DellaRobbia

What DellaRobbia does

DellaRobbia (legal entity Della Robbia Inc.) is a 45-year-old, privately-held upholstered furniture manufacturer headquartered in Corona, California, founded around 1981. The company designs and produces made-to-order sofas, sectionals, chairs, ottomans, beds, sleepers, casegoods, and area rugs, and runs a proprietary materials program featuring globally sourced solid fabrics, leathers, pattern fabrics, and ultra suedes with over 200 color options, including a Color-by-Numbers area rug customization program and a COM (Customer's Own Material) offering. Its core technology is conventional furniture design and manufacturing, augmented by a dealer log-in system that provides authorized partners with real-time visibility into in-stock inventory and material libraries.

DellaRobbia sells exclusively through a B2B channel: an authorized dealer network across the United States, a dedicated trade showroom for interior design professionals, and a designated international dealer footprint. End customers include mid-market interior design firms (e.g., House of L Designs, EJ Interior Design, InUnison Design, Khrome Studios, Fuse Studio) and at least one enterprise-level retailer (Cantoni, with showrooms in Los Angeles and Dallas). Pricing is not publicly disclosed; transactions are processed through dealers who quote end customers, with chrome leg finishes and other customizations available as paid upgrades. Marketing is concentrated on semi-annual High Point Market trade show presentations, catalog distribution, and a "be inspired" content program that showcases dealer projects.

The company operates as a sub-brand called Studio DR for its area rugs, and a career page indicates ongoing hiring in customer service and accounting. There is no disclosed API, mobile app, AI/ML capability, or institutional funding in the source material, and ownership appears to remain independent with no parent company, subsidiaries, M&A history, or leadership changes documented.

Name

DellaRobbia

Legal name

Della Robbia Inc.

Website

https://dellarobbia.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

DellaRobbia is a 45-year-old, privately-held upholstered furniture manufacturer based in Corona, California, selling made-to-order sofas, sectionals, chairs, beds, and customizable area rugs exclusively through a U.S. authorized dealer network, a trade showroom, and international dealers serving interior design professionals.

Ownership category

akta.pro rank

Product category

Upholstered Furniture Manufacturing

NAICS

Upholstered Household Furniture Manufacturing (337121), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)

Keywords

• Upholstered furniture manufacturing
• Custom area rugs
• Trade furniture wholesale
• Interior design furniture
• Leather upholstery fabric

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Sales: DellaRobbia generates revenue through the sale of upholstered furniture including sofas, sectionals, chairs, beds, and casegoods. Products are sold exclusively through authorized dealers and trade channels.
2. Custom Area Rugs: Customizable area rugs with color options sold through the same dealer network
3. Fabric and Material Sales: Exclusive fabrics, leathers, and ultra suedes available through dealer log-in system

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DellaRobbia designs and manufactures made-to-order upholstered furniture (sofas, sectionals, chairs, ottomans, beds, sleepers, casegoods) and custom area rugs (Studio DR). The company sells exclusively through authorized dealers and a trade showroom, supported by an exclusive globally sourced fabrics, leathers, and ultra suedes program and an InStock dealer inventory platform.

Product overview

DellaRobbia is a furniture company celebrating 45 years in the industry, specializing in upholstered furniture and home décor. The company's product portfolio centers on seasonal furniture collections featuring sofas, sectionals, chairs, ottomans, benches, chaise lounges, and tables. DellaRobbia operates through authorized dealers and a trade showroom program. The product line includes signature collections like the Rolly Sofa & Chair Collection, and seasonal offerings such as the Spring 2026 Collection (featuring Artus, Wells, Mira, Luna, Kelly, Emmy, Brody, Piper, and Dania). The company also offers complementary programs including a fabrics, leathers, and ultra suedes material program sourcing from global suppliers, an area rug program with custom color options using 200 color choices, and an in-stock inventory program for authorized dealers. Products are available through customization options including COM (Customer's Own Material) and various configuration choices.

Differentiator

Problem solved

Functional benefit

Brands

• Studio DR Area Rugs: Area rug program offering custom color options using a color by numbers style program with 200 brilliant color options.

Products and services

• Spring 2026 Collection Seasonal furniture collection of made-to-order upholstered sofas, sectionals, swivel chairs, ottomans, benches, chaise lounges, tables, and area rugs, introduced at High Point Market and sold through authorized dealers.
• Upholstered Sofas & Sectionals Made-to-order upholstered sofas and modular sectionals (e.g., Emmy, Kelly, Piper, Artus, Brody, Dania, Rolly, Luna, Wells) available in fabric, leather, and ultra suede with multiple configurations and leg-finish options, sold through authorized dealers and trade showrooms.
• Chairs & Ottomans Made-to-order accent chairs, swivel chairs (e.g., Mila, Regis, Sumo), and ottomans/benches (e.g., Mira, Cleo chaise, Tahara, Florence, Kelsey, Percy), offered in fabric, leather, and ultra suede for residential and trade projects.
• Beds & Sleepers Upholstered beds and sleeper sofas in the DellaRobbia line, sold through authorized dealers as part of the broader furniture collections.
• Casegoods Casegoods (e.g., tables) offered alongside upholstered furniture in the DellaRobbia collections, available through authorized dealers.
• Studio DR Custom Area Rugs Customizable area rug program (Studio DR) allowing color customization through a color-by-numbers style approach with 200 brilliant color options, sold through the authorized dealer network.
• DellaRobbia Fabrics, Leathers & Ultra Suedes Program Exclusive and unique materials program offering globally sourced solid fabrics, leathers, pattern fabrics, and ultra suedes with over 200 color options, accessible to authorized dealers via the dealer log-in system.
• Ultra Suede Color Collection Extensive ultra suede material collection with numerous named color options (e.g., Amethyst, Ash, Baltic, Charcoal, Indigo, Pewter, Sandstone, etc.), sold through the fabrics/leathers/ultra suedes program to authorized dealers.
• InStock Inventory Program Pre-made furniture inventory program providing authorized dealers with log-in access to view and order from in-stock pieces for faster delivery.

Named customers17 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lee Industries: Lee Industries is a U.S. upholstered furniture manufacturer specializing in sofas, sectionals, and chairs sold through the designer trade. Highly comparable to DellaRobbia on made-to-order upholstered manufacturing, trade-channel distribution, and made-in-USA positioning.
• Hancock & Moore: Hancock & Moore is a premium upholstered furniture maker specializing in leather and fabric seating for the designer trade. Directly comparable to DellaRobbia on trade-only distribution, premium positioning, customization (COM), and made-to-order leather/fabric craftsmanship.
• Universal Furniture: Universal Furniture is a residential furniture manufacturer selling case goods, upholstery, and accent pieces through interior designers and independent retailers. Comparable to DellaRobbia on designer-targeted distribution, multi-category residential offerings, and seasonal collection cadence.
• Four Hands: Four Hands is a leading residential furniture wholesaler selling upholstered and case goods through interior designers and trade accounts. Directly comparable to DellaRobbia on trade-only distribution, designer customer base, and breadth of upholstered seating and case goods collections.
• Bernhardt Furniture: Bernhardt is a long-established residential furniture manufacturer offering upholstered seating, case goods, and bedroom sold through interior designers and trade showrooms. Comparable to DellaRobbia on product breadth, multi-decade brand history, and designer-channel go-to-market.
• CR Laine: CR Laine is a family-owned upholstered furniture manufacturer selling through the designer trade. Comparable to DellaRobbia on private/family ownership, trade-only distribution, made-to-order upholstered construction, and customization options for designers.
• Baker Furniture: Baker (Baker McGuire/Signature) is a heritage residential furniture brand targeting high-end interior designers and luxury projects. Comparable to DellaRobbia on designer trade channel, premium price positioning, and established brand equity in upscale residential settings.

Broad incumbents

• Restoration Hardware (RH): RH is a broad incumbent luxury home furnishings retailer and brand offering upholstered furniture, rugs, and home goods. Comparable to DellaRobbia on premium positioning and customization, but vastly larger in scale, vertically integrated, and consumer-direct rather than trade-only.
• Kravet: Kravet is a major trade-only distributor of furniture, fabric, and furnishings to interior designers, with its own Kravet Furniture line. Comparable to DellaRobbia on the trade-channel go-to-market and exclusive fabric library, but operates at significantly broader scale across multiple categories.

Emerging players

• Article: Article is a direct-to-consumer modern furniture brand selling sofas and sectionals online. Comparable to DellaRobbia on upholstered seating category, but operates a fundamentally different go-to-market (DTC e-commerce vs. trade-only) that represents a competitive threat rather than a direct match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/dellarobbiausa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DellaRobbia