Grupo Aico

What Grupo Aico does

Grupo AICO, legally AICO MEDIACIÓN SOCIEDAD LIMITADA, is a Spanish insurance brokerage group headquartered in Córdoba that operates a network of 40+ affiliated independent corredores across Andalusia, Murcia, Valencia, and Castilla-La Mancha. The group intermediates personal, business, and agricultural insurance products on behalf of 50+ carrier partners including Allianz, AXA, Generali, Mapfre, Zurich, Caser, Pelayo, Sanitas, and Plus Ultra. As of 2023 the network serves approximately 72,000 clients and manages 80,000 policies, with 500 workers and 320 commercial collaborators contributing to distribution. The group is led by President Rafael Guerra Cárdenas and Head of Innovation and Digital Transformation Fernando Carmona.

Revenue is generated through insurance brokerage commissions earned by placing and servicing policies across the affiliated network. Pricing is quote-based and varies by carrier, line of business, and risk profile, with no public standard pricing tiers. The go-to-market combines a sales-led, channel-partner motion (independent corredores retain autonomy while accessing group purchasing, technology, training, and marketing) with self-serve digital layers.

The technology stack is proprietary and developed in-house: the 'Grupo Aico Seguros' mobile app (launched June 2018) for policy management, advisor chat, claims, and notifications; an automated ERP system providing policy/claims/receipt notifications; web-based multitarificadores for online quoting; and a proprietary portfolio defense algorithm ('Algoritmo de defensa de cartera') that optimizes renewal pricing across the carrier network. The 'Invia' strategic plan anchors the group's digital transformation. Compliance posture includes an Internal Information System built per Spanish Law 2/2023 for whistleblower protection. No external funding, parent company, or M&A activity is disclosed in the source data.

Name

Grupo Aico

Legal name

AICO MEDIACIÓN SOCIEDAD LIMITADA

Website

https://grupoaico.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo AICO is a Spanish insurance brokerage group based in Córdoba that operates a network of 40+ affiliated independent corredores across Andalusia, Murcia, Valencia, and Castilla-La Mancha, intermediating personal, business, and agricultural policies from 50+ carriers for approximately 72,000 clients.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance products
• Agricultural insurance products
• Multi-carrier insurance brokerage

Headquarters

HQ city

Córdoba

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: Grupo Aico acts as an insurance intermediary (correduría), earning commissions from insurance companies for placing policies. The group aggregates volume from member brokerages to negotiate better terms with insurers, sharing benefits with affiliated brokers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Grupo Aico is an independent insurance brokerage that intermediates personal, business, and agricultural insurance products from 50+ insurance companies through a network of affiliated brokerages across Spain. Its core products span life, health, auto, home, funeral, savings/pension, investment, driver legal defense, multi-risk business, civil liability, self-employed, agricultural (Agroseguro), farm exploitation, and horse insurance. The brokerage is supported by a proprietary technology platform including the Grupo Aico Seguros mobile app, Virtual Office portal, automated ERP, multi-quoting tools, and a portfolio defense algorithm.

Product overview

Grupo Aico is an insurance brokerage group (correduría de seguros) operating as a network of independent brokerages across Spain. The company offers a comprehensive portfolio of insurance products organized into three main categories: Personal (Particulares) including life, health, auto, home, funeral, savings/investment, and travel insurance; Business (Empresas) including multi-risk, commercial property, self-employed, civil liability, and professional coverage; and Agricultural (Agrarios) including Agroseguro, agricultural vehicles, farm exploitation, and horse insurance. The group differentiates through proprietary technology platforms including the 'Grupo Aico Seguros' mobile app for policy management and a virtual office portal, supported by the 'Invia' strategic digital transformation plan. They work with over 50 insurance companies (including Allianz, Asisa, Axa, Caser, Fiatc, Generali, Helvetia, Liberty, Pelayo, Plus Ultra, Reale, and Zurich) to offer competitive pricing and coverage options.

Differentiator

Problem solved

Functional benefit

Brands

• Grupo Aico Seguros App: Mobile application for managing insurance policies, claims, and accessing personal advisors

Products and services

• Seguros de Vida (Life Insurance) Life insurance providing financial protection for policyholders and their families, offering coverage and guarantees for the insured and their loved ones. Available to individual consumers through the Grupo Aico broker network.
• Seguro de Salud (Health Insurance) Private health insurance covering medical expenses, hospitalizations, surgeries, and medical consultations through a network of private healthcare providers. Available to individual consumers through the Grupo Aico broker network.
• Seguro de Auto (Auto Insurance) Vehicle insurance covering damages, liability, and assistance services for automobiles. Available to individual consumers through the Grupo Aico broker network.
• Seguro del Hogar (Home Insurance) Home insurance covering damages to the dwelling, personal belongings, liability, and optional coverages like pet insurance, mobile phone protection, and temporary housing. Available to individual consumers through the Grupo Aico broker network.
• Seguro de Decesos (Funeral Insurance) Funeral expense insurance covering end-of-life services for policyholders and their families, handling all arrangements during difficult times. Available to individual consumers through the Grupo Aico broker network.
• Seguros de Ahorro y Jubilación (Savings and Retirement Insurance) Savings and pension insurance products designed for long-term financial planning and retirement preparation. Available to individual consumers through the Grupo Aico broker network.
• Inversión (Investment Insurance) Investment insurance products allowing policyholders to invest in financial markets while maintaining insurance protection. Available to individual consumers through the Grupo Aico broker network.
• Defensa Jurídica Conductor (Driver Legal Defense Insurance) Legal defense insurance for drivers covering legal representation and defense costs in traffic-related incidents. Available to individual consumers through the Grupo Aico broker network.
• Seguros Multiriesgo Empresas (Multi-Risk Business Insurance) Multi-risk business insurance bundling property, liability, and operational coverages for commercial enterprises. Available to small/medium businesses and commercial operations through the Grupo Aico broker network.
• Responsabilidad Civil (Civil Liability Insurance) Civil liability insurance protecting businesses and professionals against claims for damages caused to third parties. Available to businesses and self-employed professionals through the Grupo Aico broker network.
• Autónomos (Self-Employed Insurance) Insurance solutions specifically designed for self-employed professionals and freelancers, covering business and personal risks. Available to autónomos through the Grupo Aico broker network.
• Autoprofesionales (Self-Employed Professional Insurance) Insurance products for self-employed professionals combining personal coverage with business liability protection. Available to self-employed professionals through the Grupo Aico broker network.
• Agroseguro (Agricultural Insurance) Agricultural insurance covering crop losses, livestock mortality, and farm equipment under Spain's combined agricultural insurance system. Available to farms, ranches, and agricultural operations through the Grupo Aico broker network.
• Seguros de Explotación (Farm and Livestock Exploitation Insurance) Farm and livestock exploitation insurance covering agricultural operations, including basic guarantees for fire, vandalism, flood, wind, and hail damage. Available to farms and ranches through the Grupo Aico broker network.
• Seguros para Caballos (Horse Insurance) Horse insurance covering civil liability, mortality or humane sacrifice, theft, hospital expenses, urgent transport, legal defense, and carcass removal through partnerships with Plus Ultra and Caser. Available to equine businesses and horse owners through the Grupo Aico broker network.
• Vehículos Agrícolas (Agricultural Vehicle Insurance) Agricultural vehicle insurance covering farm machinery and tractors used in agricultural operations. Available to farms and ranches through the Grupo Aico broker network.
• App Grupo Aico Seguros (Mobile App) Mobile application for managing insurance policies, claims, and accessing personal advisors. Available on iOS and Android, allowing clients to view policies, receipts, claims, request quotes, and communicate with advisors via chat, video call, phone, or voice messages. Includes push notifications for policy changes.

Quantifiable outcome

• 72,000 clients served and 80,000 policies managed across the network

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor and major.

• EurotransportcarminorOthers · 25 March 2022Logistics technology company and insurance client of Grupo Aico. Founded in 2015, specializes in vehicle logistics digitalization.
• AllianzmajorStrategic or Co-development PartnerMajor insurance company partner providing personal and commercial insurance products through the Grupo Aico network.
• ASISAmajorStrategic or Co-development PartnerHealth insurance specialist partner offering health coverage products through the network.
• AXAmajorStrategic or Co-development PartnerGlobal insurance company providing personal and commercial insurance products.
• CasermajorStrategic or Co-development PartnerInsurance company partner including specific horse insurance products and general insurance offerings.
• GeneralimajorStrategic or Co-development PartnerMajor international insurer providing agricultural and commercial insurance products.
• MapfremajorStrategic or Co-development PartnerSpanish insurance market leader participating in Grupo Aico congresses and offering agricultural insurance products.
• Plus UltramajorStrategic or Co-development PartnerInsurance company partner including specific horse insurance products and agricultural coverage.
• RealemajorStrategic or Co-development PartnerInsurance company partner participating in industry events and providing personal insurance products.
• ZurichmajorStrategic or Co-development PartnerGlobal insurance company providing personal and commercial coverage through the network.
• SanitasmajorStrategic or Co-development PartnerHealth insurance specialist partner offering the Sanitas Único product for seniors (60+) through Grupo Aico.
• PelayomajorStrategic or Co-development PartnerMutual insurance company offering automobile and home insurance products.
• AgroPelayominorStrategic or Co-development PartnerAgricultural insurance specialist partner participating in agricultural fairs with Grupo Aico.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lockton Spain: Independent global insurance broker with growing Spanish presence serving commercial and specialty lines. Comparable distribution model focused on advisor-led brokerage rather than direct-to-consumer.
• SegurCaixa Adeslas: Spain's largest health and personal lines insurer, distributed heavily through bancassurance (CaixaBank). Represents the dominant competing distribution channel for personal and health insurance in Spain.
• Mutua Madrileña: Major Spanish mutual insurer with direct distribution in auto, home, life, and health. Competes with Grupo Aico for individual consumer wallet share through direct-to-consumer channels rather than brokerage.
• Aon Spain: Global insurance and reinsurance broker with significant Spanish operations spanning retail, commercial, and specialty lines. Competes with Grupo Aico for commercial clients while offering broader risk consulting capabilities.
• Willis Towers Watson (WTW) Spain: International insurance brokerage and advisory firm with Spanish operations focused on commercial and corporate accounts. Comparable as a competing intermediation channel for Spanish SMEs and large enterprises.
• Marsh Spain: Global insurance broker and risk advisor operating in Spain with a large commercial and corporate client book. Overlaps with Grupo Aico's Empresas segment and benefits from global carrier relationships.

Emerging players

• CoverWallet (an Aon company): Digital-first insurance broker for small businesses. While not Spain-specific, it represents the insurtech-enabled brokerage model that Grupo Aico is moving toward via its mobile app and multitarificadores.

Direct peers

• Howden Iberia (formerly IMA): Spain-focused insurance broker network with a similar multi-affiliate corredores model and broad carrier portfolio, serving personal, commercial, and specialty lines. Directly comparable to Grupo Aico in business model and target customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/segurosaico
• LinkedInlinkedin.com/company/grupo-aico

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries36 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Aico