Original Style Limited
Original Style Limited is a privately held British tile manufacturer and distributor founded in 1985 and based in Exeter, selling ceramic, porcelain, glass and stone tiles under branded collections through 2,000+ retailers, three regional e-commerce sites, and owned showrooms (Clay & Rock, County Tile Warehouse) to homeowners, commercial developers, and trade customers in the UK, USA and Europe.
- Company typePrivate
- Founded1985
- HeadquartersExeter, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Original Style Limited does
Original Style Limited is a privately held British tile manufacturer and distributor headquartered in Exeter, Devon, founded in 1985. The company designs, produces and sells wall and floor tiles across ceramic, porcelain, glass and stone formats, marketed under branded collections including Artworks, Winchester, Victorian Floor Tiles, Living, Décor, Odyssey, Country Delft, Glassworks, Mosaics, and Earthworks. Production combines traditional craftsmanship techniques with modern manufacturing technology, and the company highlights proprietary offerings such as hand-painted Country Delft tiles, a Custom Country Delft bespoke service, and a Tile of the Year program (Living Promenade Margate for 2026).
The company operates a hybrid go-to-market model: a 2,000+ independent retailer network across the UK, USA and Europe for wholesale distribution; wholly-owned retail subsidiaries Clay & Rock (Kings Road, London) and County Tile Warehouse (West Country) for premium and regional showroom sales; three regional e-commerce storefronts (UK, Europe, USA) on the Magento platform for direct-to-consumer sales; and a dedicated Contracts Team that serves developers, hotels and restaurants on large commercial projects. Pricing is unit-based and spans budget tiles around £1.14 per piece to bespoke premium tiles exceeding £9,000 per unit, with Victorian Floor Tiles priced per square metre and mouldings priced per linear metre.
Original Style targets three primary customer segments: residential homeowners undertaking renovations (bathrooms, kitchens, hallways, fireplaces); commercial projects in hospitality and real estate development; and tile retailers and showrooms. The company is privately held with no disclosed funding, ownership, or revenue data; its 40-year operating history and multi-geography footprint position it as an established mid-market branded building-products business rather than a venture-backed growth company.
Original Style Limited firmographics
Firmographics- Name
- Original Style Limited
- Legal name
- Original Style Limited
- Website
- https://originalstyle.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Original Style Limited is a privately held British tile manufacturer and distributor founded in 1985 and based in Exeter, selling ceramic, porcelain, glass and stone tiles under branded collections through 2,000+ retailers, three regional e-commerce sites, and owned showrooms (Clay & Rock, County Tile Warehouse) to homeowners, commercial developers, and trade customers in the UK, USA and Europe.
- Ownership category
- akta.pro rank
Original Style Limited industry classification
Industry- Product category
- Ceramic and Stone Tile Manufacturing
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Pottery & Related Products (3260), Structural Clay Products (3250)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industry
- Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)
Keywords
Where Original Style Limited is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Original Style Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tile Product Sales: One-time sale of ceramic, porcelain, glass, and stone tiles across multiple collections including Artworks, Winchester, Victorian Floor Tiles, Living, Odyssey, Country Delft, and Mosaics. Products are sold by piece, square metre, or linear metre depending on tile type.
- Commercial Contracts: Large-scale tiling projects for developers, hotels, restaurants and commercial properties managed by a dedicated Contracts Team offering project support and guidance.
- Sample Sales: Sale of tile samples for customer specification and design purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Victorian Floor Tiles - per m2 pricing |
| Unit Pricing | Pay-as-you-go | Wall and Floor Tiles - per piece and per m2 pricing |
| Unit Pricing | Pay-as-you-go | Custom Country Delft - premium bespoke tiles |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Original Style Limited product offering
Product offeringCore offering
Original Style Limited is a British tile manufacturer and distributor that designs and produces ceramic, porcelain, glass and stone tiles under multiple branded collections including Artworks, Winchester, Victorian Floor Tiles, Living, Décor, Odyssey, Country Delft, Glassworks, Mosaics and Earthworks, plus tile mouldings, trims and borders. The company sells these products directly through three regional e-commerce websites (UK, Europe, USA), through a network of 2,000+ independent tile retailers, and via its own Clay & Rock and County Tile Warehouse showrooms, with a dedicated Contracts Team serving commercial tiling projects for developers, hotels and restaurants.
Product overview
Original Style Limited is a British tile manufacturer and distributor based in Exeter, Devon, offering a diverse portfolio of tile collections. The product lineup consists of multiple branded tile ranges including Artworks (decorative wall tiles), Winchester (classic traditional tiles), Victorian Floor Tiles (heritage floor patterns), Living (contemporary tiles), Décor (statement pieces), Odyssey (global-inspired designs), Country Delft (Delftware-inspired tiles), and specialized lines for Glassworks, Mosaics, and Earthworks. The company operates primarily as a business-to-consumer and business-to-trade e-commerce platform, supplemented by a commercial contracts team for large-scale projects.
Differentiator
Problem solved
Functional benefit
Brands
- Artworks: A tile range featuring rich colours, decorative details and versatile formats for individual interiors.
- Winchester
- Victorian Floor Tiles
- Living
- Décor
- Odyssey
- Country Delft
- Spring
Products and services
- Artworks Tiles Wall and decorative tiles featuring rich colours, decorative details and versatile formats, designed to help create individual interiors for residential and commercial settings.
- Winchester Tiles Classic-shape tiles with a refined palette rooted in traditional style, suitable for both period properties and contemporary spaces.
- Victorian Floor Tiles Authentic Victorian-era floor tile patterns and designs using traditional manufacturing methods combined with modern materials, priced per square metre with matching borders sold per linear metre.
- Living Tiles Contemporary and versatile tiles combining clean lines and on-trend finishes for modern everyday spaces, including the 2026 Tile of the Year 'Living Promenade Margate'.
- Décor Tiles Curated selection of statement tiles and intricate designs bringing texture, interest and individuality to any room, including Spring sub-collection of seasonal floral-inspired designs.
- Odyssey Tiles Tiles inspired by global influences that blend pattern, colour and craftsmanship for distinctive bold design statements.
- Country Delft Tiles Tiles reimagining the timeless elegance of traditional Delftware for modern living, with designs originally hand-painted by in-house designers combining heritage artistry with contemporary production.
- Custom Country Delft Bespoke Tile Service Bespoke tile creation service allowing customers and trade clients to commission personalised Country Delft designs for individual projects, leveraging in-house designers.
- Glassworks Glass Tile Collection Glass tile collection offering translucent and reflective surface options for feature walls, splashbacks and decorative installations.
- Mosaics Tile Collection Mosaic tile collection featuring small tile pieces arranged in patterns, used for decorative surfaces, feature walls and shower floors.
- Earthworks Ceramic Tile Collection Ceramic tile collection with earthy tones and textures for walls and floors.
- Tile Mouldings, Trims, Borders and Skirting Collection Extensive range of decorative mouldings, trims, borders and skirting tiles for completing tile installations with period-appropriate detailing, sold per linear metre.
- Commercial Tiling Contracts Service Dedicated Contracts Team service providing project support and guidance for large-scale commercial tiling projects for developers, hotels and restaurants, with volume pricing and reliable supply for large orders.
Companies that use Original Style Limited
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Original Style Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Original Style Limited partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Clay & RockcoreLuxurious showrooms across the UK that are part of the Original Style Group. They feature a wide variety of displays of Original Style tiles, plus premium ranges of baths and bathroom furnishings. Located at 634-636 Kings Road, London SW6 2DU.
- County Tile WarehousecorePopular showrooms in the West Country that are part of Original Style Group. They feature a wide selection of displays of Original Style tiles.
- Partner Retailers NetworkmajorSelected industry-leading retailers who share Original Style's passion for tiles and offer premium service with broader range of Original Style tiles. Examples include European Heritage Ltd (London), Walton Ceramics (London), and Tile Lines (London).
- General Retailer NetworkmajorWell-established network of 2,000 tile retailers across the UK, USA and Europe. Includes retailers such as The Tile Shop, Tower Ceramics Ltd, Camden Stone and Tile Ltd, and many independent tile specialists.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Original Style Limited competitors and assessment
Company assessmentDirect peers
- Mandarin Stone: UK tile and natural stone specialist retailer with own showrooms and broad tile collections including heritage and contemporary ranges. Overlaps Original Style on premium tile retail, mouldings, and direct-to-consumer showroom experience.
- Fired Earth: UK-based heritage tile and surface manufacturer with strong period-style collections and own-brand showrooms. Directly comparable to Original Style on product (ceramic/porcelain tiles, mouldings) and target market (premium UK homeowners and designers).
- Walls and Floors: UK online-led tile and flooring retailer offering broad ceramic, porcelain and mosaic ranges at mid-market price points. Comparable as a UK tile retail competitor focused on e-commerce and trade customers.
- Ca'Pietra: UK-based designer and supplier of natural stone, porcelain and ceramic tiles with a design-led, boutique positioning. Comparable to Original Style's curated collections (Artworks, Country Delft) and trade/retail hybrid model.
Regional players
- The Tile Shop: US specialty tile retailer with 140+ stores. Comparable as both a US route-to-market partner for Original Style's products (listed as a retailer) and as a competitor model for design-led tile retail in North America.
Broad incumbents
- Topps Tiles: Largest UK tile retailer with national footprint of ~300+ stores. While predominantly a multi-brand reseller rather than manufacturer, Topps is the dominant UK tile retail channel and a key route-to-market for Original Style's products.
- Porcelanosa: Spanish global tile and bathroom manufacturer with a large premium product range and international showroom network. A broad incumbent competing head-to-head with Original Style on premium contemporary and designer tile ranges, particularly in commercial and new-build segments.
- Emser Tile: US-based large tile and natural stone distributor supplying residential and commercial projects. Overlaps Original Style's commercial Contracts Team motion in the US market and competes for similar hotel/developer specifications.
- Marazzi Group: Italian global ceramic tile manufacturer (part of Mohawk Industries) producing large volumes of ceramic and porcelain tiles. Represents the scale, low-cost-manufacturing side of the category that competes with Original Style on price for non-heritage ranges.
Emerging players
- Claybrook Tiles: UK design-led tile and bathroom surface specialist with strong contemporary and decorative ranges. Comparable to Original Style's Artworks, Décor and Odyssey collections in design language and premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Original Style Limited social profiles
Digital presenceOriginal Style Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Original Style Limited leadership team
Management profileNumber of profiles
Original Style Limited subsidiaries and ownership
Company hierarchySubsidiaries2 records
Original Style Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Original Style Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Original Style Limited
What does Original Style Limited do?
Original Style Limited is a British tile manufacturer and distributor that designs and produces ceramic, porcelain, glass and stone tiles under multiple branded collections including Artworks, Winchester, Victorian Floor Tiles, Living, Décor, Odyssey, Country Delft, Glassworks, Mosaics and Earthworks, plus tile mouldings, trims and borders. The company sells these products directly through three regional e-commerce websites (UK, Europe, USA), through a network of 2,000+ independent tile retailers, and via its own Clay & Rock and County Tile Warehouse showrooms, with a dedicated Contracts Team serving commercial tiling projects for developers, hotels and restaurants.
Is Original Style Limited a public or private company?
Original Style Limited is a private company. It is classified as unknown and is currently operating.
When was Original Style Limited founded?
Original Style Limited was founded in 1985. It employs 251 to 500 people.
Where is Original Style Limited based?
Original Style Limited is headquartered in Exeter, United Kingdom, in the Europe region.
How does Original Style Limited make money?
Three revenue lines are on record. Tile Product Sales are the primary driver. The others are commercial Contracts and sample Sales.
Who are Original Style Limited's main competitors?
Direct peers on record are Mandarin Stone, Fired Earth, Walls and Floors and Ca'Pietra. The Tile Shop is listed as a regional player. Broad incumbents are Topps Tiles, Porcelanosa, Emser Tile and Marazzi Group. Claybrook Tiles is listed as an emerging player.
Does Original Style Limited have an API?
No public API is recorded for Original Style Limited.
What industry is Original Style Limited in?
Original Style Limited's product category is Ceramic and Stone Tile Manufacturing. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAGAI, Flooring Underlayment, Moldings & Trim Retail. Its NAICS code is 327110 and its SIC code is 3260.