El Dorado County Association of Realtors

What El Dorado County Association of Realtors does

El Dorado County Association of Realtors® (EDCAR) is a nonprofit professional trade association serving approximately 1,300 licensed real estate agents and brokers in El Dorado County, California. The association is the local chartered affiliate of the California Association of REALTORS® (CAR) and the National Association of REALTORS® (NAR), and operates from a headquarters at 4096 Motherlode Drive in Shingle Springs with a secondary MetroList Admin Center office at 4050 Truxel Road in Sacramento. Membership requires a California Department of Real Estate license, completion of EDCAR and MetroList applications, payment of combined national/state/local dues, and a training session; member agents must be associated with a brokerage whose Broker of Record holds EDCAR membership. Governance is provided by a volunteer Board of Directors (2026: President Maury O'Hearn, President Elect Monica Benedetti, Treasurer Alex Gaudy, Immediate Past President Brian Frazier, plus several Directors and an Affiliate Director), supported by a small professional staff led by CEO Devin Woodard, Member Services Manager Sierra Weber, and Communications Coordinator Peri Sherman.

EDCAR's core product is a bundled membership platform that delivers MLS access via MetroList Services' Prospector platform, electronic lockbox services via the Supra system, transaction forms and e-signature through CAR's LoneWolf ZipForms/Ziplogix integration, Code of Ethics enforcement, government affairs advocacy, continuing education, health insurance brokerage, and networking through weekly Thursday tour/marketing meetings at the Cameron Park Community Center and additional caravan meetings in Camino/Pollock Pines and Georgetown/Cool. Adjacent member services include the EDCAR Store (lockboxes, signs, branded merchandise at 30-50% member discounts), the Top Achievers recognition program, the Young Professionals Network (YPN), the Honor Our Troops veteran home buyer scholarship, title fraud prevention resources in partnership with Equity Protect, and an annual Charity Golf Tournament.

Revenue is generated through four streams: annual membership dues (combined NAR/CAR/EDCAR, retained locally after pass-through), subscription and pass-through MLS fees collected via MetroList Services, hardware and merchandise sales through the EDCAR store, and event fees and sponsorships (e.g., $175 per golfer and $75 dinner tickets at the charity tournament, $55 guest tickets at the Top Achievers luncheon). GTM is direct-to-consumer: licensed agents are funneled through the association office, the website (edcar.org), Constant Contact email, Facebook (EDCRealtors), and in-person weekly meetings, with no channel intermediaries. The operating footprint is strictly domestic and limited to El Dorado County, with geographic restrictions implicit in the local association charter.

Name

El Dorado County Association of Realtors

Legal name

El Dorado County Association of Realtors®

Website

https://edcar.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

El Dorado County Association of Realtors® (EDCAR) is a nonprofit trade association serving about 1,300 licensed real estate agents and brokers in El Dorado County, California. It bundles MetroList MLS access, Supra lockbox services, Code of Ethics enforcement, advocacy, education, and member benefits under a single annual membership affiliated with CAR and NAR.

Ownership category

akta.pro rank

Headquarters

HQ city

Shingle Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues for REALTORS®, Designated Affiliates, and Associate Affiliates. Includes national (NAR), state (CAR), and local (EDCAR) dues. Dues can be paid online.
2. EDCAR Store: Sale of real estate products including lockboxes, signs, and branded merchandise. Members receive 30-50% discount on all products.
3. Event Fees & Sponsorships: Revenue from charity golf tournament registrations ($175/golfer, $75/dinner), Top Achievers luncheon, and other educational events. Sponsorship opportunities available.
4. MetroList Services: MLS subscription services for subscribers, participants, clerical users, and reciprocal key holders through MetroList Services Inc.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

EDCAR is a nonprofit professional trade association that provides REALTOR® membership, Multiple Listing Service (MLS) access via MetroList, continuing education and Code of Ethics training, professional standards enforcement, government affairs advocacy, networking events, and member benefits including health insurance, an EDCAR Store with discounted real estate products, and community programs.

Product overview

El Dorado County Association of Realtors operates as a professional real estate association offering a unified membership platform that combines MLS access (via MetroList Services), professional development (EDCAR Education Programs, Code of Ethics training), and member services (EDCAR Store, Health Insurance Plans, CAR ZipForms). The portfolio includes advocacy services (Government Affairs Committee), networking events (Tour & Marketing Meetings, Top Achievers Program, Charity Golf Tournament), and community initiatives (Honor Our Troops, YPN). The core value proposition centers on providing approximately 1,300 members with the tools, training, and market access required to succeed in El Dorado County real estate.

Differentiator

Problem solved

Functional benefit

Products and services

• EDCAR Membership

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MetroList Services Inc.coreTechnology or IntegrationPrimary MLS provider for EDCAR members. Provides Prospector MLS platform for property listings, broker tours, and caravan management. MetroList Admin Center located in Sacramento at 4050 Truxel Road.
• SupracoreTechnology or IntegrationElectronic key and lockbox system provider. EDCAR provides Supra technical support services to members for key or lockbox issues.
• California Association of REALTORS® (CAR)coreStrategic or Co-development PartnerState-level association affiliation. Provides CAR ZipForms library, Ziplogix electronic signature, ZipVault document storage, CAR Legal Advice Hotline, and professional standards resources.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational association affiliation. Provides Code of Ethics enforcement, professional standards framework, REALTOR® Party advocacy, and access to REALTOR® Action Fund.
• American River Benefit AdministratorsminorOthersBenefits administrator for EDCAR health insurance plans. Manages enrollment, billing, and customer service for medical, dental, and vision plans.
• RealCare Insurance Marketing (NFP)minorOthersInsurance provider offering auto, home, business, life/health insurance and employee benefits to EDCAR members.
• The Benefits StoreminorOthersHealth care insurance brokerage and third-party administrator providing medical, dental, vision and life coverages exclusively to members of California real estate associations since 1984.
• Cameron Park Country ClubminorStrategic or Co-development PartnerVenue partner for EDCAR Charity Golf Tournament (September 28, 2026) celebrating America's 250th Anniversary.
• American Legion Post 119minorOthersCharity beneficiary of 2026 EDCAR Charity Golf Tournament. Served El Dorado County veterans and families since 1919.
• El Dorado County Veterans Monument Scholarship ProgramminorOthersCharity beneficiary of 2026 EDCAR Charity Golf Tournament. Provides scholarships for children of veterans pursuing higher education.
• El Dorado County Recorder-Clerk's OfficeminorStrategic or Co-development PartnerGovernment partnership providing title fraud prevention resources and property monitoring services for homeowners.
• Equity ProtectminorOthersFree property monitoring service partner with El Dorado County Recorder-Clerk's office for fraud deterrence.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Association of REALTORS®: National umbrella organization for the U.S. real estate industry. EDCAR is a local chapter of NAR's three-tier membership structure. NAR provides Code of Ethics framework, national advocacy, REALTOR® Party, and brand standards that EDCAR enforces locally.
• MetroList Services Inc. Primary MLS provider and core technology partner for EDCAR. Operates the Prospector MLS platform serving multiple Northern California associations including EDCAR, with subscription-based revenue model from agent and broker participants.
• California Regional MLS (CRMLS): Largest MLS operator in California, providing MLS infrastructure to many local associations statewide. Competes indirectly with MetroList as an MLS provider and represents an alternative platform that EDCAR members could theoretically access.
• California Association of REALTORS®: State-level umbrella association to which EDCAR is directly affiliated. CAR provides EDCAR members with ZipForms, legal hotline, professional standards resources, and legislative advocacy at the state level—operating at a much larger scale but with similar membership-based business model.

Regional players

• Greater Sacramento Urban League: Regional nonprofit operating in the same Sacramento-area geography as EDCAR with comparable community-based mission and membership structure, though serving a different professional/community demographic.
• Bay East Association of REALTORS®: Regional REALTOR® association serving the East Bay region of Northern California. Operates a similar membership-plus-MLS model at slightly larger scale than EDCAR but in a different geographic territory.

Direct peers

• Placer County Association of REALTORS®: Adjacent Northern California county-level REALTOR® association serving Placer County with comparable membership structure, MLS offerings, and member services. Directly comparable in scale and operating model to EDCAR.
• Sacramento Association of REALTORS®: Neighboring local REALTOR® association serving Sacramento County with similar membership model, MLS access, professional standards, and advocacy services. Direct geographic neighbor sharing MetroList MLS infrastructure and competing for affiliate sponsorships from the same regional vendor pool.

Others

• Lone Wolf Technologies: Provider of ZipForms electronic transaction management platform used by EDCAR members through CAR affiliation. Functions as a technology vendor enabling the association's document management services rather than a competing association.
• Supra (SentriLock): Provider of electronic lockbox and key systems integrated with EDCAR's member services. Functions as a core technology vendor and ecosystem partner rather than a direct competitor, but is tightly embedded in EDCAR's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EDCRealtors
• LinkedInlinkedin.com/company/el-dorado-county-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Dorado County Association of Realtors