Over the Rainbow

What Over the Rainbow does

Over the Rainbow, LLC (now operating as OTR Wellness, EIN: 33-2664512) is a women-owned, trauma-informed mental health counseling practice and registered 501(c)(3) nonprofit founded in 2008 by Sarah Farnaby, PsyD and Jennifer Fuentes, MS, LPC and headquartered in the Washington, DC metro area. The firm delivers individual, couples, and group therapy alongside telehealth, clinical supervision, trainings, community education, and limited psychological testing, serving adults, adolescents, children, trauma survivors, first responders, military personnel, and humanitarian service workers across two physical offices in Washington, DC (Columbia Road NW) and Old Town Alexandria, VA. Its differentiated offering centers on trauma-specialized clinical expertise, with co-founder credentials such as ERPSCC, CAGCS, and CCTP, and embedded institutional roles including Sarah Farnaby's position as Clinical Coordinator for the Metropolitan Washington Airports Authority (MWAA) Peer Support Team.

OTR monetizes through a fee-for-service clinical model reimbursed primarily by third-party payers (Aetna, Carefirst/BCBS, CIGNA, Tricare East/Humana), with Tricare East disclosed as over 30% of caseload, plus donations via PayPal and Square that subsidize its free First Responder Wellness Program (FRWP). The 2025 conversion from a for-profit LLC to a nonprofit was explicitly undertaken to broaden trauma and wellness service coverage for local first responders, and the practice was recognized with the MWAA PD Chief's Recognition Award on January 29, 2025 for its clinical response to the DCA collision. There is no software product, no proprietary technology stack beyond standard HIPAA-compliant telehealth tooling, no external funding, and no disclosed revenue; the organization operates with a small team of licensed clinicians, post-graduate residents, and supervisors and is governed by a nonprofit board that includes federal-affiliated members from the FAA and DHS.

From a go-to-market perspective, OTR relies on warm institutional referrals (notably through MWAA and other first-responder agencies), insurance panel participation, and directory listings such as Psychology Today to drive client flow, supplemented by a clinician-authored Substack for thought-leadership reach. The firm does not pursue enterprise sales, advertising-driven demand generation, or geographic expansion beyond the DC, Virginia, and Maryland licensure jurisdictions, and capacity is reportedly constrained enough that waitlists are periodically closed. The combination of a credentialed founding team, embedded federal relationships, and a newly formalized nonprofit mission provides reputational and pipeline leverage, but the absence of scale capital, technology differentiation, and geographic breadth caps the realistic growth envelope.

Name

Over the Rainbow

Legal name

Over the Rainbow, LLC

Website

https://overtherainbowllc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Over the Rainbow (OTR Wellness) is a women-owned, trauma-informed mental health counseling practice and 501(c)(3) nonprofit in the Washington, DC metro area, serving trauma survivors, first responders, military, and humanitarian workers through therapy, telehealth, clinical supervision, and a free First Responder Wellness Program.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

Over the Rainbow, operating as OTR Wellness, is a women-owned private counseling and support services practice providing individual, couples, and group therapy alongside telehealth services for trauma survivors, first responders, military personnel, and the broader community. The practice augments direct clinical care with a specialized First Responder Wellness Program (FRWP), clinical supervision for licensure-track counselors, trainings, community education, professional case consultation, and limited psychological testing and evaluation.

Product overview

OTR Wellness is a women-owned private counseling and support services practice operating as a unified service platform rather than a software product. The portfolio centers on Individual Therapy, Couples Therapy, and Group Therapy as core offerings, augmented by Telehealth Services (delivered through HIPAA-compliant platforms) and the specialty First Responder Wellness Program (FRWP) for first responders, military, and trauma survivors. Adjunct professional services — Clinical Supervision, Trainings, Community Education events, Professional Case Consultation, and limited Psychological Testing and Evaluation — extend the practice's reach beyond direct client care. In 2025 the practice rebranded from "Over the Rainbow, LLC" to "OTR Wellness" alongside its transition to a 501(c)(3) nonprofit.

Differentiator

Problem solved

Functional benefit

Brands

• First Responder Wellness Program (FRWP): A free, confidential program offering wellness checks, debriefings, peer support consultation, and crisis response for first responders (law enforcement, fire/EMS, federal agencies, military, and frontline medical providers), currently available at the Old Town Alexandria office or virtually, and at the DC office upon request.

Products and services

• Individual Therapy One-on-one therapy sessions provided by licensed counselors addressing trauma, anxiety, depression, life transitions, and other mental health concerns for adults, adolescents, and children.
• Couples Therapy Therapy services for couples, supporting relationship communication, conflict resolution, and shared mental health goals.
• Group Therapy Facilitated group therapy sessions for shared concerns and peer support among participants.
• Telehealth Services Remote therapy sessions delivered through HIPAA-compliant platforms to support secure, virtual access to counseling from any location.
• First Responder Wellness Program (FRWP) Free, confidential program offering wellness checks, debriefings, peer support consultation, and crisis response for first responders (law enforcement, fire/EMS, federal agencies, military, and frontline medical providers), currently available at the Old Town Alexandria office or virtually, and at the DC office upon request.
• Psychological Testing and Evaluation Limited psychological testing and evaluation services offered as part of the practice's clinical offerings.
• Clinical Supervision Supervision services for clinicians pursuing licensure or ongoing professional development, delivered by experienced licensed supervisors across Washington, DC, Virginia, and Maryland jurisdictions.
• Trainings Training programs delivered to organizations and professionals on topics related to mental health, trauma-informed care, and wellness.
• Community Education Community-focused educational events designed to raise awareness of mental health topics and reduce stigma surrounding therapy and counseling.
• Professional Case Consultation Consultation services for other professionals seeking expert input on clinical cases and treatment approaches.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Center for Children: Regional counseling practice serving children and families in the DC/MD area. Comparable as a fellow small regional mental-health practice; OTR co-founders Sarah Farnaby and Jennifer Fuentes each previously worked at Center for Children locations.
• Wendt Center for Loss and Healing: DC-based nonprofit counseling center specializing in grief, trauma, and loss. Directly comparable to OTR as both are small trauma-focused practices serving the DC metro area, and OTR's founders have prior work history with the Wendt Center.
• Harbor of Grace Recovery: Maryland-based therapeutic substance abuse and trauma treatment provider with a dedicated first responders unit. Directly comparable because it shares OTR's trauma-informed approach and explicit first-responder specialization, and is listed in OTR's own resource links.
• House of Ruth: DC-based nonprofit providing counseling and supportive services, notably to survivors of domestic violence and trauma. Comparable to OTR's trauma-informed work with vulnerable populations; Sarah Farnaby previously served as a clinician at House of Ruth's Domestic Violence Support Center.

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform. Comparable in that it offers licensed counseling via remote channels — the same modality OTR's telehealth service uses — and competes for the same client demand.
• Lyra Health: Enterprise mental-health benefit provider serving employer and health-plan clients. Comparable to OTR's institutional aspirations (serving agencies/employers) and trauma therapy capability, but operates at employer-benefit scale.
• Spring Health: Employer-sponsored mental health platform offering therapy, coaching, and psychiatry. Comparable to OTR's institutional-buyer orientation and licensed-therapist model, though at much greater scale and with broader service breadth.
• Talkspace: National telehealth therapy platform providing licensed-counselor access via subscription. Comparable to OTR on the telehealth delivery model and licensed-therapist pool, but operates at vastly greater scale and competes for the same digital therapy demand.

Emerging players

• COPLINE: National confidential hotline staffed by retired law-enforcement officers for first responders and families. Comparable niche focus on first-responver mental health — the same population OTR's FRWP targets — though delivered via hotline rather than clinical therapy.

Others

• American Red Cross Disaster Mental Health Team: National nonprofit deploying volunteer clinicians for disaster mental-health response. Comparable on crisis-response and trauma expertise, and OTR's founders have served as Red Cross Disaster Mental Health volunteers, indicating an overlapping provider ecosystem rather than direct competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OverTheRainbowLLC
• Xx.com/otrllc_dc_va
• LinkedInlinkedin.com/company/otrdcva

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Over the Rainbow