Angus Ashton Film

What Angus Ashton Film does

Angus Ashton Film is a privately held, founder-led Australian video production company established in 2010 by Angus Ashton, operating from offices in Hobart (Tasmania) and Melbourne (Victoria). The company provides full-service corporate, promotional, brand, documentary, government, education, industrial, and event video production, supplemented by 2D and 3D animation services delivered in-house using Cinema 4D and Octane Renderer, plus stills photography and professional video editing. Its production kit includes Sony FX9 and FX6 cinema cameras, cine prime lenses, an anamorphic lens kit, DJI drones and gimbals, and extensive lighting and sound equipment, allowing most projects to be executed without external rental houses. Differentiated tooling includes a custom-built project portal that lets clients track milestones and review drafts, and complimentary pre-production services such as illustrated storyboarding.

The company serves a diversified client base across government (Tasmania Police, Department of Justice Tasmania, Department of Education Tasmania, Tasmanian and Victorian governments), large enterprise (UGL, Honda, Deloitte, MetLife, Aggreko, hipages, Salesforce, Pitcher Partners, CPA Australia, TPT Wealth), education (The Hutchins School, St Michael's Collegiate), and nonprofit/NGO sectors (Nova Peris Foundation, Rotary International, Second Echo Ensemble). Agency partnerships with Storyation and Story & Brand position Angus Ashton Film as a white-label production partner for creative agencies. Marketing relies on a portfolio-driven website, SEO-focused blog content, Clutch reviews (three consecutive years of top Australian video production recognition from 2022 to 2024), Google reviews, and social channels including YouTube and Vimeo.

Revenue is generated through project-based video production fees billed at hourly rates (A$120–A$300/hr with a 4-hour minimum) or per-project quotes, standalone animation projects typically priced A$3,000–A$15,000 (up to A$50,000+ for complex work), and a separate equipment rental channel at rentals.angusashtonfilm.com. Government, NGO, media agency, and educational institution clients receive 30-day payment terms. The business is bootstrapped with no disclosed funding rounds, operates with 1–10 employees, and is dependent on the founder's creative reputation and personal client relationships for sustained growth.

Name

Angus Ashton Film

Legal name

Angus Ashton Film

Website

https://angusashtonfilm.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Angus Ashton Film is a founder-led Australian video production company, founded in 2010 and operating from Hobart and Melbourne, producing corporate, promotional, brand, government, education, and industrial videos for enterprise and public-sector clients.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)

akta.pro secondary industries

Animation Pipeline, Asset & Render Services (MPADACAM), Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Corporate video production
• Promotional video services
• Animation services
• Event video coverage
• Equipment rental

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Project-based video production services including corporate videos, promotional content, brand videos, documentary work, event coverage, and industrial videos. Pricing based on hourly rates or project quotes with minimum 4-hour callout.
2. Animation Services: 2D and 3D animation services for explainer videos, training content, product demonstrations, and motion graphics. Standalone service or integrated with live-action video.
3. Photography Services: Stills photography offered as standalone service or bundled within videography packages.
4. Equipment Rental: Separate equipment rental business operated through rentals.angusashtonfilm.com, renting video production equipment to other producers and creators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Angus Ashton Film is a full-service video production company that produces corporate, promotional, brand, documentary, and event videos for businesses and organizations across Tasmania and Victoria, Australia. Services span the entire production lifecycle from pre-production storyboarding and shoot scheduling through filming with cinema cameras and drones to post-production editing, motion graphics, and 2D/3D animation. The company also offers standalone services such as animation, photography, video editing, and equipment rental.

Product overview

Angus Ashton Film is a full-service video production company operating in Tasmania and Victoria since 2010. The company offers an integrated suite of video production services centered around corporate video production, which encompasses promotional, educational, government, and industrial video production. Additional services include 2D and 3D animation services (Animation Services), event video coverage, professional photography, video editing, and corporate videography. The company also offers equipment hire as a separate service and utilizes a custom-built project portal for client collaboration. Services are available both as end-to-end solutions and as standalone offerings (Corporate Videography, Video Editing Services) that can be customized to client requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Video Production
• Promotional Videos
• Education Video Production
• Government Video Production
• Industrial Video Production
• Animation Services
• Event Video Coverage
• Equipment Hire
• Stills Photography
• Video Editing Services
• Corporate Videography

Quantifiable outcome

• 117,000 views across platforms for hipages Sidewalk Sessions campaign, with 111,000 TikTok views for 8 videos
• +2 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• StoryationcoreStrategic or Co-development PartnerSydney-based content agency collaborated with on hipages Sidewalk Sessions project. Angus Ashton Film provided video production services while Storyation provided creative direction. Also worked together on MetLife case study and Honda/Deloitte projects.
• Story & BrandminorStrategic or Co-development PartnerCreative agency partnership on Hutchins School animation project. Story & Brand provided creative direction, concept, and writing while Angus Ashton Film handled videography, editing, and animation.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Guilty: Australian content and video production agency producing brand, corporate, and digital content for major Australian brands. Comparable in offering (video production, animation) and enterprise/government client mix.
• Visual Domain: Established Australian video production and post-production house serving enterprise and government clients nationally. Directly comparable in service mix (corporate, brand, animation) and target customer segments.
• Storyation: Sydney-based content agency that has engaged Angus Ashton Film as a production partner on hipages, MetLife, and Honda/Deloitte projects. Both operate in Australian branded content with overlapping service offerings for enterprise clients.
• Daredevil Creative: Australian video production company focused on corporate, brand, and government content with similar premium positioning and end-to-end service model.

Emerging players

• Hello Monday: Creative digital production studio with strong animation and CGI capabilities — directly comparable to Angus Ashton Film's Cinema 4D / Octane-powered CGI offering for branded content.

Broad incumbents

• Bastion Collective: Large Australian integrated marketing and advertising group offering video production alongside broader brand, PR, and digital capabilities. Represents the scaled end of the market Angus Ashton Film competes in.
• MediaMonks: Global creative and production powerhouse with significant Australian presence producing brand content, commercials, and animation at scale — sets the competitive ceiling for premium production shops.
• Cashmere Agency: Multi-disciplinary creative and entertainment marketing agency producing premium brand and documentary-style video content for enterprise clients — comparable end-customer segment with broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@angusashtonfilm
• LinkedInlinkedin.com/company/angus-ashton-film

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angus Ashton Film