Pine Haven Christian Communities

What Pine Haven Christian Communities does

Pine Haven Christian Communities, legally Pine Haven Christian Home, Inc., is a Wisconsin-incorporated 501(c)(3) nonprofit that has delivered a full continuum of senior care across Sheboygan County since 1950. It operates four campuses in Sheboygan Falls and Oostburg: Haven Drive (high-acuity assisted living, memory care, and therapy), Giddings Avenue (86 assisted living rooms, 51 memory care rooms, respite care, and therapy), Prairie Crossing (Residential Care Apartment Complex for independent and supported independent living), and Oostburg (30 assisted living rooms plus 14 independent living duplexes). Services include independent living, supported independent living, assisted living (low to high acuity), specialized memory care organized into three programs (early-mid, mid-late, high acuity), physical/occupational/speech therapy via Greenfield Rehabilitation, respite care, and hospice and palliative care via Sharon S. Richardson Community Hospice. The organization is Sheboygan County's largest dedicated memory care provider and was voted Best of Sheboygan County in Memory Care for 2024.

The underlying technology stack is a senior living care management platform integrated with LifeLoop for family engagement and communication, supplemented by fall detection systems and clinical safety tools. The Pine Haven Men's Chorus, organized in 1951, performs free concerts at 25+ Wisconsin churches annually and serves as a fundraising and community outreach engine. The technology moat is modest; the strategic moat rests on a 75-year Christ-centered brand, a 22+ church referral and donor ecosystem, multi-tier licensing (CBRF, RCAC), Teepa Snow-trained clinical staff, and a dedicated Life Enrichment program.

Revenue is driven by monthly resident fees for independent living, assisted living, and memory care (subscription), with rate structure driven by level of care assessment and private pay required for the first two years before Medicaid coverage. Additional income comes from therapy services (Medicare Part B eligible), short-term respite stays, donations and charitable giving (Annual Appeal plus $1.5M annual unreimbursed care commitment averaging $106 per resident per day), and the Haven Café on-site dining venue.

Name

Pine Haven Christian Communities

Legal name

Pine Haven Christian Home, Inc.

Website

https://pinehaven.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Pine Haven Christian Communities is a Sheboygan County, Wisconsin-based 501(c)(3) nonprofit operating four campuses that provide independent living, assisted living, memory care, therapy, respite, and hospice services to local seniors under a Christ-centered model.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Assisted living care
• Memory care facilities
• Independent living housing
• Skilled nursing services

Headquarters

HQ city

Sheboygan Falls

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Fees: Monthly fees for independent living, supported independent living, assisted living, and memory care services. Rate structure based on level of care assessment. Private pay accepted with Medicaid coverage after two years of private payment.
2. Therapy Services: Physical, occupational, and speech therapy services provided through partnership with Greenfield Rehabilitation. Medicare Part B covers therapy for residents.
3. Respite Care: Short-term stays for caregivers requiring relief, 3-28 day stays with all assisted living benefits included
4. Donations and Charitable Giving: Annual Appeal raising funds for unreimbursed care ($1.5 million annually). 501(c)(3) nonprofit organization. Donor programs include Resident Assistance Fund, Legacy Gifts, Charitable Remainder Trusts.
5. Haven Café: Café operating Wednesday-Friday 10am-2pm serving sandwiches, soups, beverages. Revenue from food and beverage sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pine Haven Christian Communities operates four campuses in Sheboygan County, Wisconsin, providing a faith-based continuum of senior living services including independent living, supported independent living, assisted living, memory care, therapy services, respite care, hospice, and palliative care. The organization is a 501(c)(3) nonprofit that has served Sheboygan County seniors since 1950 and is the county's largest dedicated memory care provider.

Product overview

Pine Haven Christian Communities operates as a faith-based senior living provider offering a full continuum of care across four campuses in Sheboygan Falls and Oostburg, Wisconsin. The organization provides multiple interconnected living and care services: Independent Living (at Prairie Crossing and Oostburg Duplexes) for active seniors; Supported Independent Living through Residential Care Apartment Complex (RCAC) at Prairie Crossing; Assisted Living at Haven Drive, Giddings Avenue, and Oostburg Campuses serving low to high acuity needs; Memory Care (Covenant Home) for dementia and Alzheimer's patients across early, mid-to-late, and high acuity stages; Therapy Services including physical, occupational, and speech therapy via Greenfield Rehabilitation partnership; and supportive care including Respite Care, Hospice Care, and Palliative Care. Amenities include the Haven Café dining venue and Life Enrichment programming. The organization transitioned its skilled nursing home to expanded assisted living (CBRF) to better serve residents aging in place.

Differentiator

Problem solved

Functional benefit

Brands

• Haven Café: On-site dining café offering sandwiches, soups, desserts, and beverages. Open Wednesday through Friday from 10am to 2pm.
• Pine Haven Men's Chorus
• Covenant Home

Products and services

• Independent Living Senior living option for active, physically independent seniors requiring no assistance with activities of daily living, available at Prairie Crossing apartments and Oostburg duplexes (14 homes across 7 duplexes).
• Supported Independent Living Residential Care Apartment Complex (RCAC) service providing meals, housekeeping, activity programming, and 24/7 staff support with call system and wearable pendants for seniors who need some assistance while maintaining independence.
• Assisted Living Personalized residential care with multiple acuity levels (low to high) including catheter care, tube feedings, and wound management. Available at Oostburg (30 rooms), Haven Drive, and Giddings Avenue (86 rooms) campuses with a la carte services such as medication administration, spa baths, transportation, and laundry.
• Memory Care (Covenant Home) Specialized Alzheimer's and dementia care in secure households with looping hallways, enclosed courtyards, and specialized dementia training. Three programs: early to mid-stage, mid to late-stage, and high acuity, offered under the Covenant Home brand.
• Therapy Services Physical, occupational, and speech therapy services provided through Greenfield Rehabilitation partnership in a state-of-the-art therapy gym, including wound management, dialysis, lymphedema, and stroke rehab. In-home therapy available for community members unable to come to campus. Medicare Part B covers therapy for residents.
• Respite Care Short-term assisted living stays (3-28 days) for caregivers needing relief, including all assisted living benefits, furnished room, activities, and meals.
• Hospice Care End-of-life care and support through partnerships with local hospice providers including Sharon S. Richardson Community Hospice, offering comfort, compassion, and heartfelt prayer.
• Palliative Care Chronic illness and pain management program delivered through Sharon S. Richardson Community Hospice partnership, offering comfort and stress relief for residents struggling with chronic illness.
• Life Enrichment Program Daily activities incorporating social, recreational, and spiritual wellness including brain games, offsite trips, musical entertainment, Bible studies, hymn sings, crafts, and personalized exercise with on-site fitness specialist.

Quantifiable outcome

• Voted Best of Sheboygan County in Memory Care for 2024
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Pine Haven Men's ChoruscoreGTM or Marketing Partner · 1 January 1951Men's Chorus organized in 1951 by quartet from supporting churches. Performs Christian concerts annually to raise funds for residents and create Christian atmosphere. 38 members plus musicians and director. Concerts at 25+ churches across Wisconsin.
• Greenfield RehabilitationcoreStrategic or Co-development PartnerPartnership with Greenfield Rehabilitation provides quality therapy services across all three campuses including Physical, Occupational, and Speech therapy. Also offers in-home therapy services for community members unable to come to campus for outpatient treatment. Therapists provide comprehensive programming including wound management, dialysis, lymphedema, and stroke rehab.
• Sharon S. Richardson Community HospicecoreStrategic or Co-development PartnerPartnership with Sharon S. Richardson Community Hospice provides comprehensive palliative care program for residents struggling with chronic illness and pain. Also provides hospice care for end-of-life support with heartfelt prayer, comfort, and compassion.
• OptummajorTechnology or IntegrationOptum partnership offers additional care to residents that other assisted living facilities do not offer. Optum nurse practitioner comes on-site to supplement residents' care with additional clinical oversight and services.
• United HealthcaremajorGTM or Marketing PartnerUnited Healthcare partnership provides health insurance options and additional care coordination for residents through Optum integration.
• Sheboygan Falls Chamber of CommerceminorGTM or Marketing PartnerLocal Chamber partnership for community engagement and business networking in Sheboygan Falls area.
• Oostburg Area Chamber of CommerceminorGTM or Marketing PartnerLocal Chamber partnership for community engagement and business networking in Oostburg area.
• Aging and Disability Resource Center of Sheboygan CountymajorGTM or Marketing PartnerPartnership with county resource center for aging and disability services coordination and referral support for seniors.
• Alzheimer's AssociationminorGTM or Marketing PartnerWalk to End Alzheimer's partnership. Staff training provided quarterly with Alzheimer's Association for dementia care education.
• The Gathering Place & Memory MattersminorStrategic or Co-development PartnerSocial model day program for adults with early to mid-stage memory loss. Provides one-to-one volunteer to participant ratio for engaging activities, brain and body exercises, and community outings.
• Affiliate Churches (22+ churches)coreStrategic or Co-development Partner22+ churches throughout Sheboygan County providing prayer, volunteer, and financial support. Churches include Bethany Lutheran, Cornerstone Baptist, Crossroads Community Church, Faith United Methodist, Falls Community Church, Good Shepherd Lutheran, Journey Church, and many more.

Scale indicators9 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Enlivant: Operator of assisted living and memory care communities across the U.S., with a strong emphasis on memory care programming. Direct peer in dedicated memory care services, which is Pine Haven's primary market-leadership claim.
• Sonida Senior Living: Senior living operator with assisted living and memory care communities nationwide. Comparable to Pine Haven in its emphasis on memory care as a differentiator and its experience operating across multiple acuity levels.
• Five Star Senior Living: Senior living community operator with independent living, assisted living, and memory care services. Provides a meaningful benchmark for the operating economics and resident mix of mid-sized, multi-service senior living providers.
• Discovery Senior Living: Senior living management and operating company with assisted living and memory care communities. Comparable to Pine Haven's full-service model spanning independent living through memory care, and a relevant benchmark for therapy/respite add-on services.
• Belmont Village Senior Living: Operator of senior living communities with strong memory care and assisted living programs, often co-located with higher-acuity care. Direct peer in the continuum-of-care and memory care experience that Pine Haven emphasizes.

Broad incumbents

• Sunrise Senior Living: National senior living operator recognized for memory care and assisted living services, with a comparable continuum-of-care offering. Strong comparable on the memory care side of Pine Haven's portfolio.
• Atria Senior Living: Major national senior living provider offering independent living, assisted living, and memory care across 200+ communities. Comparable service mix to Pine Haven but represents the scaled, for-profit incumbent model that Pine Haven's nonprofit, faith-based positioning differentiates against.
• Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities nationwide offering independent living, assisted living, and memory care. Broad incumbent benchmark for Pine Haven's continuum model, though operating at a national scale rather than a faith-based, single-county focus.

Regional players

• Capri Communities: Wisconsin operator of independent living, assisted living, and memory care communities. Comparable to Pine Haven in offering a continuum of care within a single Midwestern region and competing for the same Sheboygan County-adjacent senior demographic.
• Heritage Senior Living: Wisconsin-based senior living operator with multiple assisted living and memory care communities across the state. Closest geographic peer to Pine Haven, serving similar Midwestern small-city and suburban markets with comparable faith-adjacent, community-rooted positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PineHavenHome
• Facebookfacebook.com/PineHavenChristianCommunities
• LinkedInlinkedin.com/company/pinehavenchristian
• Instagraminstagram.com/pinehavenchristiancommunities
• Xx.com/Pine_Haven_

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Haven Christian Communities