eLearnEver
eLearnEver AB is a Stockholm-based private company offering online executive MBA and DBA degree programs, a proprietary AI-driven gamification platform (Battle of Kings) for HR and leadership competency development, and decision-making simulations targeting working professionals, organizations, and learners in developing countries.
- Company typePrivate
- Founded1997
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What eLearnEver does
eLearnEver AB is a Swedish private limited company founded in 1997 in Stockholm that operates a digital education platform combining online executive degree programs with an AI-powered gamification platform for HR and leadership development. Its core products include an Online MBA (offered in MBA-Virtual at $1,250 and MBA-VIP at $1,950 tiers), an Online DBA program ($2,535, accredited by the Swedish EBS Center and the Ministry of Higher Education), and a Competency-Based MBA that integrates classical instruction with the proprietary Battle of Kings simulation. The Battle of Kings platform uses AI-driven behavioral analytics (the 'Merlin' system) to categorize participant behaviors, generate competency reports, and feed personalized Individual Development Plans; a related simulation, Destiny Path, applies the same AI/gamification architecture to crisis decision-making training. The company's stated mission targets professionals in developed and developing markets, with regional contact zones across Europe (Sweden), Eastern Asia (Malaysia), the Middle East (Iran, Afghanistan), and Africa (Nigeria).
The business model is built on one-time tuition payments for degree and short-course programs plus B2B enterprise sales of Battle of Kings for organizational HR competency development. Marketing is primarily content-driven, centered on the SkolaCast podcast series, blog articles, and social media channels (LinkedIn, Facebook, Twitter). The customer base spans working professionals seeking career advancement, senior managers pursuing doctoral-level credentials, organizations seeking HR assessment tools, and learners in developing countries — segmented via a hybrid persona/geography model. Pricing is publicly disclosed on the website, with scholarships up to 30% for the DBA and installment payment options for Middle East students.
Technology infrastructure centers on a web-based LMS delivering classes, recorded content, and gamified simulations; the company has no mobile app presence. The Battle of Kings / Merlin system is described as a proprietary AI analytics layer over behavioral telemetry from simulations, with claimed outcomes of up to 90% knowledge retention and 40% simulation-weighted assessment. No APIs, SDKs, or third-party integrations are disclosed, and the company holds no patents or trademarks on record. The founder team originated in management and IT, and the company has received recognition including the Merit Prize for eLearning on 4G Network in Malaysia (2015), but there is no evidence of external institutional investment, current leadership beyond unnamed founders, or financial-scale disclosures.
eLearnEver firmographics
Firmographics- Name
- eLearnEver
- Legal name
- eLearnEver AB
- Website
- https://elearnever.se
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eLearnEver AB is a Stockholm-based private company offering online executive MBA and DBA degree programs, a proprietary AI-driven gamification platform (Battle of Kings) for HR and leadership competency development, and decision-making simulations targeting working professionals, organizations, and learners in developing countries.
- Ownership category
- akta.pro rank
Where eLearnEver is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
eLearnEver business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Online MBA Programs: One-time tuition fees for Executive MBA programs delivered online. Two models available: MBA-VIP ($1,950) with 3 online classes per week, recorded videos, digital library access, and alumni card; MBA-Virtual ($1,250) with 1 online class per week and downloadable content.
- Online DBA Program: One-year Executive DBA program tuition fee of $2,535 with scholarships up to 30% based on CV and interview. Installment payment options available for Middle East students (3 payments). Includes access to experienced researchers, research tools, online projects, workshops, webinars, and networking with top executives.
- Competency-Based MBA with Battle of Kings: 6-month fully online program combining classical instruction, Battle of Kings gamification simulation, AI-driven behavioral analytics, podcasts, coaching, and projects. Revenue from program tuition fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | MBA-VIP: Premium online MBA with full access including live classes, recordings, and digital library |
| One time/ perpetual license | Multi-year contract | MBA-Virtual: Basic online MBA with essential access |
| One time/ perpetual license | Multi-year contract | Online DBA: Executive Doctorate of Business Administration program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
eLearnEver product offering
Product offeringCore offering
eLearnEver delivers fully online executive degree programs (Online MBA, Online DBA, Competency-Based MBA) and a gamified AI-driven strategic leadership development platform (Battle of Kings) for individual professionals and enterprise HR departments. Programs combine classical instruction, the Battle of Kings simulation, AI-powered behavioral analytics (Merlin), podcasts, and coaching, offered globally through the elearnever.se platform.
Product overview
eLearnEver is a Swedish eLearning company offering an integrated educational platform combining online degree programs (MBA and DBA), AI-powered gamification-based training systems, and professional development tools. The core portfolio includes Online MBA and Online DBA degree programs, the Battle of Kings strategic leadership development platform (the flagship gamification + AI system powering multiple offerings), the Competency-Based MBA (which integrates Battle of Kings into a structured degree), Destiny Path (crisis decision-making simulation), SkolaCast podcasts, and the UniverseAlive Program. The Battle of Kings AI system serves as a foundational technology across multiple products, providing behavioral analytics, personalized development reports, and competency assessments that feed into both standalone training and academic programs.
Differentiator
Problem solved
Functional benefit
Brands
- Battle of Kings: Strategic Leadership Competency Development Platform combining advanced gamification, artificial intelligence, and expert knowledge for HR competency development processes.
- Destiny Path
- SkolaCast
- UniverseAlive Program
- EBS Center
Products and services
- Online MBA Executive MBA program delivered fully online for working professionals seeking career advancement, available in two models: MBA-VIP (3 online classes per week with recorded videos, digital library, alumni card) and MBA-Virtual (1 online class per week with downloadable content), covering Operations Management, Strategic Planning, and Decision-Making.
- Online DBA One-year blended part-time Executive Doctorate of Business Administration program for senior managers holding MBA degrees who want doctoral-level education with practical application, real organizational problem-solving via a DBA Challenge, and certification accredited by the Swedish EBS Center and Ministry of Higher Education.
- Battle of Kings Strategic Leadership Competency Development Platform combining advanced gamification, artificial intelligence, and expert knowledge for continuous HR competency development, featuring multi-level competitive scenarios (Competitive Strategies, Hypothesis Building, Resource Management, International Trade, Supply Chain Management) and AI-powered Merlin behavioral analysis with personalized competency reports for organizations and HR departments.
- Competency-Based MBA with Battle of Kings 6-month fully online MBA program combining classical instruction, Battle of Kings gamification simulation, AI-driven behavioral analytics, podcasts, coaching, and projects, with 40% assessment based on simulation performance and Individual Development Plan (IDP) generation.
- Destiny Path Crisis decision-making simulation combining gamification and artificial intelligence that places managers and decision-makers in real-life scenarios to choose between difficult and uncertain paths, experience realistic consequences, and receive intelligent analysis with personalized growth plans.
- SkolaCast Podcast Series Learning podcast series covering gamification for HR development, job satisfaction, leadership competency, and workplace culture, with episodes such as 'The Future of Leadership Is Competency' and 'Job Satisfaction: A Personal Matter or an Organizational Responsibility?' available to the public.
- UniverseAlive Program Program offering from eLearnEver accessed via external link universealive.today, listed as part of the company's service portfolio.
Quantifiable outcome
- Up to 90% knowledge retention through gamification
- +2 more outcomes
Companies that use eLearnEver
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
eLearnEver technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
eLearnEver partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aspedan Advanced SolutionscoreAspedan Advanced Solutions is credited as the developer of the Destiny Path gamification experience, following 'the Ultimate Kings game'. This represents a co-development partnership for gamification technology, with Destiny Path combining gamification and artificial intelligence for crisis decision-making training.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
eLearnEver competitors and assessment
Company assessmentOthers
- Aspedan Advanced Solutions: Aspedan is credited as the co-developer of the Destiny Path gamification experience and is a strategic technology partner to eLearnEver. Relevant as the underlying gamification/IP co-development partner rather than a direct competitor.
Direct peers
- Emeritus: Emeritus partners with top business schools to deliver online executive education, MBA, and certificate programs to working professionals worldwide. Directly competes with eLearnEver's Online MBA and Online DBA offerings in the same B2C executive education category.
- Coursera: Coursera is a leading online learning platform offering online MBA and executive education degrees from accredited universities, serving working professionals globally. Directly competes with eLearnEver in the B2C online MBA market, with similar self-serve digital distribution and global reach.
- Hult EF Corporate Education: Hult EF offers online MBA and executive education programs with a global footprint and corporate training arm. Closely comparable to eLearnEver in targeting working professionals with online business degrees and corporate HR development solutions.
- edX (2U): edX offers online degrees, including MBAs, from accredited universities through its partnership with 2U. Competes head-to-head with eLearnEver's Online MBA/DBA programs for working professionals seeking recognized business credentials.
Broad incumbents
- Cegos: Cegos is a global corporate training and leadership development provider operating across 50+ countries. Comparable to eLearnEver's Battle of Kings B2B offering in the enterprise leadership and HR development category, though with a much broader traditional training portfolio.
- Dale Carnegie Training: Dale Carnegie offers globally recognized leadership and professional development training programs to both individuals and corporate clients. Comparable to eLearnEver in the executive and leadership development category, though Dale Carnegie is far larger and uses a global classroom-based delivery model rather than gamified AI simulations.
- Skillsoft: Skillsoft is a long-established corporate eLearning and leadership development provider with a broad catalog spanning technology, leadership, and compliance training. Overlaps with eLearnEver in the B2B corporate learning and HR upskilling category, though its scope is much broader than leadership simulations.
Emerging players
- Quantic School of Business: Quantic offers an AI-driven, mobile-first online MBA at sub-$10K price points targeting working professionals globally. Competes in the same affordable online MBA segment as eLearnEver but with stronger technology branding and a more recent VC-backed growth profile.
- Mursion: Mursion provides AI-augmented simulation-based training for leadership, sales, and customer service skills, used by enterprise HR departments. Closely comparable to eLearnEver's Battle of Kings in the AI-powered behavioral simulation category for HR/leadership development.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
eLearnEver social profiles
Digital presenceeLearnEver compliance and trust
Trust signalCompliance1 record
eLearnEver financial estimates
Financial estimateRevenue estimate
Valuation estimate
eLearnEver leadership team
Management profileNumber of profiles
Profiles1 record
eLearnEver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eLearnEver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eLearnEver
What does eLearnEver do?
eLearnEver delivers fully online executive degree programs (Online MBA, Online DBA, Competency-Based MBA) and a gamified AI-driven strategic leadership development platform (Battle of Kings) for individual professionals and enterprise HR departments. Programs combine classical instruction, the Battle of Kings simulation, AI-powered behavioral analytics (Merlin), podcasts, and coaching, offered globally through the elearnever.se platform.
Is eLearnEver a public or private company?
eLearnEver is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eLearnEver founded?
eLearnEver was founded in 1997. It employs 11 to 50 people.
Where is eLearnEver based?
eLearnEver is headquartered in Stockholm, Sweden, in the Europe region.
How does eLearnEver make money?
Three revenue lines are on record. Online MBA Programs are the primary driver. The others are online DBA Program and competency-Based MBA with Battle of Kings.
Who are eLearnEver's main competitors?
Aspedan Advanced Solutions is listed as an others. Direct peers are Emeritus, Coursera, Hult EF Corporate Education and edX (2U). Broad incumbents are Cegos, Dale Carnegie Training and Skillsoft. Emerging players are Quantic School of Business and Mursion.
Does eLearnEver have an API?
No public API is recorded for eLearnEver.