Alfapi

What Alfapi does

AlfaPi (legal entity AlfaPi Srl) is a Milan-based, founder-owned Italian IT services firm founded in 1987 as Azienda Lombarda Forniture e Applicazioni Informatiche, with web operations formally launched in 1995. The company operates two interlocking lines of business: web solutions (custom WordPress themes, e-commerce on WooCommerce, SEO, web marketing, and ongoing maintenance) and bespoke software development (web applications, system integrations, and the diParola® Smart IVR/telephone-application suite, which includes the Agenda24 SaaS for 7x24 medical appointment booking). All web projects are built on a custom-code philosophy — bespoke themes rather than pre-built templates — with integrations extending into platforms such as Isolabella 2009 CUP, AS/400, LearnDash, and MailChimp.

The company serves a primarily Italian SMB and professional-services client base, including medical practices (via Agenda24), law firms, think tanks (Istituto Bruno Leoni, seventh website version), manufacturing firms (Metalsystem, Marine Propeller), foundations (Fondazione Balzan, multilingual since 2004), hospitality (Ristorante D'O), and food/beverage (Oleificio Cericola). Revenue is generated through project-based professional services contracts, recurring website-maintenance agreements, and a single subscription product (Agenda24). Pricing is quote-only with no public rate cards, and distribution is domestic Italy only, relying on direct client engagement, content marketing via an in-house blog, and structured referral channels (notably BNI chapters).

AlfaPi is a privately held Srl with no disclosed institutional investors or parent company, founder Lorenzo Imbasciati serving as administrator. The core team of five (two programmers, one graphic designer, one project manager, one SEO/content manager) is supplemented by external professionals and has shown unusual longevity, with several members exceeding 15 years of tenure. The company has been a Microsoft Partner since 1999, registered the diParola® trademark in 2005, divested its IT-assistance business unit to Netech in 2015, and currently operates from Via Carriera 5, Milan.

Name

Alfapi

Legal name

AlfaPi Srl

Website

https://alfapi.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

AlfaPi is a Milan-based, founder-owned Italian IT services firm (est. 1987) building custom WordPress websites, bespoke software, and Smart IVR/telephone applications for Italian SMBs, professionals, healthcare providers, and associations.

Ownership category

akta.pro rank

Product category

Custom Software and Web Development Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Custom web development
• Custom software development
• Smart IVR systems
• WordPress theme development
• System integration services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Web Development: Design and development of custom websites including WordPress custom themes, e-commerce solutions, and web applications. Revenue generated through project-based contracts.
2. Custom Software Development: Bespoke software development including web applications, system integrations, and Smart IVR solutions. Revenue from custom development projects.
3. Agenda24 SaaS: Standardized 7x24 appointment booking software offered as Software as a Service to medical professionals. Subscription-based model for doctors.
4. Website Maintenance and Support: Ongoing website maintenance and technical support services for existing clients.
5. SEO and Web Marketing: Search engine optimization and digital marketing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Alfapi is an Italian software and web development agency that designs and builds custom WordPress websites, e-commerce solutions, web applications, and bespoke software including Smart IVR (diParola®) telephone interaction systems. They also deliver system integration services, SEO/web marketing, and the Agenda24 SaaS for medical appointment scheduling, primarily for Italian SMBs, professionals, and associations.

Product overview

Alfapi is a Milan-based web and software company founded in 1987, specializing in two core areas: web solutions (custom websites, e-commerce, SEO, web marketing, and site maintenance) and custom software development. The software portfolio is organized around two main products: Smart IVR (branded diParola®) for voice and telephone interactions, and Agenda24 for 7×24 medical appointment scheduling. A key add-on is the SMS AddOn for the Isolabella 2009 CUP healthcare management system, which extends Praezision Life's gestionale with SMS appointment reminders and confirmations. The company also provides system integration services connecting disparate business applications. All web projects are built on a custom-first philosophy, using bespoke WordPress themes rather than pre-made templates.

Differentiator

Problem solved

Functional benefit

Brands

• diParola®: Voice applications and Smart IVR systems, including Agenda24 for medical appointment booking

Quantifiable outcome

• Website page load speed improved through custom theme development vs. bloated pre-built themes
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or Integration · 1 January 1999Longstanding Microsoft partnership since 1999 (previously Microsoft Certified Solution Provider). Provides access to development components, technical resources, and platforms that enable rapid resolution of technical issues and unforeseen problems.
• NetechminorOthersIT assistance company that took over computer support services from Alfapi in 2015. Netech is a leading company in information systems management.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lacerba: Small Italian software and digital agency offering custom development, training, and consulting to SMBs and professionals — closely comparable in size, geography, and custom-development-first philosophy to Alfapi.
• Bloop: Italian software house specializing in custom web applications, integrations, and digital products for SMBs. Comparable custom-software, system-integration focus with a similar boutique-firm delivery model.
• Webformat: Italian web agency providing custom website development, SEO, and digital marketing for SMBs and professionals. Direct competitor in the Italian custom web/SEO segment with overlapping service offerings and customer profiles.
• Net Results: Italian digital agency offering web development, SEO, and digital marketing to SMBs. Comparable in size, services, and Italian SMB target segment to Alfapi.
• Vection: Italian custom software house and digital agency serving SMBs with bespoke web applications, integrations, and e-commerce — directly comparable to Alfapi's core custom software and web offering.

Broad incumbents

• Reply: Large listed Italian IT consultancy and systems integrator with end-to-end digital services. Operates in the same broad custom-software and integration category as Alfapi but serves enterprise clients at vastly greater scale.
• Engineering Group: Major Italian IT services and system integration group with deep presence in digital transformation. Provides overlapping custom software, integration, and managed services but at enterprise scale versus Alfapi's SMB focus.

Regional players

• Infinum: European (Croatia-headquartered) digital product agency offering custom software, web, and mobile development. Operates in a similar custom-development model but in different European geographies than Alfapi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlfaPiSoftwareWeb
• LinkedInlinkedin.com/company/alfapi-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfapi