Groundwork Mortgage

Name

Groundwork Mortgage

Website

https://groundworkmortgage.com

Company type

Private

Founded year

2014

Headcount range

11–50 employees

Short description

Groundwork Mortgage is a U.S. private mortgage company founded in 2014 that originates new-construction home loans for residential builders through its Builder Collaborative partnership program, coordinating financing across the construction lifecycle.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA)

akta.pro secondary industries

Spec/Tract Builder Construction Financing (FSALAHAC), Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

Keywords

• New construction mortgages
• Builder mortgage programs
• Residential construction financing
• Home builder lending
• Mortgage origination services

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Groundwork Mortgage provides new construction mortgage financing for residential home buyers. The company partners with home builders through its Builder Collaborative program to integrate mortgage services into the builder's sales process, enabling streamlined financing for buyers purchasing newly constructed homes. Its offering focuses on coordinating lending between builders, lenders, and buyers during the new home construction cycle.

Differentiator

Problem solved

Functional benefit

Products and services

• New Construction Mortgage Financing
• Builder Collaborative Mortgage Program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Builder Collaborative PartnerscoreStrategic or Co-development PartnerBuilder Collaborative is a partnership program connecting Groundwork Mortgage with residential builders to facilitate new construction mortgage financing. The program appears to integrate mortgage services with the builder's sales process, enabling seamless financing for buyers purchasing new construction homes.

Direct peers

• DHI Mortgage: DHI Mortgage is the captive mortgage arm of D.R. Horton, originating purchase loans exclusively for the builder's new-construction homes. It is the closest large-scale analog to Groundwork Mortgage's builder-channel focus on new-construction purchase financing, differing mainly in that it is captive to a single public builder.
• Lennar Mortgage: Lennar Mortgage originates purchase-money mortgages for Lennar homebuyers, embedding financing into the builder's sales process. Like Groundwork, it concentrates on new-construction purchase volume, providing a direct comparison point for the embedded builder-mortgage model.
• Pulte Mortgage: Pulte Mortgage is the in-house mortgage company for PulteGroup, providing financing to buyers of new homes from Pulte, Centex, Del Webb, and John Wieland. It is a direct comparable for an embedded, builder-channel new-construction mortgage operation.
• Tri Pointe Mortgage: Tri Pointe Mortgage operates as a captive or preferred lender for Tri Pointe Homes new-construction buyers. It is directly comparable as a builder-affiliated mortgage entity serving new-home purchasers.
• Toll Brothers Mortgage: Toll Brothers Mortgage provides financing solutions to buyers of Toll Brothers new-construction luxury homes. It is directly comparable to Groundwork Mortgage in that the lender is integrated into the builder's purchase experience for new homes.
• KBHS Home Loans: KBHS Home Loans is the mortgage affiliate of K. Hovnanian Homes, focused on financing buyers of new-construction homes. Its builder-vertical, new-construction orientation aligns directly with Groundwork's specialization.

Broad incumbents

• Rocket Mortgage: Rocket Mortgage is the largest US retail mortgage originator, offering purchase and refinance products across the country. While it competes in the broader purchase-mortgage market that includes new construction, it is a generalist lender rather than a builder-channel specialist like Groundwork.
• NewRez: NewRez (Shellpoint Mortgage Servicing/NewRez) is a top-10 US mortgage originator and servicer with retail and wholesale channels. Its broad product set includes new-construction purchase loans, making it an incumbent competitor in the same end market as Groundwork, albeit at much larger scale.
• Caliber Home Loans: Caliber Home Loans is a national mortgage originator with significant retail and wholesale purchase volume, including new-home construction lending. It is comparable as a large-scale mortgage company competing for builder-channel purchase business that Groundwork also targets.
• loanDepot: loanDepot is a large national mortgage lender with retail, wholesale, and joint-venture channels, including builder partnerships. It overlaps with Groundwork in builder-channel purchase origination but operates at vastly greater scale across many loan types.

Market position

Customer concentration

• Xx.com/groundworkstl
• Facebookfacebook.com/groundworkmortgage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groundwork Mortgage