Coffee MIO
Coffee MIO is a Melbourne-based family-owned coffee roaster founded in 1965 that sells roasted coffee blends, Nespresso-compatible capsules, brewing equipment, and accessories to home enthusiasts, cafés, and offices across Australia via e-commerce, a Thornbury brew bar, and wholesale supply.
- Company typePrivate
- Founded1965
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coffee MIO does
Coffee MIO is a Melbourne-based, family-owned coffee roasting company that has been operating continuously since 1965. It produces and sells roasted whole bean and ground coffee blends (eleven SKUs including Espresso, MIO D'oro, M10 Arabica, Crema Plus, Colombian, Decaffeinated, and a Vietnamese-style Special Dark), Nespresso-compatible capsules under the Sabrina brand (Rich, Organic, Smooth, Decaf, plus a 40-capsule Staterpack), and a curated range of barista accessories and brewing equipment from brands such as Bialetti, Bodum, Brewista, Acaia, AeroPress, Hario, and Toddy. Its core technology is traditional roasting and blending supported by modern equipment, with proprietary Nespresso-compatible capsule interoperability as the principal technical differentiator.
The business operates three channels: a Shopify-based direct-to-consumer e-commerce store shipping Australia-wide via Australia Post and Startrack with a $80 free-shipping threshold, a physical Brew Bar and pickup location at 811 High Street in Thornbury, Melbourne, and a B2B wholesale and café supply program targeting cafés and offices. Revenue is generated through one-time product sales, hardware sales of equipment and accessories, recurring coffee and capsule subscriptions with tiered multi-month discounts (5-20%), and wholesale supply contracts. Pricing is in AUD with capsules from $7, blends from $14.50, and equipment up to $425.
Coffee MIO serves a horizontally segmented customer base, primarily individual home coffee enthusiasts with secondary exposure to cafés and offices. Marketing is content-driven through brew guides for espresso, AeroPress, V60, and cold brew, supplemented by Facebook and Instagram, email, and SEO-optimised Shopify product pages. The company has no disclosed revenue, no external investors, and operates within a headcount range of 11-50 employees.
Coffee MIO firmographics
Firmographics- Name
- Coffee MIO
- Legal name
- Coffee MIO
- Website
- https://coffeemio.com.au
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coffee MIO is a Melbourne-based family-owned coffee roaster founded in 1965 that sells roasted coffee blends, Nespresso-compatible capsules, brewing equipment, and accessories to home enthusiasts, cafés, and offices across Australia via e-commerce, a Thornbury brew bar, and wholesale supply.
- Ownership category
- akta.pro rank
Coffee MIO industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Blending & Flavoring (AFAFADAC)
- akta.pro secondary industries
- Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Coffee MIO is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Coffee MIO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Coffee Product Sales: Direct sales of roasted coffee beans, ground coffee, and Nespresso-compatible capsules through e-commerce platform. One-time purchase model with various sizes (250g, 500g, 1kg).
- Coffee Subscriptions: Recurring subscription model offering regular deliveries of coffee blends with tiered discounts (5% for 3 months, 10-15% for 6 months, 10-20% for 12 months). Includes coffee blends, capsule subscriptions, and single origin options.
- Coffee Equipment & Accessories: Sales of brewing equipment including espresso machines, grinders, kettles, scales, tampers, storage solutions, and cleaning products. Brands include Bialetti, Bodum, Brewista, Acaia, AeroPress, Hario, and Toddy.
- Wholesale & Cafe Supply: B2B wholesale supply of coffee products to cafes and office environments. Dedicated wholesale supply program for commercial partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee Blends: $14.00 - $50.00 AUD |
| Unit Pricing | Pay-as-you-go | Nespresso Capsules: $7.00 - $21.00 AUD per box |
| Subscription | Multi-year contract | Coffee Subscriptions: 5-20% discount on regular prices |
| Unit Pricing | Pay-as-you-go | Barista Equipment: $9.50 - $425.00 AUD |
| Unit Pricing | Pay-as-you-go | Cold Brew Equipment: $11.00 - $215.00 AUD |
| Unit Pricing | Pay-as-you-go | Bialetti Stovetop: $30.00 - $75.00 AUD |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Coffee MIO product offering
Product offeringCore offering
Coffee MIO is a Melbourne-based coffee roaster that produces and sells roasted coffee blends (whole bean and ground), Nespresso-compatible capsules under the Sabrina brand, and a range of barista accessories and brewing equipment. The company distributes primarily through its Shopify e-commerce store with Australia-wide shipping, a physical brew bar and pickup location in Thornbury, and a dedicated B2B wholesale program supplying cafes, offices, and commercial operators.
Product overview
Coffee MIO is a Melbourne-based coffee roasting company founded in 1965, offering a comprehensive coffee ecosystem consisting of whole bean and ground coffee blends (ESPRESSO, MIO D'ORO, M10 ARABICA, MISCELA, MOKA FAMILY, CREMA PLUS, COLOMBIAN, MOKA LIGHT, DECAFFEINATED, SPECIAL DARK, TORNBURI), Nespresso-compatible capsule products (Rich, Organic, Smooth, Decaf, and Staterpack variety), and subscription delivery services. The company also supplies barista accessories (Airscape storage, Brewista scales, tampers, cleaning products), brewing equipment (Bialetti stovetop makers, AeroPress, cold brew systems, plungers), and provides wholesale supply for cafes and offices. A physical Brew Bar in Thornbury offers in-person experiences, while online brew guides support customer education.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee MIO Coffee Blends Roasted whole bean and ground coffee blends available in 11 SKUs across espresso, light, dark, decaf, and Vietnamese-style profiles; sized at 250g, 500g, and 1kg and ground for multiple brewing methods. Sold direct-to-consumer via the Shopify storefront and through wholesale channels for cafes and offices.
- Coffee MIO Nespresso-Compatible Capsules (Sabrina brand)
Companies that use Coffee MIO
Customer profileSegments3 records
Ideal customer profiles3 records
Coffee MIO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Coffee MIO partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Coffee MIO competitors and assessment
Company assessmentBroad incumbents
- Nespresso: Global single-serve coffee capsule leader. Directly competitive with Coffee MIO's Sabrina Nespresso-compatible capsule line, and overlaps broadly on premium consumer coffee positioning.
Direct peers
- Market Lane Coffee: Melbourne-based specialty roaster with multiple cafes and a strong DTC/online retail business. Overlaps with Coffee MIO in Melbourne heritage, specialty coffee positioning, and brew-focused retail experience.
- St Ali Coffee Roasters: Melbourne-based specialty roaster with a flagship cafe, wholesale supply, and DTC e-commerce. Closely comparable to Coffee MIO's Melbourne roastery-cafe-retail model and target customer base of home baristas and cafes.
- Seven Seeds Coffee Roasters: Melbourne specialty roaster serving both wholesale cafe and direct-to-consumer channels with a similar blend of beans, equipment, and cafe heritage. Comparable to Coffee MIO across product range, geography, and B2B/B2C mix.
- Ona Coffee: Australian specialty roaster with cafes, wholesale, and DTC; recipient of multiple barista championship awards. Comparable to Coffee MIO as another Australian specialty roaster competing in the same wholesale and consumer channels.
- Single O: Australian specialty roaster with wholesale, subscription, and DTC cafe channels. Comparable to Coffee MIO in subscription model, roasting heritage, and multi-channel specialty coffee distribution.
- Proud Mary Coffee: Melbourne specialty roaster with cafes, wholesale, and online coffee subscription. Comparable to Coffee MIO in product mix, target customer, and omni-channel specialty coffee model.
- Campos Coffee: Australian specialty coffee roaster founded in Sydney with a similar omni-channel model of DTC e-commerce, wholesale cafe supply, and physical cafes. Directly comparable to Coffee MIO in roasting heritage, product mix, and B2B/B2C distribution.
- Padre Coffee: Melbourne-origin specialty roaster with wholesale, online retail, and cafe operations. Similar to Coffee MIO across roasting, subscription, and wholesale cafe supply.
Regional players
- Breville Group: Australian-listed coffee equipment manufacturer (Breville, Sage). Comparable to Coffee MIO's complementary coffee equipment retail business through shared Melbourne/Australian coffee culture and consumer base, though Breville is primarily an equipment OEM rather than a roaster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Coffee MIO social profiles
Digital presenceCoffee MIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coffee MIO leadership team
Management profileNumber of profiles
Coffee MIO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coffee MIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coffee MIO
What does Coffee MIO do?
Coffee MIO is a Melbourne-based coffee roaster that produces and sells roasted coffee blends (whole bean and ground), Nespresso-compatible capsules under the Sabrina brand, and a range of barista accessories and brewing equipment. The company distributes primarily through its Shopify e-commerce store with Australia-wide shipping, a physical brew bar and pickup location in Thornbury, and a dedicated B2B wholesale program supplying cafes, offices, and commercial operators.
Is Coffee MIO a public or private company?
Coffee MIO is a private company. It is classified as family owned and is currently operating.
When was Coffee MIO founded?
Coffee MIO was founded in 1965. It employs 11 to 50 people.
Where is Coffee MIO based?
Coffee MIO is headquartered in Melbourne, Australia, in the Oceania region.
How does Coffee MIO make money?
Four revenue lines are on record. Coffee Product Sales are the primary driver. The others are coffee Subscriptions, coffee Equipment & Accessories and wholesale & Cafe Supply.
Who are Coffee MIO's main competitors?
Nespresso is listed as a broad incumbent. Direct peers are Market Lane Coffee, St Ali Coffee Roasters, Seven Seeds Coffee Roasters, Ona Coffee, Single O, Proud Mary Coffee, Campos Coffee and Padre Coffee. Breville Group is listed as a regional player.
Does Coffee MIO have an API?
No public API is recorded for Coffee MIO.
What industry is Coffee MIO in?
Coffee MIO's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAC, Coffee Blending & Flavoring, with a secondary code of CRADAHAH, Single-Serve Coffee (Pods, Capsules). Its NAICS code is 311920 and its SIC code is 2080.