Onclusive
Onclusive is a PE-backed global media intelligence company serving 13,000+ brands with AI-powered media monitoring, social listening, PR analytics, journalist contacts, and GEO Analytics for AI-search visibility. It monetizes via SaaS, DaaS APIs, and consulting across 12 countries.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Onclusive does
Onclusive is a global media intelligence company that provides communications, PR, and marketing teams with AI-powered monitoring, measurement, and workflow tools across earned, owned, and social media. Formed in 2022 and owned by private-equity firm Symphony Technology Group (STG), the company is the integrated successor to Kantar Reputation Intelligence, PRgloo, Critical Mention (acquired May 2022), and Digimind (acquired July 2022). The product suite centers on Onclusive Monitor (cross-channel media monitoring), Onclusive Social (social listening with 24 months of historical data and Sentinel crisis detection), Onclusive Analytics (PR measurement aligned to Barcelona Principles and AMEC), Onclusive Contact (300,000+ GDPR-compliant journalist contacts and 250,000+ events), and Onclusive Insights (expert consultancy). A Unified Platform (launched 2026) consolidates these into Mention, Review, Contact, and Measure modules, and GEO Analytics extends the franchise into AI-search visibility across ChatGPT, Claude, Gemini, Grok, and Perplexity.
The technical foundation is the Global Content Hub, a proprietary ingestion and enrichment backbone processing 28M+ items per day from 3M+ online sources, 60,000+ print titles, 6,000+ broadcast channels, and 25+ social platforms, enriched by AI Sense technology in approximately 14 seconds. A Data-as-a-Service (DaaS) API exposes this intelligence to BI tools, CRMs, and outbound licensees including AP, Dow Jones, and The Canadian Press. Onclusive generates revenue through SaaS subscriptions (self-service tiers starting at $105/month for GEO Analytics and enterprise custom contracts), DaaS API licensing, expert consulting, and managed monitoring services, supported by sales-led enterprise GTM plus a parallel PLG self-service motion. It serves 13,000+ brand customers — including Siemens, HP, L'Oréal, Tesla, Audi, Vodafone, KPMG, BT, Tesla, PepsiCo, McDonald's, Tesco, IHG, Ogilvy, and Accenture — across 18 offices in 12 countries, with multi-language websites (EN, FR, DE, IT, ES) and a DACH reseller (Facelift). Leadership transitioned in July 2026 when Peter Harris (ex-Pipedrive, Intuit, Deloitte) succeeded Rob Stone as CEO.
Onclusive firmographics
Firmographics- Name
- Onclusive
- Legal name
- Onclusive, Inc.
- Website
- https://onclusive.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Onclusive is a PE-backed global media intelligence company serving 13,000+ brands with AI-powered media monitoring, social listening, PR analytics, journalist contacts, and GEO Analytics for AI-search visibility. It monetizes via SaaS, DaaS APIs, and consulting across 12 countries.
- Ownership category
- akta.pro rank
Onclusive industry classification
Industry- Product category
- Media Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Information (51)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
- akta.pro secondary industries
- Media Auditing, Verification & Compliance (Billing, Makegoods, QA) (BPAFABAM), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
Keywords
Where Onclusive is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices14 records
Markets served
Onclusive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Onclusive generates revenue primarily through SaaS platform subscriptions, with tiered pricing plans for its GEO Analytics product (Starter from $105/month, Essential from $280/month, Professional from $1,255/month, Enterprise custom pricing). The broader platform is offered as both a managed full-service solution and a self-service platform, with pricing likely varying by coverage scope, media types, and service level. Subscription billing is primarily annual, with multi-year contracts available for enterprise clients.
- Data-as-a-Service (DaaS) Licensing: Enterprise organisations license Onclusive's proprietary media intelligence data through API integrations. This includes real-time data delivery of 28+ million daily media content items, 300,000+ verified journalist contacts, and 250,000+ global events. Revenue is generated through API call volumes and data volume commitments, with enterprise-scale pricing.
- Expert Consulting Services: Onclusive Insights provides consultancy-led services combining advanced analytics with human expertise, including reputation analysis, stakeholder mapping, competitive intelligence, and campaign evaluation. These bespoke analysis services represent a professional services revenue component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: 1 country, ChatGPT, 80 prompts |
| Subscription | Monthly | Essential: ChatGPT, Perplexity, Gemini, 240 prompts |
| Subscription | Monthly | Professional: 3 countries, 5 AI engines, 720 prompts |
| Subscription | Annual | Enterprise: Custom countries, all AI engines, 2000 prompts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Onclusive product offering
Product offeringCore offering
Onclusive provides a global media intelligence platform combining AI-powered media monitoring across print, online, broadcast, podcasts and social channels with PR analytics, social listening, a verified journalist contacts database, and AI search visibility tracking. The platform is delivered as both a self-service SaaS product and a fully managed service, backed by proprietary AI Sense technology that processes and enriches more than 28 million earned media items daily for 13,000+ brands worldwide.
Product overview
Onclusive is a global media intelligence company offering a unified platform-plus-modules architecture combining AI-powered media monitoring, social listening, analytics, and communications workflow tools. The core portfolio includes Onclusive Monitor (media monitoring across print, online, broadcast, and social), Onclusive Social (social listening with 24-month historical data), Onclusive Analytics (PR measurement and ROI reporting), Onclusive Contact (media contacts database and event intelligence), and Onclusive Insights (expert consultancy services). The platform integrates GEO Analytics for AI search visibility monitoring, Press Reviews for curated coverage digests, and Data-as-a-Service APIs for enterprise data integration. The recent Unified Platform launch consolidates Mention, Review, Contact, and Measure modules into a single integrated environment. The company was formed through mergers of Kantar Reputation Intelligence, PRgloo, Digimind, and Critical Mention.
Differentiator
Problem solved
Functional benefit
Brands
- Onclusive Contact: Media Contacts & Events Database - strategic PR planning, event intelligence, and verified journalist database with 300,000+ contacts and 250,000+ future events.
- Onclusive Social
- Onclusive Analytics
- Onclusive GEO Analytics
- Onclusive Insights
- Onclusive Press Reviews
Quantifiable outcome
- 14-second AI content enrichment for near real-time analytics
- +4 more outcomes
Companies that use Onclusive
Customer profileNamed customers31 records
Segments4 records
Ideal customer profiles4 records
Onclusive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature8 records
Onclusive partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- CyabracoreStrategic collaboration announced July 16, 2026, combining Onclusive's global media intelligence platform with Cyabra's AI-powered authenticity analysis. The joint offering integrates Cyabra's forensic analysis capabilities—including detection of impersonation, deepfakes, and coordinated bot campaigns—directly into Onclusive's existing monitoring workflow. Addresses growing concerns about inauthentic actors creating the appearance of broad public backlash.
- FaceliftcoreFacelift is a commercial reseller partner operating primarily in the DACH region (Germany, Austria, Switzerland). The partnership extends Onclusive's market reach through Facelift's established customer relationships and local presence.
- NotifiedminorNotified is listed as a commercial partner, suggesting a reseller or strategic alliance arrangement extending Onclusive's distribution reach.
- SOCIAL ABILITY (soci.ai)minorListed as a commercial partner, suggesting a distribution or reseller relationship extending market reach.
- MahanewsminorListed as a commercial partner.
- X (formerly Twitter)coreContent partner providing social media data integration. X's platform is a key source for real-time social media monitoring within Onclusive's social listening suite.
- Meta (Facebook/Instagram)coreContent partner providing social media data integration for Facebook and Instagram monitoring within Onclusive's social listening platform.
- Associated Press (AP)coreOutbound data partner licensing Onclusive's proprietary media intelligence to power AP's media planning and communications tools (AP Planner). Bidirectional relationship where AP also contributes to Onclusive's data ecosystem.
- Dow JonescoreOutbound data partner licensing Onclusive's proprietary media intelligence for Dow Jones's news and business intelligence services.
- AWS (Amazon Web Services)coreCloud infrastructure partner underpinning Onclusive's technology stack with enterprise-grade security, reliable cloud architecture, and scalable compute capacity.
- OktacoreIdentity management partner providing enterprise-grade authentication and security for Onclusive's platform and customer access.
- KubernetescoreContainer orchestration technology underpinning Onclusive's scalable, reliable cloud infrastructure for processing 28M+ daily media items.
- Google GeminicoreAI technology partner. Google Gemini is integrated into Onclusive's GEO Analytics for AI search monitoring across Gemini's platform, and is used more broadly in Onclusive's AI technology stack.
- OpenAI (ChatGPT)coreAI technology partner. OpenAI's ChatGPT is a key AI engine monitored within GEO Analytics, and OpenAI's technology is used within Onclusive's broader AI-driven media intelligence capabilities.
- Claude (Anthropic)coreAI technology partner. Claude is monitored within GEO Analytics for AI search visibility tracking and integrated into Onclusive's AI-driven analytics capabilities.
- AWS BedrockcoreAWS Bedrock provides the foundation for Onclusive's generative AI capabilities and service optimisation, supporting advanced AI features across the platform.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Onclusive competitors and assessment
Company assessmentDirect peers
- Cision / Brandwatch: The most direct competitor. Cision merged with Brandwatch in 2022 and competes head-to-head with Onclusive in media monitoring, PR analytics, and social listening for enterprise PR/communications teams. Same enterprise sales motion, similar product breadth (monitoring + analytics + contact database).
- Meltwater: Direct peer offering media monitoring, social listening, and PR analytics. Long-standing competitor in the same enterprise market with comparable coverage breadth and global sales presence.
- LexisNexis (Nexis Newsdesk): Newsdesk directly competes with Onclusive Monitor in premium news monitoring. LexisNexis is also a content partner of Onclusive, illustrating parallel positioning in enterprise media intelligence.
- Talkwalker: Direct peer in social listening and consumer intelligence. Comparable AI-powered analytics for brand mention tracking and sentiment across social and online channels.
- Sprinklr: Enterprise social media management and listening platform with overlapping AI-powered monitoring, sentiment, and analytics capabilities targeted at large marketing/communications teams.
- Sprout Social: Social media management and analytics platform competing in social listening and reporting. While more SMB-skewed, increasingly targeting mid-market and enterprise communications use cases overlapping with Onclusive Social.
- Burrelles (BurrellesLuce): Long-standing US media monitoring and clipping service. Competes directly with Onclusive Monitor in print/broadcast/online monitoring for PR agencies and corporate communications teams.
- Muck Rack: PR database and media monitoring SaaS for journalists and communicators, overlapping with Onclusive Contact and parts of Onclusive Monitor. Strong in the SMB/mid-market segment of the same buyer base.
Emerging players
- Notified: PR software platform offering earned media monitoring, press release distribution, and IR/PR workflow tools. Overlaps with Onclusive Monitor and Contact; also a minor channel partner of Onclusive.
- Cyabra: AI-powered authenticity and disinformation analysis (deepfake/bot detection) recently partnered with Onclusive. Adjacent emerging capability for the media intelligence stack, complementary more than competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Onclusive social profiles
Digital presenceOnclusive compliance and trust
Trust signalCompliance2 records
Onclusive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onclusive leadership team
Management profileNumber of profiles
Profiles9 records
Onclusive subsidiaries and ownership
Company hierarchySubsidiaries4 records
Onclusive funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onclusive M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onclusive
What does Onclusive do?
Onclusive provides a global media intelligence platform combining AI-powered media monitoring across print, online, broadcast, podcasts and social channels with PR analytics, social listening, a verified journalist contacts database, and AI search visibility tracking. The platform is delivered as both a self-service SaaS product and a fully managed service, backed by proprietary AI Sense technology that processes and enriches more than 28 million earned media items daily for 13,000+ brands worldwide.
Is Onclusive a public or private company?
Onclusive is a private company. It is classified as private equity controlled and is currently operating.
When was Onclusive founded?
Onclusive was founded in 2022. It employs 1,001 to 5,000 people.
Where is Onclusive based?
Onclusive is headquartered in London, United Kingdom, in the Europe region.
How does Onclusive make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are data-as-a-Service (DaaS) Licensing and expert Consulting Services.
Who are Onclusive's main competitors?
Direct peers on record are Cision / Brandwatch, Meltwater, LexisNexis (Nexis Newsdesk), Talkwalker, Sprinklr, Sprout Social, Burrelles (BurrellesLuce) and Muck Rack. Emerging players are Notified and Cyabra.
Does Onclusive have an API?
Yes. Enterprise-grade APIs delivering real-time media intelligence directly into business systems. Provides access to 28+ million daily media content items, thousands of media contacts, and 250,000 future events. Content is enriched and delivered in seconds with 14-second AI Sense processing. Supports custom filtering and search parameters, configurable schemas, and multiple delivery formats including XML, RSS, and RESTful APIs. Built for enterprise scale, supporting millions of API calls monthly with reliable uptime. Includes Reputation API for streaming enriched media monitoring data with sentiment and relevance scoring, and IPTC topic classification.
What industry is Onclusive in?
Onclusive's product category is Media Intelligence Software. Its primary akta.pro industry code is BPAMAJAI, Content Aggregation, Curation & RSS Platforms, with a secondary code of BPAFABAM, Media Auditing, Verification & Compliance (Billing, Makegoods, QA). Its NAICS code is 518 and its SIC code is 7370.