Loyalty Plus
- Company typePrivate
- Founded2017
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Loyalty Plus firmographics
Firmographics- Name
- Loyalty Plus
- Legal name
- Loyalty Plus
- Website
- https://loyalty-plus.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Loyalty Plus industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Loyalty Program Strategy & Program Management (MPAAAIAF)
Keywords
Where Loyalty Plus is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loyalty Plus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Loyalty Program Platform Subscription: The company offers customized payment plans and subscription-based access to their loyalty and marketing platform. Businesses pay for access to SMS marketing, email marketing, loyalty rewards, and kiosk/website integration tools.
- SMS and Email Marketing Services: Revenue generated from providing SMS text messaging and email marketing campaign capabilities to business customers, likely through per-message or subscription pricing included in overall platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Customized payment plans tailored to individual business needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Loyalty Plus product offering
Product offeringCore offering
Loyalty Plus provides a digital marketing and customer retention platform that combines SMS marketing, email marketing, a points-based loyalty rewards program, custom-branded in-store kiosks, and a website integration plugin. The platform is delivered to businesses as a subscription service, allowing their customers to sign up and engage using only a phone number or email without any physical loyalty card.
Product overview
Loyalty Plus offers a unified digital marketing and customer retention platform consisting of four core integrated products: Email + SMS Marketing (for sending marketing campaigns via text and email), Customer Loyalty and Rewards Programs (for establishing customer partnerships through point accumulation and reward redemption), In-Store Kiosks (custom-branded kiosks for customer sign-up), and Website Integration (onsite widgets for online loyalty enrollment). The platform is entirely digital with no physical cards required—customers simply enter their phone number or email to participate. The products work together to enable businesses to engage customers post-purchase through texting and email, while loyalty rewards incentivize repeat visits and increased spending.
Differentiator
Problem solved
Functional benefit
Products and services
- SMS Marketing Text message marketing platform enabling businesses to send customized marketing campaigns to customer lists via SMS, used by retail and service businesses to engage customers on mobile devices.
- Loyalty Programs Points-based customer loyalty rewards platform that establishes partnerships with customers through point accumulation and reward redemption, making purchases more personal and enjoyable. Used by retail and service businesses to drive repeat visits and increased spending.
- In-Store Kiosk Customized in-store kiosk that provides an interactive marketing experience for customers to sign up for loyalty programs by entering their phone number or email, deployed at client retail locations.
- Website Plugin Website integration widget that captures customer information online to accelerate loyalty or outreach program enrollment, placed on client business websites for online sign-up.
- Email + SMS Marketing Combined email and SMS marketing platform that enables businesses to communicate with customers through their mobile devices and inboxes with relevant deals and clear directives, integrated with the loyalty rewards system.
Quantifiable outcome
- Engaged customers buy 90% more often
- +6 more outcomes
Companies that use Loyalty Plus
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles3 records
Loyalty Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Loyalty Plus partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Loyalty Plus competitors and assessment
Company assessmentDirect peers
- Smile.io: Leading SMB-focused loyalty and rewards platform primarily serving e-commerce merchants. Directly comparable to Loyalty Plus on points-based loyalty, SMS/email engagement, and digital-only customer experience for SMBs.
- Kangaroo Rewards: Cloud-based loyalty and marketing automation platform for SMB retail and restaurants. Closely comparable feature set to Loyalty Plus, including loyalty + SMS/email in one product.
- Yotpo: Loyalty, reviews, SMS marketing, and visual UGC platform for SMB and mid-market e-commerce. Overlaps Loyalty Plus on the loyalty + SMS bundle for similar customer verticals.
- Punchh: Loyalty and engagement platform purpose-built for restaurants and retail chains. Comparable on loyalty + SMS reactivation, though Punchh skews to larger chains than Loyalty Plus's SMB core.
- TapMango: Customer loyalty and SMS marketing platform targeting SMB and mid-market retail, restaurants, and beauty. Directly comparable feature set (points loyalty, SMS, email, kiosk) to Loyalty Plus.
- LoyaltyLion: Loyalty and engagement platform for e-commerce SMBs and Shopify merchants. Comparable to Loyalty Plus on digital loyalty programs and customer data platform integration.
- Thanx: Digital loyalty and customer engagement platform primarily for restaurants and retail chains. Comparable to Loyalty Plus on mobile-first, points-based loyalty with SMS reactivation.
- FiveStars: Loyalty and customer engagement platform focused on local SMBs including restaurants, salons, and retail. Comparable to Loyalty Plus on multi-vertical SMB loyalty with SMS-driven reactivation.
Broad incumbents
- Square Loyalty: POS-bundled loyalty offering from Block/Square, widely adopted by SMBs in retail and food service. Competitor to Loyalty Plus as a 'free with POS' alternative for SMB buyers.
- Toast Loyalty: Restaurant POS with integrated loyalty module, dominant in the US restaurant segment Loyalty Plus targets. Competes with Loyalty Plus in restaurants and cafes on installed-base leverage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Loyalty Plus social profiles
Digital presenceLoyalty Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loyalty Plus leadership team
Management profileNumber of profiles
Loyalty Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loyalty Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loyalty Plus
What does Loyalty Plus do?
Loyalty Plus provides a digital marketing and customer retention platform that combines SMS marketing, email marketing, a points-based loyalty rewards program, custom-branded in-store kiosks, and a website integration plugin. The platform is delivered to businesses as a subscription service, allowing their customers to sign up and engage using only a phone number or email without any physical loyalty card.
Is Loyalty Plus a public or private company?
Loyalty Plus is a private company. It is classified as unknown and is currently operating.
When was Loyalty Plus founded?
Loyalty Plus was founded in 2017. It employs 1 to 10 people.
Where is Loyalty Plus based?
Loyalty Plus is headquartered in Denver, United States, in the North America region.
How does Loyalty Plus make money?
Two revenue lines are on record. Loyalty Program Platform Subscription is the primary driver. The others are SMS and Email Marketing Services.
Who are Loyalty Plus's main competitors?
Direct peers on record are Smile.io, Kangaroo Rewards, Yotpo, Punchh, TapMango, LoyaltyLion, Thanx and FiveStars. Broad incumbents are Square Loyalty and Toast Loyalty.
Does Loyalty Plus have an API?
No public API is recorded for Loyalty Plus.
What industry is Loyalty Plus in?
Loyalty Plus's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of MPAAAIAG, Rewards, Incentives & Gift Card Program Services. Its NAICS code is 5418 and its SIC code is 7310.