Hype & Dexter
Avidly APAC (formerly Hype & Dexter) is a Certified Elite HubSpot Solutions Partner in Auckland delivering full-stack HubSpot CRM implementations, integrations, and AI enablement to APAC businesses from startups to global enterprises.
- Company typePrivate
- Founded2017
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hype & Dexter does
Hype & Dexter, now operating as Avidly APAC, is a Certified Elite HubSpot Solutions Partner headquartered in Auckland, New Zealand, that delivers full-stack HubSpot CRM implementations to businesses across APAC. The firm's service portfolio spans HubSpot Sales Hub, Service Hub, Marketing Hub, CMS Hub, integrations and data migration, and a recently added AI Enablement module that activates HubSpot's native AI features. Customer engagements range from startup onboarding to global enterprise rollouts, including migration from legacy CRM ecosystems and the construction of connected stacks integrating HubSpot with adjacent platforms such as ClickUp, Dialpad, Integration Glue, and DocuSign.
The business model is professional-services-led and quote-based, with multi-year contracts and no publicly disclosed pricing; go-to-market combines enterprise field sales, inside sales for mid-market clients, and a self-serve consultation entry point via the website. Customer concentration is dispersed across more than 400 clients served and 350+ HubSpot projects, with logos spanning large enterprise, nonprofit, and vertical specialists in healthcare (Fertility Associates), construction (Trimax, GJ Gardner), real estate (Lendlease, Investa, Bayleys), media (NZME, MediaWorks), financial services (Coronation, Eftpos), agriculture (Ravensdown, Powerfarming), and consumer brands (Suzuki, Brother, ASColour).
In Q1 2026 the company rebranded from Hype & Dexter to Avidly APAC, formalising its position as the APAC regional entity of Nordic-based Avidly Group, a five-time HubSpot Global Partner of the Year. Operating geography is concentrated in Australia and New Zealand; certifications include ISO 27001:2022 for information security and a HubSpot Construction Industry Specialist badge. Headcount sits in the 11-50 range, consistent with a tightly scoped HubSpot consultancy rather than a broad digital agency.
Hype & Dexter firmographics
Firmographics- Name
- Hype & Dexter
- Legal name
- Avidly APAC
- Website
- https://hypeanddexter.nz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avidly APAC (formerly Hype & Dexter) is a Certified Elite HubSpot Solutions Partner in Auckland delivering full-stack HubSpot CRM implementations, integrations, and AI enablement to APAC businesses from startups to global enterprises.
- Ownership category
- akta.pro rank
Where Hype & Dexter is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Hype & Dexter business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- HubSpot Implementation Services: Professional services for full-stack HubSpot CRM implementations including onboarding, migrations, and optimization. Targets businesses from startups to global enterprise customers.
- Marketing & Automation Services: Strategic marketing services including integrated campaigns, automation, and reporting built on HubSpot Marketing Hub.
- Integrations & Data Services: Enterprise-level data migrations and custom integrations connecting HubSpot with other platforms.
- CMS & Website Development: Website creation and optimization using HubSpot CMS including pages that load fast and convert.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Hype & Dexter product offering
Product offeringCore offering
Hype & Dexter (now Avidly APAC) is a Certified Elite HubSpot Solutions Partner that delivers full-stack HubSpot CRM implementations across APAC. Core services cover Sales Hub, Service Hub, Marketing Hub, CMS Hub, enterprise data migrations, custom integrations, and HubSpot AI enablement for businesses ranging from startups to global enterprises.
Product overview
Hype & Dexter (now Avidly APAC) operates as a Certified Elite HubSpot Partner offering a full suite of CRM automation solutions and digital services built exclusively on the HubSpot platform. The portfolio consists of core HubSpot product implementations: HubSpot CRM for Sales, HubSpot CRM for Service, Marketing & Automation (Marketing Hub), HubSpot for Websites & Apps (CMS), and HubSpot Integrations & Data. These core offerings are augmented by HubSpot AI Enablement and AI Services modules that activate and optimize HubSpot's AI features. The company specializes in full-stack HubSpot implementations ranging from startup migrations to global enterprise rollouts, with services covering CRM enablement, data migration, marketing automation, and website development—all interconnected through HubSpot's unified platform.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Frog: A division of Avidly Group alongside Avidly APAC, contributing to the company's global leadership in HubSpot consultancy.
- Avidly Agency
Products and services
- HubSpot CRM for Sales Sales Hub implementation that supercharges sales processes, empowering teams to process leads faster, manage deals better, and spend more time selling with less administrative burden. Built for sales organisations adopting or optimising HubSpot.
- HubSpot CRM for Service Service Hub implementation that supercharges service delivery with CRM setup for faster ticket resolution, consistent support, and reduced admin using pipelines, workflows, templates, and reporting. Built for customer service teams adopting or optimising HubSpot.
- Marketing and Automation Marketing Hub implementation combining strategic marketing thinking with deep technical delivery for integrated campaigns, automation, and reporting that generate demand, nurture leads, and prove impact. Built for marketing teams seeking inbound automation and campaign execution.
- HubSpot for Websites and Apps CMS implementation using HubSpot's platform to build high-performing websites with sharp design, fast loading, smart content tools, built-in optimization, and an intuitive editing experience. Built for organisations needing websites and content platforms.
- HubSpot Integrations and Data Enterprise-level data migration and custom integrations connecting HubSpot with other platforms. Simplifies digital ecosystems with connected tech stacks, data architecture, and automation for data synchronization. Built for enterprises needing ecosystem integration and data unification.
- HubSpot AI Enablement AI activation and optimization service that turns HubSpot AI into competitive advantage by delivering smarter outputs, making data more useful, and enabling faster team workflows with confidence and control. Built for organisations adopting AI within HubSpot.
- AI Services Artificial intelligence services offered as part of the full suite of automation solutions and digital services through HubSpot, applying AI modalities such as text generation to deliver smarter outputs and automation. Built for organisations seeking AI-driven process improvements.
Quantifiable outcome
- 400+ clients served
- +3 more outcomes
Companies that use Hype & Dexter
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles4 records
Hype & Dexter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature3 records
Hype & Dexter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotflagshipCertified Elite HubSpot Partner and 6x APAC Partner of the Year. Provides full-stack HubSpot CRM implementations, migrations, onboarding, and growth services across APAC. Part of Avidly Group with 5x Global Partner of the Year distinction.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Hype & Dexter competitors and assessment
Company assessmentBroad incumbents
- Deloitte Digital: Global consulting firm offering enterprise CRM implementation including Salesforce, Adobe, and HubSpot deployments. Competes for the same large enterprise HubSpot rollouts but with broader portfolio.
- HubSpot: The underlying CRM platform on which Avidly APAC builds all its services. Functions as both partner and indirect competitor via direct customer onboarding and emerging AI automation features.
- Avidly Group: Nordic-based parent company and 5x HubSpot Global Partner of the Year. Operates sibling divisions (Blue Frog, Avidly Agency) and provides global delivery capacity behind Avidly APAC.
Direct peers
- Powered by Search: ANZ-based HubSpot Elite Partner providing HubSpot CRM implementation, inbound marketing, and sales enablement. Closely comparable in services, target market, and platform specialization.
- SmartBug Media: Long-standing US HubSpot Elite Partner offering CRM implementation, inbound marketing, and sales enablement. Comparable in award-winning partner status, full-stack HubSpot specialization, and enterprise reach.
- WebFX: HubSpot Elite Partner providing CRM implementation, marketing automation, and digital marketing services. Comparable HubSpot-centric agency model at larger scale.
- Marketing Eye: Australia-based marketing agency and HubSpot partner providing CRM implementation, marketing automation, and digital strategy. Comparable ANZ-focused HubSpot services firm.
- Salt Interactive (Salt Agency): New Zealand-based HubSpot Elite Partner and digital agency offering similar HubSpot CRM implementation, marketing automation, and web design services. Directly competes for the same ANZ enterprise and mid-market clients.
- New Breed Marketing: Top-tier US HubSpot Elite Partner delivering full-stack HubSpot implementations, RevOps, and marketing services. Comparable in partner tier, service portfolio, and HubSpot-centric delivery model.
- Go-Hubspot (Think HubSpot): Australia-based HubSpot Solutions Partner delivering CRM implementations and inbound marketing. Comparable regional HubSpot partner with similar SMB/mid-market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Hype & Dexter social profiles
Digital presenceHype & Dexter compliance and trust
Trust signalCompliance2 records
Hype & Dexter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hype & Dexter leadership team
Management profileNumber of profiles
Hype & Dexter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hype & Dexter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hype & Dexter
What does Hype & Dexter do?
Hype & Dexter (now Avidly APAC) is a Certified Elite HubSpot Solutions Partner that delivers full-stack HubSpot CRM implementations across APAC. Core services cover Sales Hub, Service Hub, Marketing Hub, CMS Hub, enterprise data migrations, custom integrations, and HubSpot AI enablement for businesses ranging from startups to global enterprises.
Is Hype & Dexter a public or private company?
Hype & Dexter is a private company. It is classified as corporate owned and is currently operating.
When was Hype & Dexter founded?
Hype & Dexter was founded in 2017. It employs 11 to 50 people.
Where is Hype & Dexter based?
Hype & Dexter is headquartered in Auckland, New Zealand, in the Oceania region.
How does Hype & Dexter make money?
Four revenue lines are on record. HubSpot Implementation Services are the primary driver. The others are marketing & Automation Services, integrations & Data Services and CMS & Website Development.
Who are Hype & Dexter's main competitors?
Broad incumbents on record are Deloitte Digital, HubSpot and Avidly Group. Direct peers are Powered by Search, SmartBug Media, WebFX, Marketing Eye, Salt Interactive (Salt Agency), New Breed Marketing and Go-Hubspot (Think HubSpot).
Does Hype & Dexter have an API?
No public API is recorded for Hype & Dexter.