Industry Super

What Industry Super does

Industry Super (legal entity Industry Super Australia Pty Ltd) is a Melbourne-headquartered private company established in 2006 that functions as the collective marketing, advocacy, and product platform for seven member-owned Industry SuperFunds (AustralianSuper, Hostplus, HESTA, CBUS, CareSuper, Team Super, First Super). The organization operates as an aggregator and education hub for Australian superannuation consumers and acts as a referral layer that directs prospective and existing super members to individual member-fund websites to open accounts or change funds. Its primary digital assets are the industrysuper.com website, the trademarked Industry SuperFund symbol, the Compare the Pair modeling tool (which compares Industry SuperFund outcomes against retail funds over 5, 10, and 15 year horizons), and the SuperRatings-powered Compare Funds tool benchmarking 60+ Australian funds.

The core product surface consists of more than fifteen specialized calculators (pay, super projection, retirement needs, age pension, salary sacrifice, co-contribution, deeming, transition-to-retirement, employer super, gender gap comparison, and others) that together replicate much of the retirement planning journey. The technology stack is a web-based content and calculation platform with no disclosed API, mobile applications, SDK, or AI/ML components. Distribution is primarily direct-to-consumer via the website, supported by social channels (Facebook, YouTube, Instagram, LinkedIn), employer default-fund pathways, and financial advisor referral into the seven member funds. Geographically the platform serves Australia, with adjacent coverage in New Zealand via First Super's KiwiSaver transfer capability.

The business model is subscription/collective in nature: the 7 Industry SuperFunds fund ISA's operating programs via recurring contributions in exchange for shared marketing, policy, government relations, and digital infrastructure, with consumer fees set independently by each member fund. ISA does not charge end consumers directly; member-fund cost savings and investment performance are passed back to the 6+ million member base. The platform is owned by its member funds (no external shareholders), and ISA Pty Ltd is a Corporate Authorised Representative (No. 426006) of Industry Fund Services Ltd (AFSL 232514); the 7 member funds hold APRA RSE/RSEL licenses and are explicitly characterized as run for members rather than shareholders.

Name

Industry Super

Legal name

Industry Super Australia Pty Ltd

Website

https://industrysuper.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Industry Super Australia is a Melbourne-based collective marketing and advocacy organization serving seven member-owned Industry SuperFunds (AustralianSuper, Hostplus, HESTA, CBUS, CareSuper, Team Super, First Super), providing direct-to-consumer superannuation education, comparison tools, and a suite of retirement planning calculators to over six million Australian end members.

Ownership category

akta.pro rank

Product category

Superannuation Marketing & Advocacy Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Investment Advice (6282)

akta.pro primary industry

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

Keywords

• Superannuation marketing services
• Retirement savings education
• Fund comparison tools
• Member advocacy services
• Policy research superannuation

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Collective Marketing and Member Services: Industry Super Australia manages collective programs for participating Industry SuperFunds, funded by contributions from member funds. The organization promotes the benefits of Industry SuperFunds to attract and retain members, with growth then passed back to members through lower fees and higher investment returns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Industry Super Australia delivers collective marketing, research, government relations, policy development, advocacy and consulting services on behalf of 7 member-owned Industry SuperFunds. It also operates the industrysuper.com consumer education platform, which provides fund comparison tools (Compare the Pair, Compare Funds) and a suite of retirement, tax and superannuation calculators that drive consumer awareness and referrals to the underlying member funds.

Product overview

Industry Super is a collective superannuation brand representing 7 member-owned Industry SuperFunds (AustralianSuper, Hostplus, HESTA, CBUS, CareSuper, Team Super, First Super) serving over 6 million Australians. The platform provides a comprehensive suite of financial planning tools including retirement calculators, super projection tools, tax calculators, and comparison tools. The core offering consists of the Compare the Pair tool (comparing industry vs retail funds) and Compare Funds tool (side-by-side fund comparison), complemented by over 15 specialized calculators covering retirement planning, tax optimization, salary sacrificing, career breaks, and transition to retirement strategies. The platform focuses on low-fee, member-first superannuation with profits returned to members rather than shareholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry SuperFunds Collective Brand Platform Collective superannuation brand platform representing 7 member-owned industry super funds (AustralianSuper, Hostplus, HESTA, CBUS, CareSuper, Team Super, First Super) serving over 6 million Australians with low-fee, member-focused retirement savings, supported by APRA-regulated fund status and the Industry SuperFund symbol.
• Compare the Pair Tool Interactive comparison tool that models net benefit differences between Industry SuperFunds and average retail super funds over 5, 10, or 15 years using SuperRatings data, intended for Australian consumers evaluating superannuation fund choices.
• Compare Funds Tool Side-by-side super fund comparison tool powered by SuperRatings data, comparing the 7 Industry SuperFunds against over 60 Australian retail funds on investment performance, fees and insurance, intended for consumers selecting or reviewing a superannuation fund.

Quantifiable outcome

• Industry SuperFunds on average outperform retail super funds over 5, 10, and 15 years
• +1 more outcomes

Named customers7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• AustralianSupercoreStrategic or Co-development PartnerAustralia's largest super fund with over 3.6 million members. Partner fund under the Industry SuperFund umbrella, offering strong long-term performance and low admin fees.
• HostpluscoreStrategic or Co-development PartnerTop performing Industry SuperFund with low admin fee and strong long-term returns, open to all Australians.
• HESTAcoreStrategic or Co-development PartnerSpecialist industry fund with deep connections to health and community services, focusing on investments for real world impact.
• CBUScoreStrategic or Co-development PartnerBuilt to profit members with strong long-term performance, competitive fees, and tailored insurance. Also manages mediasuper.
• CareSupercoreStrategic or Co-development PartnerMulti award-winning, platinum-rated fund open to everyone, known for smart proactive investing and competitive fees.
• Team SupercoreStrategic or Co-development PartnerTop specialist fund for transport, energy and mining workers since 1941, committed to strong long-term returns.
• First SupercoreStrategic or Co-development PartnerOver 79,000 members and $5.3 billion in super savings. The Industry SuperFund that accepts KiwiSaver transfers, open to all including New Zealanders working in Australia.
• SuperRatingscoreTechnology or IntegrationIndependent ratings agency providing comparative data on super funds including investment performance, fees, and insurance. Their data powers Industry Super's Compare Funds tool.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• AustralianSuper: Australia's largest super fund and a core member of the Industry SuperFund umbrella under Industry Super Australia. Closely tied to ISA through the collective-marketing model while also being a primary economic engine of the network.
• Hostplus: Top-performing Industry SuperFund and core member of the Industry Super Australia network. Relevant as both a member fund contributing to ISA's budget and a benchmark performer whose data is referenced in ISA's comparison tools.

Direct peers

• Canstar: Australia's largest financial-product comparison platform, including superannuation. Comparable because it offers side-by-side super fund ratings and comparison content targeting the same Australian consumer-research audience as Industry Super's comparison tools.
• SuperRatings: Independent super fund ratings agency whose data powers Industry Super's Compare Funds and Compare the Pair tools. Operates the same fund-comparison and ratings niche and serves overlapping audiences (consumers, advisors, funds).
• Chant West: Independent Australian superannuation research, ratings, and comparison firm. Directly comparable to Industry Super Australia's research and fund-comparison function, including performance and fee benchmarking that underpins consumer super decisions.

Regional players

• UniSuper: Industry super fund focused on the higher-education and research sector. Sits in the same Australian industry-super category and competes for employer default-fund mandates and member acquisition through its own research and education content.
• Australian Retirement Trust: Formed via the merger of QSuper and Sunsuper, one of Australia's largest super funds. Operates in the same Australian superannuation landscape as ISA's member funds and competes directly for members, employer defaults, and brand recognition.
• REST: One of Australia's largest industry super funds (retail, hospitality, tourism). Operates in the same Australian industry-super segment as ISA's member funds and competes for default-fund designations and member mindshare.

Broad incumbents

• Mercer Super: Large global consulting and investment firm with a substantial Australian superannuation arm. Comparable as a broader incumbent offering super fund products, advice, and employer solutions that overlap with ISA's member funds in the Australian institutional market.

Emerging players

• Vanguard Super: Digital-first, low-cost superannuation entrant from global index giant Vanguard Australia. Comparable as a digitally led, fee-disruptive super product targeting the same Australian retail/consumer super decision that ISA's comparison tools are designed to influence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/industrysupernetwork
• Facebookfacebook.com/industrysuper
• LinkedInlinkedin.com/company/industry-super-australia
• Instagraminstagram.com/industrysuperfunds
• Xx.com/industrysuper

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industry Super