Butler's Orchard Market Inc

What Butler's Orchard Market Inc does

Butler's Orchard Market Inc is a third-generation, family-owned farm and agritourism business headquartered at 22222 Davis Mill Road, Germantown, Maryland, founded in 1950 by George and Shirley Butler on a 37-acre plot and now operating across 300+ acres of diversified crops. The underlying production technology is an Integrated Pest Management (IPM) system that combines conventional and organic methods — scouting, traps, horticultural oils, predatory bugs, composting, cover cropping, pruning, and irrigation — to grow 25+ non-GMO varieties of fruits, vegetables, flowers, and trees. The business model is asset-heavy and direct-to-consumer, generating revenue through the year-round Farm Market retail storefront, the on-site Farmer's Porch Kitchen (operated by Chef Jay), a container-based Pick Your Own operation (strawberries, blueberries, blackberries, apples, flowers, herbs, peppers, tomatoes, Christmas trees), and a portfolio of seasonal festivals (Bunnyland, Spring Festival, Strawberry Festival, Sunflower Spectacular, Pumpkin Festival).

Revenue mechanics are uniformly unit-based, pay-as-you-go pricing: $5-$20 per person festival admission, $5 PYO admission plus container pre-purchase, $89.95+ Christmas trees, $345-$1,500 private event rentals, and $9-$10 field trip rates. A subscription season pass is also offered for repeat visitors. Distribution is exclusively physical at the single Germantown site plus an online bulk-order e-commerce portal for pickup; reservations run through third-party ticketing platforms (ticketspice, agprobookit). Customer segments span families and individual consumers (primary), school and educational groups, private event hosts (birthdays, showers, corporate gatherings), and photography clients, all drawn from the Washington DC / Baltimore / Northern Virginia metro catchment. Marketing is community-led, executed through Facebook, Instagram, Twitter, email newsletters, SEO, and word-of-mouth.

Name

Butler's Orchard Market Inc

Legal name

Butler's Orchard

Website

https://butlersorchard.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Butler's Orchard Market Inc is a third-generation, family-owned farm and agritourism operation in Germantown, Maryland, running 300+ acres of pick-your-own crops, a year-round farm market, on-site dining, seasonal festivals, and private event hosting for DC/Baltimore metro families, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Farm Market and Agritourism

NAICS

Fruit and Tree Nut Farming (1113), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Pick your own produce
• Farm market retail
• Agritourism festivals
• Seasonal farm events
• U-pick fruit operations

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Farm Market Retail Sales: On-site retail sales of farm-fresh produce, bakery items, preserves, local honey, gourmet condiments, seasonal decor, and grocery items. Includes freezer and fridge cases with locally sourced pork, milk, cheese, and specialty items.
2. Pick Your Own Operations: Customers purchase containers with pre-paid fruit when making reservations. Online booking required with $5/person admission. Crops include strawberries, blueberries, blackberries, flowers, herbs, peppers, tomatoes, potatoes, apples, and Christmas trees.
3. Farm Market On-Site Dining: The Farmer's Porch Kitchen serves freshly made food including pizzas, sandwiches, small bites, and seasonal offerings prepared by Chef Jay.
4. Festival Admission: Ticket sales for seasonal festivals including Bunnyland ($13.50-16.50), Spring Festival ($13.50), Strawberry Festival ($13.50), Sunflower Spectacular ($6-15), Pumpkin Festival ($18-20), and Christmas/Holiday events. Prices vary by day and online vs gate admission.
5. Event Venue Rentals: Private event hosting including birthday parties ($250-$800), Hayloft rental ($1,500), Party Barn rental ($750), Bonfire sites ($345-$745), Hayrides, and special events. Food packages and add-ons available.
6. Photography Sessions: Two-hour photography session windows starting at $100 for single client or $150 for multi-client sessions. Available at various farm locations including pond, orchards, flower garden, and pumpkin patch.
7. Seasonal Wreaths and Decor: Winter wreath department offering pre-designed and custom wreaths. Fresh wreaths starting at $23.50, grapevine wreaths starting at $8.99. Also includes swags, window dressings, and mantle dressings.
8. Fall Bulk Orders: Online ordering for bulk fall items including pumpkins, donuts, cider, and produce for organizations and families. $25 handling fee applied. Orders must be placed 3+ days in advance.
9. Farm Park General Admission: $5/person general admission to 5-acre Farm Park with giant slides, farm animals, pedal tractors, playground, and combine tractor slide. Children under 24 months free.
10. Christmas Tree Sales: Cut-your-own Christmas trees at $89.95+tax each. Douglas and Canaan Firs available. $5/car admission includes access to Holiday Harvest Days at Farm Park. Military discount available.
11. Field Trip Programs: Organized field trips for school groups, camps, and organizations. Summer field trips at $10/person, Fall Pumpkin Patch at $9/person, with minimum group sizes of 20 people.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Butler's Orchard operates a 300+ acre family farm offering seasonal pick-your-own produce across 25+ varieties of fruits, vegetables, flowers, and Christmas trees. The business runs a year-round Farm Market selling farm-fresh produce, bakery items, preserves, local honey, and specialty goods, complemented by five major seasonal festivals (Bunnyland, Spring Festival, Strawberry Festival, Sunflower Spectacular, Pumpkin Festival), a 5-acre Farm Park, event venue hosting, field trip programs, professional photography sessions, and on-site dining at the Farmer's Porch Kitchen.

Product overview

Butler's Orchard Market Inc operates as a diversified agritourism and farm market business. The core offering is Pick Your Own produce (over 23 varieties of fruits, vegetables, flowers, and Christmas trees on over 300 acres). The Farm Market provides year-round retail sales of seasonal produce, bakery items, and specialty goods, complemented by seasonal festivals (Bunnyland, Spring Festival, Strawberry Festival, Sunflower Spectacular, Pumpkin Festival) and holiday offerings (Wreath Department, Christmas Trees). Event services include private party hosting (Birthdays & Parties, Bonfires & Hayrides, Special Events) and educational Field Trips. The operation also includes a 5-acre Farm Park for visitor entertainment and the Farmer's Porch Kitchen for on-site dining. The company is family-owned through three generations, with farming operations using Integrated Pest Management practices on non-GMO crops.

Differentiator

Problem solved

Functional benefit

Brands

• Farmer's Porch Kitchen: On-site restaurant and food service located in the Farm Park, serving fresh-made dishes, pizzas, sandwiches, and seasonal offerings.
• Wreath Department

Products and services

• Pick Your Own

Quantifiable outcome

• 75 years of continuous family farm operation in Montgomery County
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Doc Waters CiderycoreStrategic or Co-development PartnerDoc Waters Cidery is a local cidery owned by the Butler Family. The orchard at Doc Waters Cidery offers apple picking field trips with over 30 different apple varieties. Field trip groups visiting Doc Waters September 3-12 can also visit Butler's Orchard Farm Park after their apple picking experience.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Great Country Farms: Purcellville, VA agritourism farm offering pick-your-own, seasonal festivals, CSA, farm market, and event venues; serves the DC metro with a near-identical product mix to Butler's Orchard, including corn mazes, pumpkin patches, and farm play areas.
• Larriland Farm: Woodbine, MD pick-your-own farm with farm market, seasonal berry/fruit/vegetable harvesting, and fall pumpkin operations; located in the same Mid-Atlantic corridor as Butler's with a directly overlapping u-pick and farm market model.
• Sharp's at Waterford Farm: Brookeville, MD farm offering pick-your-own produce, school field trips, private events, bonfires, and farm tours; a direct competitor within the same Montgomery County service area for educational and agritourism programming.
• Catoctin Mountain Orchard: Thurmont, MD family orchard with pick-your-own cherries, peaches, apples, and pumpkins plus a farm market and bakery; Mid-Atlantic multi-generational farm combining crop production with direct-to-consumer retail very similar to Butler's.
• Baugher's Orchard & Farm: Westminster, MD multi-generational family orchard operating pick-your-own fruit, farm market, bakery, and restaurant/ice cream parlor; comparable in scale, family ownership, and combination of crop production plus direct-to-consumer retail/dining.
• Ticonderoga Farms: Chantilly, VA agritourism farm offering seasonal festivals, pick-your-own produce, Christmas trees, and family activities; directly comparable to Butler's in product mix and DC metro target market.
• Homestead Farms: Poolesville, MD pick-your-own farm in the Montgomery County agricultural reserve offering berries, vegetables, and pumpkin picking with a farm market; geographically and operationally the closest comparable to Butler's Orchard.
• Clark's Elioak Farm: Ellicott City, MD agritourism farm featuring pick-your-own, a petting farm, hayrides, birthday parties, and seasonal events; mirrors Butler's combination of u-pick produce, festival programming, and group event hosting.
• Cox Farms: Centreville, VA large-scale agritourism destination featuring seasonal festivals (Fall Festival, Fields of Fear), pick-your-own, farm market, and group events; comparable business model at a larger scale, serving the same DC metro consumer base.

Broad incumbents

• Wegmans Food Markets: Major Mid-Atlantic grocery chain carrying local produce, bakery items, and seasonal goods that overlap with Butler's farm market assortment; represents the broader competitive set for the farm market retail side of Butler's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ButlersOrchard
• Facebookfacebook.com/ButlersOrchard1
• Instagraminstagram.com/butlersorchard
• LinkedInlinkedin.com/company/butlers-orchard

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butler's Orchard Market Inc