Honoré's Bakery
- Company typePrivate
- Founded-
- HeadquartersRezé, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Honoré's Bakery firmographics
Firmographics- Name
- Honoré's Bakery
- Legal name
- Fabrication d'Honoré, Groupement d'intérêt économique (GIE)
- Website
- https://laboulangeriedhonore.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Honoré's Bakery industry classification
Industry- Product category
- Artisanal Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
Keywords
Where Honoré's Bakery is headquartered
LocationHeadquarters
- HQ city
- Rezé
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
Honoré's Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Bakery Sales: In-store and online sales of breads, pastries, viennoiseries, savory catering, sweets, and briocherie products. Customers order online and pick up at selected store location or receive home delivery.
- Loyalty Program: Cumulative loyalty program ('Programme Fidélité') allowing customers to earn and redeem loyalty euros across all 7 points of sale and online orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bakery items with per-unit pricing |
| Transaction based/ take rate | Per transaction | Home delivery service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Honoré's Bakery product offering
Product offeringCore offering
Honoré's Bakery is a traditional French artisanal bakery operating 7 retail stores in the Nantes metropolitan area, producing and selling breads, pastries, viennoiseries, savory catering items, sweets, and brioches including regional specialties such as Gateau Nantais and Kouign Amann. The bakery sells directly to consumers through walk-in retail, click-and-collect online ordering, and home delivery, supported by a customer loyalty program.
Product overview
La Boulangerie d'Honoré operates as a traditional French bakery with 7 retail locations in the Nantes metropolitan area (Place Catinat, Carnot Cité des congrès, Lelasseur, Rezé – Ragon, Tripode – Beaulieu, Rezé – Confluent, Quartier Picasso Euronantes). The company offers a comprehensive range of artisan bakery products organized into six main categories: Les Pains (artisan breads including specialty breads and seasonal offerings), La Pâtisserie (pastries, tartelettes, éclairs, and entremets), Les Viennoiseries (croissants, pains au chocolat, and related items), Le Traiteur Salé (savory catering including quiches, sandwiches, and salads), Les Douceurs (chocolates, macarons, and sweets), and La Briocherie (brioche products). The business operates both physical retail stores and an online ordering platform (WooCommerce) where customers can order products for pickup at their preferred location. The company also provides carbon-neutral home delivery through TRANSECO courier service within the greater Nantes area. A loyalty program enables customers to earn and redeem points across all locations. Regional specialties include Gâteau Nantais and Kouign Amann.
Differentiator
Problem solved
Functional benefit
Products and services
- Les Pains (Breads) Artisanal French breads produced in-house and sold to consumers at Honoré's Bakery retail stores and through online ordering with pickup or delivery.
- La Pâtisserie (Pastries) Handcrafted French pastries sold to consumers at Honoré's Bakery stores and via online ordering channels.
- Viennoiseries Classic French viennoiserie pastries sold at Honoré's Bakery stores and through online ordering.
- Restauration (Savory Catering) Savory bakery and catering items sold to consumers and small event hosts at Honoré's Bakery stores and through online ordering.
- Sucreries (Sweets) Sweet confectionery items sold to consumers at Honoré's Bakery stores and through online ordering.
- Brioches Handcrafted brioches sold at Honoré's Bakery stores and via online ordering.
- Spécialités Régionales (Regional Specialties) Regional Nantes specialty baked goods (e.g., Gateau Nantais, Kouign Amann) sold at Honoré's Bakery stores and through online ordering.
- Online Ordering with Click-and-Collect Web-based ordering service allowing customers to place orders online and pick them up at their chosen Honoré's Bakery location.
- Home Delivery Delivery service bringing Honoré's Bakery orders directly to customers' homes via third-party delivery partner TRANSECO.
- Customer Loyalty Program Free loyalty program offering rewards and benefits to repeat customers of Honoré's Bakery.
Companies that use Honoré's Bakery
Customer profileSegments1 record
Ideal customer profiles4 records
Honoré's Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Honoré's Bakery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TRANSECOcoreLa Boulangerie d'Honoré partners with TRANSECO, a Nantes-based transport company, to provide carbon-neutral home delivery services to customers across 15 cities in the greater Nantes metropolitan area. Delivery fee is 20€ (70€ on Sundays).
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Honoré's Bakery competitors and assessment
Company assessmentDirect peers
- Marie Blachère: French artisanal bakery and viennoiserie retail chain with hundreds of locations across France. Comparable to Honoré's Bakery in product mix (bread, pastries, sandwiches) and customer base, but operates at materially larger geographic scale.
- Maison Kayser: Artisan French bakery founded by Éric Kayser with locations across France and internationally. Directly comparable in artisan positioning, premium bread assortment, viennoiserie range, and bakery-café hybrid format.
- La Mie Câline: French bakery-traiteur chain combining retail bakeries with on-site café seating across 200+ locations. Comparable in the dual retail + light foodservice format and in offering catering alongside traditional bakery items.
- Eric Kayser (Maison Kayser): Premium French artisan bakery chain founded by master baker Éric Kayser, offering breads, viennoiseries, pâtisseries, and sandwiches. Directly comparable in artisan positioning, product depth, and quality-led brand.
- Boulangerie Ange: Multi-location French bakery chain specializing in bread, viennoiseries, and pastries sold at value-oriented price points. Directly comparable in product offering and customer segment, with broader regional coverage than Honoré's.
- Poilâne: Iconic Parisian artisan boulangerie famous for sourdough pain Poilâne and regional specialties. Comparable as a craft bakery with strong brand identity around traditional regional French baking and direct-to-consumer online ordering.
Broad incumbents
- Paul: Historic French bakery brand with national and international footprint, offering bread, viennoiserie, pâtisserie, and café service. Comparable in product breadth and café-bakery format, but operates as a much larger incumbent.
- Le Pain Quotidien: International bakery-café chain with sourdough-led artisanal positioning and full foodservice offering. Comparable in artisan bread and café format, but at substantially larger international scale.
- Brioche Dorée: Established French bakery-restaurant chain offering viennoiseries, sandwiches, salads, and coffee in a café format. Comparable in combining savory catering with traditional bakery products, but at significantly larger scale.
Regional players
- Du Pain et des Idées: Paris-based artisan bakery specializing in traditional and innovative viennoiseries and breads with strong e-commerce presence. Comparable in artisan positioning, product breadth including viennoiseries and savory items, and direct-to-consumer online sales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Honoré's Bakery social profiles
Digital presenceHonoré's Bakery compliance and trust
Trust signalCompliance1 record
Honoré's Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honoré's Bakery leadership team
Management profileNumber of profiles
Profiles2 records
Honoré's Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honoré's Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honoré's Bakery
What does Honoré's Bakery do?
Honoré's Bakery is a traditional French artisanal bakery operating 7 retail stores in the Nantes metropolitan area, producing and selling breads, pastries, viennoiseries, savory catering items, sweets, and brioches including regional specialties such as Gateau Nantais and Kouign Amann. The bakery sells directly to consumers through walk-in retail, click-and-collect online ordering, and home delivery, supported by a customer loyalty program.
Is Honoré's Bakery a public or private company?
Honoré's Bakery is a private company. It is classified as management employee owned and is currently operating.
When was Honoré's Bakery founded?
Honoré's Bakery was founded in -1. It employs 1 to 10 people.
Where is Honoré's Bakery based?
Honoré's Bakery is headquartered in Rezé, France, in the Europe region.
How does Honoré's Bakery make money?
Two revenue lines are on record. Retail Bakery Sales are the primary driver. The others are loyalty Program.
Who are Honoré's Bakery's main competitors?
Direct peers on record are Marie Blachère, Maison Kayser, La Mie Câline, Eric Kayser (Maison Kayser), Boulangerie Ange and Poilâne. Broad incumbents are Paul, Le Pain Quotidien and Brioche Dorée. Du Pain et des Idées is listed as a regional player.
Does Honoré's Bakery have an API?
No public API is recorded for Honoré's Bakery.
What industry is Honoré's Bakery in?
Honoré's Bakery's product category is Artisanal Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 311811 and its SIC code is 5810.