Illusion Design and Construct

Name

Illusion Design and Construct

Legal name

Illusion Design and Construct Ltd

Website

https://illusiondc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Illusion Design and Construct is a UK-based full-service scenic fabrication and production partner that designs, builds, and delivers immersive environments, theatre sets, touring stages, and retail installations for enterprise entertainment, broadcast, and brand clients.

Ownership category

akta.pro rank

Product category

Scenic Fabrication Services

NAICS

Industrial Design Services (541420), Interior Design Services (54141)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industries

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Scenic fabrication
• Set construction
• Immersive experiences
• Stage design
• Event production

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Scenic Fabrication & Production Services: Design, fabricate, and install bespoke physical environments for immersive experiences, theatrical productions, live events, brand activations, and retail installations. Revenue is generated through project-based professional services and fabrication contracts with enterprise clients including entertainment brands, film studios, theatrical producers, luxury retailers, and event producers.
2. Technical Integration Services: Technical teams integrate lighting, media, automation, and interactive systems into built environments, delivering additional value on fabrication projects.
3. Design Studio (Standalone): Design Studio can operate as a standalone service supporting projects through design alone or continuing through to build and delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Illusion Design and Construct is a full-service scenic fabrication and production partner that designs, fabricates, and installs bespoke physical environments for immersive experiences, theatrical productions, live events, brand activations, retail installations, and touring productions. The company combines an in-house creative design studio with full-scale workshop fabrication capabilities under one roof, spanning concept design through to build, technical integration, installation, and storage.

Product overview

Illusion Design and Construct operates as a full-service physical production partner combining creativity with technical expertise to deliver ambitious projects from concept to completion. The company offers an integrated portfolio of services spanning Design Studio (concept, creative, technical design, 3D modelling), Scenic Design and Fabrication (carpentry, metalwork, sculpting, scenic artistry), Construction and Fabrication (CNC machining, 3D printing, engineering), Technical Integration (lighting, audio, visual, show control, automation), Content Design and Production, Direction and Management (project management, compliance, sustainability), and Logistics and Storage. The company specialises in creating immersive experiences, theatrical stage environments, retail installations, and touring productions from its 2.7 acre Belvedere facility. Notable project categories include large-scale film-led immersive experiences (Secret Cinema productions), theatrical sets (West End productions), retail activations, festival stages, and touring VIP fan experiences. The service offering functions as a unified production partnership rather than discrete modular products, with capabilities spanning the full project lifecycle from early creative direction through to installation, maintenance, and storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Scenic Design and Fabrication

Quantifiable outcome

• Oasis Live '25 Fan Experience served 33,000+ superfans across five countries and fourteen cities
• +4 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

41 partnerships are on record, tiered core, flagship and minor.

• Secret CinemacoreStrategic or Co-development PartnerLong-standing collaboration with Secret Cinema, Illusion's primary partner delivering large-scale immersive film-led experiences. Projects include Grease: The Immersive Movie Musical, Blade Runner, Casino Royale, Romeo + Juliet, and Dutton Ranch UK Premiere. Illusion delivers scenic design, technical production, fabrication, and installation for Secret Cinema's distinctive production model.
• Immersive EverywherecoreStrategic or Co-development PartnerTrusted production partner for Immersive Everywhere's live immersive experiences including The Traitors Live Experience, Peaky Blinders: The Rise, Stranger Things Live Experience, and Doctor Who Live Experience. Illusion designs, fabricates, and installs richly detailed scenic environments translating IP into physical form.
• IMGcoreStrategic or Co-development Partner15-year partnership delivering key areas at Winter Wonderland Hyde Park — designing, fabricating, and installing immersive festive environments year-on-year.
• Block9 / Glastonbury FestivalflagshipStrategic or Co-development PartnerDelivered the full scenic fabrication and construction of Glastonbury's IICON stage — a 20m high, 35m wide, 31m deep landmark sculptural stage representing an anonymised head, combining sculpture, performance, and video mapping at festival scale.
• The DepartmentcoreStrategic or Co-development PartnerProduction partner for The Department's Oasis Live '25 VIP Fan Experience — delivering a modular, plug-and-play exhibition across five countries and fourteen cities, and immersive football experience.
• Sabrage Productions LtdminorImplementation/ SI/ Consulting PartnerDelivered scenic fabrication and construction elements for Sabrage, a live theatrical production blending circus, cabaret, and live performance at La Fayette, London.
• The Institute Of Competitive SocialisingcoreStrategic or Co-development PartnerLong-term global delivery partner for Swingers Crazy Golf, designing and installing all scenic elements, golf courses, architectural theming, and integrated LED installations across UK and US sites.
• Lapland UKcoreStrategic or Co-development PartnerPartnered with Lapland UK to deliver Manchester Elven Village — transforming a 50m x 90m marquee into a fully immersive Elven Village with 10+ free-standing themed structures.
• The Cher ShowminorImplementation/ SI/ Consulting PartnerDelivered the scenic build for The Cher Show UK tour — a bold, high-impact stage environment capturing Cher's glamour and theatricality.
• Done & DustedcoreImplementation/ SI/ Consulting PartnerPartnered with Done & Dusted on multiple high-profile productions including Mumford & Sons Apple Music 50th anniversary performance at Battersea Power Station and Fame Factory Immerse LDN at ExCeL.
• OS StudioscoreStrategic or Co-development PartnerCollaboration with OS Studios on Arcane Season 2 launch experience at Galeries Lafayette and Red Bull Instalock 2025 esports event.
• Bam Bam ProductionsminorImplementation/ SI/ Consulting PartnerDelivered scenic elements for Percy Jackson & The Olympians UK premiere including a robotic-arm carved sculptural tentacle, in close collaboration with Bam Bam Productions.
• TAITcoreTechnology or IntegrationWorking alongside TAIT as producing partner and designer Rebecca Brower to deliver high-impact stages and outdoor environments for the inaugural SXSW London 2025.
• Silent House GroupminorImplementation/ SI/ Consulting PartnerCollaboration with Silent House Group to create a broadcast-ready stage environment for Harry Styles' opening performance at the BRIT Awards.
• Vision FactoryminorImplementation/ SI/ Consulting PartnerPartnered with Vision Factory to deliver stage elements for Sam Fender's BRIT Awards performance at The O2 Arena.
• Swear StudiominorImplementation/ SI/ Consulting PartnerPartnered with Swear Studio and Done & Dusted to bring Gorillaz UK Arena Tour's bold LED stage concept to life at arena scale.
• Balich Wonder StudioflagshipStrategic or Co-development PartnerPartnered with Balich Wonder Studio as part of Disney: The Castle in Riyadh to deliver Frozen's Enchanted Forest environment — a live music and immersive experience featuring an infinity mirror room and elemental effects.
• Factory 42minorStrategic or Co-development PartnerAppointed to design and fabricate immersive scenic environments for The Green Planet Experience, translating the BBC series into a tactile walk-through journey.
• Almedia Theatre ProductionsminorImplementation/ SI/ Consulting PartnerDelivered the scenic build for Portia Coughlan at Almeida Theatre — a layered environment grounded in natural materials evoking memory, grief, and rural isolation.
• Donmar WarehouseminorImplementation/ SI/ Consulting PartnerDelivered the scenic build for Clyde's at Donmar Warehouse — a fully realised commercial kitchen interior for fast-paced character-driven drama.
• Trafalgar Theatre ProductionsminorImplementation/ SI/ Consulting PartnerSupported scenic delivery for Fiddler on the Roof and Clueless The Musical at Trafalgar Theatre, realising key set elements for both productions.
• Kiln TheatreminorImplementation/ SI/ Consulting PartnerDelivered the scenic build for Retrograde at Kiln Theatre — a carefully crafted stage environment for intimate, emotionally charged drama.
• Chichester Festival TheatreminorImplementation/ SI/ Consulting PartnerDelivered the scenic build for The Unlikely Pilgrimage of Harold Fry with minimum 50% reused materials and over 65% designed for future reuse.
• Trafalgar Theatre ProductionsminorImplementation/ SI/ Consulting PartnerDelivered the scenic build for The Cher Show UK tour — a bold, high-impact stage environment capturing Cher's glamour and theatricality for touring.
• Almedia Theatre ProductionsminorImplementation/ SI/ Consulting PartnerDelivered the scenic build for Portia Coughlan at Almeida Theatre — a layered environment grounded in natural materials evoking memory, grief, and rural isolation.
• BBC Studios Productions LtdflagshipImplementation/ SI/ Consulting PartnerPartnered with BBC Studios Productions Ltd and Stufish to deliver all set and scenic build for the BBC's Platinum Jubilee Party at Buckingham Palace — 1,800 sq m of bespoke stage cladding across three principal stages, viewed by 13.4 million people.
• Activision BlizzardcoreStrategic or Co-development PartnerCreated a live brand experience honouring World of Warcraft's 30th anniversary — transforming a venue into a Warcraft-inspired guild hall with hero-scale structures, performance stage, and communal seating.
• Cinimod StudiominorStrategic or Co-development PartnerPartnered with Cinimod Studio to create Museum of Infinite Realities — ten sensory universes blending immersive environments, technology, and responsive storytelling.
• Parabolic TheatrecoreStrategic or Co-development PartnerCollaborated with Parabolic Theatre and Clockwork Dog to realise Bridge Command — a full-scale spaceship interior blending physical set design with VR hardware for multi-user VR experience at Vauxhall, London.
• Mischief ComedyminorImplementation/ SI/ Consulting PartnerDelivered the scenic build for A Comedy About Spies at the Noël Coward Theatre — a steel-framed, two-storey open-fronted hotel set incorporating complex theatrical illusions.
• Matte ProjectsminorImplementation/ SI/ Consulting PartnerDelivered scenic fabrication for House of Mouse, a live Disney event featuring custom mirror-ball DJ booth, canvas-wrapped screens, gaming lounge, and vanity areas.
• Harlequin DesignminorImplementation/ SI/ Consulting PartnerPartnered with Harlequin Design to translate Coach and Rodarte's collaborative collection into a refined, gallery-like retail installation at Selfridges.
• Vicente Ben DesignminorImplementation/ SI/ Consulting PartnerDelivered bespoke retail installation for H&M in collaboration with Vicente Ben Design — 12 bespoke walnut statement benches and six angular mannequin display cases.
• Blink ProductionsminorImplementation/ SI/ Consulting PartnerPartnered with Blink Productions to build WhatsApp Privacy Pop-Up installations at Southbank translating privacy message into interactive physical experiences including lenticular screens and emoji swing.
• Studio Secret Cinema / Paramount+minorStrategic or Co-development PartnerDelivered ranch-inspired scenic environments for Dutton Ranch UK Premiere for Paramount+ including exterior façade, bar, photo moments, and live screening area.
• Trafalgar Theatre ProductionsminorImplementation/ SI/ Consulting PartnerDelivered Clueless The Musical scenic elements at Trafalgar Theatre — bold, modular set pieces engineered for speed, durability, and visual impact.
• Collaborate Global / Randox HealthminorStrategic or Co-development PartnerPartnered with Randox Health and Collaborate Global to deliver immersive AR-led health experience at Goodwood Festival of Speed 2025.
• Enigma QuestsminorImplementation/ SI/ Consulting PartnerDelivered full hospitality fit-out for Enigma Quests Escape Rooms — scenic environments extending the game experience into hospitality areas.
• Ivy ChelseaminorImplementation/ SI/ Consulting PartnerProduced scenic elements for The Ivy Chelsea Garden's new garden façade alongside landscape specialists Early Hour — greenhouse, treehouse, spiral staircase, and thousands of flowers.
• Live NationminorImplementation/ SI/ Consulting PartnerDesigned, engineered, and fabricated the Utilita Tree as a freestanding steel-structured installation for a major UK festival, supporting integrated lighting and rigging.
• Great Show Productions LtdminorImplementation/ SI/ Consulting PartnerDesigned and built pre-show environments for Come Alive! immersive circus spectacular inspired by The Greatest Showman.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stufish: Stufish is an entertainment architecture firm designing bespoke performance environments for concerts, theatre, ceremonies, and immersive shows. Listed as a co-partner with Illusion on the BBC Platinum Jubilee, indicating shared work on landmark broadcast and ceremonial scenic builds.
• Vanguard Display: Vanguard Display provides custom scenic fabrication for trade shows, retail environments, museums, and experiential activations. Overlaps with Illusion's retail-installation and brand-activation work, especially in custom scenic environments for premium brands.
• LS Live: LS Live operates large-scale production studios and scenic fabrication facilities in the UK serving broadcast, entertainment, and corporate clients. Comparable structural offering in terms of physical workshop capacity and full-service scenic production for large-format projects.
• Brilliant Stages: Brilliant Stages is a UK scenic fabrication and automation house producing custom-built stage sets and touring scenic elements for theatre, music, and corporate events. Comparable in size and scope to Illusion's carpentry, metalwork, and scenic-art practice.
• TAIT: TAIT is a global staging, scenic automation, and fabrication company supplying production environments for live entertainment, music tours, and theatrical productions. Illusion explicitly partnered with TAIT on SXSW London 2025, indicating direct overlap in scenic fabrication and stage engineering capabilities.
• Prismatic Studios: Prismatic Studios provides event scenic fabrication, custom set build, and theming for UK brand activations and live events. Closely aligned service portfolio covering large-format bespoke scenic construction for enterprise clients.
• Hawthorn: Hawthorn is a UK-based event production supplier offering scenic construction, staging, and theming alongside technical production services. Overlapping customer base with UK theatre, corporate, and live-event producers makes it a direct competitor for bespoke scenic fabrication contracts.
• SetWorks: SetWorks is a US scenic fabrication and automation firm producing custom stage elements for Broadway, touring productions, and live entertainment. Similar size and capability profile delivering high-precision carpentry, metalwork, and automated scenic systems.
• Event Concept: Event Concept is a UK live-event production partner delivering scenic build, staging, and theming for corporate, brand, and immersive events. Comparable end-to-end production partnership model with overlap in scenic fabrication and brand activation work.
• Neg Earth Industries: Neg Earth Industries is a UK production service provider delivering rigging, staging, lighting, and scenic infrastructure for live events. Overlap with Illusion on the technical integration and staging sides of large-scale event scenic delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@illusionconstruct
• Facebookfacebook.com/illusiondc
• LinkedInlinkedin.com/company/illusiondesignandconstructltd
• Instagraminstagram.com/illusion.dc
• Xx.com/illusiondcltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Illusion Design and Construct