PEO Advisors

What PEO Advisors does

PEO Advisors is a privately held Professional Employer Organization (PEO) brokerage and consulting firm founded in 2010 and headquartered in Dunedin, Florida. The company functions as an intermediary that connects small-to-medium sized businesses with a network of preferred PEO providers for workers' compensation, payroll administration, employee benefits, human resources, and safety/risk management. It serves two primary customer segments directly: SMBs seeking bundled employment-related services, and a channel network of over 250 property and casualty insurance agencies nationwide that facilitate Workers' Compensation placements through its platform.

Revenue is generated primarily through commissions on PEO service placements and affiliate/referral fees from partners including Pre-Paid Legal (LegalShield), Aflac, and payroll funding providers. PEO services are quote-based with multi-year contracts, while supplemental products are sold on monthly subscriptions. The company employs a dual go-to-market motion: partner-driven distribution via its agency network, and direct inside-sales and enterprise-field outreach to SMBs requiring tailored PEO solutions. Marketing assets include the 'Everything PEO!' weekly radio show, authored book 'Workers' Comp Made Easy', and active organic social media presence. No proprietary technology platform has been disclosed.

The management team is led by co-founders Evan Collart (20+ years in PEO; previously co-founded and sold multiple seven-figure PEO brokerages) and Eric Chakirelis (former real estate appraisal firm founder). The firm received the 2022 Top Ten PEO Services Award from Manage HR Magazine and the 2024 Most Prominent Leaders in the Insurance Industry recognition from USA Leaders. The company remains privately held with no disclosed external institutional funding.

Name

PEO Advisors

Legal name

PEO Advisors LLC

Website

https://peoadvisors.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

PEO Advisors is a Florida-based PEO brokerage founded in 2010 that connects small-to-medium businesses with preferred PEO providers for workers' compensation, payroll, benefits, HR, and risk management via a network of 250+ agency partners.

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) Brokerage Services

NAICS

Professional Employer Organizations (56133), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• PEO brokerage services
• Workers compensation coverage
• Payroll administration services
• Employee benefits management
• HR outsourcing services

Headquarters

HQ city

Dunedin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. PEO Services Commission: PEO Advisors earns commissions by connecting businesses with preferred PEO providers. The company facilitates workers' compensation, payroll administration, employee benefits, HR services, and risk management.
2. Partner Referrals: Revenue generated through referral arrangements with business funding providers and additional service providers including Pre-Paid Legal and Aflac supplemental plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

PEO Advisors operates as a brokerage connecting small-to-medium sized businesses with a vetted network of preferred PEO providers across the United States. The company facilitates workers' compensation coverage, payroll and tax administration, employee benefits, human resources support, and safety/risk management, supplemented by referral partnerships for legal services, supplemental insurance (Aflac), and business funding.

Product overview

PEO Advisors is a PEO solutions broker offering a unified platform of employment-related services for small-to-medium businesses. The core offering is PEO Services (Workers Compensation, Payroll Administration, Employee Benefits, Human Resources, Safety/Risk Management), supplemented by Pre-Paid Legal Services and Aflac Supplemental Plans for employee benefits, plus Business Funding for operational capital. The company also produces 'Everything PEO!' media content and authored 'Workers' Comp Made Easy' as educational resources. Founded in 2010, they serve clients across most U.S. states through a network of 250+ agency partners.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• In 2022, PEO Advisors received the Top Ten PEO Services Award by Manage HR magazine
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Payroll Funding CompaniescoreGTM or Marketing Partner · 1 January 2010Referral partnership with payroll funding providers allowing PEO Advisors to offer comprehensive business funding solutions to clients alongside their PEO services. Partners include payrollfundings.com and payrollfundingcompany.com.
• Preferred PEO Providers NetworkcoreStrategic or Co-development Partner · 1 January 2010Network of vetted PEO providers that PEO Advisors works with to match clients with the best solutions. This network handles workers' compensation, payroll, benefits, and HR services for clients across various industries.
• Property and Casualty Agency PartnerscoreChannel Partner/ Reseller/ Distributor · 1 January 2010Over 250 property and casualty agencies partner with PEO Advisors to facilitate Workers' Compensation coverage for their clients. Partners benefit from new revenue streams, value-added services for clients, and commission protection (no AOR recognition).
• Pre-Paid Legal (LegalShield)minorGTM or Marketing PartnerPartnership offering Pre-Paid Legal Services to PEO Advisors clients. Personal plans starting at $19.99/mo, Business plans at $49.99/mo. Provides assistance with contracts, vendor payment issues, and business legal matters.
• AflacminorGTM or Marketing PartnerPartnership offering Aflac Supplemental Plans including Cancer, Disability, Dental, Life, Critical Care, Accidental, Vision, and Hospital coverage. Addresses needs when Major Medical Insurance is too expensive or employee participation is struggling.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Deel: Global Employer of Record and HR platform rapidly expanding into U.S. SMB PEO/HR services. Represents the emerging digital-first threat that could compress demand for traditional PEO brokers over time.
• Gusto: SMB-focused payroll, benefits, and HR platform. Targets the same 'business of employment' pain points PEO Advisors addresses for small businesses, with a direct-to-customer technology model that can disintermediate broker-led PEO sales.

Broad incumbents

• ADP TotalSource (ADP Lyric): ADP's PEO offering providing co-employment, benefits, payroll, and HR for SMBs. Largest incumbent PEO and the most likely to push direct SMB relationships that bypass independent PEO brokers like PEO Advisors.
• Paychex: Payroll, HR, and PEO (Paychex PEO / Oasis) provider with national scale. Comparable because it bundles the same workers' comp, payroll, and benefits services PEO Advisors brokers, and competes both as a potential PEO supplier and an end-provider.
• Insperity: Large, publicly-traded PEO provider offering workers' comp, payroll, benefits, and HR services to SMBs and mid-market companies. PEO Advisors' 'Preferred PEO Providers Network' likely includes Insperity-like carriers; they could also disintermediate the broker layer by going direct.
• TriNet: Major PEO serving small and mid-size businesses with co-employment, payroll, benefits, and HR support. Competes for the same SMB segment PEO Advisors serves and is a candidate 'Preferred PEO Provider' inside PEO Advisors' own network.
• Oasis Outsourcing (a Paychex company): PEO provider offering workers' comp, payroll, benefits, and HR to SMBs. Comparable to PEO Advisors' curated 'Preferred PEO Providers' in product mix and to its SMB target customer base.

Direct peers

• Alcott HR: Florida-headquartered PEO and HR outsourcing firm serving SMBs with payroll, benefits, workers' comp, and HR support. Closely matches PEO Advisors' profile in geography, customer segment, and service mix.
• Justworks: Modern PEO platform serving SMBs with bundled payroll, benefits, HR, and compliance. Competes with PEO Advisors for the same small-to-medium business customer but delivers services directly via technology rather than through a broker network.
• FrankCrum: PEO provider operating in Florida and surrounding states offering payroll, workers' comp, benefits, and HR outsourcing. Closely comparable as a regional PEO competitor to PEO Advisors' Florida-anchored business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xmobile.twitter.com/peoadvisors
• Facebookfacebook.com/PEOADvisors
• LinkedInlinkedin.com/company/peo-advisors-llc
• Instagraminstagram.com/peoadvisors/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEO Advisors