Ellequate
- Company typePrivate
- Founded2018
- HeadquartersCincinnati, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ellequate does
Ellequate (legally Queen City Certified, Inc., incorporated in Delaware and operating from Cincinnati, Ohio) is a workplace intelligence software company that combines employee experience assessment with AI-powered compensation analysis for HR leaders and employers. The platform is built around three core products: the Fair Pay Index, a free 15–20 minute benchmarking assessment that produces a tiered (Emerging/Building/Advancing/Leading) PDF scorecard within two business days; the Employee Experience membership, which delivers proprietary surveys and organizational assessments across six areas (Hiring Practices, Pay Equity, Work-Life Integration, Representation in Leadership, Professional Development, Workplace Culture), paired with a dedicated human coach and optional Bronze/Silver/Gold certification; and Compensation Intelligence, an AI-driven module that connects market context with skills, internal role value, and compensation philosophy through job-description bias detection, pay-gap anomaly detection, and scenario modeling. Underlying technical components include Ellequate's proprietary scoring rubric, seven years of accumulated employee data feeding the Beyond Market Rate framework, and integration of generative AI and optimization models within the compensation workflow.
Ellequate firmographics
Firmographics- Name
- Ellequate
- Legal name
- Queen City Certified, Inc.
- Website
- https://ellequate.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ellequate industry classification
Industry- Product category
- HR Technology / Compensation Intelligence
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Compensation Planning & Total Rewards (BPACAPAH)
- akta.pro secondary industries
- Workforce Analytics, Reporting & Labor Cost Management (BPACAIAL), Workforce Analytics & HR Metrics Advisory (BPACAJAK)
Keywords
Where Ellequate is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ellequate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Employee Experience Membership: Full platform access including employee surveys, organizational assessments, coaching, recommendations, action planning tools, benchmarking, and optional Leader in Workplace Equity certification. Includes dedicated coach support.
- Fair Pay Index (Free Tier): Free assessment taking 15-20 minutes providing PDF scorecard with strengths/opportunities, tailored action plan, and annual re-assessment. Optional paid additions include acrylic award, digital badges, and strategy sessions.
- Partner Program Revenue: Partners (Chambers of Commerce, HR Associations, etc.) can offer Fair Pay Index to their employer communities at no cost to the partner. Ellequate handles scoring, delivery, and employer follow-up.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Fair Pay Index - Basic assessment |
| Subscription | Annual | Employee Experience Membership - Full platform access |
| Other | Pay-as-you-go | Software Engineering Intern - Summer 2026 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Ellequate product offering
Product offeringCore offering
Ellequate provides a workplace intelligence platform that combines employee experience surveys and organizational assessments with AI-powered compensation intelligence. Employers use the platform to benchmark fair pay practices via the free Fair Pay Index, analyze pay gaps using the AI-driven Compensation Intelligence tool, and pursue Leader in Workplace Equity certification. Each paid membership includes a dedicated coach to help translate insights into consistent, explainable pay and workplace decisions.
Product overview
Ellequate offers a unified platform combining Employee Experience insights with AI-powered Compensation Intelligence. The core portfolio includes the Fair Pay Index™ (a free benchmarking tool with tiered recognition), Employee Experience (surveys and assessments across six workplace areas), Compensation Intelligence (AI-driven pay structuring and analysis), and Leader in Workplace Equity Certification (Bronze/Silver/Gold tiers available as an add-on to membership). Every member receives dedicated coaching to support implementation and ongoing workplace equity improvement.
Differentiator
Problem solved
Functional benefit
Products and services
- Fair Pay Index A free 15-20 minute self-serve assessment that benchmarks an employer's fair pay practices across seven categories of pay equity, awarding recognition across four cumulative tiers (Emerging, Building, Advancing, Leading). Delivered as a PDF scorecard within 2 business days, including strengths, opportunities, and a tailored action plan.
- Employee Experience A subscription platform combining employee surveys and organizational assessments covering six key areas (Hiring Practices, Pay Equity, Work-Life Integration, Representation in Leadership, Professional Development, and Workplace Culture). Includes a dedicated coach, action planning tools, benchmarking, and recommendations for HR teams.
- Compensation Intelligence An AI-driven compensation platform that connects market context with skills, responsibilities, internal role value, and compensation philosophy. Features include job description analysis (identifying biased language), pay structure design, pay gap detection, and scenario modeling for testing compensation strategies.
- Leader in Workplace Equity Certification A three-tier (Bronze, Silver, Gold) certification program recognizing employers demonstrating commitment to fair and transparent workplaces. Certification is valid for two years; Silver and Gold require pay equity audits and minimum paid parental leave standards (6 and 12 weeks respectively).
Quantifiable outcome
- Organizations have observed measurable improvements in employee experience after implementing recommendations
- +2 more outcomes
Companies that use Ellequate
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Ellequate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Ellequate partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Chambers of CommercecorePartners can offer the Fair Pay Index to their employer communities at no cost. Provides co-branded landing pages, unique partner URLs, badges, certificates, and cohort data for programming and market intelligence.
- Community FoundationscorePartners can offer the Fair Pay Index to their employer communities at no cost. Provides research-backed recognition program for employer communities served by the foundation.
- HR Associations and Professional SocietiescorePartners can offer the Fair Pay Index to their member employers at no cost. Supports recognition events with badges, certificates, and employer-facing materials.
- PEO and HR Services CompaniescorePartners can offer the Fair Pay Index to their client employers at no cost. Provides fully managed platform with Ellequate handling scoring, delivery, and employer follow-up.
- Women's CommissionscorePartners can offer the Fair Pay Index to employer communities at no cost. Supports gender equity initiatives with evidence-based assessment and recognition.
- Workforce Boards and Economic Development OrganizationscorePartners can offer the Fair Pay Index to their employer communities at no cost. Provides year-over-year participation data to track community advancement over time.
- CintrifuseminorSelected for Venture Velocity cohort 2024, a program for Cincinnati-based early-stage founders providing networking and growth support.
- Together DigitalminorPartnered for Women in Tech events including International Women's Day programming featuring women leaders in tech across Cincinnati.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ellequate competitors and assessment
Company assessmentDirect peers
- Trusaic: Trusaic provides pay equity, diversity, and workforce analytics software with a focus on regulatory compliance (e.g., OFCCP, EEOC). Its PayParity and Diversity data products overlap with Ellequate's compensation intelligence and equity benchmarking capabilities.
- Salary.com: Salary.com provides compensation data, salary benchmarking, and compensation management software to HR professionals. Its CompAnalyst platform competes with Ellequate's Compensation Intelligence product for HR teams building pay structures.
- Syndio: Syndio is a pay-equity analytics platform focused on gender and race pay gap analysis, pay-equity audits, and regulatory compliance reporting. It overlaps directly with Ellequate's pay-equity and Fair Pay Index offering, particularly for employers conducting structured pay-equity audits.
- Pave: Pave is a venture-backed compensation intelligence platform offering AI-driven pay benchmarking, pay-range creation, and scenario modeling for HR teams. It is the closest direct competitor to Ellequate's Compensation Intelligence product in functionality and buyer (HR leaders and compensation teams).
- Visier: Visier is a workforce analytics and people analytics platform that provides HR data insights, pay analytics, and benchmarking for HR and business leaders. It competes with Ellequate in the workforce/pay analytics category, particularly with larger enterprises.
- Payscale: Payscale is an established compensation data and software company providing market benchmark data, pay structure design, and pay-equity analysis to HR leaders. It directly competes with Ellequate in the compensation intelligence and pay-equity analysis use case.
Emerging players
- HiBob: HiBob is a modern HRIS platform for mid-market employers that includes compensation review, employee surveys, and people analytics. It overlaps with Ellequate in employee experience and compensation workflows for mid-sized organizations.
- CandorIQ: CandorIQ is an emerging compensation planning and people analytics platform that helps HR teams design pay structures and model compensation scenarios. It is a comparable emerging-stage competitor in the AI-driven compensation planning category.
Broad incumbents
- Workday: Workday is a broad HCM and workforce management incumbent with native compensation planning, workforce analytics, and people analytics modules. It serves the same HR-leader buyer as Ellequate but as part of an integrated enterprise HCM suite.
- ADP: ADP is a large incumbent in payroll, HR, and workforce management with growing capabilities in pay-equity analysis and HR analytics. It targets the same HR-leader buyer as Ellequate and competes on bundled HR/payroll value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ellequate social profiles
Digital presenceEllequate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ellequate leadership team
Management profileNumber of profiles
Profiles3 records
Ellequate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ellequate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ellequate
What does Ellequate do?
Ellequate provides a workplace intelligence platform that combines employee experience surveys and organizational assessments with AI-powered compensation intelligence. Employers use the platform to benchmark fair pay practices via the free Fair Pay Index, analyze pay gaps using the AI-driven Compensation Intelligence tool, and pursue Leader in Workplace Equity certification. Each paid membership includes a dedicated coach to help translate insights into consistent, explainable pay and workplace decisions.
Is Ellequate a public or private company?
Ellequate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ellequate founded?
Ellequate was founded in 2018. It employs 1 to 10 people.
Where is Ellequate based?
Ellequate is headquartered in Cincinnati, United States, in the North America region.
How does Ellequate make money?
Three revenue lines are on record. Employee Experience Membership is the primary driver. The others are fair Pay Index (Free Tier) and partner Program Revenue.
Who are Ellequate's main competitors?
Direct peers on record are Trusaic, Salary.com, Syndio, Pave, Visier and Payscale. Emerging players are HiBob and CandorIQ. Broad incumbents are Workday and ADP.
Does Ellequate have an API?
No public API is recorded for Ellequate.
What industry is Ellequate in?
Ellequate's product category is HR Technology / Compensation Intelligence. Its primary akta.pro industry code is BPACAPAH, Compensation Planning & Total Rewards, with a secondary code of BPACAIAL, Workforce Analytics, Reporting & Labor Cost Management. Its NAICS code is 541612 and its SIC code is 8742.