Loomly
Loomly is an AI-powered social media management platform serving over 50,000 agencies, marketing teams, SMBs, and non-profits with unified content ideation, scheduling, engagement, and analytics across 10+ social channels via a self-serve subscription SaaS model.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Loomly does
Loomly is a private, AI-powered social media management platform founded in 2015 and headquartered in Los Angeles, operated under Bending Spoons Operations S.p.A. as part of the Milan-based Bending Spoons group. The company serves over 50,000 customers with a fully distributed team of 15+ employees, providing a unified system for content ideation, post creation, multi-channel scheduling, community management, analytics, and approval workflows across 10+ social platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Threads. The platform's technology architecture combines an AI Brand Intelligence layer that learns brand voice and past performance, a generative AI module for captions and visuals, a recommendation engine for timing and hashtags, NLP-driven engagement handling, and predictive analytics, all exposed through a web application and native iOS and Android apps.
Loomly operates a product-led growth (PLG) go-to-market with self-serve onboarding, a 7-day free trial without credit card, and no required sales involvement. Revenue is generated through tiered subscription SaaS pricing, with the Standard plan at $80/month or $720/year ($60/month annual, a 25% annual discount) covering 20 social accounts and 6 users, plus upsells to Advanced Analytics, Interactions, and Approval Workflows. A 50% lifetime discount is available to verified non-profits, and the company distributes through Apple App Store, Google Play, third-party review sites (G2, Capterra, Sprout Social buyer guides), and an active content marketing program spanning blog, tutorials, webinars, and downloadable templates.
The company's primary customer segments are agencies and freelancers managing multiple client accounts, in-house marketing teams, and small and medium businesses, with secondary segments in creators, franchises, and education/government/non-profit organizations. Customer logos disclosed in case studies skew toward small agencies, non-profits, and SMBs (e.g., Be My Social, Plant With Purpose, NYC Audubon Society, Katie Creative Co., LUXELY Marketing), with no large enterprise anchors. Strategic infrastructure partnerships include AWS and Google Cloud for hosting, Stripe for payment processing, HubSpot for additional cloud hosting, and Intercom for customer support, underpinning enterprise-grade certifications including SOC 1/2/3, ISO 27001, and PCI DSS Level 1.
Loomly firmographics
Firmographics- Name
- Loomly
- Legal name
- Bending Spoons Operations S.p.A.
- Website
- https://loomly.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loomly is an AI-powered social media management platform serving over 50,000 agencies, marketing teams, SMBs, and non-profits with unified content ideation, scheduling, engagement, and analytics across 10+ social channels via a self-serve subscription SaaS model.
- Ownership category
- akta.pro rank
Loomly industry classification
Industry- Product category
- Social Media Management
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Loomly is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Loomly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Loomly generates revenue through tiered subscription plans billed monthly or annually. The Standard plan is the primary offering, with pricing based on the number of social accounts and users. Annual billing offers a 25% discount compared to monthly rates. Additional revenue comes from upsells to higher-tier features including Advanced Analytics, Interactions, and Approval Workflows. A special 50% lifetime discount is offered to verified non-profit organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - $80/month or $720/year for small to medium teams |
| Subscription | Annual | Standard Plan Annual - $60/month billed annually ($720 total) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Loomly product offering
Product offeringCore offering
Loomly is an AI-powered social media management platform sold as a SaaS subscription. It enables marketing teams, agencies, small businesses, non-profits and freelancers to ideate content (via a prompt-based AI assistant), build a visual content calendar, schedule and auto-publish posts across multiple social networks, manage assets and brand templates, handle approvals, run community engagement and social listening workflows, and measure performance through unified analytics dashboards.
Product overview
Loomly is a social media management platform that offers a unified, AI-powered system for managing social media from content ideation through publishing and analytics. The core platform includes modules for post planning and scheduling, AI content generation, collaboration and approval workflows, community management (Interactions), social listening, analytics, and campaign tracking. The product ecosystem includes a mobile app for iOS and Android. All features are unified under one dashboard and powered by proprietary AI that learns brand voice and performance patterns.
Differentiator
Problem solved
Functional benefit
Products and services
- Loomly Platform (Social Media Management SaaS) Subscription-based SaaS platform for marketing teams, agencies, SMBs, non-profits, education and government organizations to ideate (with AI assistance), build a content calendar, schedule and auto-publish posts across multiple social networks, manage brand assets and approvals, run community engagement and social listening workflows, and analyze performance in unified dashboards.
- Loomly Mobile App (iOS & Android) Native iOS and Android companion applications for the Loomly platform, enabling on-the-go social media management, post creation, scheduling, community engagement and performance review from mobile devices.
Quantifiable outcome
- Users can generate 30+ days of content in minutes using AI assistance
- +4 more outcomes
Companies that use Loomly
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
Loomly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature8 records
Loomly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Amazon Web Services (AWS)coreAWS provides cloud hosting services for Loomly's infrastructure. AWS is certified as ISO 27001, PCI DSS Service Provider Level 1, SOC 1, SOC 2, and SOC 3 compliant, ensuring enterprise-grade security for Loomly's data hosting.
- Google LLCcoreGoogle provides cloud hosting services and Google Single Sign-On (SSO) integration for Loomly. The SSO allows users to securely log into their Loomly accounts with existing Google credentials.
- StripecoreStripe handles cardholder functions as Loomly's PCI-DSS Level 1 service provider for payment processing, outsourcing all card-not-present merchant functions.
- Intercom, Inc.supportingIntercom provides the customer support platform for Loomly, enabling in-app support and customer communication capabilities.
- Bending Spoons S.p.A.coreBending Spoons S.p.A. and its affiliates, based in Milan, Italy, provide operational support for offering Loomly's services. Bending Spoons is the parent company of Loomly.
- HubSpot, Inc.supportingHubSpot provides cloud hosting services as part of Loomly's multi-cloud infrastructure strategy.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Loomly competitors and assessment
Company assessmentDirect peers
- Buffer: Buffer is a self-serve social media scheduling and analytics platform popular with SMBs and creators. Loomly maintains a direct head-to-head comparison page with Buffer, indicating close competitive overlap.
- Hootsuite: Hootsuite is a leading social media management platform offering scheduling, analytics, and engagement across major networks. It is a directly comparable SMM SaaS competitor explicitly referenced in Loomly's own comparison pages.
- SocialPilot: SocialPilot is a budget-friendly SMM platform targeting agencies and SMBs with scheduling, analytics, and collaboration features. Comparable to Loomly's positioning on cost-efficiency for agencies and small teams.
- Sendible: Sendible is a social media management tool focused on agencies with white-label reporting and multi-client dashboards. Overlaps directly with Loomly's agency and freelancer segment and approval workflow feature set.
- Planoly: Planoly is a visual social media planning and scheduling platform popular with creators and SMBs on Instagram and TikTok. Overlaps with Loomly's content calendar and visual scheduling capabilities.
- Agorapulse: Agorapulse is a social media management suite with publishing, inbox, reporting, and listening features for SMBs and agencies. Comparable across nearly all of Loomly's core workflow modules.
- Later: Later is a social media management and visual planning platform with strength in Instagram, TikTok, and Pinterest scheduling. Loomly compares itself directly to Later, targeting the same SMB/creator and agency segments.
- Sprout Social: Sprout Social is a social media management suite serving mid-market and enterprise customers with publishing, analytics, and inbox workflows. Loomly customers explicitly benchmark Loomly against Sprout Social on price/feature tradeoffs.
- Zoho Social: Zoho Social is part of the broader Zoho business application suite and provides social scheduling, monitoring, and collaboration. Competes in the same SMB and mid-market segments as Loomly.
Broad incumbents
- HubSpot Marketing Hub: HubSpot's Marketing Hub is a broader marketing automation suite that includes social media publishing and reporting as one component. It competes for the same marketing-team budget but addresses a much wider workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Loomly social profiles
Digital presenceLoomly compliance and trust
Trust signalCompliance5 records
Loomly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loomly leadership team
Management profileNumber of profiles
Profiles1 record
Loomly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loomly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loomly
What does Loomly do?
Loomly is an AI-powered social media management platform sold as a SaaS subscription. It enables marketing teams, agencies, small businesses, non-profits and freelancers to ideate content (via a prompt-based AI assistant), build a visual content calendar, schedule and auto-publish posts across multiple social networks, manage assets and brand templates, handle approvals, run community engagement and social listening workflows, and measure performance through unified analytics dashboards.
Is Loomly a public or private company?
Loomly is a private company. It is classified as corporate owned and is currently operating.
When was Loomly founded?
Loomly was founded in 2015. It employs 11 to 50 people.
Where is Loomly based?
Loomly is headquartered in Los Angeles, United States, in the North America region.
How does Loomly make money?
One revenue line is on record: subscription SaaS.
Who are Loomly's main competitors?
Direct peers on record are Buffer, Hootsuite, SocialPilot, Sendible, Planoly, Agorapulse, Later, Sprout Social and Zoho Social. HubSpot Marketing Hub is listed as a broad incumbent.
Does Loomly have an API?
No public API is recorded for Loomly.
What industry is Loomly in?
Loomly's product category is Social Media Management. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.