What Powered by Search does

Powered by Search is a Toronto-based, privately held B2B marketing agency founded in 2009 that exclusively serves B2B SaaS companies. After beginning as a generalist internet marketing firm, the company pivoted in 2013 to specialize in SaaS demand generation and codified its approach in a proprietary eight-step Predictable Growth Methodology supported by a Pain Point Messaging Framework and a Four I Reporting Method. Its service portfolio spans paid advertising (Google, Microsoft Bing, LinkedIn, Meta), search engine optimization, account-based marketing, content publishing, digital PR and link building, demand generation, HubSpot MoPS/RevOps implementation, SaaS web design, and developer-focused marketing.

The firm operates a deliberately capacity-constrained, high-touch engagement model: it caps new client intake at roughly four per month, requires prospects to invest $25,000 or more per month in marketing, and disqualifies pre-revenue, B2C, and not-yet-funded buyers. Pricing is quote-based on monthly retainers, and the funnel begins with a free 25-minute marketing assessment. Go-to-market is sales-led and consultative, supported by a substantial owned-media engine that includes a 301-page blog, two podcasts, a newsletter of 2,000-plus subscribers at companies such as Stripe, Mutiny, Slido, Sparktoro, and Chili Piper, a B2B SaaS marketing online course, the annual InboundCon conference, and monthly InboundTO meetups.

Powered by Search has served more than 150 B2B clients since inception, with named case-study customers including PointClickCare, TouchBistro, ThreatX, Projul, iWave, Kira Systems, Lightspeed, Reltio, and Snap Projections. The company holds certifications with HubSpot (as a core RevOps partner), Google, Meta, and Microsoft Advertising, is led by CEO Dev Basu, and reports 11-50 employees with no disclosed external funding.

Name

Powered by Search

Legal name

Powered by Search

Website

https://poweredbysearch.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Powered by Search is a Toronto-based, founder-led B2B marketing agency founded in 2009 that exclusively serves B2B SaaS companies with retainer-based SEO, paid media, ABM, content, digital PR, and HubSpot RevOps services delivered through its proprietary Predictable Growth Methodology.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK), Paid Search (SEM) Media Buying (BPAFABAC)

Keywords

• B2B SaaS marketing
• Demand generation agency
• Search engine optimization
• Paid advertising PPC
• Account based marketing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Agency Services: Professional services revenue generated through retainer-based engagements with B2B SaaS companies. Services include SEO, PPC, content marketing, ABM, demand generation, and HubSpot/RevOps. Clients typically invest $25K+/month in marketing spend. Revenue is recurring through ongoing retainer relationships with limited new client intake (4 per month).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels13 records

Core offering

Powered by Search is a Toronto-based B2B marketing agency that exclusively serves B2B SaaS companies with retainer-based demand generation services. Its core offerings include paid advertising (PPC), search engine optimization, account-based marketing, content marketing, digital PR, and HubSpot-based RevOps services, delivered through its proprietary 8-step Predictable Growth Methodology. The agency limits intake to four new clients per month and targets marketing teams investing $25K+ per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Advertising (PPC) Pay-per-click advertising services including Google Ads and Microsoft Bing Ads management to drive qualified pipeline for B2B SaaS companies.
• Search Engine Optimization (SEO) Technical and content-based SEO services focused on ranking for high purchase-intent keywords and driving organic pipeline for B2B SaaS clients.
• Account Based Marketing (ABM)
• Content Publishing & Marketing Content creation and distribution services including blog posts, guides, case studies, and thought leadership content for B2B SaaS companies.
• Digital PR & Link Building Earned media and backlink acquisition services to build domain authority and drive referral traffic for B2B SaaS companies.
• Demand Generation Agency Full-funnel demand generation programs combining paid and organic channels to drive revenue-focused pipeline for B2B SaaS companies.
• HubSpot MoPS & RevOps Marketing operations and revenue operations services using HubSpot, including CRM setup, automation, and reporting for B2B SaaS clients.
• SaaS Web Design & Development Website design and development services specifically for B2B SaaS companies, focused on conversion optimization.
• SaaS Marketing for Startups Marketing services tailored for early-stage B2B SaaS companies with limited budgets seeking growth.
• Marketing to Developers Developer-focused marketing programs targeting technical audiences and decision-makers in engineering organizations.
• B2B SaaS Marketing Course Online course titled '10x your B2B SaaS marketing performance with pain point messaging' teaching marketing teams proven growth strategies.
• Free Marketing Assessment Free 25-minute marketing evaluation for B2B companies investing $25K+/month, providing pipeline improvement recommendations.

Quantifiable outcome

• 30% more sales-ready opportunities in 90 days (guaranteed)
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationHubSpot MoPS (Marketing Operations) and RevOps specialization. Powered by Search operates as a HubSpot RevOps agency partner, implementing HubSpot CRM and marketing automation for clients. They use HubSpot for CRM, attribution, and marketing measurement for their clients.
• Meta Business PartnerminorGTM or Marketing PartnerMeta Business Partner certification indicating expertise in Facebook/Instagram advertising and marketing solutions.
• Google PartnerminorGTM or Marketing PartnerOfficial Google Partner certification for advertising and marketing capabilities.
• Microsoft Advertising PartnerminorGTM or Marketing PartnerBing Ads Accredited Professional certification indicating expertise in Microsoft Advertising platforms.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kalungi: B2B SaaS marketing agency providing fractional CMO, demand generation, and HubSpot RevOps services. Closely comparable niche focus on SaaS companies and similar service portfolio including ABM, paid media, and content.
• Single Grain: Digital marketing agency with strong SaaS and B2B client base, offering SEO, paid media, content, and CRO services. Comparable in service portfolio, B2B SaaS customer focus, and thought leadership content strategy.
• Heinz Marketing: B2B sales and marketing agency focused on demand generation, ABM, and pipeline acceleration for technology and SaaS companies. Comparable in client segment (B2B SaaS/tech), service mix (demand gen, ABM, content), and consultative sales motion.
• Velocity Partners: B2B technology marketing agency specializing in content marketing, SEO, and demand generation for enterprise tech and SaaS companies. Comparable in focus on B2B tech/SaaS verticals and content-led demand generation approach.
• Directive Consulting: US-based B2B and enterprise paid media + SEO agency with strong SaaS focus. Directly comparable in services (PPC, SEO, content, ABM), customer profile (mid-market and enterprise SaaS), and premium retainer model targeting $25K+ monthly budgets.
• Square 2 Marketing: B2B marketing agency delivering inbound marketing, HubSpot implementation, and sales enablement. Comparable in service mix (HubSpot focus, demand gen, ABM) and B2B customer profile.

Broad incumbents

• 6sense: Enterprise B2B revenue intelligence and ABM platform serving many of the same SaaS and tech customers as PBS. Comparable customer segment, but technology vendor rather than services agency.
• Demandbase: Enterprise ABM platform with broader marketing technology footprint. Overlaps with PBS's ABM service line and shared B2B SaaS customer base, but operates as a software vendor rather than an agency.

Emerging players

• Tilt Metrics: B2B SaaS-focused fractional CMO and demand generation agency. Comparable SaaS specialization and pipeline-focused approach, though smaller scale and more fractional-engagement oriented.

Regional players

• Webprofits: Australia-based performance marketing agency with SaaS and B2B expertise. Comparable services (paid media, SEO, content, CRO) and customer profile, but primarily serves APAC rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/poweredbysearch
• YouTubeyoutube.com/user/poweredbysearch/videos
• LinkedInlinkedin.com/company/powered-by-search
• Facebookfacebook.com/poweredbysearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powered by Search