zwangerenportaal.nl

What zwangerenportaal.nl does

Zwangerenportaal (zwangerenportaal.nl) is a Dutch digital health information platform serving pregnant women, expecting parents, and families with infants across the Netherlands. Founded in 2016 and based in Rodenrijs, the company operates a web-based portal that combines editorial content (ZP® Magazine), interactive planning tools (pregnancy calendar, due date calculator, fertile days calculator, growth calendar, pregnancy checklist), a personal care dashboard for tracking appointments and medical records, and community forums organized by life-stage topics. The platform is supported by a network of 250 midwife practices (verloskundigenpraktijken) and 2,000 local experts who contribute content, endorse the platform, and refer patients.

The core commercial offering is the Cursusportaal, an online course portal co-developed with 24baby that delivers 17 expert-led video courses spanning pregnancy preparation, childbirth, breastfeeding, nutrition, yoga, hypnobirthing, sleep training, baby massage, baby gestures, and early parenthood. Courses are sold as three subscription tiers (Basispakket €99.95, Pluspakket €139.95, Pro-pakket €179.95) with access periods of 12, 18, and 36 months respectively. A key demand driver is the integration with Dutch supplementary health insurance reimbursement, which substantially reduces effective out-of-pocket cost for many users. The platform reports 10,000+ course participants to date and an 8.0 average course rating for the Bevallingscursus.

The business model is a hybrid of product-led growth (free content and tools drive organic SEO traffic) and direct e-commerce (self-serve course bundle purchases), supplemented by affiliate partnerships with consumer brands in ovulation testing and birth announcement cards. All operations are confined to the Netherlands market. The company is privately held, employs 11-50 people, and has not disclosed funding rounds, ownership structure, or financial results. No AI/ML capabilities are part of the platform's stated feature set.

Name

zwangerenportaal.nl

Website

https://zwangerenportaal.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Zwangerenportaal is a Dutch digital health platform providing pregnancy tracking tools, expert-reviewed editorial content, and 17 expert-led online courses to expecting and new parents in the Netherlands, supported by 250 midwife practices and 2,000 local experts.

Ownership category

akta.pro rank

Product category

Pregnancy and Parenting Digital Health Content

NAICS

Educational Support Services (61171)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

Keywords

• Pregnancy information
• Online childbirth courses
• Fertility tracking tools
• Parenting health content
• Maternity e-learning

Headquarters

HQ city

Rodenrijs

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online pregnancy course packages: Sale of structured online course bundles (Basispakket, Pluspakket, Pro-pakket) covering pregnancy, childbirth, and parenthood topics. Courses are pre-recorded video content delivered via the platform, with tiered access periods ranging from 12 to 36 months. The platform facilitates insurance reimbursement by generating invoices users can submit to their Dutch health insurer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Zwangerenportaal is a Dutch online health information portal that provides comprehensive, expert-reviewed content and tools covering pregnancy, childbirth, and early parenthood. Its commercial engine is the Cursusportaal, an online course portal offering 17 expert-led courses organized into three subscription packages (Basispakket €99.95, Pluspakket €139.95, Pro-pakket €179.95). The platform also integrates a care dashboard that allows users to share pregnancy information with their healthcare providers.

Product overview

Zwangerenportaal is a Dutch pregnancy and parenting portal offering a comprehensive digital platform with informational content, community features, and practical tools. The platform consists of the main Zwangerenportaal portal (with pregnancy calendar, fertility calculators, due date tools, growth calendars, and a care dashboard for appointments and medical records) and the Cursusportaal add-on (an online course platform with 17 expert-led video courses offered in three pricing tiers: Basispakket at €99.95, Pluspakket at €139.95, and Pro-pakket at €179.95). Course categories span pregnancy preparation, childbirth, breastfeeding, nutrition, yoga, hypnobirthing, sleep training, baby massage, and early parenthood, with many courses eligible for health insurance reimbursement. The platform serves approximately 250 midwifery practices and 2000 local experts, with content reviewed by medical professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Zwangerenportaal Information Platform Free web-based pregnancy and parenting information portal for expectant and new parents in the Netherlands, featuring expert-reviewed content, pregnancy calculators, and an integrated care dashboard for sharing information with midwives and healthcare providers.
• Cursusportaal Online Course Portal Paid online course portal offering 17 expert-led courses on pregnancy, childbirth, and early parenthood, bundled into three subscription tiers (Basispakket, Pluspakket, Pro-pakket) priced €99.95–€179.95 with insurance reimbursement eligibility.

Quantifiable outcome

• 10,000+ happy course participants have completed courses on the platform
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• 24babycoreStrategic or Co-development PartnerCursusportaal is a formal collaboration between zwangerenportaal and 24baby. Both platforms are committed to providing reliable information and supporting (expecting) parents through their journey to parenthood. The collaboration combines zwangerenportaal's content and community with 24baby's audience reach to deliver the online course portal.
• 040verloskunde (Verloskundigenpraktijk 040)minorStrategic or Co-development PartnerMidwife practice contributing expert instructors to the course portal, providing video content about pregnancy from practitioners with years of experience.
• Verloskundigenpraktijk Eva van HoornminorStrategic or Co-development PartnerMidwife practice providing expert instructors Fieke van Rijswijk (midwife and version specialist) and Susanne Jumelet (midwife and lactation consultant) for the platform's course content.
• Trimbos-InstituutminorStrategic or Co-development PartnerCollaboration with the Trimbos Institute (Dutch national institute for mental health and addiction) on content related to the effects of smoking, alcohol, and drugs during pregnancy, as referenced on the Kinderwens page.
• Moeders voor MoedersminorStrategic or Co-development PartnerCollaboration with Moeders voor Moeders (Mothers for Mothers), a Dutch organization that collects urine from pregnant women (under 12 weeks) to extract hCG hormone used in fertility medications. Promoted on the Uitgerekende datum (due date) page.
• ClearblueminorGTM or Marketing PartnerBrand partnership for ovulation test recommendations. Clearblue is featured as a top ovulation test brand on the Vruchtbare dagen berekenen (fertility calculation) page, with affiliate links to Bol.com.
• LUVIONminorGTM or Marketing PartnerBrand partnership for ovulation test recommendations. LUVION Ovulation Test Strips featured as a recommended product on the fertility page with affiliate links.
• FemometerminorGTM or Marketing PartnerBrand partnership for ovulation test recommendations. Femometer Ovulation Tests featured with app integration on the fertility page with affiliate links.
• TelanominorGTM or Marketing PartnerBrand partnership for ovulation test recommendations. Telano Ovulatietest Premium Dipstick featured as a recommended product with affiliate links to Bol.com.
• Kaartje2gominorGTM or Marketing PartnerPartnership for birth announcement card (geboortekaartjes) recommendations. Kaartje2go featured with free trial prints and affiliate links on the Geboortekaartjes page.
• Studio DijsminorGTM or Marketing PartnerPartnership for birth announcement card recommendations. Studio Dijs featured with free trial prints using code 'sdxzwangerenportaal' and affiliate links on the Geboortekaartjes page.
• WIJ GeboortekaartjesminorGTM or Marketing PartnerPartnership for birth announcement card recommendations. WIJ Geboortekaartjes featured with free trial prints and affiliate links, including exclusive nijntje birth announcement cards.
• BlijkaartjeminorGTM or Marketing PartnerPartnership for birth announcement card recommendations. Blijkaartje featured with free trial prints using code 'BLIJKAARTJE' and affiliate links on the Geboortekaartjes page.
• Made for MomentsminorGTM or Marketing PartnerPartnership for birth announcement card recommendations. Made for Moments featured with free first trial prints using code 'GRATISPROEF' and affiliate links.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Flo Health: Global women's health app covering menstrual tracking, fertility, pregnancy, and postpartum. Direct functional overlap with Zwangerenportaal's fertility and pregnancy tracking tools, but operating at much larger global scale with a freemium mobile-first model.
• The Bump: Pregnancy and baby development content platform from The Knot Worldwide with week-by-week tracking and registry/commerce integrations. Comparable editorial + commerce approach to Zwangerenportaal's content + affiliate monetization.
• Ovia Health: Women's and family health platform offering pregnancy tracking, content, and benefits navigation, now part of Labcorp. Provides comparable pregnancy tracking and content services to employers and health plans, overlapping with Zwangerenportaal's care dashboard and content positioning.
• BabyCenter: Global pregnancy and parenting platform owned by Everyday Health Group offering week-by-week tracking, content, and community across multiple geographies. A broad incumbent operating at much larger scale in the same pregnancy/parenting content vertical.
• What to Expect: Major US-based pregnancy and parenting platform with medically-reviewed content, community forums, and tools. Comparable content-and-tools play at larger scale, including tracking and editorial depth similar to Zwangerenportaal.

Emerging players

• Glow: Fertility and pregnancy tracking app with ovulation prediction and pregnancy tracking. Overlaps with Zwangerenportaal's Vruchtbare dagen berekenen and Zwangerschapskalender tools, particularly in the conception-tracking stage.

Direct peers

• 24baby: Dutch pregnancy and parenting content platform that is also Zwangerenportaal's formal co-development partner for the Cursusportaal. They share audience (expecting/new Dutch parents), content production approach, and monetize through commercial partnerships, making them the closest functional peer.
• Ouders van Nu: Established Dutch parenting platform and magazine brand serving expecting and new parents with editorial content, community, and product information. Direct competitor in the Dutch parenting information vertical with similar monetization approaches.

Regional players

• Mama en Zo: Dutch motherhood and parenting content community with editorial content, product reviews, and parenting advice. Regional peer targeting overlapping Dutch expecting and new-parent audience with similar content-led approach.
• Wij Jonge Ouders: Dutch content platform focused on young families and parenting with editorial content and brand partnerships. Regional peer serving a comparable Dutch audience with overlapping content and commercial monetization model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zwangerenportal
• Facebookfacebook.com/ZwangerenPortaal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about zwangerenportaal.nl