LiLi Tiles
- Company typePrivate
- Founded-
- HeadquartersMarlton, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
LiLi Tiles firmographics
Firmographics- Name
- LiLi Tiles
- Legal name
- LiLi Tile
- Website
- https://stonemar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LiLi Tiles industry classification
Industry- Product category
- Handcrafted Cement & Ceramic Tiles
- NAICS
- Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390), Other Concrete Product Manufacturing (32739)
- SIC
- Pottery & Related Products (3260), Concrete Products, Except Block & Brick (3272), Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industries
- Terrazzo & Decorative Aggregate Flooring (IMADAJAF), Tile & Stone Specialty Retail (CRAIAGAA), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)
Keywords
Where LiLi Tiles is headquartered
LocationHeadquarters
- HQ city
- Marlton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LiLi Tiles business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tile Product Sales: Direct-to-consumer and trade/wholesale sales of handcrafted tiles including cement, zellige, terracotta, terrazzo, porcelain, ceramic, and glaze varieties. Products are sold in various shapes, sizes, and colors for kitchen, bathroom, shower, stair risers, outdoor, pool, fireplace, and commercial applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard tile products sold at unit pricing with volume discounts potentially available for trade/wholesale customers. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LiLi Tiles product offering
Product offeringCore offering
LiLi Tiles manufactures and sells handcrafted cement, zellige, terracotta, terrazzo, porcelain, ceramic, and glaze tiles through its direct-to-consumer e-commerce website lilitile.com, complemented by a Trade/Wholesale program for interior designers, contractors, and remodelers. The company offers a proprietary online tile customizer/rendering tool at lilitilecustomizer.com and ships hundreds of unique tile SKUs nationwide from its New Jersey warehouse.
Product overview
LiLi Tile operates as a handcrafted tile specialty retailer offering a diverse portfolio of tile products centered around artisanal materials including cement, zellige (Moroccan clay), terracotta, terrazzo, porcelain, ceramic, and glazed tiles. The core product line features handcrafted cement tiles in various patterns (square, hexagon, subway, Tiffany, triangle, scale, arabesque, puzzle, XOXO, diamond, mosaic shapes) alongside natural material tiles like Zellige and Terracotta. The company extends its portfolio through Artist Series collaborations with designers including Adam Trest, Tomma Bloom, Mary Engelbreit, Hollis Callas, and Milano Style. A key digital offering is the LiLi Tile Customizer tool (lilitilecustomizer.com) enabling customer tile design visualization. Supporting products include the Poseidon's Tile Primer & Zeus Tile Sealer Bundle and general Sealers & Cleaners collection. The company stocks hundreds of unique tile products in their New Jersey warehouse with nationwide shipping, and maintains Trade and Wholesale programs for professional designers and contractors.
Differentiator
Problem solved
Functional benefit
Brands
- CaptureCrete: CO2 absorbing cement tiles product line
- Artist Series
- Milano Style
- Tile Armor
Products and services
- Cement Tiles Handcrafted cement tiles available in various patterns, colors, shapes (square, hexagon, subway, Tiffany, triangle, scale, arabesque, puzzle, XOXO, diamond, mosaic), and finishes including metal insert and solid variants, sold for residential and commercial floor and wall applications.
- Zellige Tiles Handcrafted Moroccan-style clay tiles that shimmer with natural variations and a hand-shaped soul, suitable for walls, floors, and feature applications.
- Terracotta Tiles Natural clay tiles with warm, earthy tones suitable for indoor and outdoor applications including patios, kitchens, and walls.
- Terrazzo Tiles Composite tiles featuring marble, quartz, granite, or glass chips bound in cement or epoxy, including products like the Tiffany Mother of Pearl Terrazzo 5x10 Hexagon.
- Porcelain Tiles Durable porcelain tiles including pavers suitable for various residential and commercial applications such as floors, walls, and outdoor installations.
- Ceramic Tiles Ceramic tiles crafted with elegant lines and soft shadows designed to move with light, available in various styles and finishes.
- Glaze Tiles Tiles with a glazed finish offering various colors and patterns for residential and commercial wall and floor applications.
- CaptureCrete CO2-Absorbing Cement Tiles
- Sealers & Cleaners
- Tile Customizer
- Trade Program
- Wholesale Program
Companies that use LiLi Tiles
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
LiLi Tiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LiLi Tiles partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Adam TrestcoreArtist collaboration series featuring Adam Trest-designed cement tiles exclusive to LiLi Tile. The collection includes distinctive patterns created by the artist.
- Tomma BloomcoreArtist collaboration featuring Tomma Bloom-designed tiles in exclusive patterns. Includes products like the Chime x Tomma Bloom 8x8 Floor & Wall Tile.
- Mary EngelbreitcoreMary Engelbreit Collection featuring iconic illustrated designs in tile form, exclusive to LiLi Tile.
- Hollis CallascoreHollis Callas cement tiles collaboration featuring distinctive designs by the artist, available exclusively through LiLi Tile.
- Milano Style (Studio Original Designers)coreMilano Style collection by Studio Original Designers (6R5 Network), exclusive tile designs for LiLi Tile.
- HGTVminorAs Seen on TV - LiLi Tile featured on HGTV television network, providing brand visibility and credibility.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
LiLi Tiles competitors and assessment
Company assessmentDirect peers
- Villa Lagoon Tile: Villa Lagoon Tile is a U.S.-based importer and retailer of handmade cement and Moroccan tiles including encaustic patterns. Comparable in product mix (cement tiles) and channel (DTC + trade), competing for the same designer and homeowner segment.
- Riad Tile: Riad Tile is a U.S.-based online retailer specializing in handmade Moroccan cement and zellige tiles, directly competing with LiLi Tile in the artisan tile DTC channel with overlapping materials and customer base.
- Carocim: Carocim is a French manufacturer of handmade cement tiles (also known as carreaux ciment) with global distribution, making it one of the closest direct comparables to LiLi Tile's signature cement tile offering.
- Winckelmans: Winckelmans produces handmade French cement tiles and mosaics for residential and commercial use. The handcrafted cement tile focus and pattern-driven design catalog closely parallel LiLi Tile's core cement tile business.
- Avente Tile: Avente Tile distributes hand-painted and cement tiles, including Talavera and Moroccan styles, primarily through online channels. Comparable to LiLi Tile in artisan cement tile assortment and DTC/trade positioning.
- Cement Tile Shop: Cement Tile Shop is a U.S. online retailer of handmade encaustic cement tiles with a strong pattern catalog. Direct competitor in the cement-tile DTC niche with similar price points and trade offerings.
- Tabarka Studio: Tabarka Studio designs and sells handcrafted cement and terra cotta tiles for residential and commercial projects with an emphasis on artisan, made-to-order collections - directly comparable to LiLi Tile's handcrafted cement tile model.
- Moroccan Mosaic & Tile House: Moroccan Mosaic & Tile House imports and sells handcrafted Moroccan and cement tiles with custom design capability. Directly comparable product mix and DTC channel to LiLi Tile.
Broad incumbents
- Original Style: Original Style is a long-established UK tile manufacturer offering a broad portfolio including ceramic, porcelain, glass, and stone tiles. Broader and more general than LiLi, but competes for the same residential design and remodel specification.
- Ann Sacks: Ann Sacks (a Kohler company) sells designer-driven ceramic, stone, porcelain, and cement tiles through showrooms and trade channels. A broader specialty tile incumbent competing for the interior designer segment that LiLi also targets via its Trade program.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LiLi Tiles social profiles
Digital presenceLiLi Tiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiLi Tiles leadership team
Management profileNumber of profiles
LiLi Tiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiLi Tiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiLi Tiles
What does LiLi Tiles do?
LiLi Tiles manufactures and sells handcrafted cement, zellige, terracotta, terrazzo, porcelain, ceramic, and glaze tiles through its direct-to-consumer e-commerce website lilitile.com, complemented by a Trade/Wholesale program for interior designers, contractors, and remodelers. The company offers a proprietary online tile customizer/rendering tool at lilitilecustomizer.com and ships hundreds of unique tile SKUs nationwide from its New Jersey warehouse.
Is LiLi Tiles a public or private company?
LiLi Tiles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LiLi Tiles founded?
LiLi Tiles was founded in -1. It employs 1 to 10 people.
Where is LiLi Tiles based?
LiLi Tiles is headquartered in Marlton, United States, in the North America region.
How does LiLi Tiles make money?
One revenue line is on record: tile Product Sales.
Who are LiLi Tiles's main competitors?
Direct peers on record are Villa Lagoon Tile, Riad Tile, Carocim, Winckelmans, Avente Tile, Cement Tile Shop, Tabarka Studio and Moroccan Mosaic & Tile House. Broad incumbents are Original Style and Ann Sacks.
Does LiLi Tiles have an API?
No public API is recorded for LiLi Tiles.
What industry is LiLi Tiles in?
LiLi Tiles's product category is Handcrafted Cement & Ceramic Tiles. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of IMADAJAF, Terrazzo & Decorative Aggregate Flooring. Its NAICS code is 3273 and its SIC code is 3260.