What Holyrood Partnership does

Holyrood Partnership (trading as Holyrood PR) is a privately held public relations consultancy headquartered in Edinburgh, Scotland, operating continuously since 2006. The firm is led by directors Raymond Notarangelo and Scott Douglas and serves a portfolio of more than 50 active clients across at least 16 verticals including business, social care, charity, consumer, food and drink, health, hotel, legal, professional services, property, public sector, renewables, tech, and tourism. Named clients span enterprise buyers (Bupa, Scottish Water, Cala Homes, Mackie's of Scotland, OnPath Energy, Statkraft), public sector bodies (Care Inspectorate, Mental Welfare Commission for Scotland, Peatland ACTION, Standards Commission for Scotland), and growth-stage companies (Skyrora, Aurora Avionics).

The agency's product portfolio comprises eleven integrated service modules: media relations, PR photography, crisis communications, PR video, digital PR and social media, stakeholder engagement, public affairs, blog writing, website redevelopment, media training, and influencer marketing. Underlying technology is non-proprietary; the firm operates a third-party SaaS stack built on Onclusive for media monitoring (required client add-on at £100/month) and Loomly for social media scheduling (£15/month per platform). Service delivery is grounded in team expertise — decades of front-line journalist and PR advisor experience — and in-house production capabilities for photography, video, and design.

Commercial mechanics are transparent and published: long-term retainer contracts (minimum 10 hours/month at £95/hour for PR and £80/hour for social media, plus a 10% account management fee), project work (£109.25/hour, minimum 10 hours, 50% upfront), crisis management (£120-£300/hour), and ancillary services. The go-to-market is sales-led, direct, and concentrated in the Scotland/UK region, with PR workshops as a consultative entry point and retainer relationships as the primary revenue model. The firm has no disclosed external funding, no parent company, and is privately owned.

Name

Holyrood Partnership

Legal name

Holyrood PR

Website

https://holyroodpr.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Holyrood Partnership is an Edinburgh-based, privately held public relations consultancy serving 50+ clients across 16 verticals in Scotland and the UK. It delivers retainer and project-based media relations, crisis communications, social media, public affairs, and content services, primarily to mid-market and enterprise buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Long-term Contract Work: Retainer-based PR support with minimum 10 hours per month at £95/hour for PR and £80/hour for social media, plus 10% account management fee. Contracts typically run for a year with two-month notice period.
2. Project Work: Short-term or fixed contract projects at £109.25/hour for PR and £92/hour for social media, plus 10% AMF. Minimum project fee is 10 hours (£1301.75). Requires 50% upfront payment.
3. Crisis Management Services: Crisis management at £120/hour during normal hours, £180/hour during unsociable hours. Director-level support starts at £200/hour, rising to £300/hour during unsociable hours.
4. Additional Services: PR photography, PR video, social media campaign support, design, printing, newsletters, and cuttings monitoring charged separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Holyrood Partnership is a public relations consultancy delivering an integrated portfolio of PR services including media relations, crisis communications, PR photography, PR video, digital PR and social media, stakeholder engagement, public affairs, media training, blog writing, website redevelopment, and influencer marketing. Services are delivered via monthly retainer contracts or fixed-price project engagements, with sector-specialized support across 16 industry verticals. The firm supplements its consultancy work with Onclusive media monitoring and Loomly social media management tools.

Product overview

Holyrood PR is a service-based public relations consultancy offering a unified portfolio of PR services rather than a software product. Their core offering comprises eleven integrated service modules: Media Relations (earned media placement), PR Photography, Crisis Communications, PR Video, Digital PR and Social Media, Stakeholder Engagement, Public Affairs, Blog Writing, Website Redevelopment, Media Training, and Influencer Marketing. Additionally, they provide sector-specialized PR services across 16 industries including Business, Social Care, Charity, Consumer, Food & Drink, Hair & Beauty, Health, Hotel, Legal, Professional Services, Property, Pub & Restaurant, Public Sector, Renewables, Tech, and Tourism. Services are delivered through retainer contracts (minimum 10 hours/month at £95/hour for PR, £80/hour for social media) or project-based engagements, with integrated third-party tools including Onclusive for media monitoring and Loomly for social media scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Core PR service focused on securing coverage across newspapers, magazines, trade journals, radio, and TV by identifying compelling stories and presenting them to media outlets in compelling formats, for businesses and organizations seeking earned media visibility.
• PR Photography Professional photography services to enhance PR campaigns with eye-catching visual content for use across media, websites, brochures, and social media channels, for clients whose campaigns require high-quality imagery.
• Crisis Communications Crisis management and reactive PR services providing 24/7 press office function to protect client reputations during media scrutiny, with rapid response capabilities, for organizations facing reputational risk or operating in regulated sectors.
• PR Video Video production services for storytelling, creating compelling content to reach clients and customers through the most powerful visual medium, for clients requiring video assets as part of integrated PR campaigns.
• Digital PR and Social Media Social media management and digital PR services including content strategies, social media audits, community management, and platform-specific campaigns across Facebook, Twitter, LinkedIn, YouTube, and Pinterest, for brands seeking online visibility and engagement.
• Stakeholder Engagement Strategic communications services to help organizations engage key stakeholders including investors, employees, customers, local communities, and regulatory bodies through targeted messaging and outreach, for organizations managing complex multi-stakeholder relationships.
• Public Affairs Government and political engagement services helping organizations navigate regulatory environments, engage with policymakers, and influence policy through strategic communications campaigns, for clients in regulated or government-facing sectors.
• Blog Writing Content creation service producing SEO-optimized blog posts and web content that convey business key messages, enhance search engine rankings, and engage target audiences, for clients seeking thought leadership and search visibility.
• Website Redevelopment Website design and development project management services, partnering with SEO specialists and web designers to create optimized, regularly-updated websites that drive business, for clients requiring website refreshes alongside PR support.
• Media Training Training services preparing business representatives for media interactions, covering TV/radio appearances, hostile question deflection, and message framing techniques, for executives and spokespeople facing media engagement.
• Influencer Marketing Identification and engagement of influential people to provide third-party endorsements for brands, working with Instagrammers, bloggers, travel writers, and niche specialists, for consumer brands seeking influencer-driven credibility.
• Crisis Management Services Standalone crisis management offering priced at £120/hour during normal hours and £180/hour during unsociable hours, with director-level support starting at £200/hour rising to £300/hour during unsociable hours, plus 10% account management fee, for clients requiring urgent reactive crisis support.

Quantifiable outcome

• Client testimonial: Kids OR achieved international, national and regional media coverage on retainer basis
• +5 more outcomes

Named customers43 records

Segments16 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hot Tin RoofminorOthers · 14 November 2025Former employer of newly hired Anne Diamond and Roddy Scott. Holyrood PR hired these two former Hot Tin Roof staff as part of strategic expansion to strengthen their team following their strongest year to date.
• Onclusive (formerly Kantar Media)coreTechnology or IntegrationGlobal media monitoring provider used by Holyrood PR for client media monitoring services. Clients are required to invest at least £100 per month for media monitoring services via Onclusive.
• LoomlycoreTechnology or IntegrationSocial media management and scheduling platform used by Holyrood PR for managing and scheduling social media content. Clients pay £15 per month per social media platform for management and scheduling with Loomly.
• Web Design and SEO PartnerscoreTechnology or IntegrationHolyrood PR partners with leading SEO specialists and respected web designers to project manage entire website redevelopment processes for clients. They have assisted multiple clients including Lubij, Alba Residential, Direct Savings, and Eagle Couriers with web redesigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Weber Shandwick: Global PR and communications network with a UK presence serving enterprise and public-sector clients. Represents the larger-scale competitor Holyrood PR faces when bidding on multi-market or large-budget accounts.
• Havas: Global communications group with UK PR and public affairs capabilities, competing for integrated communications briefs where Holyrood PR operates.
• Edelman: Global communications firm with significant UK operations, providing media relations, crisis, and public affairs at scale — a competitor for premium enterprise and public-sector retainers.

Direct peers

• Hot Tin Roof: Edinburgh-based PR and communications agency directly comparable to Holyrood PR in size, Scottish market focus, and B2B service offering. Notably, Holyrood PR recently hired two senior staff from Hot Tin Roof, underscoring the head-to-head competitive overlap.
• Beattie Communications: UK integrated communications group with strong regional presence, offering PR, social, and public affairs services to mid-market and enterprise clients — closely aligned with Holyrood PR's positioning.
• BIG Partnership: One of Scotland's largest independent PR and communications agencies, offering media relations, public affairs, digital, and content services to similar enterprise and public-sector clients across Scotland and the UK.
• Stripe Communications: Edinburgh-headquartered PR, public affairs, and digital communications agency with overlapping sector coverage (property, public sector, consumer) and a similar full-service retainer/proposition to Holyrood PR.
• Frame Communications: UK PR and public affairs consultancy serving regulated, property, energy, and public-sector clients — directly comparable to several of Holyrood PR's flagship verticals including renewables and public sector.

Others

• Onclusive: Not a competitor but a key technology partner and ecosystem reference. Onclusive provides media monitoring to Holyrood PR's clients (£100/month minimum) and is increasingly embedding AI-driven PR analytics — relevant as both a supplier dependency and a productivity vector for the agency.
• Cala Homes (in-house comms benchmark): Not a peer — included as a representative client-side comparator. Cala Homes is a Holyrood PR client in the property vertical and illustrates the type of mid-market enterprise that the agency serves; useful for sizing the addressable mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/holyroodpr
• YouTubeyoutube.com/user/holyroodprTV
• Instagrami.instagram.com/holyroodpr
• Pinterestpinterest.com/holyroodpr
• LinkedInlinkedin.com/company/holyroodpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holyrood Partnership