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Freshwater Land Trust

Full company profile

uuid002fu8s

Namestring
Freshwater Land Trust
Legal namestring
Freshwater Land Trust
Company typeenum
Private
Founded yearint
1996
Descriptiontext

Freshwater Land Trust (FLT) is a 501(c)(3) nonprofit land conservation organization founded in 1996 and headquartered in Birmingham, Alabama. Its mission is to conserve, connect, and care for land and water across Central Alabama, primarily Jefferson County. As of 2026, FLT has conserved more than 12,463 acres and developed 175 miles of the Red Rock Trail System, a regional network spanning the Cahaba River, Five Mile Creek, Jones Valley, Shades Creek, and Village Creek corridors, with a 750-mile master plan underway.

FLT's core service offerings are conservation easements, fee simple land donations, mitigation banks (e.g., the Locust Fork Mitigation Bank), and on-the-ground stewardship including habitat restoration, prescribed fire management, and the Project Litter Gitter in-stream trash-capture program. It operates publicly accessible nature preserves such as Turkey Creek Nature Preserve, Red Mountain Park, Wildwood Preserve, and (as of February 2025) Mardis Mill Falls in Blount County. Programs are supported by an Adopt-a-Trail volunteer initiative, an annual Land Aid concert (16th year in 2025), a Freshwater Fête fundraising gala, and an annual Endangered Species Tour.

FLT is funded through charitable donations, foundation and government grants (notably a $500,000 EPA Trash-Free Waters grant in 2020), corporate sponsorships (Jay Industrial Repair, Alabama Power, McWane, Wells Fargo, Coca-Cola), and event proceeds. It is Land Trust Accreditation Commission certified and operates a community-led GTM model working with municipalities, landowners, agencies, and corporate partners. The organization has 11-50 employees and is governed by a Board of Directors and Junior Board.

Short descriptiontext

Freshwater Land Trust is a 501(c)(3) nonprofit founded in 1996 that conserves land and develops trail networks across Central Alabama. It has protected over 12,463 acres, built 175 miles of the Red Rock Trail System, and partners with municipalities, landowners, corporations, and federal agencies on conservation and water-quality projects.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBirmingham, United States
HQ citystring
Birmingham
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
land conservation services, conservation easements, trail system development, habitat restoration services, mitigation banking
Industry4 codes
1Land Trusts & Protected Areas
CodeBPAGAGACPrimaryYes
2Conservation Easements & Land Trust Services
CodeAFAMAMAHPrimaryNo
3Water Resources & Watershed Protection
CodeBPAGAGAKPrimaryNo
4Parks, Recreation & Protected Areas Administration
CodeBPAIAMAHPrimaryNo
NAICS code2 codes
  • Environment, Conservation and Wildlife Organizations813312
  • Nature Parks and Other Similar Institutions71219
Product category
Land Conservation Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Donations and Charitable Contributions
TypeGrants Donations
Description

The organization relies heavily on charitable donations from individuals, corporations, and foundations to fund land conservation efforts, trail development, and stewardship activities.

freshwaterlandtrust.org
2Grants
TypeGrants Donations
Description

FLT receives government and foundation grants for conservation projects, including EPA grants like the $500,000 Trash-Free Waters grant over three years.

freshwaterlandtrust.org
3Event Sponsorships
TypeOthers
Description

Annual Land Aid concerts and other events generate revenue through ticket sales and corporate sponsorships from partners like Jay Industrial Repair and other companies.

freshwaterlandtrust.org
4Corporate Partners for Conservation
TypeOthers
Description

Corporate partnerships provide financial support in exchange for association with conservation efforts and environmental stewardship programs.

freshwaterlandtrust.org
Marketing channels10 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 record
1Red Rock Trail System
Description

A 750-mile master plan of trails, parks, bike lanes, and sidewalks in Jefferson County, AL, developed and managed by Freshwater Land Trust.

freshwaterlandtrust.org
Core offering1 text field

Freshwater Land Trust conserves, connects, and cares for land and water in Central Alabama. Its core activities include acquiring and stewarding conservation lands (over 12,463 acres), holding conservation easements, operating mitigation banks, developing the 175-mile Red Rock Trail System, running the Project Litter Gitter in-stream trash collection initiative, and managing public nature preserves. The organization funds this work through donations, grants, corporate sponsorships, and fundraising events.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • 175 trail miles developed through Red Rock Trail System
+5 more records
Product overview1 text field

Freshwater Land Trust is a nonprofit land conservation organization that operates as a single, unified mission rather than a platform-plus-modules architecture. Its core offerings include the Red Rock Trail System® (175-mile trail network), conservation easements, fee simple land donations, mitigation banks, and stewardship services including habitat restoration, prescribed fire, and the Project Litter Gitter initiative. The organization also maintains several conservation properties including Turkey Creek Nature Preserve, Red Mountain Park, and Wildwood Preserve, while offering volunteer programs like Adopt-a-Trail and educational initiatives such as the annual Endangered Species Tour. Fundraising occurs through events including Land Aid concerts and the Freshwater Fête.

Product and service14 records
1Red Rock Trail System
CategoryTrail system / public recreation infrastructure
Description

A 175-mile trail system connecting communities throughout Jefferson County, Alabama, offering walking, hiking, biking, and outdoor recreation trails across multiple corridors. Open to the general public.

2Conservation Easements
CategoryLand conservation legal services
Description

Legal agreements that protect land in perpetuity while allowing landowners to retain ownership, preserving habitat, water quality, and natural spaces. Offered to private landowners seeking tax benefits and legacy preservation.

3Fee Simple Donations
CategoryLand conservation acquisition services
Description

Land donations where ownership is transferred entirely to Freshwater Land Trust for permanent conservation and protection. Used by landowners seeking full donation of their property for conservation purposes.

4Mitigation Banks
CategoryEnvironmental mitigation banking
Description

Conservation properties that restore and preserve ecosystems such as wetlands and streams, allowing developers to purchase credits to offset environmental impacts. Includes the Locust Fork Mitigation Bank, a 111-acre restoration project.

5Project Litter Gitter
CategoryWater quality / environmental cleanup program
Description

In-stream trash collection devices that intercept floating litter from stormwater runoff to protect water quality in local waterways. Installed across multiple Jefferson County municipalities.

6Turkey Creek Nature Preserve
CategoryConservation property / nature preserve
Description

A protected nature preserve home to endangered darter species including the Vermilion darter, featuring hiking trails and aquatic habitat. Open to the public.

7Red Mountain Park
CategoryConservation property / park
Description

A major conservation and recreation property with extensive trail systems for hiking and biking in Jefferson County, Alabama.

8Adopt-a-Trail Program
CategoryVolunteer / community engagement program
Description

Volunteer initiative where groups adopt trail sections for regular maintenance including litter removal, pruning, and beautification projects. Open to individuals, community groups, and corporate teams.

9Endangered Species Tour
CategoryEducational program / event
Description

Annual educational event showcasing protected habitats for endangered aquatic species including watercress darter, Birmingham darter, rush darter, and vermilion darter in Central Alabama. Open to the public and conservation partners.

10Land Aid Concert
CategoryFundraising event
Description

Annual benefit concert raising funds for land conservation and Red Rock Trail System development, featuring national music acts at Avondale Brewing Company.

11Freshwater Fête
CategoryFundraising event
Description

Annual fundraiser and tribute event celebrating Freshwater Land Trust's conservation achievements and anniversary milestones.

12Wildwood Preserve
13Habitat Restoration Services
CategoryStewardship / habitat restoration services
Description

Stewardship work including invasive species removal, stream restoration, bank stabilization, and native vegetation planting to improve ecosystems. Conducted on FLT conservation properties and in partnership with landowners.

14Prescribed Fire Management
CategoryLand management / stewardship service
Description

Controlled burning programs to reduce wildfire risk, manage invasive species, and restore natural forest ecosystems on conservation properties.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership44 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Ongoing partnership for water quality protection and endangered species conservation. Collaborated on stream restoration projects, shared expertise on watercress darter habitat protection, and joint press releases on conservation efforts. Charlie Scribner, Executive Director, participates in Endangered Species Tours.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Major partner for endangered species recovery programs, habitat restoration, and conservation easements. USFWS has attributed $3 million to FLT for Roebuck Springs restoration and identified critical habitat for species like the Vermilion darter.

3National Fish and Wildlife Foundation (NFWF)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Funding partner for habitat restoration projects, including Roebuck Springs restoration and bank stabilization projects. Provided funding for Turkey Creek restoration work.

freshwaterlandtrust.org
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Dr. Scot Duncan from Alabama Audubon provided educational expertise during the 2025 Endangered Species Tour, relating aquatic ecosystem health to bird population declines.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partner for Endangered Species Tour 2025. Tyler Sibley discussed the association's role in education, sustainability, and regulation in the forestry industry.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Dylan Shaw, biologist with Alabama Power, served as champion for rush darter during Endangered Species Tour 2025.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Assisted with stream restoration project and fish passage barrier fix at Seven Springs conservation property. Will undertake erosion and flood risk reduction project at Turkey Creek CU2.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Dr. Bernie Kuhajda and team provided expertise for Endangered Species Tour and conservation efforts for darter species.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Assisted with stream restoration project at Seven Springs conservation property through funding and support.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnered with FLT for prescribed burn at Five Mile Creek CU4 and funded litter gitter installations in Trussville and Brighton.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Collaborated on prescribed burn at Five Mile Creek CU4 for safety support during the controlled fire.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnered on Five Mile Creek CU4 prescribed burn through Environmental Quality Incentives Program (EQIP) funding over three years. Supports habitat improvement activities including firebreak construction, prescribed fire, timber stand improvement, and invasive species control.

13Friends of the Locust Fork River
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Caring for Mardis Mill Falls since 2017 with regular trash collection, water quality testing, and advocacy. Supported FLT's acquisition of the property and ongoing preservation efforts.

freshwaterlandtrust.org
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Major municipal partner for trail development, conservation easements, and Project Litter Gitter. City co-sponsored litter gitter installations and partnered on Roebuck Springs restoration.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Property exchange partnership for Turkey Creek Nature Preserve. FLT gave 28 acres to the City and received 34-acre Dry Creek property in exchange.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

FLT's first publicly accessible property outside Jefferson County is in Blount County at Mardis Mill Falls. Plans to partner on trail improvements and maintenance.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

29-acre conservation easement at Camp Coleman since 2003, protecting Cahaba River riparian buffers and woodland habitat. Partnership ensures protection for next 99 years.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Charles Yeager presented on conservation efforts at Turkey Creek, Red Mountain Park, and Ruffner Mountain Nature Preserve during Endangered Species Tour 2025.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Operates Turkey Creek Nature Preserve and partnered on property exchange with City of Pinson.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

FLT acquired flood buyout properties from Jefferson County in 2014 for Turkey Creek stewardship, including grazing tracts where 800 trees were planted.

21Alabama Department of Conservation and Natural Resources (ADCNR)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partner in Turkey Creek restoration for Vermilion darter recovery. Identified critical habitat and serious threats to endangered species survival.

freshwaterlandtrust.org
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Corporate partner for Turkey Creek restoration project.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Partnered with FLT on stream and bank restoration project at Turkey Creek following dam removal.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Partnered with FLT on Turkey Creek stream and bank restoration, planting native flora for soil stabilization.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

FLT developing Vulcan Trail as part of Kiwanis $4.6 million Centennial Park/Vulcan Trail project connecting Vulcan Park to downtown Birmingham.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

National land conservation organization. FLT's former Executive Director Wendy Jackson named Executive Vice President of the Alliance. The organization works with over 1,000 land trusts.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Transferred 68-acre conservation easement to FLT in 2024. Have managed stewardship of the property since 2006.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

National organization partnering with FLT on EPA's Trash-Free Waters grant and Project Litter Gitter. Coca-Cola Foundation grant managed through River Network.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Designer of Litter Gitter devices. Partnership for installing and maintaining in-stream trash collection devices throughout Jefferson County. Pilot project began December 2019.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Title sponsor for annual Land Aid concert for multiple years. Major corporate supporter of FLT's conservation mission.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Venue partner for annual Land Aid concerts. Provides outdoor concert venue for fundraising events.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Corporate sponsor for Land Aid concert and other conservation initiatives.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Corporate sponsor for Land Aid concert 2025.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Municipal partner for Litter Gitter installations.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Municipal partner for Litter Gitter installations and Trail improvements.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Municipal partner for Litter Gitter installations.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Municipal partner for Litter Gitter installations.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Municipal partner for Litter Gitter installations and trail access (Irondale Riverwalk).

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Municipal partner for Litter Gitter installations.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Municipal partner for Litter Gitter installations.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Cooperative partner on Locust Fork Mitigation Bank, a 111-acre restoration project in the Locust Fork Watershed.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Volunteer partnership for endangered species habitat enhancement. Regions Bank volunteers worked with Lakewood Neighborhood Association to remove invasive privet near Glenn Springs.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Hosted Corporate Partners for Conservation celebration event.

44Turkey Creek Nature Preserve
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Ongoing partnership between FLT, USFWS, and Turkey Creek Nature Preserve for Vermilion darter recovery and habitat protection.

freshwaterlandtrust.org
Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

National river conservation organization that partners with EPA and similar funders on water quality initiatives comparable to FLT's Trash-Free Waters work. Operates at broader national scale but engages in similar river protection, restoration, and watershed conservation activities.

TypeDirect peer
Description

National nonprofit focused on land conservation, conservation easements, and creating parks/trails for public access. Direct functional peer to FLT's Red Rock Trail System and conservation easement model, operating with similar accredited land trust structure.

TypeBroad incumbent
Description

National umbrella organization for land trusts, of which FLT's former Executive Director Wendy Jackson became Executive Vice President. Sets accreditation standards and serves over 1,000 land trusts, providing industry-wide infrastructure comparable to FLT's national positioning.

TypeDirect peer
Description

Alabama-based waterway protection nonprofit that has partnered with FLT on water quality and endangered species (darter) conservation. Operates in the same watersheds with overlapping goals of protecting aquatic ecosystems and water quality in Central Alabama.

TypeOthers
Description

Regional environmental legal advocacy organization operating across the Southeast, including Alabama. While focused on legal/policy advocacy rather than direct land management, SELC's work on endangered species and watershed protection creates an adjacent, enabling peer relationship to FLT's conservation activities.

TypeDirect peer
Description

National nonprofit that has directly partnered with FLT, funding and supporting the 68-acre easement transfer from The Nature Conservancy. Engages in land acquisition, conservation finance, and easement transactions, making it a direct peer in conservation deal-making.

TypeRegional player
Description

Statewide coalition of river and watershed groups in Alabama, working on water quality, policy advocacy, and conservation across the same watersheds as FLT. Comparable regional nonprofit advocating for river protection at state scale.

TypeDirect peer
Description

Alabama-based conservation nonprofit that has participated in FLT's Endangered Species Tours and shares overlapping habitat and species protection missions. Engages landowners in conservation practices across the state, making it a comparable Alabama-focused conservation organization.

TypeBroad incumbent
Description

Largest global conservation nonprofit with active Alabama operations, including a 68-acre conservation easement transferred to FLT in 2024. Operates land trusts, conservation easements, and stewardship at national scale, making it a comparable broad incumbent in the same conservation category.

TypeRegional player
Description

Regional waterkeeper organization in the neighboring Tennessee Valley, focused on water quality protection, advocacy, and conservation in ways parallel to Black Warrior Riverkeeper's partnership with FLT. Comparable regional-scale waterway conservation nonprofit.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Freshwater Land Trust

Land Conservation Servicesfreshwaterlandtrust.org

Freshwater Land Trust is a 501(c)(3) nonprofit founded in 1996 that conserves land and develops trail networks across Central Alabama. It has protected over 12,463 acres, built 175 miles of the Red Rock Trail System, and partners with municipalities, landowners, corporations, and federal agencies on conservation and water-quality projects.

What Freshwater Land Trust does

Freshwater Land Trust (FLT) is a 501(c)(3) nonprofit land conservation organization founded in 1996 and headquartered in Birmingham, Alabama. Its mission is to conserve, connect, and care for land and water across Central Alabama, primarily Jefferson County. As of 2026, FLT has conserved more than 12,463 acres and developed 175 miles of the Red Rock Trail System, a regional network spanning the Cahaba River, Five Mile Creek, Jones Valley, Shades Creek, and Village Creek corridors, with a 750-mile master plan underway.

FLT's core service offerings are conservation easements, fee simple land donations, mitigation banks (e.g., the Locust Fork Mitigation Bank), and on-the-ground stewardship including habitat restoration, prescribed fire management, and the Project Litter Gitter in-stream trash-capture program. It operates publicly accessible nature preserves such as Turkey Creek Nature Preserve, Red Mountain Park, Wildwood Preserve, and (as of February 2025) Mardis Mill Falls in Blount County. Programs are supported by an Adopt-a-Trail volunteer initiative, an annual Land Aid concert (16th year in 2025), a Freshwater Fête fundraising gala, and an annual Endangered Species Tour.

FLT is funded through charitable donations, foundation and government grants (notably a $500,000 EPA Trash-Free Waters grant in 2020), corporate sponsorships (Jay Industrial Repair, Alabama Power, McWane, Wells Fargo, Coca-Cola), and event proceeds. It is Land Trust Accreditation Commission certified and operates a community-led GTM model working with municipalities, landowners, agencies, and corporate partners. The organization has 11-50 employees and is governed by a Board of Directors and Junior Board.

Freshwater Land Trust firmographics

Firmographics
Name
Freshwater Land Trust
Legal name
Freshwater Land Trust
Website
https://freshwaterlandtrust.org
Company type
Private
Founded year
1996
Operating status
Operating
Headcount range
11–50 employees
Short description
Freshwater Land Trust is a 501(c)(3) nonprofit founded in 1996 that conserves land and develops trail networks across Central Alabama. It has protected over 12,463 acres, built 175 miles of the Red Rock Trail System, and partners with municipalities, landowners, corporations, and federal agencies on conservation and water-quality projects.
Ownership category
akta.pro rank

Freshwater Land Trust industry classification

Industry
Product category
Land Conservation Services
NAICS
Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219)
akta.pro primary industry
Land Trusts & Protected Areas (BPAGAGAC)
akta.pro secondary industries
Conservation Easements & Land Trust Services (AFAMAMAH), Water Resources & Watershed Protection (BPAGAGAK), Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

  • Land conservation services
  • Conservation easements
  • Trail system development
  • Habitat restoration services
  • Mitigation banking

Where Freshwater Land Trust is headquartered

Location

Headquarters

HQ city
Birmingham
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Freshwater Land Trust business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

  1. Donations and Charitable Contributions: The organization relies heavily on charitable donations from individuals, corporations, and foundations to fund land conservation efforts, trail development, and stewardship activities.
  2. Grants: FLT receives government and foundation grants for conservation projects, including EPA grants like the $500,000 Trash-Free Waters grant over three years.
  3. Event Sponsorships: Annual Land Aid concerts and other events generate revenue through ticket sales and corporate sponsorships from partners like Jay Industrial Repair and other companies.
  4. Corporate Partners for Conservation: Corporate partnerships provide financial support in exchange for association with conservation efforts and environmental stewardship programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Freshwater Land Trust product offering

Product offering

Core offering

Freshwater Land Trust conserves, connects, and cares for land and water in Central Alabama. Its core activities include acquiring and stewarding conservation lands (over 12,463 acres), holding conservation easements, operating mitigation banks, developing the 175-mile Red Rock Trail System, running the Project Litter Gitter in-stream trash collection initiative, and managing public nature preserves. The organization funds this work through donations, grants, corporate sponsorships, and fundraising events.

Product overview

Freshwater Land Trust is a nonprofit land conservation organization that operates as a single, unified mission rather than a platform-plus-modules architecture. Its core offerings include the Red Rock Trail System® (175-mile trail network), conservation easements, fee simple land donations, mitigation banks, and stewardship services including habitat restoration, prescribed fire, and the Project Litter Gitter initiative. The organization also maintains several conservation properties including Turkey Creek Nature Preserve, Red Mountain Park, and Wildwood Preserve, while offering volunteer programs like Adopt-a-Trail and educational initiatives such as the annual Endangered Species Tour. Fundraising occurs through events including Land Aid concerts and the Freshwater Fête.

Differentiator

Problem solved

Functional benefit

Brands

  • Red Rock Trail System: A 750-mile master plan of trails, parks, bike lanes, and sidewalks in Jefferson County, AL, developed and managed by Freshwater Land Trust.

Products and services

  • Red Rock Trail System A 175-mile trail system connecting communities throughout Jefferson County, Alabama, offering walking, hiking, biking, and outdoor recreation trails across multiple corridors. Open to the general public.
  • Conservation Easements Legal agreements that protect land in perpetuity while allowing landowners to retain ownership, preserving habitat, water quality, and natural spaces. Offered to private landowners seeking tax benefits and legacy preservation.
  • Fee Simple Donations Land donations where ownership is transferred entirely to Freshwater Land Trust for permanent conservation and protection. Used by landowners seeking full donation of their property for conservation purposes.
  • Mitigation Banks Conservation properties that restore and preserve ecosystems such as wetlands and streams, allowing developers to purchase credits to offset environmental impacts. Includes the Locust Fork Mitigation Bank, a 111-acre restoration project.
  • Project Litter Gitter In-stream trash collection devices that intercept floating litter from stormwater runoff to protect water quality in local waterways. Installed across multiple Jefferson County municipalities.
  • Turkey Creek Nature Preserve A protected nature preserve home to endangered darter species including the Vermilion darter, featuring hiking trails and aquatic habitat. Open to the public.
  • Red Mountain Park A major conservation and recreation property with extensive trail systems for hiking and biking in Jefferson County, Alabama.
  • Adopt-a-Trail Program Volunteer initiative where groups adopt trail sections for regular maintenance including litter removal, pruning, and beautification projects. Open to individuals, community groups, and corporate teams.
  • Endangered Species Tour Annual educational event showcasing protected habitats for endangered aquatic species including watercress darter, Birmingham darter, rush darter, and vermilion darter in Central Alabama. Open to the public and conservation partners.
  • Land Aid Concert Annual benefit concert raising funds for land conservation and Red Rock Trail System development, featuring national music acts at Avondale Brewing Company.
  • Freshwater Fête Annual fundraiser and tribute event celebrating Freshwater Land Trust's conservation achievements and anniversary milestones.
  • Wildwood Preserve
  • Habitat Restoration Services Stewardship work including invasive species removal, stream restoration, bank stabilization, and native vegetation planting to improve ecosystems. Conducted on FLT conservation properties and in partnership with landowners.
  • Prescribed Fire Management Controlled burning programs to reduce wildfire risk, manage invasive species, and restore natural forest ecosystems on conservation properties.

Quantifiable outcome

  • 175 trail miles developed through Red Rock Trail System
  • +5 more outcomes

Companies that use Freshwater Land Trust

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Freshwater Land Trust technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Freshwater Land Trust partnerships and signals

Strategic signal

Partnerships

44 partnerships are on record, tiered core and minor.

  • Black Warrior RiverkeepercoreStrategic or Co-development PartnerOngoing partnership for water quality protection and endangered species conservation. Collaborated on stream restoration projects, shared expertise on watercress darter habitat protection, and joint press releases on conservation efforts. Charlie Scribner, Executive Director, participates in Endangered Species Tours.
  • U.S. Fish and Wildlife Service (USFWS)coreStrategic or Co-development PartnerMajor partner for endangered species recovery programs, habitat restoration, and conservation easements. USFWS has attributed $3 million to FLT for Roebuck Springs restoration and identified critical habitat for species like the Vermilion darter.
  • National Fish and Wildlife Foundation (NFWF)coreStrategic or Co-development PartnerFunding partner for habitat restoration projects, including Roebuck Springs restoration and bank stabilization projects. Provided funding for Turkey Creek restoration work.
  • Alabama AudubonminorStrategic or Co-development PartnerDr. Scot Duncan from Alabama Audubon provided educational expertise during the 2025 Endangered Species Tour, relating aquatic ecosystem health to bird population declines.
  • Alabama Forestry AssociationminorStrategic or Co-development PartnerPartner for Endangered Species Tour 2025. Tyler Sibley discussed the association's role in education, sustainability, and regulation in the forestry industry.
  • Alabama PowerminorStrategic or Co-development PartnerDylan Shaw, biologist with Alabama Power, served as champion for rush darter during Endangered Species Tour 2025.
  • Wilbanks Engineering and Environmental SolutionsminorImplementation/ SI/ Consulting PartnerAssisted with stream restoration project and fish passage barrier fix at Seven Springs conservation property. Will undertake erosion and flood risk reduction project at Turkey Creek CU2.
  • Tennessee Aquarium Conservation InstituteminorStrategic or Co-development PartnerDr. Bernie Kuhajda and team provided expertise for Endangered Species Tour and conservation efforts for darter species.
  • Vulcan Materials CompanyminorStrategic or Co-development PartnerAssisted with stream restoration project at Seven Springs conservation property through funding and support.
  • Jefferson County Department of HealthcoreStrategic or Co-development PartnerPartnered with FLT for prescribed burn at Five Mile Creek CU4 and funded litter gitter installations in Trussville and Brighton.
  • Jefferson County Sheriff's DepartmentminorStrategic or Co-development PartnerCollaborated on prescribed burn at Five Mile Creek CU4 for safety support during the controlled fire.
  • Natural Resources Conservation Service (NRCS)coreStrategic or Co-development PartnerPartnered on Five Mile Creek CU4 prescribed burn through Environmental Quality Incentives Program (EQIP) funding over three years. Supports habitat improvement activities including firebreak construction, prescribed fire, timber stand improvement, and invasive species control.
  • Friends of the Locust Fork RivercoreStrategic or Co-development PartnerCaring for Mardis Mill Falls since 2017 with regular trash collection, water quality testing, and advocacy. Supported FLT's acquisition of the property and ongoing preservation efforts.
  • City of BirminghamcoreStrategic or Co-development PartnerMajor municipal partner for trail development, conservation easements, and Project Litter Gitter. City co-sponsored litter gitter installations and partnered on Roebuck Springs restoration.
  • City of PinsoncoreStrategic or Co-development PartnerProperty exchange partnership for Turkey Creek Nature Preserve. FLT gave 28 acres to the City and received 34-acre Dry Creek property in exchange.
  • Blount CountyminorStrategic or Co-development PartnerFLT's first publicly accessible property outside Jefferson County is in Blount County at Mardis Mill Falls. Plans to partner on trail improvements and maintenance.
  • Girl Scouts of North-Central AlabamacoreStrategic or Co-development Partner29-acre conservation easement at Camp Coleman since 2003, protecting Cahaba River riparian buffers and woodland habitat. Partnership ensures protection for next 99 years.
  • Jeffco GreenwayscoreStrategic or Co-development PartnerCharles Yeager presented on conservation efforts at Turkey Creek, Red Mountain Park, and Ruffner Mountain Nature Preserve during Endangered Species Tour 2025.
  • Birmingham-Southern College Southern Environmental CentercoreStrategic or Co-development PartnerOperates Turkey Creek Nature Preserve and partnered on property exchange with City of Pinson.
  • Jefferson County (for flood buyout properties)minorStrategic or Co-development PartnerFLT acquired flood buyout properties from Jefferson County in 2014 for Turkey Creek stewardship, including grazing tracts where 800 trees were planted.
  • Alabama Department of Conservation and Natural Resources (ADCNR)coreStrategic or Co-development PartnerPartner in Turkey Creek restoration for Vermilion darter recovery. Identified critical habitat and serious threats to endangered species survival.
  • Action EnvironmentalminorStrategic or Co-development PartnerCorporate partner for Turkey Creek restoration project.
  • Jennings EnvironmentalminorImplementation/ SI/ Consulting PartnerPartnered with FLT on stream and bank restoration project at Turkey Creek following dam removal.
  • Father Nature LandscapesminorImplementation/ SI/ Consulting PartnerPartnered with FLT on Turkey Creek stream and bank restoration, planting native flora for soil stabilization.
  • Kiwanis Club of BirminghamcoreStrategic or Co-development PartnerFLT developing Vulcan Trail as part of Kiwanis $4.6 million Centennial Park/Vulcan Trail project connecting Vulcan Park to downtown Birmingham.
  • Land Trust AlliancecoreStrategic or Co-development PartnerNational land conservation organization. FLT's former Executive Director Wendy Jackson named Executive Vice President of the Alliance. The organization works with over 1,000 land trusts.
  • The Nature ConservancycoreStrategic or Co-development PartnerTransferred 68-acre conservation easement to FLT in 2024. Have managed stewardship of the property since 2006.
  • River NetworkcoreStrategic or Co-development PartnerNational organization partnering with FLT on EPA's Trash-Free Waters grant and Project Litter Gitter. Coca-Cola Foundation grant managed through River Network.
  • Osprey InitiativecoreStrategic or Co-development PartnerDesigner of Litter Gitter devices. Partnership for installing and maintaining in-stream trash collection devices throughout Jefferson County. Pilot project began December 2019.
  • Jay Industrial RepaircoreGTM or Marketing PartnerTitle sponsor for annual Land Aid concert for multiple years. Major corporate supporter of FLT's conservation mission.
  • Avondale Brewing CompanycoreGTM or Marketing PartnerVenue partner for annual Land Aid concerts. Provides outdoor concert venue for fundraising events.
  • Alabama Power CompanyminorGTM or Marketing PartnerCorporate sponsor for Land Aid concert and other conservation initiatives.
  • McWaneminorGTM or Marketing PartnerCorporate sponsor for Land Aid concert 2025.
  • BessemerminorStrategic or Co-development PartnerMunicipal partner for Litter Gitter installations.
  • HomewoodminorStrategic or Co-development PartnerMunicipal partner for Litter Gitter installations and Trail improvements.
  • Mountain BrookminorStrategic or Co-development PartnerMunicipal partner for Litter Gitter installations.
  • HooverminorStrategic or Co-development PartnerMunicipal partner for Litter Gitter installations.
  • IrondaleminorStrategic or Co-development PartnerMunicipal partner for Litter Gitter installations and trail access (Irondale Riverwalk).
  • Vestavia HillsminorStrategic or Co-development PartnerMunicipal partner for Litter Gitter installations.
  • TrussvilleminorStrategic or Co-development PartnerMunicipal partner for Litter Gitter installations.
  • Westervelt Ecological ServicesminorStrategic or Co-development PartnerCooperative partner on Locust Fork Mitigation Bank, a 111-acre restoration project in the Locust Fork Watershed.
  • Regions BankminorGTM or Marketing PartnerVolunteer partnership for endangered species habitat enhancement. Regions Bank volunteers worked with Lakewood Neighborhood Association to remove invasive privet near Glenn Springs.
  • Barber Vintage Motorsports MuseumminorGTM or Marketing PartnerHosted Corporate Partners for Conservation celebration event.
  • Turkey Creek Nature PreservecoreStrategic or Co-development PartnerOngoing partnership between FLT, USFWS, and Turkey Creek Nature Preserve for Vermilion darter recovery and habitat protection.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Freshwater Land Trust competitors and assessment

Company assessment

Broad incumbents

  • American Rivers: National river conservation organization that partners with EPA and similar funders on water quality initiatives comparable to FLT's Trash-Free Waters work. Operates at broader national scale but engages in similar river protection, restoration, and watershed conservation activities.
  • Land Trust Alliance: National umbrella organization for land trusts, of which FLT's former Executive Director Wendy Jackson became Executive Vice President. Sets accreditation standards and serves over 1,000 land trusts, providing industry-wide infrastructure comparable to FLT's national positioning.
  • The Nature Conservancy: Largest global conservation nonprofit with active Alabama operations, including a 68-acre conservation easement transferred to FLT in 2024. Operates land trusts, conservation easements, and stewardship at national scale, making it a comparable broad incumbent in the same conservation category.

Direct peers

  • Trust for Public Land: National nonprofit focused on land conservation, conservation easements, and creating parks/trails for public access. Direct functional peer to FLT's Red Rock Trail System and conservation easement model, operating with similar accredited land trust structure.
  • Black Warrior Riverkeeper: Alabama-based waterway protection nonprofit that has partnered with FLT on water quality and endangered species (darter) conservation. Operates in the same watersheds with overlapping goals of protecting aquatic ecosystems and water quality in Central Alabama.
  • The Conservation Fund: National nonprofit that has directly partnered with FLT, funding and supporting the 68-acre easement transfer from The Nature Conservancy. Engages in land acquisition, conservation finance, and easement transactions, making it a direct peer in conservation deal-making.
  • Alabama Audubon: Alabama-based conservation nonprofit that has participated in FLT's Endangered Species Tours and shares overlapping habitat and species protection missions. Engages landowners in conservation practices across the state, making it a comparable Alabama-focused conservation organization.

Others

  • Southern Environmental Law Center: Regional environmental legal advocacy organization operating across the Southeast, including Alabama. While focused on legal/policy advocacy rather than direct land management, SELC's work on endangered species and watershed protection creates an adjacent, enabling peer relationship to FLT's conservation activities.

Regional players

  • Alabama Rivers Alliance: Statewide coalition of river and watershed groups in Alabama, working on water quality, policy advocacy, and conservation across the same watersheds as FLT. Comparable regional nonprofit advocating for river protection at state scale.
  • Tennessee Riverkeeper: Regional waterkeeper organization in the neighboring Tennessee Valley, focused on water quality protection, advocacy, and conservation in ways parallel to Black Warrior Riverkeeper's partnership with FLT. Comparable regional-scale waterway conservation nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Freshwater Land Trust social profiles

Digital presence

Freshwater Land Trust compliance and trust

Trust signal

Compliance1 record

Freshwater Land Trust financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Freshwater Land Trust leadership team

Management profile

Number of profiles

Profiles8 records

Freshwater Land Trust funding detail

Funding detail

Funding overview

Funding rounds

Investors

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Freshwater Land Trust M&A and investment

M&A and investment

M&A

Investments

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Frequently asked questions about Freshwater Land Trust

What does Freshwater Land Trust do?

Freshwater Land Trust conserves, connects, and cares for land and water in Central Alabama. Its core activities include acquiring and stewarding conservation lands (over 12,463 acres), holding conservation easements, operating mitigation banks, developing the 175-mile Red Rock Trail System, running the Project Litter Gitter in-stream trash collection initiative, and managing public nature preserves. The organization funds this work through donations, grants, corporate sponsorships, and fundraising events.

Is Freshwater Land Trust a public or private company?

Freshwater Land Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Freshwater Land Trust founded?

Freshwater Land Trust was founded in 1996. It employs 11 to 50 people.

Where is Freshwater Land Trust based?

Freshwater Land Trust is headquartered in Birmingham, United States, in the North America region.

How does Freshwater Land Trust make money?

Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are grants, event Sponsorships and corporate Partners for Conservation.

Who are Freshwater Land Trust's main competitors?

Broad incumbents on record are American Rivers, Land Trust Alliance and The Nature Conservancy. Direct peers are Trust for Public Land, Black Warrior Riverkeeper, The Conservation Fund and Alabama Audubon. Southern Environmental Law Center is listed as an others. Regional players are Alabama Rivers Alliance and Tennessee Riverkeeper.

Does Freshwater Land Trust have an API?

No public API is recorded for Freshwater Land Trust.

What industry is Freshwater Land Trust in?

Freshwater Land Trust's product category is Land Conservation Services. Its primary akta.pro industry code is BPAGAGAC, Land Trusts & Protected Areas, with a secondary code of AFAMAMAH, Conservation Easements & Land Trust Services. Its NAICS code is 813312.

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