Ink Realty Group
Ink Realty Group is a private Missoula, Montana-based real estate brokerage with 43 agents and staff serving buyers, sellers, and renters across Western Montana, the Bitterroot Valley, and expanding markets including Kalispell, Whitefish, Helena, and Bozeman via its MLS-integrated website.
- Company typePrivate
- Founded-
- HeadquartersMissoula, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ink Realty Group does
Ink Realty Group is a privately held, mid-sized real estate brokerage headquartered at 148 South Avenue West in Missoula, Montana. The firm operates under Broker/Managing Partner Sheena Comer Winterer with a team of 43 real estate agents and staff, serving buyers, sellers, and renters across Western Montana, the Bitterroot Valley, and the Missoula area, with active listings extending into Kalispell, Whitefish, Bigfork, Helena, and Bozeman. Ink Realty transitioned from a national franchise model to an independent structure, redirecting what had been franchise royalties into donations to local charities from each transaction as a community-positioning differentiator.
The company's product surface is centered on its Placester-built website at inkmt.com, which integrates with the Montana Regional MLS to provide featured listings, open house directories, a rental sub-brand called Ink Rentals, and a neighborhoods content platform covering 15 Missoula-area sub-markets. Properties are surfaced through both the company website and MLS distribution, with lead capture via contact forms, email, and phone. There is no proprietary technology stack beyond the third-party Placester platform and no public API, mobile app, or disclosed integrations.
The business model is transaction-fee based. Revenue is generated primarily through percentage-based real estate brokerage commissions on property sales, with a secondary stream from rental listing services and tenant placement through Ink Rentals. Pricing is not publicly disclosed and follows standard industry commission structures. The company is sales-led, going to market through its website, MLS exposure, direct agent interactions, and localized content marketing aimed at Western Montana consumers.
Ink Realty Group firmographics
Firmographics- Name
- Ink Realty Group
- Legal name
- Ink Realty Group
- Website
- https://inkmt.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ink Realty Group is a private Missoula, Montana-based real estate brokerage with 43 agents and staff serving buyers, sellers, and renters across Western Montana, the Bitterroot Valley, and expanding markets including Kalispell, Whitefish, Helena, and Bozeman via its MLS-integrated website.
- Ownership category
- akta.pro rank
Ink Realty Group industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Ink Realty Group is headquartered
LocationHeadquarters
- HQ city
- Missoula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ink Realty Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Sales Commission: Traditional real estate brokerage commissions on property sales, typically percentage-based fees charged to sellers upon successful transactions.
- Rental Services: Rental listing services and tenant screening through Ink Rentals division, providing rental application forms and tenant placement.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ink Realty Group product offering
Product offeringCore offering
Ink Realty Group is a full-service real estate brokerage that assists residential and commercial property buyers, sellers, and renters across Western Montana, the Bitterroot Valley, and the Missoula area. The firm operates a Placester-powered website (inkmt.com) integrated with the Montana Regional MLS to surface featured listings, open houses, neighborhood guides, and a property search tool. Its Ink Rentals division provides rental application processing, tenant screening, and lease placement services.
Product overview
Ink Realty Group is a mid-sized real estate brokerage operating as a single unified service offering rather than a platform-plus-modules architecture. The company provides a comprehensive suite of real estate services centered on its main website (inkmt.com), which serves as the primary interface for Featured Listings, Open House Listings, Ink Rentals, and Neighborhoods search functionality. The firm operates with 43 real estate agents and staff, specializing in Western Montana, the Bitterroot Valley, and the Missoula area. The website is built on the Placester platform and integrates with Montana Regional MLS for property data. Property search is available for both purchase (For Sale) and rental (For Rent) use cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Ink Realty Group Brokerage Services Full-service real estate brokerage providing residential and commercial property buying, selling, and agent representation across Western Montana, the Bitterroot Valley, and the Missoula area. Agents assist clients with MLS-listed properties, for-sale-by-owner properties, and broader property showings.
- Ink Rentals Rental property management service offering downloadable rental application forms, pet profile forms, co-signer applications, and tenant screening/placement for prospective tenants in Western Montana.
Companies that use Ink Realty Group
Customer profileSegments2 records
Ideal customer profiles3 records
Ink Realty Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ink Realty Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Ink Realty Group competitors and assessment
Company assessmentRegional players
- Hall and Hall: Specialist ranch, farm, and luxury real estate firm with deep Western Montana presence. Comparable in geography and high-end Western Montana market focus, though more rural/ranch oriented.
Emerging players
- Zillow / Redfin: Consumer-facing real estate platforms with iBuyer and discount brokerage arms that increasingly compete for the same buyer/seller pool as traditional brokerages, particularly in Montana's active online search market.
Direct peers
- PureWest Real Estate: Independently owned Montana real estate brokerage with offices across Bozeman, Helena, and other Western Montana markets. Closely comparable as a similarly sized independent Montana brokerage.
- ERA Lambros Real Estate: Regional Montana-focused real estate brokerage with multiple offices in Western Montana and a similar community-driven independent model. Directly comparable as a similarly-sized multi-market Montana brokerage.
Broad incumbents
- Windermere Real Estate (Montana): Large West Coast-rooted brokerage franchise with offices in Bozeman, Missoula, and other Western Montana markets. Comparable as a more capitalized player operating in Ink's same geographies with similar residential services.
- Sotheby's International Realty (Montana): Luxury-leaning international brokerage with offices in Bozeman and other Montana resort markets. Comparable for higher-end listings in Whitefish, Bigfork, and Bozeman where Ink also operates.
- Berkshire Hathaway HomeServices (Montana): National franchise brokerage with presence across Bozeman and Western Montana. A scaled franchisor-brand peer competing for the same buyer/seller pool.
- Coldwell Banker (Montana): Legacy national brokerage franchise with offices throughout Montana. Comparable as a competing traditional-residential brokerage brand in Ink's primary markets.
- Keller Williams (Montana): Large US real estate franchise with multiple Montana market centers. Comparable as a competing traditional-residential brokerage in Missoula, Bozeman, and Helena.
- RE/MAX (Montana): Global real estate franchise with strong Montana presence. A directly competing franchised brokerage model against which Ink is positioning as an independent.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Ink Realty Group social profiles
Digital presenceInk Realty Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ink Realty Group leadership team
Management profileNumber of profiles
Profiles1 record
Ink Realty Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ink Realty Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ink Realty Group
What does Ink Realty Group do?
Ink Realty Group is a full-service real estate brokerage that assists residential and commercial property buyers, sellers, and renters across Western Montana, the Bitterroot Valley, and the Missoula area. The firm operates a Placester-powered website (inkmt.com) integrated with the Montana Regional MLS to surface featured listings, open houses, neighborhood guides, and a property search tool. Its Ink Rentals division provides rental application processing, tenant screening, and lease placement services.
Is Ink Realty Group a public or private company?
Ink Realty Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ink Realty Group founded?
Ink Realty Group was founded in -1. It employs 1 to 10 people.
Where is Ink Realty Group based?
Ink Realty Group is headquartered in Missoula, United States, in the North America region.
How does Ink Realty Group make money?
Two revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are rental Services.
Who are Ink Realty Group's main competitors?
Hall and Hall is listed as a regional player. Zillow / Redfin is listed as an emerging player. Direct peers are PureWest Real Estate and ERA Lambros Real Estate. Broad incumbents are Windermere Real Estate (Montana), Sotheby's International Realty (Montana), Berkshire Hathaway HomeServices (Montana), Coldwell Banker (Montana), Keller Williams (Montana) and RE/MAX (Montana).
Does Ink Realty Group have an API?
No public API is recorded for Ink Realty Group.
What industry is Ink Realty Group in?
Ink Realty Group's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.