Equity Protect

What Equity Protect does

EquityProtect is a privately held, Reno, Nevada-based company that provides subscription-based home equity protection against title fraud, deed theft, and unauthorized property transfers. Its core platform, branded SmartPolicy, is a patented property-locking mechanism that files a secured instrument tied to the property's APN and legal description, blocks unauthorized institutional transfers and liens before they reach county recorders, and requires multi-factor authentication and facial recognition to release the lock for legitimate sales or refinances. Supporting capabilities include continuous county recorder monitoring across 3,000+ U.S. counties, property-listing and dark-web surveillance, and a free Property Risk Assessment that analyzes over 1,100 data points per parcel.

The company operates a three-tier consumer subscription model: a free Reactive tier (county recorder notifications), a $59.99/year Proactive tier (adds listing-site monitoring), and a $149.99/year Preventative tier that adds the SmartPolicy property lock and a $1 million fraud-loss guarantee, with a $99.99 one-time setup fee plus state-specific recording deposits on the top tier. Distribution is hybrid: direct-to-consumer self-service via the company website, plus B2B2C channels through county recorder offices (e.g., Kosciusko, Hancock, Benton, San Luis Obispo counties), real estate brokerage partners including RE/MAX Gold, and title insurance partners such as Pacific Coast Title and Notarized.com. The company holds two granted US patents on its property ownership authentication system (October 2024) and is SOC 2 Type II certified.

EquityProtect markets heavily through earned media (NBC, Forbes, FOX, CBS, CNN, USA Today) and industry outlets (HousingWire, Inman, National Mortgage News), and publishes the quarterly Property Protection Scorecard positioning the firm as the industry's authoritative tracker of state-level deed-theft legislation across all 50 states and DC. Leadership includes President and co-founder Jim Adams, CEO Ryan Marshall, and Vice President of Business Development Jon Dovidio. The company surpassed $1 billion in protected property value nationwide as of Q2 2026, has no disclosed institutional funding, and has not announced any acquisitions or IPO plans.

Name

Equity Protect

Legal name

EquityProtect

Website

https://equityprotect.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EquityProtect provides subscription-based home equity protection against title fraud and deed theft using its patented SmartPolicy property-locking technology. It serves U.S. homeowners, investors, and seniors via direct subscriptions and B2B2C partnerships with brokerages, title companies, and county recorder offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Annual subscription revenue from three-tier pricing model: Reactive (free), Proactive ($59.99/year), and Preventative ($149.99/year + setup fee). The Preventative tier includes complete property locking with $1 million guarantee.
2. Professional Services: Additional setup fees and state-specific recording fees for the Preventative tier property locking service.
3. Enterprise/B2B Partnerships: Partnership arrangements with county recorders, real estate brokerages, and title companies providing access to EquityProtect technology for their clients/residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

EquityProtect provides a subscription-based home equity and title protection service that monitors property records and, at its top tier, locks property titles to block unauthorized institutional transfers before fraudulent documents are recorded by county recorders. Its proprietary SmartPolicy platform combines continuous county recorder scanning, property listing site monitoring, dark web monitoring, facial-recognition-based owner verification, and a 1,100+ data-point risk assessment, backed by a $1 million guarantee on the top tier.

Product overview

EquityProtect offers a tiered home equity protection platform against title fraud and deed theft, built around its patented SmartPolicy technology. The platform operates on three service tiers: Basic Monitoring (free — county recorder monitoring only), Enhanced Monitoring (Proactive, $59.99/year — adds property listing site monitoring), and Complete Protection (Preventative, $149.99/year — adds property locking that blocks unauthorized transfers before recording, backed by a $1 million guarantee). Supporting products include a free Property Risk Assessment analyzing 1,100+ data points, Dark Web Monitoring, Property Listing Site Monitoring, the quarterly Property Protection Scorecard tracking deed fraud legislation across all 50 states, a Home Lock feature for selling/refinancing, and a For Service Providers program for county offices, title companies, and brokerages. The core differentiator is proactive prevention (blocking fraud before recording) versus reactive monitoring (alerting after fraud has occurred).

Differentiator

Problem solved

Functional benefit

Brands

• SmartPolicy: EquityProtect's patented technology that locks property titles to prevent unauthorized institutional transfers and liens before they occur, backed by a $1 million guarantee.
• EstateGuard Evaluation Report
• Property Protection Scorecard

Products and services

• Basic Monitoring (Reactive) Free, no-obligation tier that continuously scans county recorder data to alert property owners the moment any document is filed against their title, enabling early detection of fraud or unauthorized activity. Does not include property locking or the $1 million guarantee.
• Enhanced Monitoring (Proactive) Subscription tier at $59.99 per year that combines county recorder notification with property listing site monitoring across Zillow, Realtor.com, Homes.com, and similar portals to surface suspicious listings in real time. Does not include property locking or the $1 million guarantee.
• Complete Protection (Preventative) Top subscription tier at $149.99 per year plus a one-time $99.99 setup fee and state-specific recording deposit that combines county recorder monitoring, complete property locking via SmartPolicy to block unauthorized institutional transfers before they record, and a $1 million guarantee reimbursing eligible losses from covered title fraud events.
• SmartPolicy Technology Patented property-locking technology that files a secured instrument tied to the property's APN and legal description, blocking unauthorized institutional transfers and liens before they reach county recorders, backed by a $1 million guarantee against covered fraudulent title events.
• Property Protection Scorecard Quarterly report tracking deed theft and property title fraud legislation across all 50 states and the District of Columbia, classifying states into five tiers based on enacted protections, used as a thought-leadership asset and a lead-generation tool for county partnerships and SmartPolicy monitoring.
• Property Risk Assessment / Free Risk Report Free no-obligation risk assessment analyzing over 1,100 data points (ownership patterns, property values, equity percentages, public record activity, market exposure, mailing address changes, dark web monitoring, and other risk indicators) to generate a personalized property risk score and protection plan recommendation.
• For Service Providers Program Channel partnership program offering county recorder offices, title companies, real estate brokerages, escrow officers, lenders, real estate agents, and attorneys access to EquityProtect's SmartPolicy technology to deliver to their clients, including free risk assessments and county-level partnership briefings.

Quantifiable outcome

• Supassed $1 billion in protected property value nationwide as of Q2 2026
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Real Estate Brokerages NationwidecoreChannel Partner/ Reseller/ Distributor · 15 May 2025Partnership announced May 15, 2025 with real estate brokerages nationwide to provide homeowners protection from the growing threat of title theft. Brokerages can offer clients access to EquityProtect's patented technology designed to safeguard homeowners from deed theft crimes.
• Title Companies NationwidecoreGTM or Marketing Partner · 15 April 2025Partnership expansion announced April 15, 2025 with title companies nationwide to strengthen property fraud prevention. EquityProtect's free title monitoring service adds an extra layer of protection by alerting property owners to any changes in their property title, complementing existing title insurance.
• Pacific Coast TitlecoreGTM or Marketing Partner · 28 January 2025Partnership to offer California wildfire victims free protection from real estate fraud. In the wake of natural disasters, homeowners are most vulnerable to real estate fraud as cyberscammers seek to take advantage of the chaos. Free protection offered for those affected by California wildfires.
• RE/MAX GoldcoreGTM or Marketing Partner · 4 October 2024Strategic partnership announced October 4, 2024 offering RE/MAX Gold clients exclusive discounted access to EquityProtect's home equity protection product. Collaboration designed to ensure comprehensive financial security for homeowners working with RE/MAX Gold agents.
• Kosciusko County Recorder's OfficecoreGTM or Marketing Partner · 18 June 2024Partnership announced June 2024 with Kosciusko County, Indiana to offer homeowners a free risk assessment tool. County officials working to protect residents from home title theft with pro-active approach to property fraud prevention.
• Hancock County Recorder's OfficecoreGTM or Marketing Partner · 7 June 2024Partnership approved May 2024 for Hancock County, Indiana to help home and land owners. County recorder's office provides free access to EquityProtect risk assessment tools at no cost to the county.
• Notarized.comcoreTechnology or Integration · 3 April 2024Partnership announced April 3, 2024 with notarization technology provider to combat property fraud through education and prevention. Notarized.com empowers property owners and real estate professionals to assess transaction risks and implement preventive measures using EquityProtect technology.
• Benton County Recorder's OfficecoreGTM or Marketing Partner · 19 February 2024Partnership with Benton County offering homeowners a free risk assessment showing their risk level for property fraud. County recorder office partnership to provide residents with fraud prevention tools.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• CertifID: Real estate wire fraud and identity verification platform serving title companies, real estate professionals, and consumers. Comparable in addressing real estate transaction fraud, though focused more on wire fraud and identity verification than on deed/lien theft prevention.
• Aura: Digital identity and credit protection platform including identity theft monitoring, dark web surveillance, and financial fraud alerts. Comparable in the personal-protection subscription category with overlapping dark web monitoring and identity protection features.
• IdentityGuard (Aura): Identity theft protection service offering credit monitoring, dark web scanning, and identity restoration. Overlaps with EquityProtect's identity-monitoring components, though focused on personal identity rather than property title specifically.
• Notarized.com: Online notarization platform with overlapping fraud-prevention mission. EquityProtect's existing partnership with Notarized.com indicates close category adjacency — both combat property fraud through transaction verification, though Notarized focuses on identity verification at signing.

Direct peers

• Home Title Lock: Direct competitor offering property title lock and monitoring services to homeowners. Multiple EquityProtect customer testimonials specifically reference switching from Home Title Lock due to its slower alerting (3+ weeks to 6 months delays), positioning the two as head-to-head rivals in the home title lock category.
• Titlelock.com: Direct competitor in the home title theft prevention space, offering property monitoring and title lock services. Operates in the same consumer-facing category as EquityProtect with comparable subscription pricing models.

Broad incumbents

• First American Title Insurance Company: One of the largest U.S. title insurance underwriters, with deep relationships with county recorders and lenders. Represents both a potential partnership channel and the most significant competitive threat — First American could bundle proactive fraud prevention into its existing policies at scale.
• Stewart Title: Major national title insurance underwriter offering title policies and closing services. Comparable as a potential bundling competitor or partnership counterparty, and Stewart's Guardian product suite includes some fraud prevention elements.
• CoreLogic (now ICE Mortgage Technology): Property data and analytics platform serving the real estate industry with public records data, fraud detection, and property intelligence. Comparable in the data layer underpinning EquityProtect's risk scoring and a potential data partner or competitor.
• Fidelity National Title: Parent of Fidelity National Title and other title brands (Chicago Title, Commonwealth Land Title). Operates at massive scale in title insurance and could either partner with EquityProtect for fraud prevention or build competing capabilities in-house.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/equity-protect

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equity Protect