How I Roll Sports

What How I Roll Sports does

How I Roll Sports, LLC is a privately held, direct-to-consumer e-commerce retailer founded in 2013 by Jacob Sharff, a Team USA paratriathlete, and headquartered in West Palm Beach, Florida. The company sells adaptive sports equipment — including sports and everyday wheelchairs, handcycles, power assist devices, replacement wheels, tires, tubes, parts, accessories, apparel, and bags — to adaptive athletes, wheelchair users, and adaptive sports organizations via a Shopify-powered storefront at howirollsports.com. It positions itself as an athlete-focused alternative to medical supply stores, offering curated resale of premium brands (TiLite, RGK, Per4Max, Top End, Spinergy, Corima, REHASENSE, Sport-On) alongside its own proprietary HiRS upholstery line of custom-fabricated seat slings, backrests, and under-seat bags.

The business generates revenue through one-time hardware sales at unit pricing that ranges from $6.50 for small accessories to $19,445 for premium handcycles, with most products listed at 10–71% off list. Go-to-market is purely online, supported by a multi-channel digital marketing stack (blog, Instagram, Facebook, YouTube, email newsletter) and partnerships with collegiate and national adaptive athletics programs. There is no subscription, recurring, or service revenue model, no retail footprint, and no external institutional funding — operations are funded organically from product sales at a headcount of 1–10 employees. International shipping is offered globally, with realized cross-border activity to markets including Japan and Australia.

The technical substrate is a standard Shopify e-commerce stack with no public API, no disclosed proprietary software beyond the HiRS custom upholstery fabrication process, and no AI/ML components. Competitive differentiation rests on founder credibility in the adaptive sports community, multi-brand authorized reseller agreements (including US distribution of REHASENSE PAWS), competitive pricing, flat-rate $12.98 shipping, custom wheelchair configuration, and the owned HiRS sub-brand.

Name

How I Roll Sports

Legal name

How I Roll Sports, LLC

Website

https://howirollsports.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

How I Roll Sports is a privately held West Palm Beach, Florida-based e-commerce retailer of adaptive sports equipment — wheelchairs, handcycles, power assist devices, replacement parts, apparel, and accessories — serving adaptive athletes, wheelchair users, and adaptive sports organizations through a Shopify storefront and authorized reseller partnerships with premium brands.

Ownership category

akta.pro rank

Product category

Adaptive Sports Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

akta.pro secondary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Adaptive sports equipment
• Sports wheelchairs
• Power assist devices
• Handcycle equipment
• Wheelchair accessories

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sale of adaptive sports equipment including wheelchairs, handcycles, power assist devices, wheels, tires, tubes, parts, accessories, and apparel. Products range from consumer accessories ($6.50-$19,445) to major equipment purchases. No subscription or recurring revenue model identified.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

How I Roll Sports is an online retailer that sells adaptive sports equipment for wheelchair users and adaptive athletes. The company offers a multi-brand catalog including sports wheelchairs, everyday wheelchairs, handcycles, power assist devices, wheels, tires, tubes, parts, accessories, apparel, and travel bags from manufacturers such as TiLite, RGK, Per4Max, Top End, Spinergy, Corima, and REHASENSE. The company also offers a proprietary "HiRS" upholstery line with custom-fabricated seat slings and backrests, operating exclusively as a direct-to-consumer e-commerce store.

Product overview

How I Roll Sports is an e-commerce retailer specializing in adaptive sports equipment for wheelchair users and adaptive athletes. The company operates as a multi-brand online store offering a comprehensive portfolio of wheelchairs (sports, everyday, and racing), handcycles, power assist devices, replacement parts, tires, apparel, and travel accessories. Key product lines include their proprietary HiRS upholstery collection, major brand partnerships (Top End, RGK, TiLite, Spinergy, REHASENSE PAWS, Corima, Sport-On), and a full spectrum of wheelchair components. The business model centers on competitive pricing and fast shipping for the adaptive sports community, serving athletes across paratriathlon, basketball, tennis, rugby, racing, and recreational categories.

Differentiator

Problem solved

Functional benefit

Brands

• HiRS: The official 'How iRoll Sports' wheelchair upholstery collection featuring replacement wheelchair upholstery products, under-seat wheelchair bags, custom fabricated seat slings and backrests.

Products and services

• Sports Wheelchairs

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• REHASENSEcoreChannel Partner/ Reseller/ Distributor · 1 January 2013How I Roll Sports is a USA authorized reseller of REHASENSE wheelchair power assist devices (PAWS City, Cruiser, Tourer). REHASENSE is based in Poland and manufactures top quality power assist wheelchair attachment devices. The partnership includes exclusive distribution rights and the company offers expert advice, guidance, and fastest shipping for these products.
• TiLitecoreChannel Partner/ Reseller/ DistributorAuthorized reseller of TiLite wheelchairs and parts including everyday wheelchairs, sports wheelchairs, and replacement parts (side guards, backrests, axles, cushions).
• RGK WheelchairscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of RGK wheelchair products including basketball wheelchairs, tennis wheelchairs, everyday wheelchairs, and replacement parts.
• Per4Max WheelchairscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Per4Max wheelchairs for basketball, everyday use, and custom configurations.
• Top EndcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Top End handcycles, basketball wheelchairs, tennis wheelchairs, racing wheelchairs, and quad-rugby wheelchairs.
• Spinergy WheelscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Spinergy wheels including SLX, SPOX, CLX, blade wheels, and replacement parts for everyday and sports wheelchairs.
• Corima WheelscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Corima carbon fiber wheels including racing wheelchair wheels, handcycle wheels, and disc wheels.
• University of Michigan Adaptive AthleticsminorOthersAdaptive sports organization customer purchasing equipment for collegiate adaptive athletics program.
• Alabama Adapted AthletesminorOthersAdaptive sports organization customer.
• Arizona Adaptive AthleticsminorOthersAdaptive sports organization customer.
• Canada Para-AthleticsminorOthersNational Paralympic organization customer.
• Wheelchair Sports FederationminorOthersAdaptive sports organization customer.
• Australia ParalympicsminorOthersNational Paralympic organization customer.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Numotion: Numotion is one of the largest US complex rehab technology (CRT) providers, formed in part from the SpinLife acquisition. Sells wheelchairs, power chairs, and adaptive equipment with both clinical and direct channels; competes across the same product categories but emphasizes clinical/medical distribution.
• Permobil: Permobil is a leading global manufacturer of power wheelchairs, manual wheelchairs, and power assist devices including SmartDrive (sold by How I Roll Sports). It operates broadly across mobility with substantial R&D and clinical-channel distribution that dwarfs How I Roll Sports' athlete-focused niche.
• 1800Wheelchair: 1800Wheelchair is a large online mobility retailer selling wheelchairs, power chairs, scooters, and adaptive equipment directly to consumers. Comparable business model (DTC e-commerce) but serves a broader mobility/medical customer base rather than the competitive adaptive athlete segment.
• Sunrise Medical: Sunrise Medical is a global manufacturer of mobility products and owns TiLite, RGK, Quickie, and Top End - several of How I Roll Sports' core brand partnerships. It is simultaneously a key supplier and the largest competitor across the adaptive wheelchair and sports chair categories.
• Allegro Medical: Allegro Medical is an online retailer of medical supplies, mobility equipment, and adaptive products including wheelchairs and daily living aids. Comparable DTC e-commerce model but serves the broader medical/mobility customer base rather than specializing in competitive adaptive sports.

Others

• REHASENSE: REHASENSE is the Polish manufacturer of the PAWS power assist devices for which How I Roll Sports is the exclusive USA reseller. It is a current channel partner but also a potential competitor if it expands into direct US distribution; product line is highly comparable within the power assist sub-category.

Emerging players

• Karman Healthcare: Karman Healthcare is a manufacturer and online retailer of manual wheelchairs, transport chairs, and mobility products with its own DTC e-commerce site. Competes in overlapping wheelchair and accessory categories with a similar online-first approach but lighter sports-specific depth.

Direct peers

• SportAid: SportAid is a long-standing online retailer of adaptive sports equipment including wheelchairs, handcycles, and accessories for disabled athletes. Directly comparable in product mix, DTC e-commerce model, and target customer base (adaptive athletes, wheelchair users).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@howirollsports
• Facebookfacebook.com/HowiRollSports
• Instagraminstagram.com/howirollsports
• Xx.com/howirollsports
• LinkedInlinkedin.com/company/how-iroll-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about How I Roll Sports