Fermoy

What Fermoy does

Fermoy Estate is a family-owned winery established in 1985 in Wilyabrup, Margaret River, Western Australia, operating from a 14-hectare estate vineyard planted with original Houghton clone Cabernet Sauvignon vines, situated 4.5km from the Indian Ocean on gravel loam over clay soils. The estate produces and sells wine across five distinct collections: a core Margaret River varietal range (Cabernet Sauvignon, Chardonnay, Shiraz, Semillon Sauvignon Blanc), a premium Reserve tier ($80-$100/bottle) sourced from the estate's older vines and matured in French oak, an experimental Project Collection of small-lot wines, a traditional method Sparkling line, and an entry-level FE collection.

The business operates a multi-channel revenue model spanning direct-to-consumer e-commerce (Shopify-powered), a quarterly Wine Club subscription with 25% member discount, on-site cellar door tastings ($15/guest, redeemable), four-bedroom Lodge accommodation managed via Lodgify, weddings and private events up to 200 guests (managed by South West Event Studio), a seasonal Elliott's pop-up restaurant, tour operator group tastings, and national wholesale distribution through House of Fine Wine across all Australian states. Senior Winemaker Jeremy Hodgson and Vineyard Manager Andy Keig (nearly 25 years on the estate) lead production; General Manager Dave Targett oversees trade and media.

Fermoy has earned significant international recognition, including Best in Show and 96 Points at the Decanter World Wine Awards for the 2021 Wilyabrup Reserve Cabernet Sauvignon, and a #27 ranking in the IWSC Top 50 Wine Producers globally. The company serves discerning wine consumers, Wine Club subscribers, tourism visitors, and trade customers domestically, with no disclosed international distribution or institutional investor backing.

Name

Fermoy

Legal name

Fermoy Estate

Website

https://fermoy.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Margaret River winery (est. 1985) producing estate-grown Cabernet Sauvignon and Chardonnay across premium Reserve, core, experimental, sparkling, and entry-level collections, sold via DTC e-commerce, Wine Club subscriptions, cellar door, wholesale, and on-site hospitality.

Ownership category

akta.pro rank

Product category

Estate Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Estate winery production
• Wine club subscriptions
• Cellar door tastings
• Vineyard hospitality
• Premium red wine

Headquarters

HQ city

Margaret River

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through e-commerce website with prices ranging from $25 (FE collection) to $100+ (Reserve wines). Includes single bottles and multi-pack bundles.
2. Wine Club Membership: Subscription-based wine club with quarterly deliveries. Members receive 25% discount across the collection, complimentary shipping, and access to exclusive releases and member-only offers.
3. Cellar Door Tastings: On-site wine tasting experiences at the cellar door. $15 per guest for up to five wines, redeemable on purchase. Includes wines by the glass and small bites menu.
4. Accommodation (The Lodge): Four-bedroom homestead accommodation situated among the vines, available for booking with preferred rates for wine club members.
5. Wholesale Distribution: National distribution through House of Fine Wine across Australian states including Western Australia, NSW/ACT, Queensland, Victoria/Tasmania, and SA/NT.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Fermoy Estate produces and sells estate-grown wines from its 14-hectare Wilyabrup vineyard in Margaret River, Western Australia, with original 1985 plantings of Houghton clone Cabernet Sauvignon. The portfolio spans the premium Reserve Collection, core Fermoy Collection, experimental Project Collection, traditional method Sparkling Collection, and entry-level FE Collection, sold direct-to-consumer via an e-commerce website and cellar door, through a Wine Club subscription, and via national wholesale distribution. The estate also operates a cellar door, Wine Club, The Lodge accommodation, Elliott's seasonal pop-up dining, weddings and private events, and tour operator tasting bookings.

Product overview

Fermoy Estate is a family-owned Margaret River winery established in 1985, offering a portfolio of wines across multiple collections: the core Fermoy Collection for classic Margaret River varietals; the premium Reserve Collection featuring the finest single-vineyard expressions from Wilyabrup; the experimental Project Collection exploring distinctive small-batch wines; the Sparkling Collection of traditional method wines; and the entry-level FE Collection. The winery operates a Wine Club subscription service with member benefits, provides cellar door tasting experiences, offers The Lodge four-bedroom accommodation among the vines, hosts seasonal dining via Elliott's pop-up restaurant, manages weddings and events at the estate, and provides pre-booked tour operator tastings.

Differentiator

Problem solved

Functional benefit

Products and services

• Fermoy Wine Collection The core wine collection featuring classic Margaret River varietals including Cabernet Sauvignon, Chardonnay, Shiraz, Merlot, Cabernet Merlot, Semillon Sauvignon Blanc, Sauvignon Blanc, and Rosé, made for quality, character and approachability.
• Reserve Collection The premium tier representing the finest expressions of vineyard, vintage and variety from Wilyabrup, Margaret River. Includes Reserve Cabernet Sauvignon, Reserve Chardonnay, and Reserve Semillon made from estate vineyard plantings with extended oak maturation.
• Project Collection An experimental collection exploring smaller releases and distinctive expressions from Fermoy with a quality-first approach and more freedom in style. Includes Blackwater (Cabernet Malbec Petit Verdot), Coldfire (Fumé Blanc), and Project Pinot Gris.
• Sparkling Collection A collection of traditional method sparkling wines including Vintage Brut Premier, Vintage Blanc de Blancs, and Vintage Brut Rosé.
• FE Collection An entry-level collection offering accessible expressions of Fermoy wines including FE Red, FE White, and FE Rosé at more affordable price points (from $25/bottle).
• Museum & Limited Release Collection Special museum wines, vertical collections, and limited releases from the Fermoy cellar, including vertical packs of Reserve Cabernet Sauvignon from multiple vintages and single bottle museum releases.
• Wine Club Membership A subscription wine club offering member pricing (25% off standard retail), complimentary shipping, flexible deliveries (6 or 12 bottles quarterly), priority access to new releases and museum stock, and a complimentary glass of wine at the cellar door.
• Cellar Door Tastings Wine tasting experiences at the cellar door, offering up to five wines with guided tastings, wines by the glass, and a seasonal small bites menu. Open daily 11am-5pm. $15 per guest, redeemable on purchase.
• The Lodge Accommodation A four-bedroom homestead situated among the vines offering private balcony vineyard views, fully equipped kitchen, fireplace, and accommodation for up to 8 guests, with preferred rates for Wine Club members.
• Elliott's at Fermoy (Summer Pop-Up) A seasonal pop-up bistro serving relaxed, share-style dishes designed to pair with Fermoy wines, focusing on local seafood, charcuterie, house made pasta, and sourdough pizzas.
• Weddings & Private Events Wedding and private event hosting services at the estate among the vines in Wilyabrup, offering outdoor ceremony and reception spaces, on-site accommodation at The Lodge for up to 8 guests, and capacity for events of up to 200 guests. Events managed exclusively by South West Event Studio.
• Tour Operator Bookings Pre-booked tasting experiences for tour operators offering 5 wines per guest over approximately 45 minutes. $5 per guest, non-redeemable. Available daily 11am-3pm for groups of 1-6 guests.

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Supper RoadminorStrategic or Co-development Partner · 1 January 2025Collaboration for Pair'd Festival Rosé All Day event. Supper Road provided seasonal fare and three-course lunch paired with Fermoy rosé wines. Partnership for festival marketing and event execution.
• INARAminorStrategic or Co-development Partner · 1 January 2025Partnership for Cabin Fever event bringing Levant cuisine paired with Fermoy aromatic wines. Designed for long table dining experiences.
• Lamont's CottesloeminorGTM or Marketing Partner · 1 January 2025Hosted wine events at Lamont's Cottesloe venue in Perth including wine-paired lunch, masterclass, and four-course dinner. Senior Winemaker Jeremy Hodgson hosted three intimate tasting events.
• House of Fine WinecoreChannel Partner/ Reseller/ DistributorNational distribution partner handling wholesale distribution across Australian states. Regional sales managers cover Western Australia (Garret Strange), NSW/ACT (Andrew Clarke), Queensland (Rhys Staples), Victoria/Tasmania (Matthew Davidson), and South Australia/NT (Christian Rothe).
• South West Event StudiocoreImplementation/ SI/ Consulting PartnerExclusive events management partner handling all weddings and private events at Fermoy Estate. Located at 40 Cook Street, Busselton WA. Manages events from first enquiry through final pack down, with catering recommendations for licensed events.
• Tour OperatorsminorChannel Partner/ Reseller/ DistributorPartnership with tour operators for pre-booked group cellar door tastings. Tour operators book in advance for groups of 1-6 guests with dedicated tasting experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yalumba: Yalumba is a long-established family-owned Australian wine producer with a broad portfolio, including premium and aged releases. Comparable as a multi-generational family producer in Australia but at significantly greater scale and geographic spread.
• Penfolds: Penfolds (Treasury Wine Estates) is Australia's flagship premium wine brand with broad national and international distribution. Comparable at the premium tier but operates at a vastly different scale, distribution model, and brand breadth than Fermoy.
• Treasury Wine Estates: Treasury Wine Estates is Australia's largest wine company and owns Cape Mentelle, among other Margaret River brands. Relevant as a broad incumbent whose distribution network reaches the same on-premise accounts Fermoy targets.

Direct peers

• Vasse Felix: Vasse Felix is another founding Margaret River estate (1967) with an estate vineyard, cellar door, restaurant and restaurant hospitality offering. It is directly comparable as a premium Margaret River producer with national distribution and tourism-driven DTC.
• Leeuwin Estate: Leeuwin Estate is a Margaret River icon with an estate vineyard, premium Chardonnay and Cabernet, an art gallery cellar door and a substantial events business. Comparable in DTC depth, premium tier, and tourism-led business model.
• Cullen Wines: Cullen is a Wilyabrup-based Margaret River estate with a biodynamic vineyard, cellar door and a strong Cabernet Sauvignon/Chardonnay focus. It is one of the closest direct peers in terms of subregion, varietal focus, and DTC hospitality model.
• Voyager Estate: Voyager Estate is a Margaret River estate with a 14-hectare-plus vineyard, restaurant, cellar door, weddings and accommodation offering. Closely comparable in estate size, hospitality diversification, and premium DTC positioning.
• Cape Mentelle: Cape Mentelle is a Margaret River pioneer with a strong Cabernet focus, cellar door and national distribution through Treasury Wine Estates. Comparable in subregion, varietal focus, and DTC/wholesale hybrid model.
• Moss Wood: Moss Wood is a long-established Wilyabrup estate specializing in premium Cabernet Sauvignon and Chardonnay with a notable library release program. It is highly comparable in scale, subregion, varietal focus, and award-led positioning.

Emerging players

• Cloudy Bay: Cloudy Bay is a New Zealand premium wine producer with a strong DTC and on-premise presence in Asia-Pacific. Relevant as a comparable premium single-origin producer targeting fine wine and experiential DTC in the broader Asia-Pacific premium segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FermoyEstate
• Instagraminstagram.com/fermoyestate
• Xx.com/FermoyEstate

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fermoy