BNG Design

What BNG Design does

BNG Design is a privately held digital marketing and web design agency headquartered in Fargo, North Dakota, founded in 2007. The company originated as an internal marketing department that spent roughly a decade developing marketing strategies for its own brands before externalizing those services. Today it serves what it describes as hundreds of businesses, ranging from startups to publicly traded companies, including the national REIT UMH Properties Inc. and regional SMBs across healthcare, e-commerce, real estate, and education (e.g., Oak Grove Lutheran Schools, Saving Smiles Dentistry, Dakota Hills Bumpers).

The agency's core offerings form an integrated digital marketing stack built predominantly on third-party platforms rather than proprietary technology. Service lines include social media marketing, website design and development using WordPress and WooCommerce (including e-commerce), search engine optimization, content marketing and copywriting (operated as a sub-brand called BNG Wordsmithing), data and analytics using Google Analytics and conversion tracking, and email marketing. Delivery is organized around a codified 4-step methodology — Discovery/Strategy, Setup/Build, Adjust/Optimize, Launch/Test — with monthly KPI reporting and ROI tracking per campaign.

BNG Design earns revenue through a mix of monthly recurring retainer contracts (subscription-based, cancellable on contact) and project-based website design and development fees. Pricing is quote-based and not publicly disclosed, with free discovery consultations as the primary lead-generation mechanism. The go-to-market combines a sales-led motion for SMBs with an enterprise field-sales motion offering dedicated account management, bi-weekly check-ins, and training for larger accounts. Operations are concentrated domestically, anchored in the Fargo/Moorhead region and North Dakota, with select national accounts. A self-service online payment portal supports invoice settlement.

Name

BNG Design

Legal name

BNG Design

Website

https://bngdesign.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

BNG Design is a privately held Fargo, North Dakota digital marketing and web design agency serving hundreds of businesses from startups to publicly traded companies with social media, SEO, web design, content, analytics, and email marketing services on monthly retainers and project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Retainer Services: Subscription-based digital marketing services billed monthly with recurring deliverables including SEO, social media management, email marketing, and analytics. Clients receive ongoing support and monthly reports.
2. Website Design & Development: One-time project-based fees for website design, development, and redesign. Includes hosting and maintenance plans for ongoing site management.
3. Subscription Services: Parts of the service are billed on a subscription basis with recurring monthly billing. Clients can contact to cancel at any time.
4. Content/Copywriting Services: Professional copywriting services including website copy, blog posts, and ad copy, typically bundled with other marketing services or sold as standalone projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

BNG Design is a digital marketing and web design agency that delivers an integrated suite of services including social media marketing, website design and development (WordPress/WooCommerce), search engine optimization, content marketing and copywriting, data and analytics, and email marketing. Services are delivered under monthly retainer subscriptions or one-time project engagements following a structured 4-step discovery-to-launch methodology, with monthly KPI and ROI reporting for clients.

Product overview

BNG Design is a digital marketing and web design agency offering an integrated suite of services. The company provides Social Media Marketing, Website Design & Development (including WordPress and WooCommerce e-commerce sites), Search Engine Optimization (SEO), Content Marketing & Copywriting, Data & Analytics (Google Analytics setup and management), and Email Marketing services. These services work together as a comprehensive digital marketing ecosystem where social media builds audience engagement, websites create conversion-focused online presences, SEO drives organic traffic, content communicates brand messages, analytics tracks performance, and email nurtures and converts prospects.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Social media marketing service that raises brand awareness through social media campaigns and engages directly with target audiences across social platforms, including paid social advertising and monthly performance reporting for clients.
• Website Design & Development Website design and development service that creates responsive, conversion-optimized websites using WordPress and WooCommerce, including e-commerce capabilities, mobile-friendly designs, hosting, and maintenance plans for ongoing site management.
• Search Engine Optimization (SEO) Search engine optimization service that improves organic search rankings through on-page optimization, local SEO, Google My Business (GMB) optimization, citations, and link building strategies.
• Content Marketing & Copywriting Content marketing and copywriting service that delivers web copy, blog content, and ad copy through professional copywriters to communicate brand messages and convert visitors into customers.
• Data & Analytics Data and analytics service that evaluates website and ad performance through certified analytics experts using Google Analytics, conversion tracking, and custom reporting for clients.
• Email Marketing Email marketing service that connects with audiences through lead nurturing, newsletter campaigns, e-commerce automation, and campaign automation for clients.

Quantifiable outcome

• Sales increases of more than 25 times and profit increase to 62% for Dakota Hills Bumpers e-commerce redesign
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ignite Visibility: Full-service digital marketing agency providing SEO, paid media, social media, email marketing, and web design — directly comparable service mix and target customer profile.
• KlientBoost: Performance marketing agency offering paid media, SEO, and conversion-focused web design with data-driven reporting — comparable to BNG Design's analytics-led approach.
• OuterBox: Digital marketing and e-commerce web design agency with strong focus on WooCommerce and Magento — overlapping with BNG Design's WordPress/WooCommerce website build services.
• Funnel Boost Media: Full-service digital marketing agency providing SEO, web design, social media, and content marketing — directly comparable in services and SMB focus.
• Straight North: Full-service digital marketing agency providing SEO, web design, paid media, and email marketing to mid-market B2B and B2C clients, with comparable service breadth.
• SmartSites: Digital marketing and web design agency offering website design, SEO, PPC, and social media services, primarily to SMB clients — directly overlapping BNG Design's core market.
• Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and web design with an analytics/ROI-driven value proposition similar to BNG Design's data-led positioning.
• Thrive Internet Marketing Agency: Digital marketing agency offering web design, SEO, social media, and content marketing to SMB and mid-market businesses, with a similar full-service agency model to BNG Design.
• WebFX: Full-service digital marketing and web design agency serving SMB and mid-market clients with SEO, web design, social media, and content services — closely overlapping BNG Design's core offerings and customer base.

Broad incumbents

• HubSpot (Solutions Partner ecosystem): Broader incumbent offering inbound marketing software and a large partner agency ecosystem that delivers services overlapping BNG Design's email marketing, content, SEO, and analytics offerings at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bngteam
• Facebookfacebook.com/BNGTeam
• LinkedInlinkedin.com/company/bngteam
• Instagraminstagram.com/bngteam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BNG Design