What Aulalivre does

Aulalivre is a Brazilian EdTech company, founded in Porto Alegre in 2011, that operates a direct-to-consumer online learning platform focused on preparation for ENEM (the Brazilian National High School Exam) and vestibulares (university entrance exams). The company has been active for over a decade and claims to have impacted millions of students across Brazil, helping thousands gain admission to higher education. Its platform, hosted at plataforma.aulalivre.net, delivers video lessons across 14+ disciplines (Português, Matemática, História, Geografia, Literatura, Física, Química, Biologia, Inglês, Espanhol, Redação, Arte, Sociologia, Filosofia), supplemented by weekly live-streamed classes, downloadable PDF apostilas, commented exercises, simulated exams, an essay-correction service (Correção de Redações) following ENEM grading criteria, a doubt-resolution service (Tira-dúvidas), and a personalized study-plan module (Plano de Estudos Personalizado). A performance-tracking visualization tool called Termômetro ENEM aggregates student learning data across topics and disciplines.

The company runs a content-first go-to-market strategy anchored by a YouTube channel that distributes free recorded lessons and ENEM question walkthroughs as top-of-funnel acquisition, complemented by active profiles on TikTok, Instagram, Facebook, and Twitter. Free registration on the platform unlocks a limited set of tools, while full functionality is gated behind three annual subscription tiers: VestEnem Básico (R$406.80, 12x of R$33.90), VestEnem Completo (R$634.80, 12x of R$52.90, also available monthly at R$89.80), and VestEnem Top (R$693.60, 12x of R$57.80). Payments are accepted via credit card, PIX (with a 5% discount), and bank slip, and all plans carry a 7-day money-back guarantee. The company remains privately held, founder-owned, with a headcount of 11-50 employees and only modest disclosed outside funding (cumulative ~R$121,714 across 2013 and 2015 seed rounds from Pipa and Start-Up Brasil).

Name

Aulalivre

Legal name

Aulalivre.net

Website

https://aulalivre.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Aulalivre is a Porto Alegre-based Brazilian EdTech operating a direct-to-consumer online platform that prepares individual students for ENEM and vestibular entrance exams via video lessons, live classes, essay correction, mock exams, and personalized study plans, monetized through tiered annual subscriptions acquired via a YouTube-led freemium funnel.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Homework Help (Multi-Subject) (EDANADAA)

Keywords

• Online test preparation
• ENEM exam prep
• Vestibular prep courses
• Edtech learning platform
• Video-based tutoring

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Plans: Annual and monthly subscription plans providing access to the complete online learning platform including video lessons, study materials, live classes, exercise tracking, essay correction, and simulated exams. Three tiers: Básico (basic), Completo (complete), and Top (premium). Revenue is recurring subscription-based with monthly or annual billing cycles.
2. Free Content / YouTube Channel: Free educational content distributed via YouTube including recorded lessons and ENEM question walkthroughs, serving as top-of-funnel acquisition for paid subscriptions rather than a direct revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aulalivre operates a subscription-based online learning platform (plataforma.aulalivre.net) that prepares individual Brazilian students for the ENEM (National High School Exam) and vestibular (university entrance) exams. The platform delivers video lessons across 14+ disciplines, weekly live classes, personalized study plans, simulated exams, essay correction, downloadable PDF materials, and a performance-tracking tool (Termômetro ENEM), sold in three annual subscription tiers.

Product overview

Aulalivre is an online education platform focused on ENEM and Brazilian vestibular (university entrance) exam preparation. The platform operates a three-tier subscription model: VestEnem Básico (entry), VestEnem Completo (intermediate), and VestEnem Top (premium), all providing access to video lessons, live classes, personalized study plans, mock exams, essay corrections, and PDF materials. Core features include the Termômetro ENEM for performance tracking, live teaching sessions, and question-answer support. Students can access content across 16 disciplines including Portuguese, Mathematics, Sciences, History, Geography, Literature, and Languages.

Differentiator

Problem solved

Functional benefit

Brands

• VestEnem Básico: Entry-level subscription plan for ENEM and vestibular preparation including personalized study plan, weekly live classes, PDF support materials, commented exercises, mock exams, 1 essay correction per month, and 2 questions answered per month. Priced at R$406.80 annually (12x of R$33.90).
• VestEnem Completo
• VestEnem Top

Products and services

• Aulalivre Online Prep Platform (VestEnem subscription) Subscription-based online learning platform (plataforma.aulalivre.net) that prepares individual Brazilian students for the ENEM and vestibular university entrance exams, providing video lessons across 14+ disciplines, weekly live classes, personalized study plans, simulated exams, essay correction, PDF materials, and the Termômetro ENEM performance-tracking tool. Sold in three annual subscription tiers (Básico, Completo, Top) with a 7-day money-back guarantee.

Quantifiable outcome

• Millions of students impacted across Brazil
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Curso Abril: Curso Abril is a Brazilian online education brand offering preparatory courses for ENEM, vestibulares, and competitive exams, backed by the Abril media group. It overlaps with Aulalivre as a broader incumbent in the same exam-prep category.
• Cogna Educação: Cogna Educação is one of Brazil's largest private education groups, owning brands such as Vasta, Kroton, and Geekie that offer K-12 and ENEM/vestibular prep products. It is a broad incumbent operating across the same target student base with substantially greater scale and resources than Aulalivre.
• Arco Educação: Arco Educação is a major Brazilian K-12 education company with digital learning platforms and prep offerings for ENEM and vestibular candidates. It is a broad incumbent that overlaps with Aulalivre on supplementary online learning content for high-school students.
• Khan Academy Brazil: Khan Academy operates a Brazilian Portuguese version offering free video lessons and exercises across multiple subjects used by ENEM and vestibular candidates. It competes with Aulalivre's free YouTube content as a broad incumbent with global scale and a non-profit, fully-free model.

Direct peers

• Stoodi: Stoodi is a Brazilian online test-prep platform focused on ENEM and vestibular preparation, offering video lessons, exercises, and personalized study tools via subscription. It is a direct competitor to Aulalivre in the same niche and with a similar product structure.
• Descomplica: Descomplica is one of the largest Brazilian ed-tech platforms focused on ENEM and vestibular preparation, offering online courses, live classes, and study plans via subscription. It directly competes with Aulalivre in the same target market of college-entrance candidates with a similar D2C subscription model.
• Geekie: Geekie is a Brazilian adaptive-learning ed-tech platform serving K-12 and ENEM/vestibular preparation, now part of Cogna. It is a direct competitor offering personalized learning paths and analytics-based study tools comparable to Aulalivre's Termômetro ENEM.
• Me Salva!: Me Salva! is a Brazilian ed-tech platform providing ENEM and vestibular preparation through online video lessons, exercises, and study plans. It is a direct competitor serving the same student segment with comparable subscription and free-content dynamics.

Others

• Eleva Educação: Eleva Educação operates a network of K-12 schools and a digital learning platform with content for Brazilian high-school students, including ENEM preparation. It is thematically related to Aulalivre as a Brazilian education content provider but competes primarily in school-based delivery rather than direct subscription.

Emerging players

• Passei Direto: Passei Direto is a Brazilian student platform offering study materials, exercises, and peer-to-peer learning resources for ENEM and vestibular candidates. It overlaps with Aulalivre on supplemental study support but focuses more on crowdsourced materials than instructor-led video courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aulalivre
• YouTubeyoutube.com/channel/UC4zG6UeNUn-HM6UEFFkiESA
• Facebookfacebook.com/aulalivre
• Instagraminstagram.com/aulalivre
• TikToktiktok.com/@aulalivre?_t=8ZUesMrNxFV&_r=1.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aulalivre