent benchmark rather than a direct Australian competitor.

Direct peers

• Royal Melbourne Golf Club: Internationally ranked Melbourne sandbelt golf club with two championship courses (West and East). Direct peer on golf quality, location, and elite club positioning, though without Sandhurst's residential estate and broader events business.
• Yarra Yarra Golf Club: Melbourne sandbelt private golf club in Bentleigh East. Comparable on championship-course quality, Melbourne location, and elite member positioning within the same competitive set.
• Joondalup Resort: Western Australian golf resort with on-site accommodation, dining, and event venues. Comparable on the integrated golf + hospitality + events offering, though operating with hotel rooms Sandhurst does not have.
• Heritage Golf & Country Club: Victorian golf club integrating residential living, championship courses, clubhouse, and fitness facilities near Chirnside Park. Closely comparable to Sandhurst on the golf + residential + lifestyle club model.
• The National Golf Club: Victorian golf club operating multiple championship courses (Old, Moonah, Ocean) with member and visitor play. Most directly comparable to Sandhurst in terms of multi-course premium golf club model, Victorian location, and member-based access structure.
• Victoria Golf Club: Melbourne sandbelt championship golf club hosting major amateur and professional tournaments. Comparable on golf pedigree, location, and member-base profile within the same metro market.
• Kingston Heath Golf Club: Historic Melbourne sandbelt championship golf club consistently ranked among Australia's top courses. Direct comparable on golf prestige and Melbourne geography, with shared target member demographic.

Regional players

• The Australian Golf Club: Sydney-based elite private golf club with two championship courses. Comparable on prestige, two-course member model, and premium positioning, though Sydney geography rather than direct Melbourne competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sandhurstclub
• Facebookfacebook.com/119456314779076
• LinkedInlinkedin.com/company/sandhurst-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandhurst Club