Flex.bi
Flex.bi is a Riga-based SaaS business intelligence platform serving SMEs with self-service dashboards, ERP-native connectors, custom cube building, weather data integration, and an AI assistant for natural-language report generation, sold via tiered subscriptions and a certified partner channel.
- Company typePrivate
- Founded2016
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Flex.bi does
Flex.bi (legal entity SIA "Flex BI") is a privately held SaaS business intelligence and reporting company headquartered in Riga, Latvia, founded in 2016 and operating a product-led growth motion aimed at small and medium-sized enterprises. The platform is built on the proprietary eazyBI multi-dimensional analysis engine and connects to a wide range of data sources, including ERP systems (HansaWorld Standard ERP, Visma Horizon, Visma Jumis, Odoo, Priority ERP, Standard Books by Excellent), CRM and project management tools (Scoro, Zoho, Jira, Basecamp, Highrise), communications platforms (3CX, Asterisk, Zendesk), relational databases (PostgreSQL, MySQL, Oracle, ClickHouse), files (Google Sheets, CSV, XLS), and weather data via Visual Crossing. Its core product surface comprises a self-service dashboard and report builder, a Custom Cube Builder for user-defined data structures, Wallboards for TV-screen display, an AI Assistant for natural-language report generation, an SQL Extended module, and advanced custom fields with JavaScript transformations.
The company monetizes through tiered SaaS subscriptions (Business, Premium, and Enterprise plans) on monthly, annual, or multi-year billing cadences, with the weather data feature sold as a 75 EUR/month add-on plus setup and a consolidation license available with a promotional discount for 2026. Pricing is primarily quote-based and the company offers a 30-day free trial with all premium features unlocked. Go-to-market combines self-serve web signups with a certified partner channel of ERP system integrators for HansaWorld, Visma, and Odoo, supplemented by direct enterprise sales for complex multi-company deployments and government-supported international expansion (notably a 2017 LIAA trade mission to Australia and 2025 outreach into Japan via SushiTech 2025 and Startup Pitch Kobe). Customer testimonials span facility management (Cleanhouse), technology services (Digicape, Standard ERP users), and general business SMBs, with customers reportedly present in 15+ countries.
The platform claims SOC 2-aligned security practices, GDPR compliance, complete customer isolation in a multi-tenant cloud architecture hosted on UpCloud in Frankfurt, Germany, and continues to iterate with major version releases in 2020 (5.0), 2021 (6.3), 2023 (7.0), 2025 (8.0, with AI Assistant and Odoo integration), and ongoing patches into early 2026 (8.2.2). Flex.bi operates without disclosed institutional investors, M&A activity, or leadership changes, suggesting founder or small-group private ownership.
Flex.bi firmographics
Firmographics- Name
- Flex.bi
- Legal name
- SIA "Flex BI"
- Website
- https://flex.bi
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flex.bi is a Riga-based SaaS business intelligence platform serving SMEs with self-service dashboards, ERP-native connectors, custom cube building, weather data integration, and an AI assistant for natural-language report generation, sold via tiered subscriptions and a certified partner channel.
- Ownership category
- akta.pro rank
Flex.bi industry classification
Industry- Product category
- Business Intelligence Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)
- akta.pro secondary industries
- Operational/Real-Time BI & Streaming Analytics (HDAEAMAH), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Mobile BI (HDAEAMAI), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
Keywords
Where Flex.bi is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Flex.bi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Premium Plan: Cloud-based subscription with access to all premium features including weather data import, custom fields, and advanced analytics. Billed monthly or annually.
- SaaS Subscription - Enterprise Plan: On-premise or dedicated cloud deployment with full feature access, including server deployment options and advanced customization capabilities.
- Business Plan: Standard cloud subscription plan with core BI features including ERP integrations, dashboards, and standard data cubes.
- Weather Data Add-on: Premium feature add-on costing 75 EUR/month plus setup fee, available for Premium and Enterprise customers.
- Consolidation License: Multi-company consolidation feature with promotional discount code CONSOLIDATION50% available for 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 30 days |
| Subscription | Monthly | Business Plan |
| Subscription | Annual | Premium Plan |
| Subscription | Multi-year contract | Enterprise Plan |
| Subscription | Monthly | Weather Data Add-on |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Flex.bi product offering
Product offeringCore offering
Flex.bi is a cloud-based business intelligence and reporting platform, built on the eazyBI engine, that connects to ERP, CRM, database and file sources to let SMEs build self-service dashboards, customizable data cubes and drill-down reports. It offers Premium and Enterprise tiers with advanced features such as AI-assisted natural-language report building, weather-data enrichment, multi-company financial consolidation, and on-premise server deployment for larger customers.
Product overview
Flex.bi is a self-service business intelligence and reporting platform offered as a unified product with modular integrations. The core flex.bi Platform connects to multiple data sources (ERP systems including HansaWorld, Visma Horizon, Odoo, Priority, Standard Books; CRM systems including Jira, Scoro, Zoho; databases including PostgreSQL, MySQL, Oracle, ClickHouse; and files including Google Sheets) to create dashboards, reports, and data visualizations. Key modules include Custom Cube Builder for tailored data structures, Wallboards for TV displays, and AI Assistant (version 8.0+) for natural language report building. The platform also offers a Report Library of pre-built templates and flex.bi Academy for training services. All integrations are built natively into the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- flex.bi Platform (Cloud SaaS) Cloud-based self-service business intelligence and reporting platform that connects to ERP, CRM, database and file sources to build dashboards, reports, and data visualizations; offered under Business, Premium and Enterprise subscription tiers.
- flex.bi Enterprise (On-Premise / Dedicated Server Deployment) On-premise or dedicated cloud server deployment of the flex.bi platform providing full feature access, advanced customization, and server-side control for customers with stricter security, compliance, or data residency requirements.
- flex.bi Academy Training Services Group and private training sessions, educational videos and webinars teaching customers and partners how to deploy and use the flex.bi platform and BI implementation best practices.
- flex.bi Platform version 8.0 (AI Assistant release) Major platform release introducing the AI Assistant for natural-language report building and MDX code generation, Scoro CRM integration, Odoo ERP deep integration, SQL Extended application, and Custom Cube Builder enhancements; offered as part of the flex.bi Cloud and Enterprise subscriptions.
Quantifiable outcome
- First dashboard setup in 2 hours for standardized connectors
- +2 more outcomes
Companies that use Flex.bi
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Flex.bi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability5 records
Feature6 records
Flex.bi partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Latvian IT Cluster / EDIHcoreSIA FLEX BI as member of Latvian IT Cluster participated in project No. 5.1.1.2.i.0/3/24/A/CFLA/010 for cluster support for internationalisation and development promotion of ICT sector, co-financed by European Union Recovery Fund.
- LIAA (Latvian Investment and Development Agency)coreSIA FLEX BI entered agreement No. SKV-L-2017/165 with LIAA for participation in trade mission to Australia to promote international competitiveness and increase exports of high value-added products and services.
- UpCloudcoreUpCloud provides cloud hosting services for flex.bi Cloud platform. Data center located in Germany (DE-FRA1). UpCloud is listed as flex.bi's data hosting sub-processor in the Data Processing Agreement.
- HansaWorldcoreDeep integration with HansaWorld Standard ERP providing automated data import from Sales Ledger, Financials, POS, CRM, Sales Orders, Purchase Orders, Stock, Deliveries, and other modules via REST API or file import.
- Visma (Horizon ERP)coreIntegration with Visma Horizon ERP launched in 2023. Provides automated financial reporting, budget monitoring, sales analytics, and trend forecasting capabilities.
- Visma (Jumis)majorIntegration with Visma Jumis Pro - a Latvian ERP system for business management and financial analytics.
- Excellent (Standard Books)majorIntegration with Standard Books by Excellent - providing BI capabilities for users of this ERP system.
- OdoomajorIntegration with Odoo ERP launched in April 2025. Direct connection to Odoo's native API endpoints for seamless data import from Sales, Accounting, Inventory, Projects, HR, and Custom Apps modules.
- Atlassian (Jira)majorIntegration with Jira for project tracking and issue management analytics. Includes support for Tempo timesheets.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Flex.bi competitors and assessment
Company assessmentDirect peers
- Holistics: Self-service BI platform offering similar data modeling, dashboards, and reporting for SMEs and data teams. Comparable in product scope (semantic layer, custom dimensions, scheduled reports) and customer profile (mid-market and SME data/ops teams).
- Jet Reports (insightsoftware): Excel-based reporting and BI tightly integrated with ERP systems (historically Microsoft Dynamics, now broader). Comparable in targeting ERP-centric finance/ops users with self-service reporting, though with deeper Excel-centric workflow rather than dashboards.
- eazyBI: Flex.bi is built on the eazyBI engine (eazyBI is now part of Atlassian), making this the closest direct peer in technology and target audience (BI/reporting on top of eazyBI). They share the underlying cube architecture, MDX-based reporting, and focus on ERP/Jira-adjacent users.
- Metabase: Popular open-source and cloud BI platform targeting SMEs and product teams with self-service dashboards. Similar positioning on ease-of-use, fast time-to-first-dashboard, and broad data source connectivity — a comparable alternative for budget-conscious buyers.
- Phocas Software: BI platform purpose-built for ERP users (especially mid-market manufacturers and distributors) with a focus on financial and operational dashboards. Shares flex.bi's deep-ERP-integration strategy and SME/mid-market GTM.
Broad incumbents
- Looker (Google Cloud): Google Cloud's enterprise BI platform with a semantic modeling layer (LookML). Competes with flex.bi on governed self-service analytics, but is positioned further upmarket with deeper cloud-platform integration.
- Tableau (Salesforce): Industry-leading visual analytics platform, now part of Salesforce. Overlaps with flex.bi on self-service dashboards and ERP reporting but offers a much broader feature set, larger partner ecosystem, and premium enterprise positioning.
- Microsoft Power BI: Microsoft's broad BI platform with deeply embedded Office 365 distribution and aggressive AI features (Copilot). Competes head-to-head with flex.bi on dashboards and reporting, but with vastly larger resources, bundled pricing, and enterprise mindshare.
Emerging players
- ThoughtSpot: AI-driven analytics platform with natural language search and embedded analytics. Overlaps with flex.bi's AI Assistant ambition but is positioned more upmarket with a freemium-tier analyst-first model.
- Sigma Computing: Cloud-native BI with a spreadsheet-style interface targeting business users and analysts. Comparable in self-service analytics positioning, with growing traction in mid-market and SME segments where flex.bi competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flex.bi social profiles
Digital presenceFlex.bi compliance and trust
Trust signalCompliance2 records
Flex.bi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flex.bi leadership team
Management profileNumber of profiles
Flex.bi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flex.bi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flex.bi
What does Flex.bi do?
Flex.bi is a cloud-based business intelligence and reporting platform, built on the eazyBI engine, that connects to ERP, CRM, database and file sources to let SMEs build self-service dashboards, customizable data cubes and drill-down reports. It offers Premium and Enterprise tiers with advanced features such as AI-assisted natural-language report building, weather-data enrichment, multi-company financial consolidation, and on-premise server deployment for larger customers.
Is Flex.bi a public or private company?
Flex.bi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flex.bi founded?
Flex.bi was founded in 2016. It employs 1 to 10 people.
Where is Flex.bi based?
Flex.bi is headquartered in Riga, Latvia, in the Europe region.
How does Flex.bi make money?
Five revenue lines are on record. SaaS Subscription - Premium Plan is the primary driver. The others are saaS Subscription - Enterprise Plan, business Plan, weather Data Add-on and consolidation License.
Who are Flex.bi's main competitors?
Direct peers on record are Holistics, Jet Reports (insightsoftware), eazyBI, Metabase and Phocas Software. Broad incumbents are Looker (Google Cloud), Tableau (Salesforce) and Microsoft Power BI. Emerging players are ThoughtSpot and Sigma Computing.
Does Flex.bi have an API?
Yes. REST API integration for importing data from ERP systems including HansaWorld, Visma Horizon, Odoo, Priority, and other systems via REST API endpoints. Supports OAuth 2.0 authentication. Allows custom data imports, custom field definitions, and automated data synchronization. Developer documentation is at docs.flex.bi/support-center.
What industry is Flex.bi in?
Flex.bi's product category is Business Intelligence Software. Its primary akta.pro industry code is HDAEAMAG, Financial Planning & Analysis (FP&A) & BI, with a secondary code of HDAEAMAH, Operational/Real-Time BI & Streaming Analytics. Its NAICS code is 5132 and its SIC code is 7372.