What B-Partner does

B-Partner (비파트너) is a Seoul-headquartered online marketing agency that delivers digital advertising solutions to South Korean SMBs, B2C and B2B enterprises, and public institutions. Founded in 2019 and led by representative director Kim Do-hee (김도희), the company's core offering is a consultant-led 4-step engagement—market/situation analysis, advertising consulting and portfolio composition, ad operation and optimization, and growth strategy—that commissions and manages paid media campaigns across the full Korean digital stack: Naver (search, brand search, power contents, shopping), Google AdWords, Daum Clicks, Kakao, Facebook, Instagram, YouTube, and Naver Band, complemented by viral/blog marketing, press and Naver Knowledge-In exposure, and website/creative design production. There is no proprietary software platform; the "technology" is consultant expertise on top of mainstream paid media channels.

The customer base spans four horizontal segments: individual small business owners (cafés, restaurants, fitness, personal services); B2C enterprises (franchises, F&B HQ, fashion, retail, electronics, real estate sales agencies, construction); B2B enterprises (platform service providers, corporate ERP vendors, corporate real estate); and public institutions (metropolitan and local government agencies, cultural foundations, sports promotion organizations, public corporations). Documented clients include WeMakePrice, Oracle Korea, KakaoTalk, Daegu Metropolitan City, Yeongnam Ilbo, Daegu Employers' Association, Reading Ocean, and a long tail of SMB restaurant and beauty cases (AuraFit, Mama & Angels, Tongkeungalbi, Healing & Jeju, Atoogel). Seven service lines cover search ads, display/video ads, SNS ads, viral/blog, press/media, website production, and creative design production.

Business model is professional services revenue: B-Partner earns online advertising agency and consulting fees proportional to the marketing budgets it manages on behalf of clients. Pricing is not publicly disclosed and customers engage via a website-driven 1:1 consultation form on b-partner.co.kr. The company is privately held and founder-controlled, with no disclosed institutional funding, parent company, or public listing; operational IT infrastructure (website maintenance and system administration) is outsourced to a third-party contractor.

Name

B-Partner

Legal name

비파트너

Website

https://b-partner.co.kr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

B-Partner is a Seoul-based online marketing agency founded in 2019 that provides search, display, SNS, viral/blog, press, and website production services to South Korean SMBs, B2C/B2B enterprises, and public institutions via a consultant-driven 4-step sales-led methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Online advertising agency
• Digital marketing services
• Search ad management
• Social media marketing
• Web design services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Online Advertising Agency Fees: B-Partner acts as an online advertising agency, charging consulting and agency fees for managing marketing campaigns across platforms including Naver, Google, Facebook, Instagram, Kakao, and YouTube. Services encompass search ads, display ads, SNS ads, blog/viral marketing, media/PR, and website production. Revenue is generated through service fees tied to marketing budget management and campaign execution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

B-Partner is an online advertising and digital marketing agency that plans and runs paid-media and content campaigns for client businesses. Its service menu spans search advertising, display/banner advertising, SNS marketing, blog/viral marketing, press/media outreach, and website/design production, delivered under a 1:1 consultant-led engagement model for Korean clients.

Product overview

B-Partner (비파트너) is an online marketing agency offering a unified portfolio of marketing solutions for SMEs, B2C/B2B enterprises, and public institutions. The core offering is a suite of marketing solutions comprising Search Advertising (Naver, Google, Daum), Display Advertising (portal banners, networks, mobile apps, video), SNS Marketing (Facebook, Instagram, Naver Band), Blog/Viral Marketing (Naver blogs, experience units, cafe promotions), and Press/Media (professional press and Naver Knowledge-In). Website Production and Design Production services are offered as integrated sub-products within this portfolio, enabling end-to-end campaign execution from creative design through paid media deployment across all major Korean digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Advertising (검색광고) Planning and execution of paid search advertising campaigns for client businesses.
• Display / Banner Advertising (배너/디스플레이 광고) Managed banner and display advertising campaigns across online ad networks.
• SNS Marketing (SNS 마케팅) Managed marketing across social networking platforms for brand and demand-generation purposes.
• Blog / Viral Marketing (블로그/바이럴 마케팅) Content-driven blog and viral marketing campaigns to drive awareness and traffic.
• Press / Knowledge-Platform Marketing (언론/지식인) Press and Korea-specific knowledge-platform (e.g., Naver Knowledge iN) marketing execution for clients.
• Website Production (홈페이지 제작) Design and build of client websites as part of the agency's offering.
• Design Production (디자인 제작) Creative design production work for client campaigns and digital assets.

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Starcom Korea: Starcom Korea is the Korean arm of Publicis's Starcom global media agency, providing media strategy, planning, and digital buying across Korean platforms. It is comparable to B-Partner in handling Korean media buying (Naver, portals, social) for B2C clients, but is part of a global network serving multinational advertisers.
• TBWA Korea: TBWA Korea is the Korean office of the TBWA global creative network, providing advertising, digital marketing, and brand strategy. It overlaps with B-Partner in offering multi-channel Korean digital campaign execution and creative services, but serves larger enterprise clients through a global agency model.
• Dentsu Korea: Dentsu Korea is the Korean arm of the global Dentsu network, offering full-service advertising, media planning and digital marketing. It competes with B-Partner in Korean digital media buying and integrated campaign work for B2C and B2B clients, but at significantly larger scale and with global reach.
• Mindshare Korea: Mindshare Korea is the Korean office of WPP's Mindshare global media agency network, focused on media planning, media buying and digital campaign execution. It overlaps with B-Partner in media buying across Naver, Google and social platforms for Korean advertisers, but operates at enterprise scale through WPP infrastructure.
• Cheil Worldwide: Cheil Worldwide is Samsung Group's flagship full-service agency network headquartered in Korea, offering advertising, digital, PR, and marketing services across B2C and B2B. It is comparable to B-Partner as a Korean marketing services provider covering search, display, social and creative, although Cheil operates at much larger scale and serves multinational clients.
• Innocean Worldwide: Innocean Worldwide is a Korea-based global marketing and communications company affiliated with Hyundai Motor Group, providing advertising, digital, and brand experience services. It is comparable to B-Partner in delivering integrated Korean digital and offline campaigns for enterprise B2C clients, though at considerably larger scale and geographic reach.
• Daehong Communications: Daehong Communications is a long-established Korean advertising agency offering integrated advertising, digital, and PR services. It is comparable to B-Partner as a Korea-based full-service agency serving B2C brands, although Daehong is far larger and works with major Korean conglomerates.
• HS Ad (formerly HS Advisors): HS Ad is a Korea-based publicly listed digital and performance marketing agency offering search, display, social and programmatic advertising services. It competes directly with B-Partner in Naver and Google search/display buying for Korean advertisers, but at meaningfully greater scale and with public-company infrastructure.
• MullenLowe Korea: MullenLowe Korea is the Korean arm of the MullenLowe global creative network, providing integrated advertising, digital and social media marketing services. It is comparable to B-Partner in offering cross-channel campaign execution for Korean B2C clients, though with global network leverage and larger budgets.

Direct peers

• MediaPlus: MediaPlus is a Korea-based digital performance marketing agency specializing in search, display, and social media advertising for Korean B2C and B2B clients. It is a direct peer to B-Partner in offering Naver and Google performance campaigns, SNS marketing, and portal ad operations for mid-market Korean advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B-Partner